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All Journal Jurnal Kajian Manajemen Bisnis Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Dinamika Pendidikan JURNAL EVALUASI PENDIDIKAN Jurnal Ilmu Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Pendidikan Ilmu Sosial Journal of Management and Business Review JRK (Jurnal Riset Komunikasi) Jurnal Taman Vokasi Sumatra Journal of Disaster, Geography and Geography Education Jurnal Penelitian Pendidikan IPA (JPPIPA) Gondang: Jurnal Seni dan Budaya Widya Yuridika JURNAL PENDIDIKAN TAMBUSAI Journal on Education JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Ensiklopedia Social Review JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Pendidikan dan Konseling Jurnal Inovasi Pendidikan Ekonomi Ilomata International Journal of Management Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Ilomata International Journal of Management Komitmen : Jurnal Ilmiah Manajemen Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies ProBisnis : Jurnal Manajemen JEBI (Jurnal Ekonomi dan Bisnis Islam) Journal of Business Studies and Management Review e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Law and Economics Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi The Indonesian Journal of Computer Science Manaruko: Jurnal Pengabdian Masyarakat Komunikatif : Jurnal Ilmiah Komunikasi
Susi Evanita
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Implementasi Pembelajaran Prakarya dan Kewirausahaan di Sma Negeri 1 Ampek Angkek Tora, Topit; Novita, Susi; Awwali Fitri, Sururi; Safitri, Windy; Evanita, Susi; Friyatmi, Friyatmi
Jurnal Pendidikan Tambusai Vol. 5 No. 2 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v5i2.1281

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana implementasi pembelajaran prakarya dan kewirausahaan di SMA N 1 Ampek Angkek. Metode penelitian ini adalah deskriptif kualitatif, dengan sumber data dari beberapa informan kunci melalui wawancara, observasi, catatan lapangan dan dokumentasi langsung ke objek penelitian. Berdasarkan temuan di lapangan diperoleh infomasi bahwa masih ada bidang keahlian guru yang belum sesuai dengan bidang prakarya yang ditetapkan oleh sekolah, dan pelaksanaan pembelajaran yang hanya berfokus pada pembuatan produk sementara untuk menghasilkan produk bernilai jual tinggi terabaikan. Kurikulum 2013 menghendaki pembelajaran prakarya dan kewirausahaan menjadi salah satu pembelajaran yang menumbuhkembangkan jiwa wirausaha peserta didik. Berdasarkan hal ini direkomendasikan pada pihak sekolah terutama guru untuk lebih menelaaah lebih dalam tuntutan kompetensi dasar mata pelajaran prakarya dan kewirausahaan kurikulum 2013. Sehingga hasil dari pembelajaran prakarya dan kewirausahaan kurikulum 2013 tercapai dengan maksimal.
Optimalisasi Entrepreneurship Skills Melalui Simulasi Bisnis Safitri, Delvia; Lismen, Susi; Murni Jaya, Syams; Nurmeli, Kafyanti; Evanita, Susi
Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v6i2.4120

Abstract

Tujuan dari sekolah menengah kejuruan yaitu mempersiapkan peserta didik masuk ke dunia kerja. Penelitian ini mempunyai tujuan mengoptimalisasi entrepreneurship skills dalampembelajaran produk kreatif dan kewirausahaan. Metode penelitian ini menggunakan jenis penelitian deskritif kualitatif dengan sumber data dari beberapa informasi yang di peroleh dari wawancara, observasi, catatan lapangan dan dokumetasi langsung. Berdasarkan hasil temuan yang diperoleh Proses simulasi bisnis sebagai metode pengajaran berbasis praktik bukannya tanpa tantangan. Menggambar pada analisis pengiriman simulasi bisnis selama pembuatan produk berlangsung kepada siswa dari berbagai program dan tingkatan, tantangan terbesar telah diidentifikasi, berkontribusi pada pengiriman simulasi bisnis yang efektif, termasuk menciptakan lingkungan yang kondusif untuk belajar, menetralkan efek kontribusi siswa yang tidak merata untuk bekerja dan mengkoordinasikan dinamika kelompok. Untuk memastikan keaslian lingkungan bisnis yang disimulasikan, pelaksanaan peran individu harus terkait erat dengan semua keputusan bisnis melalui komunikasi dan koordinasi pengambilan keputusan yang memadai, yang harus didasarkan pada teori terkait.
EFFECT OF GREEN MARKETING MIX ON PURCHASE INTENTION: MODERATING ROLE OF ENVIRONMENTAL KNOWLEDGE Astuti, Kristiana; Batubara, Hani Maisyarah; Rosalina, Rosalina; Evanita, Susi; Friyatmi, Friyatmi
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.682

