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All Journal Jurnal Kajian Manajemen Bisnis Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Dinamika Pendidikan JURNAL EVALUASI PENDIDIKAN Jurnal Ilmu Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Pendidikan Ilmu Sosial Journal of Management and Business Review JRK (Jurnal Riset Komunikasi) Jurnal Taman Vokasi JURNAL MANAJEMEN MOTIVASI Sumatra Journal of Disaster, Geography and Geography Education Gondang: Jurnal Seni dan Budaya Widya Yuridika JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Ensiklopedia Social Review Jurnal Pendidikan dan Konseling Jurnal Inovasi Pendidikan Ekonomi Al-Kharaj: Journal of Islamic Economic and Business Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Ilomata International Journal of Management Indonesian Journal of Islamic Economics and Business Komitmen : Jurnal Ilmiah Manajemen Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) ProBisnis : Jurnal Manajemen JEBI (Jurnal Ekonomi dan Bisnis Islam) Journal of Business Studies and Management Review e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Law and Economics Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi The Indonesian Journal of Computer Science Manaruko: Jurnal Pengabdian Masyarakat Business and Applied Management Journal Journal Development Manecos Komunikatif : Jurnal Ilmiah Komunikasi JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Ecogen
Susi Evanita
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Dari Kumanis ke Kreativitas: “Diversifikasi Produk Ceta Bacorak Merambah Pasar dengan Sentuhan Inovatif" Friyatmi, Friyatmi; Evanita, Susi; Pebriyeni, Eliya; Febrina, Suci
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 3 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.05180

Abstract

Ceta Bacorak salah satu produk unggulan dari Kabupaten Sijunjung yang memiliki potensi yang tinggi menjadi produk unggulan daerah, akan tetapi terdapat berbagai hambatan yang di alami oleh kelompok Kerajinan  Anak Nagari Ceta Bacorak Kumanis untuk mewujudkan hal tersebut baik itu dalam aspek produksi, pemasaran, maupun manajemen usaha. Salah satu solusi yang ditawarkan untuk mengurangi masalah atau hambatan yang dihadapi adalah dengan meningkatkan skill dalam membuat diversifikasi produk ceta bacorak melalui rangakaian pelaksanaan kegiatan dengan menerapkan metode FGD, pelatihan/workshop, latihan terbimbing, dan kegiatan praktek lansung mengerjakan setiap luaran yang ditargetkan (practice and action). Hasil pengabdian dianggap efektif karena mencapai tujuan kegiatan. Hasil pelatihan memberikan hasil yang nyata kepada mitra, dimana mitra telah mampu mengembangkan diversifikasi produk ceta bacorak.      
Peningkatan Daya Tarik Wisata Melalui Pengembangan Wirausaha Berkearifan Lokal Melalui Komunitas Penggerak Wisata Pada Perkampungan Adat Nagari Sijunjung Evanita, Susi; Asri, Zul; Indrayuda, Indrayuda; Syofyan, Rita; Fahmi, Zul
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 3 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.05260

Abstract

Perkampungan Adat Nagari Sijunjung merupakan salah satu objek wisata Budaya Minangkabau yang ada di Sumatera Barat  yang dikenal dengan Geopark Ranah Minang Silokek yang dijadikan sebagai objek pengembangan melalui kegiatan pengabdian. Pengabdian ini dilakukan sebagai upaya pengembangan  Pariwisata dan Ekonomi dengan Fokus pengembangan ekonomi kreatif sebagai salah satu upaya peningkatan daya tarik wisata di Perkampungan adat dengan metode in-service training program yang berarti memberikan pendampingan pada kegiatan pelatihan pengadaan souvenir dan Kesenian. Hal ini diharapkan dapat menjadi sumber ekonomi bagi Masyarakat sekaligus mewadahi masyarakat dalam meningkatkan dan mengembangkan kompetensi. Para peserta mengikuti kegiatan ini dengan semangat yang dibimbing langsung oleh pemateri yang berasal dari dosen dan pendampingan bersama Mahasiswa. Hasil dari kegiatan ini menunjukan hasil yang positif seperti tergeraknya  masyarakat dalam menghasilkan pernak-pernik souvenir dengan berbagai bentuk yang menonjolkan ciri khas perkampungan adat maupun berpartisipasi dalam pelatihan kesenian tari khas Minangkabau dan randai yang disiapkan sebagai ajang pertunjukan tahunan.
The Innovative Marketing Strategy to Introduce Traditional Woven Fabrics of Kubang as a Minangkabau Cultural Heritage Sari, Dilla Engla; Putri, Atika Dwi; Syukirman, Alvi; Evanita, Susi; Friyatmi, Friyatmi; Purnomo, Try Wahyu
Gondang: Jurnal Seni dan Budaya Vol. 7 No. 2 (2023): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v7i2.50320

