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All Journal Jurnal Kajian Manajemen Bisnis Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Dinamika Pendidikan JURNAL EVALUASI PENDIDIKAN Jurnal Ilmu Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Pendidikan Ilmu Sosial Journal of Management and Business Review JRK (Jurnal Riset Komunikasi) Jurnal Taman Vokasi JURNAL MANAJEMEN MOTIVASI Sumatra Journal of Disaster, Geography and Geography Education Gondang: Jurnal Seni dan Budaya Widya Yuridika JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Ensiklopedia Social Review Jurnal Pendidikan dan Konseling Jurnal Inovasi Pendidikan Ekonomi Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Ilomata International Journal of Management Indonesian Journal of Islamic Economics and Business Komitmen : Jurnal Ilmiah Manajemen Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) ProBisnis : Jurnal Manajemen International Journal Of Economics Social And Technology JEBI (Jurnal Ekonomi dan Bisnis Islam) Asean International Journal of Business Journal of Business Studies and Management Review e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Law and Economics Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi The Indonesian Journal of Computer Science Manaruko: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Journal Development Manecos Komunikatif : Jurnal Ilmiah Komunikasi JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Ecogen
Susi Evanita
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Theory of Planned Behaviour and its Applications in Marketing Contexts: A Systematic Literature Review and Future Directions Sukri, Sukri; Evanita, Susi; Dwita, Vidyarini
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.2006

Abstract

This study employs a Systematic Literature Review (SLR) combined with bibliometric analysis to examine the evolution of the Theory of Planned Behaviour (TPB) in marketing research. Drawing on 55 Scopus- and Web of Science–indexed articles published between 2021 and 2025, VOSviewer is used to map research trends and thematic structures. The findings show that core TPB constructs remain central predictors of consumer intention, while extensions such as trust, perceived risk, and moral norms increasingly enhance explanatory power in digital and sustainability contexts. However, challenges persist, including the intention–behaviour gap and limited cross-cultural validation. This study advances marketing theory by proposing an integrative framework linking psychological, technological, and contextual factors to support sustainable and consumer-oriented marketing strategies.
Model of Vocational Madrasah Based Student Entrepreneurship Skill Development Through Religious Values Tuti Kamila Sukma; Nur Wahid, Reza; Putri, Jessica Aulia; Evanita, Susi; Friyatmi
The Indonesian Journal of Computer Science Vol. 12 No. 5 (2023): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i5.3359

Abstract

The mission of MAN 1 Kota Bukittinggi, a vocational school that instills strong religious values in its students, is to develop students with entrepreneurial insights and vocational skills needed for future survival, as well as an entrepreneurial spirit in accordance with Islamic law. This research seeks to investigate the techniques and methods used by MAN 1 Kota Bukittinggi, a vocational madrasah, in developing the entrepreneurial character of its students while preserving Islamic teachings. This study uses a descriptive-qualitative methodology, by combining interview techniques and field observations. The results of the study show that by educating students starting from religious observance, personality development, application of self-discipline, creativity, and self-confidence and strong responsibility as an entrepreneur, as well as by providing insight and skills that must be mastered, students can be directed to enjoy the world of entrepreneurship.
The Influence of Entrepreneurship Orientation Motivation Perception of Opportinities on Entrepreneurship Practices at Vocational High School Yendi, Meizi Syafri; Wahid, Reza Nur; Yessa, Fadilla; Putri, Atika Dwi; Evanita, Susi
The Indonesian Journal of Computer Science Vol. 12 No. 5 (2023): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i5.3424

Abstract

This study aims to examine the relationship between entrepreneurial orientation, entrepreneurial motivation, and perceptions of opportunities with entrepreneurship practices of Vacational High School students. The research method used is associative (relationship). This research was conducted on class XII students majoring in Accounting at Vacational High School 3 Padang. The number of samples in this study were 100 respondents. The sampling technique is saturated sampling, because the entire population in this study is used as a respondent. Data collection was obtained from the results of direct and online distribution of questionnaires to students. Data analysis in this study uses multiple linear regression analysis. The results showed that there was a positive and significant relationship between students' entrepreneurial orientation and their entrepreneurial practices. In addition, entrepreneurial motivation also has a positive influence on students' entrepreneurial practices. Perceptions of business opportunities are also positively correlated with students' entrepreneurial practices. This research provides evidence that the development of entrepreneurial orientation, entrepreneurial motivation, and perceptions of opportunities can encourage entrepreneurial practices in Vacational High School students. The results of this study have important implications for education in vocational high schools to strengthen student entrepreneurship learning and development. In addition, this study also underlines the need for attention to these factors in designing effective entrepreneurship programs in schools.
Strategi Komunikasi Lingkungan dalam Membangun Kepedulian Masyarakat dalam Pengelolaan Sampah Rumah Tangga Efni Cerya; Susi Evanita
JRTI (Jurnal Riset Tindakan Indonesia) Vol. 6 No. 2 (2021): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/3003977000