Abstract

This study investigates the moderating effect of environmental knowledge on the relationship between green marketing mix and purchase intentions. As consumer environmental awareness rises, so does the trend towards green consumption. However, a purchase intention, or willingness to buy green products, must precede actual green purchasing behavior. This research employs a quantitative survey design. Participants are randomly selected from a database of Instagram visitors and followers. A sample of 100 respondents is gathered using incidental sampling methods. Data is collected through a survey link. SEM analysis is used to analyze the data. The green marketing mix significantly impacts purchase intention, with environmental knowledge acting as a moderator. A T-test reveals a significant difference between the original sample's -0.112 and 0.000 significance values of 1.963 and 1.963, respectively. This suggests that the green marketing mix has a stronger influence on purchase intention than environmental knowledge. Keywords: Environmental Knowledge; Green Marketing Mix; Purchase Intention.
The role of brand trust as a mediator in the relationship between brand awareness, social media marketing, and brand loyalty Fadhilah Fauzi, Nailatul; Evanita, Susi
Marketing Management Studies Vol. 4 No. 3 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i3.526

Abstract

This study aims to investigate the effects of brand awareness and social media marketing on brand loyalty, with brand trust as a mediating variable, at Hai Coffee Padang Panjang. The population consists of Hai Coffee Padang Panjang customers, with a sample size of 170 respondents. Data were collected using questionnaires and analyzed using SmartPLS4. The results indicate that: (1) brand awareness has a positive and significant effect on brand trust; (2) social media marketing does not have a positive and significant effect on brand trust; (3) brand awareness has a positive and significant effect on brand loyalty; (4) social media marketing does not have a positive and significant effect on brand loyalty; (5) brand trust has a positive and significant effect on brand loyalty; (6) brand awareness has a positive and significant indirect effect on brand loyalty through brand trust; and (7) social media marketing does not have a positive and significant indirect effect on brand loyalty through brand trust.
STRATEGI KOMUNIKASI MODEL PENGEMBANGAN PENGELOLAAN SAMPAH BERKELANJUTAN PADA SD NEGERI 11 PADANG PANJANG BARAT, KOTA PADANG PANJANG Eliza, Eliza; Evanita, Susi
Dharmakarya Vol 12, No 3 (2023): September, 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/dharmakarya.v12i3.40127

