Articles
A Systematic Literature Review: Entrepreneurship among University Students
Wanda Putra, Riki;
Wardi, Yunia;
Evanita, Susi;
Sandi, Hendrik Heri
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda
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DOI: 10.61194/ijjm.v6i4.1817
This study aims to examine the latest developments in the study of entrepreneurship among university students with a special focus on entrepreneurial intention and entrepreneurship education. Using a Systematic Literature Review approach supported by bibliometric analysis, this study traces scientific articles published in the past year containing keywords such as entrepreneurship, entrepreneurial intention, entrepreneurship education, and student entrepreneurship. The visualization results show that entrepreneurial intention is the most dominant topic, which is closely connected to entrepreneurship education and entrepreneurship as the core of the literature review. Three main theme groups were also found: (1) psychological and personal themes such as gender and effectuation; (2) educational themes, such as emotional competencies and design education; and (3) technology and innovation themes, such as artificial intelligence and sustainability. The brighter colors of the technology keywords indicate that these issues are current research trends in the context of student entrepreneurship. This study concludes that the development of student entrepreneurship is not only influenced by internal factors such as motivation and emotional competencies, but also by innovative educational approaches and technology integration. These findings provide strategic direction for the development of a more adaptive and contextual entrepreneurship curriculum in the university environment.
THE EFFECT OF KNOWLEDGE SHARING, INNOVATIVE BEHAVIOR AND ENTREPRENEURIAL ORIENTATION ON THE PERFORMANCE OF CULINARY INDUSTRY
Andriani, Chichi;
Wardi, Yunia;
Evanita, Susi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa
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DOI: 10.31846/jae.v13i3.900
This study aims to analyze the effect of knowledge sharing, innovative behavior and entrepreneurial orientation on the performance of culinary industry SMEs in Padang city. The population in this study were all culinary industry SMEs in Padang city with a target sample of culinary SMEs with a total of 155 samples. Data analysis techniques using multiple linear regression analysis. From the results obtained that 1) knowledge sharing has a significant influence on the performance of SMEs culinary industry in Padang city, 2) innovative behavior has a significant influence on the performance of SMEs culinary industry in Padang city and 3) entrepreneurial orientation does not have a significant influence on the performance of SMEs culinary industry in Padang city.
Penguatan Ceta Bacorak Kumanis: Inovasi Produk Ungggulan Daerah Menuju Kemandirian Ekonomi
Friyatmi, Friyatmi;
Evanita, Susi;
Pebriyeni, Eliya
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 22, No 3 (2022): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang
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DOI: 10.24036/sb.03310
Ceta Bacorak salah satu produk unggulan dari Kabupaten Sijunjung yang memiliki potensi yang tinggi menjadi produk unggulan daerah, akan tetapi terdapat berbagai hambatan yang di alami oleh kelompok Kerajinan Anak Nagari Ceta Bacorak Kumanis untuk mewujudkan hal tersebut baik itu dalam aspek produksi, pemasaran, maupun manajemen usaha. Salah satu solusi yang ditawarkan untuk mengurangi masalah atau hambatan yang dihadapi adalah dengan melatih kelompok kerajinan ceta bacorak dengan skill dan desain inovasi motif ceta bacorak yang berbasis kearifan lokal. Program Pengembangan Produk Unggulan Daerah ini melibatkan kelompok Kerajinan Anak Nagari Ceta Bacorak Kumanis yang dilaksanakan dengan metode pendamping melalui pelatihan, workshop, latihan terbimbing, praktek, dan FGD. Hasil pengabdian dapat dikatakan efektif karena telah mencapai tujuan dari kegiatan ini. Hasil pelatihan memberikan skill nyata kepada mitra terhadap membuat inovasi motif dan produk turunan ceta bacorak.
Dari Kumanis ke Kreativitas: “Diversifikasi Produk Ceta Bacorak Merambah Pasar dengan Sentuhan Inovatif"
Friyatmi, Friyatmi;
Evanita, Susi;
Pebriyeni, Eliya;
Febrina, Suci
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 3 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang
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DOI: 10.24036/sb.05180
Ceta Bacorak salah satu produk unggulan dari Kabupaten Sijunjung yang memiliki potensi yang tinggi menjadi produk unggulan daerah, akan tetapi terdapat berbagai hambatan yang di alami oleh kelompok Kerajinan Anak Nagari Ceta Bacorak Kumanis untuk mewujudkan hal tersebut baik itu dalam aspek produksi, pemasaran, maupun manajemen usaha. Salah satu solusi yang ditawarkan untuk mengurangi masalah atau hambatan yang dihadapi adalah dengan meningkatkan skill dalam membuat diversifikasi produk ceta bacorak melalui rangakaian pelaksanaan kegiatan dengan menerapkan metode FGD, pelatihan/workshop, latihan terbimbing, dan kegiatan praktek lansung mengerjakan setiap luaran yang ditargetkan (practice and action). Hasil pengabdian dianggap efektif karena mencapai tujuan kegiatan. Hasil pelatihan memberikan hasil yang nyata kepada mitra, dimana mitra telah mampu mengembangkan diversifikasi produk ceta bacorak.