Abstract

Pertumbuhan penduduk yang semakin pesat mendorong volume sampah meningkat akibat bertambahnya konsumsi masyarakat. Pengelolaan sampah rumah tangga oleh masyarakat masih tergolong rendah. Fenomena ini juga terlihat di Komplek Lubuk Gading Permai III Lubuk Buaya Kota Padang. Hasil observasi awal dan wawancara menunjukkan bahwa masih rendahnya kesadaran masyarakat untuk membuang sampah pada tempat pembuangan sampah resmi dan rendahnya peran masyarakat dalam mendukung program pemerintah terkait pengelolaan sampah rumah tangga. Penelitian ini bertujuan untuk membangun kesadaran dan kepedulian masyarakat di Komplek Lubuk Gading Permai III dalam mengelola sampah rumah tangga. Komunikasi lingkungan dilakukan dengan menggunakan komunikasi massa berupa spanduk dan komunikasi personal berupa penyuluhan secara door to door dan membagikan brosur. Hasil penelitian ini menunjukkan bahwa perubahan perilaku komunikasi personal lebih berpengaruh dibandingkan dengan komunikasi massa. Untuk meningkatkan knowledge dapat digunakan komunikasi massa, namun perubahan perilaku lebih berpengaruh apabila digunakan komunikasi personal. Selain itu, masyarakat juga mulai menyadari pentingnya menjaga kebersihan dan mengelola sampah rumah tangga, seperti memisahkan sampah berdasarkan jenisnya dan membuang sampah pada tempat pembuangan resmi.
Mapping the Digital Shift: A Bibliometric Analysis of Post-Pandemic Consumer Behavior in ASEAN (2020–2025) Bartenputri, Ameliasari; Wardi, Yunia; Evanita, Susi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8447

Abstract

This bibliometric analysis maps post-pandemic consumer behavior research in ASEAN (2020–2025) using 42 Scopus-indexed articles. Tools like VOSviewer and Biblioshiny reveal trends, key themes (e.g., “COVID-19,” “e-commerce”), and regional focus (e.g., Indonesia, Vietnam). Universiti Teknologi MARA leads in output. Co-citation networks highlight the Theory of Planned Behavior and PLS-SEM, while co-authorship remains fragmented. The study uncovers digital, geographical, and behavioral dimensions, signaling a shift toward online consumption driven by health risks and tech adoption. Findings offer insights for future research, policymaking, and industry strategies in navigating ASEAN’s evolving consumer landscape.
Revisiting Entrepreneurial Opportunity Recognition: An Integrative Systematic Review of Human Capita, Cognition, and Capabilities Muskinta Muskinta; Yunia Wardi; Sandi Heri; Susi Evanita
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2680

Abstract

This study aims to systematically examine the relationship between entrepreneurial human capital and opportunity recognition by integrating cognitive and capability based perspectives. Although prior research highlights the importance of human capital in entrepreneurship, the mechanisms linking it to opportunity recognition remain theoretically fragmented. To address this gap, this study employs a systematic literature review using the PRISMA protocol and analyzes peer reviewed articles from leading entrepreneurship and management journals.The findings indicate that entrepreneurial human capital serves as a foundational resource that enhances opportunity recognition through cognitive mechanisms, including entrepreneurial alertness, information processing, and opportunity perception. In addition, entrepreneurial capabilities such as knowledge integration capability, learning capability, and digital capability play a crucial role in transforming cognitive insights into opportunity discovery and exploitation. The review also shows that opportunity recognition increasingly occurs within digitally enabled entrepreneurial ecosystems. This study contributes by proposing an integrative framework that connects human capital, cognition, and entrepreneurial capabilities, positioning opportunity recognition as a dynamic and multilayered process. It enriches entrepreneurship literature by clarifying the mediating role of cognition and the enabling role of capabilities, while offering implications for education and policy development.
The Role of Attitude and Skills in Entrepreneurial Human Capital: Evidence from a Systematic Literature Review Afando Ekardo; Yunia Wardi; Hendrik Heri Sandi; Susi Evanita
Journal Development Manecos Vol. 4 No. 1 (2026): Journal Development Manecos
Publisher : Scieclouds Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/732084