Abstract

Kubang Payakumbuh Weaving is a cottage industry that produces traditional woven fabric using the unique weaving techniques of the Minangkabau culture. The efforts of the Kubang Payakumbuh Weaving UMKM to maintain and modernize the weaving production are aimed at remaining relevant in an increasingly advanced era. They have adopted contemporary technology and designs to enhance the attractiveness of Minangkabau woven products, thus reaching a wider market. The marketing strategy employed by the Kubang Payakumbuh Weaving UMKM to promote their products involves the use of social media and e-commerce platforms to increase the visibility and accessibility of Minangkabau woven products globally.This research reveals the positive impact of innovation and marketing strategies by the Kubang Payakumbuh Weaving UMKM in introducing the cultural heritage of Minangkabau to both local and international communities. Not only do they preserve the weaving tradition, but they also create new economic opportunities for the local community. The research methodology includes observations and interviews with the owners of Kubang Payakumbuh Weaving UMKM as well as their customers. The collected data is qualitatively analyzed to understand the implementation of innovation and its impact on the introduction of Minangkabau cultural heritage. In conclusion, the innovation of the Kubang Payakumbuh Weaving UMKM in introducing the cultural heritage of Minangkabau has brought about positive changes to the traditional weaving industry. Through the use of technology and smart marketing strategies, they have been able to expand their market and introduce the richness of Minangkabau culture to the world.
The effect of relative advantage and e-wom on consumer attitudes in online shopping mediated by trust Saputra, Febry Elbi; Sari, Sefni Novita; Evanita, Susi
Jurnal Taman Vokasi Vol 13 No 1 (2025): Vol. 13 No. 1 (2025)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jtvok.v13i1.19296

Abstract

This study aims to analyze the effect of relative advantage and Electronic Word of Mouth (E-WOM) on consumer attitudes in online shopping with trust as a mediating variable. Given the rapid growth of e-commerce in Indonesia, understanding the factors that shape consumer trust and purchasing decisions is crucial for businesses and policymakers. This study uses a quantitative approach with a descriptive survey method. Data was collected through an online questionnaire from 114 respondents selected using the purposive sampling technique. The research model was analyzed using Structural Equation Modeling (SEM) with SmartPLS 4 to test the direct relationship and mediation between variables. The results show that relative advantage and E-WOM have a positive and significant effect on consumer trust, which in turn affects their attitude towards online shopping. The role of trust mediation strengthens the relationship between these factors and consumer attitudes, emphasizing that trust is the main determinant in shaping consumers' positive perceptions of e-commerce transactions. The implications of the findings of this study provide theoretical insights into the mechanism of consumer trust in e-commerce as well as practical recommendations for businesses to improve product advantage and manage customer reviews effectively. In addition, policymakers are encouraged to implement stricter regulations related to transaction security, data protection, and consumer rights to create a more trusted digital market ecosystem. Further research is suggested to expand the scope of demographics and add other variables, such as risk perception and user experience, to gain a more comprehensive understanding of consumer behavior in e-commerce.
THE INFLUENCE OF SOCIAL CAPITAL AND PSYCHOLOGY CAPITAL ON ENTREPRENEURIAL INTENTION WITH ENTREPRENEURIAL ORIENTATION AS A MEDIATING VARIABLE IN VOCATIONAL EDUCATION STUDENTS AT MAN 1 BUKITTINGGI Anwar, Kendis; Sari, Nadhila; Friyatmi, Friyatmi; Evanita, Susi
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.684

Abstract

New business growth is significantly influenced by entrepreneurial intention. Although numerous research have demonstrated that attitudes have an impact on how intentions are formed, little has been done to dynamically engage social and psychological capital in this interaction. An essential part of developing trustworthy and competent human resources in this industry is vocational education. The purpose of this study is to ascertain the relationship between social capital and psychological capital on entrepreneurial intention and to investigate the mediation function of entrepreneurial orientation in that relationship. This research uses quantitative research methods. Data was collected through an online questionnaire which was filled in by vocational education students at MAN 1 Bukittinggi. The number of samples in this study were 101 students. The data collection technique used in this study was a questionnaire which was analyzed using Structural Equation Modeling (SEM) with the Smart PLS analysis tool. The results showed that social capital and psychological capital had no significant effect on entrepreneurial intentions, but had a significant effect on entrepreneurial orientation, which in turn had a significant effect on entrepreneurial intentions. Finally, social capital and psychological capital have a significant effect on entrepreneurial intentions through the mediation of entrepreneurial orientation.
Bahasa Inggris Rahayu, Silvia; Evanita, Susi
Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i2.33500

