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All Journal Jurnal Kajian Manajemen Bisnis Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Dinamika Pendidikan JURNAL EVALUASI PENDIDIKAN Jurnal Ilmu Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Pendidikan Ilmu Sosial Journal of Management and Business Review JRK (Jurnal Riset Komunikasi) Jurnal Taman Vokasi Sumatra Journal of Disaster, Geography and Geography Education Jurnal Penelitian Pendidikan IPA (JPPIPA) Gondang: Jurnal Seni dan Budaya Widya Yuridika JURNAL PENDIDIKAN TAMBUSAI Journal on Education JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Ensiklopedia Social Review JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Pendidikan dan Konseling Jurnal Inovasi Pendidikan Ekonomi Al-Kharaj: Journal of Islamic Economic and Business Ilomata International Journal of Management Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Ilomata International Journal of Management Indonesian Journal of Islamic Economics and Business Komitmen : Jurnal Ilmiah Manajemen Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) ProBisnis : Jurnal Manajemen JEBI (Jurnal Ekonomi dan Bisnis Islam) Journal of Business Studies and Management Review e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Law and Economics Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi The Indonesian Journal of Computer Science Manaruko: Jurnal Pengabdian Masyarakat Komunikatif : Jurnal Ilmiah Komunikasi
Susi Evanita
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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THE INFLUENCE OF TIKTOK’S USES AND GRATIFICATION DIMENSION ON PURCHASE INTENTION FOR SOMETHINC SKINCARE PRODUCTS IN INDONESIA THROUGH CUSTOMER ENGAGEMENT AS AN INTERVENING VARIABLE Norazizah, Siti; Evanita, Susi
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20615

Abstract

This study aims to analyze the effect of TikTok's U&G dimension on purchase intention through customer engagement as the intervening variable. The research method used was a survey with a sample of 343 respondents. The data were statistically analyzed using SEM-PLS. The results showed that information seeking and social sharing are able to influence purchase intention directly or through customer engagement, while entertainment, exposure, and affection are not able to influence purchase intention directly but can influence it through customer engagement. These findings indicate that customer engagement plays a mediating role in the relationship between U&G dimensions and purchase intentions for Soemthinc skincare products. This research provides practical implications for company strategies to consider customer engagement factors to increase purchase intentions. This study has limitations on consumers of skincare products, so the results of the study cannot be generalized to other categories, and it is recommended to use other variables. Keywords: Uses and Gratification; Purchase Intention; Customer Engagement ; Tiktok ; Somethinc
THE ROLE OF BRAND IMAGE IN MEDIATING SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH TOWARDS PURCHASE INTENTION ON EMINA PRODUCTS IN PADANG PANJANG CITY Fazri, Indah Lailatul; Evanita, Susi
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20617

Abstract

This study aims to analyze the influence of social media marketing, electronic word of mouth (e-WOM), and brand image as mediating variables on purchase intention on Emina products in Padang Panjang City. This type of research is quantitative with a sample of 140 respondents who know Emina through social media but have never purchased the product. Data were collected using an online questionnaire and analyzed with SmartPLS. The results showed that social media marketing and brand image significantly positively affect purchase intention. Meanwhile, e-WOM does not have a significant effect on purchase intention. Social media marketing and e-WOM have a significant positive effect on brand image. Brand image is also proven to be a mediating variable that affects the relationship between e-WOM and purchase intention but does not mediate the effect of social media marketing on purchase intention. Keywords: Purchase Intention; Social Media Marketing; Electronic Word of Mouth; Brand Image; Product Emina
Strengthening Entrepreneurship Education Through the Market Day Program M Topit Hidayat; Mufida Tullaili; Susi Evanita; Armiati Armiati
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 14, No 1 (2024): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011286030