Abstract

Entrepreneurial human capital has increasingly been recognized as a critical determinant of entrepreneurial success, innovation, and business sustainability. While previous studies have extensively examined entrepreneurial attitude and entrepreneurial skills, these dimensions have often been investigated separately, resulting in fragmented understanding of how they collectively contribute to entrepreneurial human capital. This study aims to synthesize existing empirical evidence on the roles of entrepreneurial attitude and entrepreneurial skills and to examine their integration within the entrepreneurial human capital framework. A systematic literature review (SLR) was conducted following the PRISMA guidelines. Relevant studies published between 2000 and 2025 were identified through searches in Scopus, Web of Science, ScienceDirect, and SpringerLink using structured Boolean search strings. After applying predefined inclusion, exclusion, and quality assessment criteria, eligible empirical studies were analyzed through thematic synthesis. The findings reveal that entrepreneurial attitude functions as a motivational resource that influences entrepreneurial intention, opportunity recognition, persistence, and the willingness to invest in entrepreneurial learning. Entrepreneurial skills, including opportunity recognition, decision-making, leadership, networking, and risk management, provide the operational capabilities required to transform entrepreneurial intentions into effective entrepreneurial actions. More importantly, the review demonstrates that entrepreneurial attitude and entrepreneurial skills are complementary dimensions whose interaction forms a stronger and more comprehensive entrepreneurial human capital than either dimension alone. This study contributes to entrepreneurship literature by proposing a multidimensional conceptualization of entrepreneurial human capital that integrates motivational and competency-based resources. The findings also highlight the importance of entrepreneurship education and training programs that simultaneously foster positive entrepreneurial attitudes and practical entrepreneurial competencies to enhance entrepreneurial performance and sustainable venture success.
Explorasi Dimensi dan Pengukuran Intellectual Capital: Pendekatan Sistematik Literature Review Yuki Fitria; Perengki Susanto; Yunia Wardi; Susi Evanita; Hendrik Heri Sandi
Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i3.6

Abstract

The presence of SMEs plays a crucial role in a country, as it demonstrates how entrepreneurship contributes to improved economic growth.Globalization has led to increasingly fierce business competition, requiring business actors to continue to innovate. However, in reality, the ability to innovate and competitiveness are major weaknesses for most SMEs, including those in Padang City. Therefore, business actors should apply intellectual capital. The application of intellectual capital can enhance competitive advantage through the creation of more innovative products, thereby positively impacting SMEs performance. The approach employed in this research is a Systematic Literature Review (SLR), focusing on articles published between 2020 and 2025. These articles were sourced from prominent online academic databases and accessed through the website https://www.sciencedirect.com/. Based on a thorough review of twenty-five articles in the database, it was found that the majority of researchers, 21 articles, identified three dimensions of intellectual capital: human capital, relational/customer capital, and structural capital. This finding aligns with the study by Sulastri, et al (2020), who also developed dimensions that can effectively measure intellectual capital in SME-scale companies, particularly in the city of Padang. In total, there are 22 statements that can be used to assess the intellectual capital of SME-scale companies.
Knowledge Sharing dalam Ekosistem UMKM: Perspektif Pelaku Usaha di Kota Padang Chichi Andriani; Yunia Wardi; Susi Evanita; Hendrik Heri Sandi
Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i3.7

Abstract

This study aims to examine the perceptions of Micro, Small, and Medium Enterprises (MSMEs) towards knowledge sharing practices in Padang City. The research approach used is causal-quantitative, with primary data collection through distributing questionnaires to 90 MSME respondents. To support the empirical analysis, this study is also supplemented with secondary data through a systematic literature study of 12 relevant scientific articles, published between 2004 and 2024, and obtained from the Google Scholar and ScienceDirect databases. The results of the analysis show that the average Total Composite Rating (TCR) score for knowledge sharing practices is at 75.19%, which is included in the "quite good" category. Specifically, the knowledge donating dimension scored 74.93%, while knowledge collecting recorded a slightly higher score, namely 75.44%. This finding reflects that MSMEs have a positive level of awareness of the importance of knowledge sharing, but its implementation is still informal and has not been systematically documented. The results of the literature study support these findings, by showing that knowledge sharing practices in the global MSME sector tend to be unstructured and still lack technological support. Therefore, this study recommends the importance of developing a systematic knowledge sharing strategy and external support to build a collaborative culture in the MSME ecosystem
Internal marketing dan Marketing strategy: Kajian Literatur Ameliasari Bartenputri; Yunia Wardi; Susi Evanita; Abror; Vidyarini Dwita
Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i3.11