Abstract

Sampah merupakan hal yang krusial yang harus segera diatasi agar lingkungan tetap terjaga dari berbagai pencemaran, polusi udara, serta perlu solusi terkait hal ini. Berdasarkan data SIPSN (Sistem Informasi Pengelolaan Sampah Nasional) Tahun 2021, Grafik Komposisi Sampah, yaitu Jenis Sampah, menunjukkan bahwa dari sembilan item (Sisa Makanan, Kayu/Ranting/Daun, Kertas/Karton, Plastik, Karet/Kulit, Kain, Kaca, Logam, dan Lainnya), persentase tertinggi yaitu sampah sisa makan sebesar 29,5%, sedangkan yang terendah, karet/kulit sebesar 3,4 %. Lebih lanjut, dilihat dari Sumber Sampah terbagi atas tujuh item (Rumah Tangga, Perkantoran, Pasar Tradisional, Pusat Perniagaan, Fasilitas Publik, Kawasan, dan Lainnya), persentase tertinggi dan terendah ketujuh item ini adalah masing-masing 40,7 % bersumber dari Rumah Tangga, 3,3 % bersumber dari Lainnya. Permasalahan sampah di kota-kota di Indonesia sampai saat ini belum mencapai hasil yang optimal, terlebih dalam pengelolaan sampah itu sendiri. Undang-Undang No. 18 Tahun 2008 tentang Pengelolaan Sampah, disebutkan sampah adalah sisa kegiatan sehari hari manusia atau proses alam yang berbentuk padat atau semi padat berupa zat organik atau anorganik bersifat dapat terurai atau tidak dapat terurai yang dianggap sudah tidak berguna lagi dan di buang ke lingkungan. Pemanfaatan Sampah Organik dan Anorganik yang bernilai guna (utility) bagi lingkungan dan pembangunan, adalah dengan dilaksanakannya pelatihan, khususnya kepada peserta didik SD Negeri 11, Kelurahan Balai-balai, Kecamatan Padang Panjang Barat, Kota Padang Panjang, dengan pengarahan yang diberikan agar dapat mengelola sampah dengan baik. Selanjutnya, para peserta didik yang sudah diberikan pengetahuan, pemahaman, dan pengertian terkait sampah ini, diarahkan untuk membuat produk yang bernilai guna dan tepat guna berdasarkan latihan yang dilaksanakan. Terbukti, peserta didik tersebut mampu menghasilkan karya-karya terbaik mereka, seperti tas, keranjang, tempat minuman gelas, dan lain sebagainya. Kedepannya, diharapkan dengan adanya program ini yang hendaknya pemanfaatan sampah dengan tepat guna dan bernilai guna dapat dilakukan oleh seluruh lapisan masyarakat, sehingga tercipta lingkungan yang bersih dan pembangunan yang berjalan sebagaimana mestinya.
Strategi Komunikasi Pemasaran Agrowisata Berbasis Ketahanan Pangan di Desa Renah Kayu Embun (RKE) Kecamatan Kumun Debai Kota Sungai Penuh Rahayu, Silvia; Evanita, Susi
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i3.910

Abstract

The purpose of this study is to analyze the marketing communication strategies for agritourism based on food security in Renah Kayu Embun Village, Kumun Debai Sub-district, Sungai Penuh City. The research method used is Participatory Rural Appraisal (PRA). Data were collected through interviews, observations, documentation, and Focus Group Discussions (FGD). The analysis was conducted interactively and included a SWOT analysis. The technique for selecting research informants was purposive sampling, involving 25 agritourism business actors focused on food security in Renah Kayu Embun Village, Kumun Debai Sub-district, Sungai Penuh City. The results of the study indicate that the village authorities have not yet been able to effectively manage the organization, marketing, promotion, business unit development, and partnerships. Consequently, there is a need for an integrated marketing communication model through the empowerment of food security-based agritourism in Renah Kayu Embun Village, Kumun Debai Sub-district, Sungai Penuh City.
Local Wisdom-Led Business Communication: A Case Study of “Barosok” in Livestock Market in West Sumatera Indonesia Evanita, Susi; Andriani, Chichi; Asri, Zul; Trinanda, Okki; Fahmi, Zul
Humanus Vol 23, No 1 (2024)
Publisher : Pusat Kajian Humaniora FBS Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/humanus.v23i1.124518

Abstract

Business communication with local wisdom of ethnic Minangkabau in addition to aiming for business interests but still prioritizing social and human values. This research aims to reveal the non-verbal symbols used in the "barosok" tradition as one of the communication styles of the livestock trade in the West Sumatra region, especially the Minangkabau ethnics and documented it in a book. This communication style upholds the values of privacy, confidentiality, solidarity, and tolerance. This research was conducted using the Qualitative method with an Indept interview approach, the informants of this research were traders and community leaders in the Talao Guguak Bukittinggi livestock  market area and  the  Muaro  Paneh  Solok  livestock market. Informants were drawn using the snowball sampling method with data collection techniques using triangulation. This research concludes that: two regions in West Sumatra still have traditional buying and selling transactions (barosok), namely Talao Guguak Bukittinggi and Muaro Paneh-Solok cattle market, it is hoped that there will be an increase in understanding and preservation of traditional business communication (barosok) for the people of West Sumatra in particular and the people of Indonesia in general, and the results of new research in the form of data collection/documentation of research objects. This research recommends relating to the effectiveness of this communication model in achieving business goals and the current generation's perception of it.
The effect of brand heritage on brand loyalty mediated by brand image and brand trust on the viva cosmetics brand in West Sumatera Aisyah, Nabila; Evanita, Susi
Marketing Management Studies Vol. 4 No. 4 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i4.559