Abstract

This study aims to determine the influence of two independent variables, namely the Market Day demonstration learning method (X1) and the TCL learning method (X2), on the dependent variable, which is learning outcomes (Y). This research uses a quasi-experimental design and targets all students of Nirwana Kindergarten. Random sampling was used to determine the division between the experimental and the control classes, with a total sample of 31. The Market Day demonstration learning method was used in the experimental group, while the Teacher-Centered Learning (TCL) method was used in the control group. The findings indicate that the Market Day demonstration learning method significantly improves students' learning outcomes in the experimental group, thereby validating the effectiveness of this approach in enhancing students' learning outcomes.
The Role Of Experiential Marketing In The Development Of Minangkabau Cultural Tourist Destinations In Sijunjung Traditional Villages Evanita, Susi; Asri, Zul; Indrayuda, Indrayuda; Fahmi, Zul; Syofyan, Rita
Law and Economics Vol. 19 No. 1 (2025): February: Law and Economics
Publisher : Institute for Law and Economics Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The tourism industry has now become an important icon to introduce a region to domestic and international tourists. The growth of tourism provides an opportunity to have a positive impact on local communities, leading to economic development and improved welfare, especially around tourist destinations. The Sijunjung Traditional Village tourist destination, which is a cultural landmark of West Sumatra, features unique customs, culture and village landscapes that resemble traditional Minangkabau villages. The village's traditional houses, such as the Rumah Gadang, demonstrate a fusion of cultural elements while promoting cultural harmony. This area is part of the Ranah Minang Silokek Geopark development project which aims to preserve, restore and enhance the tourism sector to improve the local economy. This service is conducted through the Nagari Binaan (PPNB) development program of Padang State University through development initiatives such as training programs and mentoring sessions. These efforts are made to empower local communities, managers, creative economic actors, and cooperative management and members through local wisdom and cultural values to create an attractive cultural experience for tourists, encourage economic growth, and preserve cultural heritage.
Influence of electronic word-of-mouth on repurchase intention among ShopeeFood users in Padang City: The mediating role of brand Image Yuli Sandra, Reza; Evanita, Susi
Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i1.592

Abstract

This research purposes to analyze the effect of Electronic Word of Mouth on Repurchase Intention with Brand Image as a mediating variable for ShopeeFood users in Padang City. The population in this research were citizens of Padang City who knew and had made purchases through the ShopeeFood online food delivery service at least twice. The sample in this study were 153 respondents. Data collection was carried out by distributing questionnaires online via Google Form and data processing using SmartPLS software. Based on the research results, it is concluded that (1) Electronic Word of Mouth has a positive and significant effect on Repurchase Intention (2) Electronic Word of Mouth has a positive and significant effect on Brand Image (3) Brand Image has a positive and significant effect on Repurchase Intention (4) Electronic Word of Mouth has a positive and significant effect on Repurchase Intention mediated by Brand Image.
Studi Komunikasi Pemasaran Interaktif berbasis Live Streaming Online dalam menciptakan keterlibatan Konsumen Susi Evanita; Zul Fahmi; Larisya Syawalki
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 12 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v12i1.4747

Abstract

ABSTRACT Marketing communication is an effort made to convey the value of a product to customers through various relevant efforts, including by utilizing social media such as Tiktok. Live streaming is a feature of Tiktok which is usually done as a medium for self-expression for users, which has changed its function as a media for realtime product promotion and sales. Live streaming can increase consumer engagement and allow for direct interaction between sellers and buyers directly. The purpose of this study is to find out and analyze how added value is felt, interest and consumer trust when shopping through interactive live streaming. This study uses a case study method with a qualitative approach, data collection techniques in the form of interviews, observation, and documentation. The data analysis technique used is the presentation of data and conclusions as well as triangulation of data sources. The results of this study indicate that; the formation of value added felt by consumers when utilizing buying and selling through live streaming. There are attractions that are presented such as facilitating buyers and customers to connect according to their interests and will be synchronized automatically, as well as the emergence of live products according to customer interests. As well as building customer trust which is driven by the flow of two-way interactions, as well as products that appear immediately ABSTRAKKomunikasi pemasaran merupakan upaya yang dilakukan untuk menyampaiakan nilai suatu produk pada pelanggan melalui berbagai upaya yang relevan termasuk dengan memanfaatkan sosial media seperti halnya Tiktok. Live streaming merupakan fitur Tiktok yang biasanya dilakukan sebagai media ekspresi diri para pengguna telah beralih fungsi sebagai media promosi dan penjualan produk realtime. Live streaming dapat meningkatkan keterlibatan konsumen serta memungkinkan dapat terjadinya interaksi langsung antara penjual dan pembeli secara langsung. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis bagaimana nilai tambah dirasakan , minat serta kepercayaa konsumen saat berbelanja melalui live streaming interaktif. Penelitian ini menggunakan metode studi kasus  dengan pendekatan kualitatif, Teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Teknik analisis data yang digunakan adalah penyajian data dan penarikan kesimpulan serta triangulasi sumber data. Hasil penelitian ini menunjukan bahwa; terbentuknya nilai tambah yang dirasakan oleh konsumen saat memanfaatkan jual beli melalui live streaming. Adanya daya tarik yang dihadirkan seperti memfasilitasi pembeli dan pelanggan terhubung sesuai minat dan akan tersingkron secara otomatis, serta munculnya live-live produk sesuai minat pelanggan. Serta terbangun rasa percaya pelanggan yang didorong oleh adanya arus interaksi dua arah, serta produk-produk yang tampak langsung.
Understanding Generation Z: A Decade of Psychological Well-Being Research Trinanda, Okki; Wardi, Yunia; Evanita, Susi
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17323