Peningkatan Daya Tarik Wisata Melalui Pengembangan Wirausaha Berkearifan Lokal Melalui Komunitas Penggerak Wisata Pada Perkampungan Adat Nagari Sijunjung
Evanita, Susi;
Asri, Zul;
Indrayuda, Indrayuda;
Syofyan, Rita;
Fahmi, Zul
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 3 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang
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DOI: 10.24036/sb.05260
Perkampungan Adat Nagari Sijunjung merupakan salah satu objek wisata Budaya Minangkabau yang ada di Sumatera Barat yang dikenal dengan Geopark Ranah Minang Silokek yang dijadikan sebagai objek pengembangan melalui kegiatan pengabdian. Pengabdian ini dilakukan sebagai upaya pengembangan Pariwisata dan Ekonomi dengan Fokus pengembangan ekonomi kreatif sebagai salah satu upaya peningkatan daya tarik wisata di Perkampungan adat dengan metode in-service training program yang berarti memberikan pendampingan pada kegiatan pelatihan pengadaan souvenir dan Kesenian. Hal ini diharapkan dapat menjadi sumber ekonomi bagi Masyarakat sekaligus mewadahi masyarakat dalam meningkatkan dan mengembangkan kompetensi. Para peserta mengikuti kegiatan ini dengan semangat yang dibimbing langsung oleh pemateri yang berasal dari dosen dan pendampingan bersama Mahasiswa. Hasil dari kegiatan ini menunjukan hasil yang positif seperti tergeraknya masyarakat dalam menghasilkan pernak-pernik souvenir dengan berbagai bentuk yang menonjolkan ciri khas perkampungan adat maupun berpartisipasi dalam pelatihan kesenian tari khas Minangkabau dan randai yang disiapkan sebagai ajang pertunjukan tahunan.
The Innovative Marketing Strategy to Introduce Traditional Woven Fabrics of Kubang as a Minangkabau Cultural Heritage
Sari, Dilla Engla;
Putri, Atika Dwi;
Syukirman, Alvi;
Evanita, Susi;
Friyatmi, Friyatmi;
Purnomo, Try Wahyu
Gondang: Jurnal Seni dan Budaya Vol. 7 No. 2 (2023): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2023
Publisher : Universitas Negeri Medan
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DOI: 10.24114/gondang.v7i2.50320
Kubang Payakumbuh Weaving is a cottage industry that produces traditional woven fabric using the unique weaving techniques of the Minangkabau culture. The efforts of the Kubang Payakumbuh Weaving UMKM to maintain and modernize the weaving production are aimed at remaining relevant in an increasingly advanced era. They have adopted contemporary technology and designs to enhance the attractiveness of Minangkabau woven products, thus reaching a wider market. The marketing strategy employed by the Kubang Payakumbuh Weaving UMKM to promote their products involves the use of social media and e-commerce platforms to increase the visibility and accessibility of Minangkabau woven products globally.This research reveals the positive impact of innovation and marketing strategies by the Kubang Payakumbuh Weaving UMKM in introducing the cultural heritage of Minangkabau to both local and international communities. Not only do they preserve the weaving tradition, but they also create new economic opportunities for the local community. The research methodology includes observations and interviews with the owners of Kubang Payakumbuh Weaving UMKM as well as their customers. The collected data is qualitatively analyzed to understand the implementation of innovation and its impact on the introduction of Minangkabau cultural heritage. In conclusion, the innovation of the Kubang Payakumbuh Weaving UMKM in introducing the cultural heritage of Minangkabau has brought about positive changes to the traditional weaving industry. Through the use of technology and smart marketing strategies, they have been able to expand their market and introduce the richness of Minangkabau culture to the world.
