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All Journal Jurnal Kajian Manajemen Bisnis Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Dinamika Pendidikan JURNAL EVALUASI PENDIDIKAN Jurnal Ilmu Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Pendidikan Ilmu Sosial Journal of Management and Business Review JRK (Jurnal Riset Komunikasi) Jurnal Taman Vokasi Sumatra Journal of Disaster, Geography and Geography Education Jurnal Penelitian Pendidikan IPA (JPPIPA) Gondang: Jurnal Seni dan Budaya Widya Yuridika JURNAL PENDIDIKAN TAMBUSAI Journal on Education JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Ensiklopedia Social Review JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Pendidikan dan Konseling Jurnal Inovasi Pendidikan Ekonomi Ilomata International Journal of Management Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Ilomata International Journal of Management Komitmen : Jurnal Ilmiah Manajemen Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies ProBisnis : Jurnal Manajemen JEBI (Jurnal Ekonomi dan Bisnis Islam) Journal of Business Studies and Management Review e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Law and Economics Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi The Indonesian Journal of Computer Science Manaruko: Jurnal Pengabdian Masyarakat Komunikatif : Jurnal Ilmiah Komunikasi
Susi Evanita
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Integrasi Pendidikan Kewirausahaan: Strategi Eksplorasi Karir Mahasiswa Universitas Baiturrahmah Sari, Sefni Novita; Rahmi, Yuri; Siregar, Eva Anzani; Evanita, Susi; Armiati, Armiati
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.26171

Abstract

The university as an educational institution has an important role to play in preparing the younger generation to become successful entrepreneurs. The study aims to analyze the integration of entrepreneurial education into the career exploration strategy of Baiturrahmah University students. The research uses qualitative descriptive methods with data collection techniques through interviews. The research informant is an entrepreneurship lecturer and a student at Baiturrahmah University. The research shows that Baiturrahmah University has implemented a variety of entrepreneurial education integration strategies and such strategies have had a positive impact on students in exploring their careers including improving their understanding of the world of work and entrepreneurship opportunities, developing the skills and knowledge needed, boosting confidence and building networks and connections. Recommendations for the integration of entrepreneurship education at Baiturrahmah University can be more effective in helping students to their career goals and contribute to the development of enterprise in Indonesia.
Implementasi Program Market Day Sebagai Sarana Pembinaan Karakter Kewirausahaan Siswa Sekolah Dasar Rizky Aulya, Vivi; Okta Shafira, Adhe; Fandora, Karmila; Evanita, Susi; Armiati, Armiati
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.30371

Abstract

Penelitian ini mengkaji implementasi program Market Day sebagai sarana untuk menumbuhkan karakter kewirausahaan di kalangan siswa sekolah dasar. Dengan mengatasi keterbatasan kesempatan pendidikan praktis di sekolah formal, Market Day berfungsi sebagai platform yang efektif bagi siswa untuk mengalami aktivitas bisnis dunia nyata, seperti desain produk, interaksi pelanggan, penetapan harga, dan manajemen keuangan. Dengan menggunakan pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara dan analisis literatur untuk mengeksplorasi pengalaman siswa dan dampak program terhadap pengembangan kewirausahaan mereka. Hasil penelitian menunjukkan bahwa mengintegrasikan Market Day ke dalam kurikulum dapat berkontribusi pada pengembangan individu yang mandiri, kreatif, dan adaptif, yang mendukung tujuan pendidikan dan ekonomi yang lebih luas. Kesimpulan menunjukkan bahwa Market Day secara signifikan meningkatkan sifat-sifat kewirausahaan siswa, termasuk kreativitas, inovasi, kepercayaan diri, kemampuan beradaptasi, tanggung jawab keuangan, komunikasi yang efektif, manajemen waktu, dan keterampilan pengambilan keputusan. Meskipun menghadapi tantangan seperti keterbatasan sumber daya dan masalah koordinasi, program ini terbukti efektif dalam menanamkan nilai-nilai kewirausahaan dan mempersiapkan siswa menghadapi tantangan di masa depan.
A Systematic Literature Review: Entrepreneurship among University Students Wanda Putra, Riki; Wardi, Yunia; Evanita, Susi; Sandi, Hendrik Heri
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1817

