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All Journal Media Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal Pengabdian Masyarakat AbdiMas Prosiding Seminar Nasional Pakar Alignment: Journal of Administration and Educational Management Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Logistik Indonesia Majalah Ilmiah Bijak Jurnal Mantik JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Economics and Business UBS Ilomata International Journal of Management International Journal of Engineering, Science and Information Technology International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Collaboration Journal of Community Services (ICJCS) Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Neo Journal of economy and social humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Cendekia Ilmiah Atestasi : Jurnal Ilmiah Akuntansi
Abdul Haeba Ramli
Fakultas Ekonomi Dan Bisnis, Universitas Esa Unggul, Jakarta
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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The Effect of Shopping Lifestyle, Fashion Engagement, and Hedonic Shopping on E-Commerce with Impulsive Purchasing as a Mediating Variable Kurunul Fatiani; Ahmad Hidayat Sutawidjaya; Siti Mariam; Abdul Haeba Ramli
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.349

Abstract

In recent years, online shopping activities in the fashion sector have shown a significant increase. This shift has been further accelerated by the COVID-19 pandemic, which encouraged consumers to move from conventional shopping to e-commerce platforms that are considered more practical, safe, and accessible. The transformation of consumption patterns has strengthened the transition toward digital shopping, particularly for fashion products. This study aims to examine the influence of shopping lifestyle, fashion involvement, and hedonic orientation on impulsive buying behavior. Furthermore, it investigates the mediating role of impulsive buying in enhancing the intention to use e-commerce. A quantitative survey method was employed, with data analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The sample consisted of 130 respondents residing in Tangerang Regency who actively purchase fashion items through Shopee. The findings reveal that shopping lifestyle, fashion involvement, and hedonic orientation have a positive and significant effect on impulsive buying behavior. Moreover, impulsive buying is proven to mediate the relationship between these three variables and the intention to use e-commerce. These results highlight the importance of emotional factors and digital lifestyles as the main drivers of young consumers’ purchasing behavior and provide strategic insights for e-commerce platforms and the fashion industry in designing more effective and emotionally driven marketing strategies.
The Influence of Market Orientation and Digital Marketing on the Performance of Micro, Small, and Medium Enterprises through Competitive Advantage U.K. Purbasari; Abdul Haeba Ramli; Siti Mariam; Anak Agung Ketut Diatmika
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.353

Abstract

This research analyzes the influence of market orientation and digital marketing on the performance of small and medium enterprises (SMEs), considering the role of competitive advantage as a factor that strengthens that relationship. The study was conducted on SMEs located in Tangerang Regency, involving 140 business actors as main respondents. The results indicate that market orientation has a positive impact on competitive advantage, and digital marketing also positively affects competitive advantage. Furthermore, market orientation positively influences the performance of SMEs, while digital marketing has a positive effect on the performance of SMEs. Competitive advantage can mediate the influence of market orientation on the performance of SMEs. Additionally, competitive advantage can mediate the influence of digital marketing on the performance of SMEs. Thus, all relationships studied in this research show results that are consistent with initial assumptions and provide a positive impact.
Co-Authors Abadi, Ferryal Abellia Septri Anggraeni Adelia, Marsach Aderisma Nafisa Salma Aditya Halim Perdana Kusuma Putra Putra Adrifa, Zacky Putra Ahmad Hidayat Sutawijaya Ahmad Hidayat Sutawijaya Al Kausar, Al Kausar Alfiana Citra Maharani Almaitsya Gianis Amalia, Lia Anak Agung Ketut Diatmika Andi Hafidah Andriyanti Asianto Annisa Rahmawati Arbol, Dolfina Martila Ardhana, Nugroho Aji Arfian Oktaviandi Rizky Arifah, Muhammad Syahroni Aristawidya, Annisa Nur Ariztian, Rian Aulia Sari Pratiwi Awibowo, Yogo Ayu Larasati Beny Witjaksono Budiman Imran Cherie Anne S. Banca Dahliana, Nur Apriani de Araujo, Lizio Marcel Deny Rumaidlany Dewi, Ni Putu Karunia Dhinda Siti Mustikasari Dihin Septyanto Dohan Faqih Ibrahim Edi Hamdi eki, eki Erny Amriani Asmin Esther Trivena Maniagasi Fachridian, Agung Fahrosa, Salsa Meisita Febriani, Fika Aurelia Fika Aryani Gecolea, Zianneil T. Gecolea, Zianneil T. Gecolea Gunawan, Tipanirah Hendriadi, Hendriadi Hermaya, Anissa Indriani, Sintiati Joni Hartono Kalim, Muchamad Nur Kanaya, Aida Suni Kastyaningrum, Tiara Putri Kurniawati, Erna Kurunul Fatiani Kusnadi Lucky Samuel Maratis, Jerry Marisa Zahra Megawaty Meidiyanty, Elvira Mesina, James Ronald O. Miaty, Indah Juneta Muhammad Asrar Ameido Muhmin, Andi Hidayat Muslim Muslim Netty Situmorang Novianti, Intan Erlita Nurcahyani, Widy Panji Kresna, Egi Prasetyo, Wishnu Budi Prasetyo, Wisnu Budi Prastiyo Diatmono Pratama, Mario Putra Pratama, Rekha Agustiyanto Purnomo, Suseno Hadi Rahayu, Astrid Rahmadhini Dwi Hadiyanti Rahmawati, Amanda Reza, Heru Kreshna Rezki Nurdiansyah Ridswan, Muhammad Rinaldi, Guntur Ringo, Rejhi Yunus Siringo Riza Olivia Harahap Rizka Diah Agustia Rizki Yudhistira Rizky, Amelia Rojuaniah Rojuaniah Roza Aulia Abidin Safuan Safuan Samudro Seto Samuel, Lucky Saputra, Radiansyah Harry Sari, Pascalia Indah Permata Satria, Fajar Siti Mariam Siti Mariam Siti Mariam Siti Mariam Siti Mariam Siti Mariam SITI MARIAM Siti Rafika Arman Sofia Apriliani Penu Sukalumba Steven, Jacob Supiati Supiati Surya Hardi Lukita Suseno Hadi Purnomo Sutawidjaya, Ahmad Hidayat Sutawijaya, Ahmad Hidayat Sutriani Sutriani Syafta Sulistyo Puteri Syahroni Syahroni Sylvia, Sylvia Sylvyani, Novi Rohma Tablante, Dennish Tablante, Dennish H. Takrim, Muhammad Thamanda, Dhea Rusli Toaha, Muhammad Trianingrum, Cendy Fauziah U.K. Purbasari Unggul Kustiawan Vabilla, Tanti Vina Sandriana Ulfa Wahyudi, Ickhsanto Wahyudi, Triyono Arief Wicaksana, Harits Hijrah Yudistria, Yuyus