Abstract

The purpose of this study is to identify and analyze the relationship between internal marketing and marketing strategy through a systematic literature review (SLR) and bibliometric analysis, focusing on their application in Indonesia using ScienceDirect data from 2020 to 2025. Utilizing PRISMA and VOS viewer, the research narrowed down 105,612 records to 29 relevant articles in business, management, and accounting. Findings highlight that internal marketing, pioneered by Berry in 1981, enhances employee motivation and commitment, thereby strengthening marketing strategies to boost market share, customer loyalty, and competitive advantage. The analysis reveals a strong connection between the two concepts, particularly in fostering organizational culture, market orientation, and brand performance. However, gaps remain, such as the lack of direct measurement of internal marketing’s impact on performance metrics like ROI or customer satisfaction, and limited integration of digital technologies like AI. Notable contributions from researchers like Yonggui Wang (311 citations) emphasize the concepts’ significance, though the low publication count per author suggests a need for more collaborative efforts. The study recommends future empirical research to establish causal links and explore technology’s role in internal marketing, particularly in Indonesia’s service sectors like higher education, to enhance marketing strategies as of now.
Co-Authors , Hendrik Heri Sandi Abel Tasman Abiyu Syahreza, Dafa Abror Abror Abror Afando Ekardo Ainil Mardiah Aisyah, Nabila Alvi Syukriman Ameliasari Bartenputri Andini Khairunnisa Anggi Putri Kurniadi Anggi Saputra anggraini, Syafrida Annisa Sri Budiman Anwar, Kendis Arfan Zaky Wiadri Armiati Astuti, Kristiana Atika Zahari Awwali Fitri, Sururi Ayang Marsnely Bartenputri, Ameliasari Batubara, Hani Maisyarah Bimbo Novriandri Candra, Yuni Chairil, Arsala Bilhuda Chichi Andriani Chichi Andriani, Chichi Citra Ramayani Delvia Safitri Delvia Safitri Delvia Dilla Alstra Dilla Engla Sari Dwi Fitrian Armazura Dwita, Vidya Rini Dwita, Vidyarini Elfadhli Elfadhli Elida Gultom Eliya Pebriyeni Eliza Eliza Elza Seprina Engla Desnim Silvia Fadhilah Fauzi, Nailatul Fadilla Yessa Fadli Muzdalifah Fandora, Karmila Fataras Larasti Fazri, Indah Lailatul Febrina, Suci Febry Elbi Saputra Fri Yatmi Friyatmi Friyatmi Friyatmi Gesit Thabrani Hagi Arfilindo Hamdi Nur Hani Maisyarah Batubara Hendrik Heri Sandi Indrayuda Indrayuda Irfan Maulana Irvan, Puji Ananda Israndy, Israndy Ivan Afandi Jessica Aulia Putri Kafyanti Nurmeli Kafyanti Nurmeli Kendis Anwar Kristiana Astuti Larisya Syawalki Lismen, Susi M Topit Hidayat M. Yasrin Syahputra Meizi Syafri Yendi Monica Ihsan Almauiza Mufida Tullaili Muhammad Hanif Muhammad Zufaldi Murni Jaya, Syams Muskinta Muskinta Nadhila Sari Nadhilla Sari Nauffal Navarone Nora Susanti Norazizah, Siti Novia Indriani Nur Wahid, Reza Nurmeli, Kafyanti Okta Shafira, Adhe Perengki Susanto Putri, Atika Dwi Putri, Jessica Aulia Rahayu, Silvia Rahmat Hidayat Rahmi, Yuri Reni Anggraeni Reza Nur Wahid Ria Wijayanty Rina Susanti Risdayani Risdayani Riska Abdilah Nasution Rita Syofyan Rizki Nanda Rizky Aulya, Vivi Rosalina Rosalina Safitri, Delvia Safitri, Windy Sandi Heri Sandi, Hendrik Heri Sari, Nadhila Sari, Sefni Novita Sefni Novita Sari Siregar, Eva Anzani Sirli Melinda Sofya, Rani Sri Arita SRI RAHAYU Suci Alifah Rahmandani sukri Sukri, sukri Susi Lismen Susi Lismen Susi Novita Syahrizal Syahrizal Syahrizal Syahrizal Syams Murni Jaya Syams Murni Jaya Syamsul Amar Syofyan, Rita Syukirman, Alvi Tasnidar Tasnidar Telsi Divya Tora, Topit Trinanda, Okki Trinanda, Okki Try Wahyu Purnomo Tuti Kamila Sukma Tuti Kamila Sukma Vidyarini Dwita Wahid, Reza Nur Wanda Putra, Riki Whyosi Septrizola Wulandari, Riri Yelnita Yelnita Yelnita Yelnita Yendi, Meizi Syafri Yessa, Fadilla Youmil Abrian Yudesia Ririn Haryati Yuki Fitria Yulhendri Yulhendri Yuli Sandra, Reza Yuni Candra Yunia Wardi Zul Asri Zul Fahmi Zul Fahmi Zul Fahmi