Abstract

This study aims to examine the latest developments in the study of entrepreneurship among university students with a special focus on entrepreneurial intention and entrepreneurship education. Using a Systematic Literature Review approach supported by bibliometric analysis, this study traces scientific articles published in the past year containing keywords such as entrepreneurship, entrepreneurial intention, entrepreneurship education, and student entrepreneurship. The visualization results show that entrepreneurial intention is the most dominant topic, which is closely connected to entrepreneurship education and entrepreneurship as the core of the literature review. Three main theme groups were also found: (1) psychological and personal themes such as gender and effectuation; (2) educational themes, such as emotional competencies and design education; and (3) technology and innovation themes, such as artificial intelligence and sustainability. The brighter colors of the technology keywords indicate that these issues are current research trends in the context of student entrepreneurship. This study concludes that the development of student entrepreneurship is not only influenced by internal factors such as motivation and emotional competencies, but also by innovative educational approaches and technology integration. These findings provide strategic direction for the development of a more adaptive and contextual entrepreneurship curriculum in the university environment.
A Systematic Literature Review: Entrepreneurship among University Students Wanda Putra, Riki; Wardi, Yunia; Evanita, Susi; Sandi, Hendrik Heri
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1817

Abstract

This study aims to examine the latest developments in the study of entrepreneurship among university students with a special focus on entrepreneurial intention and entrepreneurship education. Using a Systematic Literature Review approach supported by bibliometric analysis, this study traces scientific articles published in the past year containing keywords such as entrepreneurship, entrepreneurial intention, entrepreneurship education, and student entrepreneurship. The visualization results show that entrepreneurial intention is the most dominant topic, which is closely connected to entrepreneurship education and entrepreneurship as the core of the literature review. Three main theme groups were also found: (1) psychological and personal themes such as gender and effectuation; (2) educational themes, such as emotional competencies and design education; and (3) technology and innovation themes, such as artificial intelligence and sustainability. The brighter colors of the technology keywords indicate that these issues are current research trends in the context of student entrepreneurship. This study concludes that the development of student entrepreneurship is not only influenced by internal factors such as motivation and emotional competencies, but also by innovative educational approaches and technology integration. These findings provide strategic direction for the development of a more adaptive and contextual entrepreneurship curriculum in the university environment.
THE EFFECT OF KNOWLEDGE SHARING, INNOVATIVE BEHAVIOR AND ENTREPRENEURIAL ORIENTATION ON THE PERFORMANCE OF CULINARY INDUSTRY Andriani, Chichi; Wardi, Yunia; Evanita, Susi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.900

Abstract

This study aims to analyze the effect of knowledge sharing, innovative behavior and entrepreneurial orientation on the performance of culinary industry SMEs in Padang city. The population in this study were all culinary industry SMEs in Padang city with a target sample of culinary SMEs with a total of 155 samples. Data analysis techniques using multiple linear regression analysis. From the results obtained that 1) knowledge sharing has a significant influence on the performance of SMEs culinary industry in Padang city, 2) innovative behavior has a significant influence on the performance of SMEs culinary industry in Padang city and 3) entrepreneurial orientation does not have a significant influence on the performance of SMEs culinary industry in Padang city.
Penguatan Ceta Bacorak Kumanis: Inovasi Produk Ungggulan Daerah Menuju Kemandirian Ekonomi Friyatmi, Friyatmi; Evanita, Susi; Pebriyeni, Eliya
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 22, No 3 (2022): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.03310

Abstract

Ceta Bacorak salah satu produk unggulan dari Kabupaten Sijunjung yang memiliki potensi yang tinggi menjadi produk unggulan daerah, akan tetapi terdapat berbagai hambatan yang di alami oleh kelompok Kerajinan  Anak Nagari Ceta Bacorak Kumanis untuk mewujudkan hal tersebut baik itu dalam aspek produksi, pemasaran, maupun manajemen usaha. Salah satu solusi yang ditawarkan untuk mengurangi masalah atau hambatan yang dihadapi adalah dengan melatih kelompok kerajinan ceta bacorak dengan skill dan desain inovasi motif ceta bacorak yang berbasis kearifan lokal. Program Pengembangan Produk Unggulan Daerah ini melibatkan kelompok Kerajinan  Anak Nagari Ceta Bacorak Kumanis yang dilaksanakan dengan metode pendamping melalui pelatihan, workshop, latihan terbimbing, praktek, dan FGD. Hasil pengabdian dapat dikatakan efektif karena telah mencapai tujuan dari kegiatan ini. Hasil pelatihan memberikan skill nyata kepada mitra terhadap membuat inovasi motif dan produk turunan ceta bacorak.
Dari Kumanis ke Kreativitas: “Diversifikasi Produk Ceta Bacorak Merambah Pasar dengan Sentuhan Inovatif" Friyatmi, Friyatmi; Evanita, Susi; Pebriyeni, Eliya; Febrina, Suci
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 3 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.05180