Abstract

This research aims to determine environmental communication strategies for sustainable waste management through community empowerment. This research was conducted in Talang Lindung Village, Sungai Bungkal District, Sungai Penuh City. The research results showed that community empowerment in managing household waste and maintaining environmental cleanliness began to improve with mass communication and personal communication activities. Mass communication was carried out through FGDs and placing banners in several strategic places in Talang Lindung Village, while personal communication was carried out by providing door-to-door counseling and distributing brochures. To determine changes in knowledge, attitude and behavior of the community after mass and personal communication, evaluation and monitoring were carried out in collaboration with the Head of Talang Lindung Village. The results of this research show that changes in personal communication behavior are more influential than mass communication. From the results of evaluation and monitoring, it is known that mass communication can be used to increase knowledge, but behavior change is more influential if personal communication is used. With mass communication through FGDs and the installation of banners, people who previously did not know became aware that there are laws and regulations governing waste disposal.
Pengalaman Wisata dan Citra Destinasi: Sebuah Kajian Pustaka Sistematis Abrian, Youmil; Wardi, Yunia; Abror, Abror; Dwita, Vidyarini; Evanita, Susi
Indonesian Journal of Tourism and Leisure Vol 4, No 2 (2023)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v4i2.347

Abstract

The purpose of this study is to identify and analyze several key references regarding tourist experience and destination image. This research is a systematic literature review using the Scopus-based science citation index. Based on several stages of the systematic review method, this study found 41 key references from Scopus indexed journals. This study also examined citation behavior based on quartile and cite score. This study found that the journal sustainability Switzerland is the journal that discusses the most about tourism experience and destination image. However, most of the articles are published in business and management journals and also journals are published in the field of tourism, while for the country of origin of researchers, the United Kingdom is the most dominant country of origin of researchers followed by researchers from China and the United States. Thus, there are opportunities for further research in the context of tourism. This study contributes to further research and makes a significant contribution in answering research questions or addressing issues in the field of tourism.
NURSE EMPOWERMENT THROUGH ENTREPRENEURIAL INNOVATION AND ORGANIZATIONAL CHANGE: A SYSTEMATIC REVIEW OF LEADERSHIP STRATEGIES IN NURSING ROLE EXPANSION Tasnidar Tasnidar; Yunia Wardi; Susi Evanita; Hendrik Heri Sandi; Syamsul Amar; Vidyarini Dwita
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3397

Abstract

Nurse empowerment is an important strategy in facing the challenges of an increasingly complex and competitive health care system. This study aims to systematically review how entrepreneurial innovation and organizational change supported by transformational leadership can expand the role of nurses and enhance their strategic contribution to the health system. A literature search was conducted on the Scopus database for studies published in the last ten years, namely from January 1, 2015 to December 31, 2024. Eight articles that met the inclusion criteria were analyzed thematically and narratively. The results of the review indicate that the integration of entrepreneurship into nursing practice encourages the formation of new service models such as independent practice, home care and telenursing that are more responsive to patient needs. Flexible organizational structures, collaborative work cultures and performance-based incentive systems strengthen the role of nurses as agents of change. Participatory leadership has been shown to create a work climate that supports innovation and initiative taking at the clinical level. Challenges such as limited infrastructure, training gaps, and cultural and structural barriers still need to be overcome to optimize nurse empowerment as a whole. This study concludes that empowering nurses through entrepreneurial innovation and organizational change requires a multidimensional approach and sustainable policy support so that nurses can play a strategic role in building a resilient health system that is oriented towards future needs.
Transforming Majelis Taklim into a Hub for Productive and Sustainable Community Development Evanita, Susi; Syofyan, Rita; Syukur, Yarmis; Fahmi, Zul
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8641

Abstract

The Majelis Taklim, as a non-formal Islamic educational institution, plays a strategic role in enhancing the socio-spiritual and economic capacities of communities. However, its activities often remain confined to religious rituals with limited empowerment outcomes. This community engagement initiative aimed to transform Majelis Taklim Nurul Islam in Air Tawar Barat, Padang City, into a productive and sustainable community through entrepreneurship training, managerial capacity building, digital marketing literacy, and the establishment of a sharia cooperative. Using a participatory and needs-based approach, the program involved lecturers, students, and community members collaboratively. The outcomes revealed significant improvements in entrepreneurial motivation, digital skills, and business organization. The creation of Koperasi Syariah Kacio Mitra Islami symbolized institutionalized community empowerment. This initiative demonstrates the transformative potential of Majelis Taklim as a catalyst for women’s empowerment and sustainable economic development aligned with the Sustainable Development Goals (SDGs) 1, 5, 8, and 9.
Peran Mediasi Kepuasan Pelanggan pada Hubungan Social Media Marketing dan Kualitas Produk terhadap Niat Beli Ulang Abiyu Syahreza, Dafa; Evanita, Susi
Indonesian Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v10i2.3403