Abstract

The purpose of this study was to analyze The Influence of Brand Heritage on Brand Loyalty Mediated by Brand Image and Brand Trust on Viva Cosmetics Brand in West Sumatra. The population of the study were women domiciled in West Sumatra and had used Viva Cosmetics products for more than 2 years. The research sample was 250 respondents. Data were collected through online questionnaires and data analysis was carried out using Smart PLS software. The results of this study indicate that Brand Heritage and Brand Image have a significant positive effect on Brand Loyalty. Brand Trust does not have a significant effect on Brand Loyalty. Brand Heritage has a significant positive effect on Brand Image. Brand Heritage and Brand Image have a significant positive effect on Brand Trust. Brand Heritage has a significant positive effect on Brand Loyalty mediated by Brand Image. Brand Heritage has no significant effect on Brand Loyalty mediated by Brand Trust. Brand Heritage has a significant positive effect on Brand Trust mediated by Brand Image. Brand Heritage has no significant effect on Brand Loyalty mediated by Brand Image and Brand Trust. Brand Image has no significant effect on Brand Loyalty mediated by Brand Trust.
Pengaruh self presentation, opinion leadership, customer engagement, dan self expression terhadap perilaku e-wom (studi kasus di bukit gado-gado kota Padang) Sari, Nadhila; Yendi, Meizi Syafri; Astuti, Kristiana; Anwar, Kendis; Batubara, Hani Maisyarah; Evanita, Susi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243697

Abstract

E-WOM merupakan salah satu bentuk komunikasi pemasaran yang efektif untuk meningkatkan penjualan suatu produk atau jasa. Selain itu, penelitian ini berupaya mengeksplorasi peran moderasi dampak psikologis terhadap sikap terhadap e-WOM pada pengunjung bukit gado-gado. Penelitian ini bertujuan untuk menganalisis pengaruh self-presentation, opinion leadership, customer engagement, dan self-expression terhadap perilaku e-wom. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis data menggunakan Smart PLS. jumlah sampel penelitian adalah 108 responden yang merupakan pengunjung di Bukit Gado-Gado Kota Padang menggunakan kuesioner. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan attitude Toward e wom terhadap intent to ewom. Terdapat pengaruh positif dan signifikan Self Ekspression terhadap attitude Toward e wom. Terdapat pengaruh positif dan signifikan Self Presentation terhadap attitude Toward e wom. Namun tidak terdapat pengaruh customer engagement terhadap attitude toward e wom, serta tidak terdapat pengaruh opinion leadership terhadap attitude toward e-wom. Untuk meningkatkan eksistensi dari Bukit Gado Gado maka Diharapkan pengelola dapat melakukan promosi dalam berbentuk iklan, yang memuat tanggapan positif dari pengunjung agar wisatawan lebih percaya untuk berkunjung serta pengelola juga harus memperhatikkan kebersihan dan pengelolaan faslitas objek wisata.
Website quality affects online complusive purchase behaviour of students faculty of economics and business UNP Astuti, Kristiana; Sari, Nadhila; Batubara, Hani Maisyarah; Anwar, Kendis; Evanita, Susi; Dwita, Vidyarini
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243702