Abstract

Ceta Bacorak salah satu produk unggulan dari Kabupaten Sijunjung yang memiliki potensi yang tinggi menjadi produk unggulan daerah, akan tetapi terdapat berbagai hambatan yang di alami oleh kelompok Kerajinan  Anak Nagari Ceta Bacorak Kumanis untuk mewujudkan hal tersebut baik itu dalam aspek produksi, pemasaran, maupun manajemen usaha. Salah satu solusi yang ditawarkan untuk mengurangi masalah atau hambatan yang dihadapi adalah dengan meningkatkan skill dalam membuat diversifikasi produk ceta bacorak melalui rangakaian pelaksanaan kegiatan dengan menerapkan metode FGD, pelatihan/workshop, latihan terbimbing, dan kegiatan praktek lansung mengerjakan setiap luaran yang ditargetkan (practice and action). Hasil pengabdian dianggap efektif karena mencapai tujuan kegiatan. Hasil pelatihan memberikan hasil yang nyata kepada mitra, dimana mitra telah mampu mengembangkan diversifikasi produk ceta bacorak.      
Peningkatan Daya Tarik Wisata Melalui Pengembangan Wirausaha Berkearifan Lokal Melalui Komunitas Penggerak Wisata Pada Perkampungan Adat Nagari Sijunjung Evanita, Susi; Asri, Zul; Indrayuda, Indrayuda; Syofyan, Rita; Fahmi, Zul
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 3 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.05260

Abstract

Perkampungan Adat Nagari Sijunjung merupakan salah satu objek wisata Budaya Minangkabau yang ada di Sumatera Barat  yang dikenal dengan Geopark Ranah Minang Silokek yang dijadikan sebagai objek pengembangan melalui kegiatan pengabdian. Pengabdian ini dilakukan sebagai upaya pengembangan  Pariwisata dan Ekonomi dengan Fokus pengembangan ekonomi kreatif sebagai salah satu upaya peningkatan daya tarik wisata di Perkampungan adat dengan metode in-service training program yang berarti memberikan pendampingan pada kegiatan pelatihan pengadaan souvenir dan Kesenian. Hal ini diharapkan dapat menjadi sumber ekonomi bagi Masyarakat sekaligus mewadahi masyarakat dalam meningkatkan dan mengembangkan kompetensi. Para peserta mengikuti kegiatan ini dengan semangat yang dibimbing langsung oleh pemateri yang berasal dari dosen dan pendampingan bersama Mahasiswa. Hasil dari kegiatan ini menunjukan hasil yang positif seperti tergeraknya  masyarakat dalam menghasilkan pernak-pernik souvenir dengan berbagai bentuk yang menonjolkan ciri khas perkampungan adat maupun berpartisipasi dalam pelatihan kesenian tari khas Minangkabau dan randai yang disiapkan sebagai ajang pertunjukan tahunan.
The Innovative Marketing Strategy to Introduce Traditional Woven Fabrics of Kubang as a Minangkabau Cultural Heritage Sari, Dilla Engla; Putri, Atika Dwi; Syukirman, Alvi; Evanita, Susi; Friyatmi, Friyatmi; Purnomo, Try Wahyu
Gondang: Jurnal Seni dan Budaya Vol. 7 No. 2 (2023): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v7i2.50320

Abstract

Kubang Payakumbuh Weaving is a cottage industry that produces traditional woven fabric using the unique weaving techniques of the Minangkabau culture. The efforts of the Kubang Payakumbuh Weaving UMKM to maintain and modernize the weaving production are aimed at remaining relevant in an increasingly advanced era. They have adopted contemporary technology and designs to enhance the attractiveness of Minangkabau woven products, thus reaching a wider market. The marketing strategy employed by the Kubang Payakumbuh Weaving UMKM to promote their products involves the use of social media and e-commerce platforms to increase the visibility and accessibility of Minangkabau woven products globally.This research reveals the positive impact of innovation and marketing strategies by the Kubang Payakumbuh Weaving UMKM in introducing the cultural heritage of Minangkabau to both local and international communities. Not only do they preserve the weaving tradition, but they also create new economic opportunities for the local community. The research methodology includes observations and interviews with the owners of Kubang Payakumbuh Weaving UMKM as well as their customers. The collected data is qualitatively analyzed to understand the implementation of innovation and its impact on the introduction of Minangkabau cultural heritage. In conclusion, the innovation of the Kubang Payakumbuh Weaving UMKM in introducing the cultural heritage of Minangkabau has brought about positive changes to the traditional weaving industry. Through the use of technology and smart marketing strategies, they have been able to expand their market and introduce the richness of Minangkabau culture to the world.
The effect of relative advantage and e-wom on consumer attitudes in online shopping mediated by trust Saputra, Febry Elbi; Sari, Sefni Novita; Evanita, Susi
Jurnal Taman Vokasi Vol 13 No 1 (2025): In Press
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jtvok.v13i1.19296