Abstract

This study aims to comprehensively analyze the influence of social media marketing and product quality on repurchase intention, with customer satisfaction as a mediating variable, among consumers of Magenta’s creative food products in Padang City. The research is motivated by the importance of leveraging social media as an effective promotional tool and maintaining consistent product quality to sustain and enhance customer loyalty. A quantitative research approach was employed using a survey method, involving 100 respondents who are active Magenta consumers. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine the relationships between variables simultaneously. The findings reveal that social media marketing and product quality have a positive and significant effect on customer satisfaction. Furthermore, both variables also positively and significantly influence repurchase intention, both directly and indirectly through the mediating role of customer satisfaction. These results underscore that effective social media marketing strategies, combined with improved product quality, play a crucial role in fostering customer satisfaction, which in turn drives sustainable repurchase intentions
Co-Authors Abel Tasman Abiyu Syahreza, Dafa Abror Abror Abror Afando Ekardo Ainil Mardiah Aisyah, Nabila Alvi Syukriman Ameliasari Bartenputri Andini Khairunnisa Anggi Putri Kurniadi Anggi Saputra anggraini, Syafrida Anwar, Kendis Arfan Zaky Wiadri Armiati Astuti, Kristiana Atika Zahari Awwali Fitri, Sururi Ayang Marsnely Bartenputri, Ameliasari Batubara, Hani Maisyarah Bimbo Novriandri Candra, Yuni Chairil, Arsala Bilhuda Chichi Andriani Chichi Andriani, Chichi Citra Ramayani Delvia Safitri Delvia Safitri Delvia Dilla Alstra Dilla Engla Sari Dwi Fitrian Armazura Dwita, Vidya Rini Dwita, Vidyarini Elfadhli Elfadhli Eliya Pebriyeni Eliza Eliza Elza Seprina Engla Desnim Silvia Fadhilah Fauzi, Nailatul Fadilla Yessa Fadli Muzdalifah Fandora, Karmila Fataras Larasti Fazri, Indah Lailatul Febrina, Suci Fri Yatmi Friyatmi Friyatmi Friyatmi Gesit Thabrani Hagi Arfilindo Hamdi Nur Hani Maisyarah Batubara Hendrik Heri Sandi Indrayuda Indrayuda Irfan Maulana Irvan, Puji Ananda Israndy, Israndy Ivan Afandi Jessica Aulia Putri Kafyanti Nurmeli Kafyanti Nurmeli Kendis Anwar Kristiana Astuti Larisya Syawalki Lismen, Susi M Topit Hidayat M. Yasrin Syahputra Meizi Syafri Yendi Monica Ihsan Almauiza Mufida Tullaili Muhammad Hanif Muhammad Zufaldi Murni Jaya, Syams Muskinta Muskinta Nadhila Sari Nadhilla Sari Nauffal Navarone Nora Susanti Norazizah, Siti Novia Indriani Nur Wahid, Reza Nurmeli, Kafyanti Okta Safira, Adhe Okta Shafira, Adhe Perengki Susanto Putri, Atika Dwi Putri, Jessica Aulia Rahayu, Silvia Rahmat Hidayat Rahmi, Yuri Reni Anggraeni Reza Nur Wahid Ria Wijayanty Rina Susanti Riska Abdilah Nasution Rita Syofyan Rizki Nanda Rizky Aulya, Vivi Rosalina Rosalina Safitri, Delvia Safitri, Windy Sandi Heri Sandi, Hendrik Heri Saputra, Febry Elbi Sari, Nadhila Sari, Sefni Novita Siregar, Eva Anzani Sirli Melinda Sofya, Rani Sri Arita SRI RAHAYU Suci Alifah Rahmandani sukri Sukri, sukri Susi Lismen Susi Lismen Susi Novita Syahrizal Syahrizal Syahrizal Syahrizal Syams Murni Jaya Syams Murni Jaya Syamsul Amar Syofyan, Rita Syukirman, Alvi Tasnidar Tasnidar Telsi Divya Tora, Topit Trinanda, Okki Trinanda, Okki Try Wahyu Purnomo Tuti Kamila Sukma Tuti Kamila Sukma Vidyarini Dwita Wahid, Reza Nur Wanda Putra, Riki Whyosi Septrizola Wulandari, Riri Yelnita Yelnita Yelnita Yelnita Yendi, Meizi Syafri Yessa, Fadilla Youmil Abrian Yudesia Ririn Haryati Yuki Fitria Yulhendri Yulhendri Yuli Sandra, Reza Yuni Candra Yunia Wardi Zul Asri Zul Fahmi Zul Fahmi Zul Fahmi