Abstract

In the past decade, the psychological well-being of Generation Z has gained remarkable attention in Human Resource Management studies. However, the research remains fragmented, leaving significant knowledge gaps. This article aims to consolidate and critically analyze existing literature, providing a systematic review of key themes, methodologies, and findings to guide future research. This study systematically reviewed 332 peer-reviewed publications spanning 2017–2023. The analysis employed referencing network metrics, identified research trends and evaluated methodological strengths and limitations to present a cohesive narrative on Gen Z's psychological well-being. The review reveals a substantial surge in publications, emphasizing Gen Z's mental health challenges and coping mechanisms. However, current studies often focus on favorable variables, lack advanced methodological rigor, and over-rely on cross-sectional designs. This article highlights the need for diversified frameworks, longitudinal approaches, and interdisciplinary collaborations to deepen understanding. As one of the first comprehensive literature reviews on Gen Z's psychological well-being, this article bridges research gaps and offers actionable insights for scholars and practitioners in Human Resource Management and beyond.
Integrasi Pendidikan Kewirausahaan: Strategi Eksplorasi Karir Mahasiswa Universitas Baiturrahmah Sari, Sefni Novita; Rahmi, Yuri; Siregar, Eva Anzani; Evanita, Susi; Armiati, Armiati
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.26171

Abstract

The university as an educational institution has an important role to play in preparing the younger generation to become successful entrepreneurs. The study aims to analyze the integration of entrepreneurial education into the career exploration strategy of Baiturrahmah University students. The research uses qualitative descriptive methods with data collection techniques through interviews. The research informant is an entrepreneurship lecturer and a student at Baiturrahmah University. The research shows that Baiturrahmah University has implemented a variety of entrepreneurial education integration strategies and such strategies have had a positive impact on students in exploring their careers including improving their understanding of the world of work and entrepreneurship opportunities, developing the skills and knowledge needed, boosting confidence and building networks and connections. Recommendations for the integration of entrepreneurship education at Baiturrahmah University can be more effective in helping students to their career goals and contribute to the development of enterprise in Indonesia.
Implementasi Program Market Day Sebagai Sarana Pembinaan Karakter Kewirausahaan Siswa Sekolah Dasar Rizky Aulya, Vivi; Okta Shafira, Adhe; Fandora, Karmila; Evanita, Susi; Armiati, Armiati
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.30371

Abstract

Penelitian ini mengkaji implementasi program Market Day sebagai sarana untuk menumbuhkan karakter kewirausahaan di kalangan siswa sekolah dasar. Dengan mengatasi keterbatasan kesempatan pendidikan praktis di sekolah formal, Market Day berfungsi sebagai platform yang efektif bagi siswa untuk mengalami aktivitas bisnis dunia nyata, seperti desain produk, interaksi pelanggan, penetapan harga, dan manajemen keuangan. Dengan menggunakan pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara dan analisis literatur untuk mengeksplorasi pengalaman siswa dan dampak program terhadap pengembangan kewirausahaan mereka. Hasil penelitian menunjukkan bahwa mengintegrasikan Market Day ke dalam kurikulum dapat berkontribusi pada pengembangan individu yang mandiri, kreatif, dan adaptif, yang mendukung tujuan pendidikan dan ekonomi yang lebih luas. Kesimpulan menunjukkan bahwa Market Day secara signifikan meningkatkan sifat-sifat kewirausahaan siswa, termasuk kreativitas, inovasi, kepercayaan diri, kemampuan beradaptasi, tanggung jawab keuangan, komunikasi yang efektif, manajemen waktu, dan keterampilan pengambilan keputusan. Meskipun menghadapi tantangan seperti keterbatasan sumber daya dan masalah koordinasi, program ini terbukti efektif dalam menanamkan nilai-nilai kewirausahaan dan mempersiapkan siswa menghadapi tantangan di masa depan.
A Systematic Literature Review: Entrepreneurship among University Students Wanda Putra, Riki; Wardi, Yunia; Evanita, Susi; Sandi, Hendrik Heri
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1817