Abstract

This study aims to analyze the effect of relative advantage and Electronic Word of Mouth (E-WOM) on consumer attitudes in online shopping with trust as a mediating variable. Given the rapid growth of e-commerce in Indonesia, understanding the factors that shape consumer trust and purchasing decisions is crucial for businesses and policymakers. This study uses a quantitative approach with a descriptive survey method. Data was collected through an online questionnaire from 114 respondents selected using the purposive sampling technique. The research model was analyzed using Structural Equation Modeling (SEM) with SmartPLS 4 to test the direct relationship and mediation between variables. The results show that relative advantage and E-WOM have a positive and significant effect on consumer trust, which in turn affects their attitude towards online shopping. The role of trust mediation strengthens the relationship between these factors and consumer attitudes, emphasizing that trust is the main determinant in shaping consumers' positive perceptions of e-commerce transactions. The implications of the findings of this study provide theoretical insights into the mechanism of consumer trust in e-commerce as well as practical recommendations for businesses to improve product advantage and manage customer reviews effectively. In addition, policymakers are encouraged to implement stricter regulations related to transaction security, data protection, and consumer rights to create a more trusted digital market ecosystem. Further research is suggested to expand the scope of demographics and add other variables, such as risk perception and user experience, to gain a more comprehensive understanding of consumer behavior in e-commerce.
Co-Authors Abel Tasman Abror Abror Ainil Mardiah Aisyah, Nabila Alvi Syukriman Andini Khairunnisa Anggi Putri Kurniadi anggraini, Syafrida Anwar, Kendis Arfan Zaky Wiadri Armiati Armiati Armiati Astuti, Kristiana Atika Zahari Awwali Fitri, Sururi Ayang Marsnely Batubara, Hani Maisyarah Bimbo Novriandri Candra, Yuni Chairil, Arsala Bilhuda Chichi Andriani, Chichi Citra Ramayani Delvia Safitri Delvia Safitri Delvia Dilla Alstra Dilla Engla Sari Dwi Fitrian Armazura Dwita, Vidya Rini Dwita, Vidyarini Elfadhli Elfadhli Eliya Pebriyeni Eliza Eliza Elza Seprina Engla Desnim Silvia Fadhilah Fauzi, Nailatul Fadilla Yessa Fadli Muzdalifah Fadliyah, Chairati Fandora, Karmila Fataras Larasti Fazri, Indah Lailatul Febrina, Suci Fri Yatmi Friyatmi Friyatmi Friyatmi Gesit Thabrani Hagi Arfilindo Hamdi Nur Hani Maisyarah Batubara Haryati, Resti Indrayuda Indrayuda Irfan Maulana Irvan, Puji Ananda Israndy, Israndy Ivan Afandi Jessica Aulia Putri Kafyanti Nurmeli Kafyanti Nurmeli Kendis Anwar Kristiana Astuti Larisya Syawalki Lismen, Susi M Topit Hidayat M. Yasrin Syahputra Monica Ihsan Almauiza Mufida Tullaili Muhammad Hanif Muhammad Zufaldi Murni Jaya, Syams NABILLAH, SALSA Nadhilla Sari Nauffal Navarone Nora Susanti Norazizah, Siti Novia Indriani Nur Wahid, Reza Nurmeli, Kafyanti Okta Shafira, Adhe Putri, Atika Dwi Putri, Jessica Aulia Rahayu, Silvia Rahmat Hidayat Rahmi, Yuri Rahmona, Fitria Reni Anggraeni Reza Nur Wahid Ria Wijayanty Rina Susanti Rio Nardo RIO NARDO Riska Abdilah Nasution Rita Syofyan Rizki Nanda Rizky Aulya, Vivi Rosalina Rosalina Safitri, Delvia Safitri, Windy Sandi, Hendrik Heri Saputra, Febry Elbi Sari, Nadhila Sari, Sefni Novita Siregar, Eva Anzani Sirli Melinda Sofya, Rani Sri Arita SRI RAHAYU Susi Lismen Susi Lismen Susi Novita Syahrizal Syahrizal Syahrizal Syahrizal Syams Murni Jaya Syams Murni Jaya Syofyan, Rita Syukirman, Alvi Telsi Divya Tora, Topit Trinanda, Okki Trinanda, Okki Try Wahyu Purnomo Tuti Kamila Sukma Tuti Kamila Sukma Wahid, Reza Nur Wanda Putra, Riki Whyosi Septrizola Wulandari, Riri Yelnita Yelnita Yelnita Yelnita Yendi, Meizi Syafri Yessa, Fadilla Youmil Abrian Yulhendri Yulhendri Yuli Sandra, Reza yulihendri, cici Yuni Candra Yunia Wardi Zul Asri Zul Fahmi Zul Fahmi Zul Fahmi