Abstract

Website quality can encourage consumers to purchase goods easily through an app. This in turn increases online shopping behaviour. Recently, there is a tendency that shoppers consider impulsive behaviour when making online purchases. The purpose of this study was to determine the Impact of Website Quality on Online Compulsive Purchasing Behaviour of UNP Faculty of Economics Students. This type of research uses quantitative survey methodology. Consumer demographics were randomly selected from a database of Instagram visits and followers. A total of 112 respondents, collected using the incidental sampling method, were sampled. A link to the survey was provided to collect data.The research instruments used in the study included online compulsive buying behavior measurement scale, website quality assessment tool, online impulsive buying behavior measurement scale, and demographic questionnaire.The SEM analysis technique method was used for data analysis. According to the research findings, website quality has an impact on the significance of compulsive behaviour mediated by impulsive buying behaviour online. The partial significance test shows the difference between the R-Square value of online impulsive buying of 56.3 percent including moderate influence. As well as the magnitude of the influence of website quality on impulsive buying of 64.4 percent including high influence.
Co-Authors Abel Tasman Abror Abror Ainil Mardiah Aisyah, Nabila Alvi Syukriman Andini Khairunnisa Anggi Putri Kurniadi anggraini, Syafrida Anwar, Kendis Arfan Zaky Wiadri Armiati Armiati Armiati Astuti, Kristiana Atika Zahari Awwali Fitri, Sururi Ayang Marsnely Batubara, Hani Maisyarah Bimbo Novriandri Candra, Yuni Chairil, Arsala Bilhuda Chichi Andriani, Chichi Citra Ramayani Delvia Safitri Delvia Safitri Delvia Dilla Alstra Dilla Engla Sari Dwi Fitrian Armazura Dwita, Vidya Rini Dwita, Vidyarini Elfadhli Elfadhli Eliya Pebriyeni Eliza Eliza Elza Seprina Engla Desnim Silvia Fadhilah Fauzi, Nailatul Fadilla Yessa Fadli Muzdalifah Fadliyah, Chairati Fandora, Karmila Fataras Larasti Fazri, Indah Lailatul Febrina, Suci Fri Yatmi Friyatmi Friyatmi Friyatmi Gesit Thabrani Hagi Arfilindo Hamdi Nur Hani Maisyarah Batubara Haryati, Resti Indrayuda Indrayuda Irfan Maulana Irvan, Puji Ananda Israndy, Israndy Ivan Afandi Jessica Aulia Putri Kafyanti Nurmeli Kafyanti Nurmeli Kendis Anwar Kristiana Astuti Larisya Syawalki Lismen, Susi M Topit Hidayat M. Yasrin Syahputra Monica Ihsan Almauiza Mufida Tullaili Muhammad Hanif Muhammad Zufaldi Murni Jaya, Syams NABILLAH, SALSA Nadhilla Sari Nauffal Navarone Nora Susanti Norazizah, Siti Novia Indriani Nur Wahid, Reza Nurmeli, Kafyanti Okta Shafira, Adhe Putri, Atika Dwi Putri, Jessica Aulia Rahayu, Silvia Rahmat Hidayat Rahmi, Yuri Rahmona, Fitria Reni Anggraeni Reza Nur Wahid Ria Wijayanty Rina Susanti Rio Nardo RIO NARDO Riska Abdilah Nasution Rita Syofyan Rizki Nanda Rizky Aulya, Vivi Rosalina Rosalina Safitri, Delvia Safitri, Windy Sandi, Hendrik Heri Saputra, Febry Elbi Sari, Nadhila Sari, Sefni Novita Siregar, Eva Anzani Sirli Melinda Sofya, Rani Sri Arita SRI RAHAYU Susi Lismen Susi Lismen Susi Novita Syahrizal Syahrizal Syahrizal Syahrizal Syams Murni Jaya Syams Murni Jaya Syofyan, Rita Syukirman, Alvi Telsi Divya Tora, Topit Trinanda, Okki Trinanda, Okki Try Wahyu Purnomo Tuti Kamila Sukma Tuti Kamila Sukma Wahid, Reza Nur Wanda Putra, Riki Whyosi Septrizola Wulandari, Riri Yelnita Yelnita Yelnita Yelnita Yendi, Meizi Syafri Yessa, Fadilla Youmil Abrian Yulhendri Yulhendri Yuli Sandra, Reza yulihendri, cici Yuni Candra Yunia Wardi Zul Asri Zul Fahmi Zul Fahmi Zul Fahmi