Abstract

This study aims to examine the latest developments in the study of entrepreneurship among university students with a special focus on entrepreneurial intention and entrepreneurship education. Using a Systematic Literature Review approach supported by bibliometric analysis, this study traces scientific articles published in the past year containing keywords such as entrepreneurship, entrepreneurial intention, entrepreneurship education, and student entrepreneurship. The visualization results show that entrepreneurial intention is the most dominant topic, which is closely connected to entrepreneurship education and entrepreneurship as the core of the literature review. Three main theme groups were also found: (1) psychological and personal themes such as gender and effectuation; (2) educational themes, such as emotional competencies and design education; and (3) technology and innovation themes, such as artificial intelligence and sustainability. The brighter colors of the technology keywords indicate that these issues are current research trends in the context of student entrepreneurship. This study concludes that the development of student entrepreneurship is not only influenced by internal factors such as motivation and emotional competencies, but also by innovative educational approaches and technology integration. These findings provide strategic direction for the development of a more adaptive and contextual entrepreneurship curriculum in the university environment.
Co-Authors Abel Tasman Abiyu Syahreza, Dafa Abror Abror Ainil Mardiah Aisyah, Nabila Alvi Syukriman Andini Khairunnisa Anggi Putri Kurniadi anggraini, Syafrida Anwar, Kendis Arfan Zaky Wiadri Armiati Armiati Armiati Astuti, Kristiana Atika Zahari Awwali Fitri, Sururi Ayang Marsnely Batubara, Hani Maisyarah Bimbo Novriandri Candra, Yuni Chairil, Arsala Bilhuda Chichi Andriani, Chichi Citra Ramayani Delvia Safitri Delvia Safitri Delvia Dilla Alstra Dilla Engla Sari Dwi Fitrian Armazura Dwita, Vidya Rini Dwita, Vidyarini Elfadhli Elfadhli Eliya Pebriyeni Eliza Eliza Elza Seprina Engla Desnim Silvia Fadhilah Fauzi, Nailatul Fadilla Yessa Fadli Muzdalifah Fandora, Karmila Fataras Larasti Fazri, Indah Lailatul Febrina, Suci Fri Yatmi Friyatmi Friyatmi Friyatmi Gesit Thabrani Hagi Arfilindo Hamdi Nur Hani Maisyarah Batubara Hendrik Heri Sandi Indrayuda Indrayuda Irfan Maulana Irvan, Puji Ananda Israndy, Israndy Ivan Afandi Jessica Aulia Putri Kafyanti Nurmeli Kafyanti Nurmeli Kendis Anwar Kristiana Astuti Larisya Syawalki Lismen, Susi M Topit Hidayat M. Yasrin Syahputra Meizi Syafri Yendi Monica Ihsan Almauiza Mufida Tullaili Muhammad Hanif Muhammad Zufaldi Murni Jaya, Syams Nadhila Sari Nadhilla Sari Nauffal Navarone Nora Susanti Norazizah, Siti Novia Indriani Nur Wahid, Reza Nurmeli, Kafyanti Okta Safira, Adhe Okta Shafira, Adhe Putri, Atika Dwi Putri, Jessica Aulia Rahayu, Silvia Rahmat Hidayat Rahmi, Yuri Reni Anggraeni Reza Nur Wahid Ria Wijayanty Rina Susanti Riska Abdilah Nasution Rita Syofyan Rizki Nanda Rizky Aulya, Vivi Rosalina Rosalina Safitri, Delvia Safitri, Windy Sandi, Hendrik Heri Saputra, Febry Elbi Sari, Nadhila Sari, Sefni Novita Siregar, Eva Anzani Sirli Melinda Sofya, Rani Sri Arita SRI RAHAYU sukri Sukri, sukri Susi Lismen Susi Lismen Susi Novita Syahrizal Syahrizal Syahrizal Syahrizal Syams Murni Jaya Syams Murni Jaya Syamsul Amar Syofyan, Rita Syukirman, Alvi Tasnidar Tasnidar Telsi Divya Tora, Topit Trinanda, Okki Trinanda, Okki Try Wahyu Purnomo Tuti Kamila Sukma Tuti Kamila Sukma Vidyarini Dwita Wahid, Reza Nur Wanda Putra, Riki Whyosi Septrizola Wulandari, Riri Yelnita Yelnita Yelnita Yelnita Yendi, Meizi Syafri Yessa, Fadilla Youmil Abrian Yulhendri Yulhendri Yuli Sandra, Reza yulihendri, cici Yuni Candra Yunia Wardi Zul Asri Zul Fahmi Zul Fahmi Zul Fahmi