The effect of relative advantage and e-wom on consumer attitudes in online shopping mediated by trust
Saputra, Febry Elbi;
Sari, Sefni Novita;
Evanita, Susi
Jurnal Taman Vokasi Vol 13 No 1 (2025): Vol. 13 No. 1 (2025)
Publisher : Universitas Sarjanawiyata Tamansiswa
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DOI: 10.30738/jtvok.v13i1.19296
This study aims to analyze the effect of relative advantage and Electronic Word of Mouth (E-WOM) on consumer attitudes in online shopping with trust as a mediating variable. Given the rapid growth of e-commerce in Indonesia, understanding the factors that shape consumer trust and purchasing decisions is crucial for businesses and policymakers. This study uses a quantitative approach with a descriptive survey method. Data was collected through an online questionnaire from 114 respondents selected using the purposive sampling technique. The research model was analyzed using Structural Equation Modeling (SEM) with SmartPLS 4 to test the direct relationship and mediation between variables. The results show that relative advantage and E-WOM have a positive and significant effect on consumer trust, which in turn affects their attitude towards online shopping. The role of trust mediation strengthens the relationship between these factors and consumer attitudes, emphasizing that trust is the main determinant in shaping consumers' positive perceptions of e-commerce transactions. The implications of the findings of this study provide theoretical insights into the mechanism of consumer trust in e-commerce as well as practical recommendations for businesses to improve product advantage and manage customer reviews effectively. In addition, policymakers are encouraged to implement stricter regulations related to transaction security, data protection, and consumer rights to create a more trusted digital market ecosystem. Further research is suggested to expand the scope of demographics and add other variables, such as risk perception and user experience, to gain a more comprehensive understanding of consumer behavior in e-commerce.
THE INFLUENCE OF SOCIAL CAPITAL AND PSYCHOLOGY CAPITAL ON ENTREPRENEURIAL INTENTION WITH ENTREPRENEURIAL ORIENTATION AS A MEDIATING VARIABLE IN VOCATIONAL EDUCATION STUDENTS AT MAN 1 BUKITTINGGI
Anwar, Kendis;
Sari, Nadhila;
Friyatmi, Friyatmi;
Evanita, Susi
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa
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DOI: 10.31846/jae.v11i3.684
New business growth is significantly influenced by entrepreneurial intention. Although numerous research have demonstrated that attitudes have an impact on how intentions are formed, little has been done to dynamically engage social and psychological capital in this interaction. An essential part of developing trustworthy and competent human resources in this industry is vocational education. The purpose of this study is to ascertain the relationship between social capital and psychological capital on entrepreneurial intention and to investigate the mediation function of entrepreneurial orientation in that relationship. This research uses quantitative research methods. Data was collected through an online questionnaire which was filled in by vocational education students at MAN 1 Bukittinggi. The number of samples in this study were 101 students. The data collection technique used in this study was a questionnaire which was analyzed using Structural Equation Modeling (SEM) with the Smart PLS analysis tool. The results showed that social capital and psychological capital had no significant effect on entrepreneurial intentions, but had a significant effect on entrepreneurial orientation, which in turn had a significant effect on entrepreneurial intentions. Finally, social capital and psychological capital have a significant effect on entrepreneurial intentions through the mediation of entrepreneurial orientation.
Bahasa Inggris
Rahayu, Silvia;
Evanita, Susi
Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi
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DOI: 10.22437/jbsmr.v7i2.33500
This research aims to determine environmental communication strategies for sustainable waste management through community empowerment. This research was conducted in Talang Lindung Village, Sungai Bungkal District, Sungai Penuh City. The research results showed that community empowerment in managing household waste and maintaining environmental cleanliness began to improve with mass communication and personal communication activities. Mass communication was carried out through FGDs and placing banners in several strategic places in Talang Lindung Village, while personal communication was carried out by providing door-to-door counseling and distributing brochures. To determine changes in knowledge, attitude and behavior of the community after mass and personal communication, evaluation and monitoring were carried out in collaboration with the Head of Talang Lindung Village. The results of this research show that changes in personal communication behavior are more influential than mass communication. From the results of evaluation and monitoring, it is known that mass communication can be used to increase knowledge, but behavior change is more influential if personal communication is used. With mass communication through FGDs and the installation of banners, people who previously did not know became aware that there are laws and regulations governing waste disposal.
Pengembangan Bahan Ajar Digital Pada Mata Pelajaran Projek Kreatif
Yulihendri, Cici;
Evanita, Susi
Jurnal Penelitian Pendidikan IPA Vol 9 No 12 (2023): December
Publisher : Postgraduate, University of Mataram
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DOI: 10.29303/jppipa.v9i12.5267
This research aims to produce valid, practical and effective digital teaching materials for the Creative Projects and Entrepreneurship subjects in Class XI of SMK Negeri 2 Padang. Also, to see students' interest in learning using Digital Teaching Materials. The design of this digital teaching material uses the heyzine flipbook application. This research uses the Research and Development (R&D) method using the ADDIE development model with the stages of Analysis, Design, Development, Implementation and Evaluation. The research results show that the development of digital teaching materials has met the criteria of being valid, practical and effective for use in learning. The validation results from language experts were 97%, material validation was 94.91% and media experts were 87.20% in the very valid category. The assessment of teacher practicality was 89.17% and student practicality was 82.06%, which fell into the very practical category. With an effectiveness of 75.83%, it falls into the effective category and can improve student learning outcomes. Also, students' interest in learning was 87.39% in the very good category. So, it can be concluded that digital teaching materials are suitable for use in learning Creative Projects and Entrepreneurship.