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EMIL DARDAK'S CAMPAIGN STRATEGY IN WINNING KHOFIFAH-EMIL IN REGIONAL HEAD ELECTIONS EAST JAVA 2018 Eva, Masriniati; Budianto, Heri
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.273

Abstract

Political campaigns in a democratic stage are an important tool to gain victory. Therefore, political actors must be able to choose what strategy will be implemented to achieve this goal. In this research, the main focus being studied is Emil Dardak's campaign strategy in winning the 2018 East Java Pilgub with his partner Khofifah . The research focuses on the study of Emil Dardak's strategy. The method used is descriptive qualitative by describing Emil Dardak's political campaign strategy to win the 2018 East Java Pilgub Election. In the research process, Emil was assisted by a qualified winning team. A populist campaign strategy, intense approach, personal touch is Emil's strategy in reaching prospective voters who have previously been determined based on voter segments based on elements of location, beliefs, age and social background. Besides that, determining
Analysis of Political Communication of Women Candidates in the 2019 Legislative Elections in Batam City Suryani, Suryani; Budianto, Heri
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.297

Abstract

This study aims to find out about political communication carried out by women candidates and the obstacles faced in the 2019 Legislative Elections in Batam City by using an element of political communication approach according to Dan Nimmo, namely political communicators, political messages, political media, political targets, effects of political communication.With proper political communication, it is hoped that the electability of women candidates in the upcoming legislative elections can increase. This research was conducted from January 2022 to early February 2023. This research uses a qualitative approach and a constructivism paradigm with case studies describing the elements of political communication carried out by female candidates. Data collection techniques were carried out by in-depth interviews with key informants. Determination of key informants with the criteria of women candidates who get a minimum of 1000 votes. Data collection techniques through interviews and documentation stages.The results of the study revealed the elements of communication used by women candidates to get voters' votes. Political communicators are legislative candidates, campaign teams, party officials, journalists, consultants, volunteers, cadres, community leaders, traditional leaders, religious leaders. The political messages conveyed are rhetoric, political advertisements and propaganda. The political channel is through face-to-face meetings, and uses print and online media. The political targets of women candidates are rational, critical and traditional voters. The effect of the political communication of women candidates is political participation and voting in elections. Women candidates face challenges in the form of multiple roles in the household, patriarchal culture, money politics and election administration issues.
THE EFFECTIVENESS OF INTERPERSONAL COMMUNICATION AS A GUIDANCE AND COUNSELING APPROACH IN THE SELECTION OF STUDY PROGRAMS AT MERCU BUANA UNIVERSITY FOR STUDENTS OF CLASS XII SMKN 60 JAKARTA Salim, Muhammad Rizki; Tomohardjo, Irmulansati; Budianto, Heri
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.28217

Abstract

This study aims to evaluate the effectiveness of interpersonal communication as an approach in guidance and counseling for selecting study programs at Mercu Buana University for 12th-grade students at SMKN 60 Jakarta. Effective interpersonal communication between guidance counselors (BK) and students plays a crucial role in helping students understand their potential and interests, guiding them in making appropriate decisions regarding their choice of study programs in higher education. The research method used is qualitative with a case study approach, involving in-depth interviews, participatory observation, and document analysis. The results indicate that interpersonal communication conducted by BK teachers can enhance students' self-awareness, reduce anxiety in the decision-making process, and provide positive encouragement to achieve their academic goals. Furthermore, the supportive interactions and empathy shown by BK teachers significantly contribute to increasing students' confidence in choosing study programs that align with their interests and talents. This study concludes that the interpersonal communication approach in guidance and counseling is highly effective in assisting 12th-grade students at SMKN 60 Jakarta in selecting study programs at Mercu Buana University.
Pengaruh Konten Media Sosial Instagram terhadap Brand awareness dan Brand image Muslimahdaily.com (Studi pada Followers Akun Resmi Media Sosial Instagram @muslimahdailycom) Naningsih, Dwi; Budianto, Heri
Jurnal Ilmu Multidisiplin Vol. 4 No. 6 (2026): Jurnal Ilmu Multidisplin (Februari - Maret 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i6.1621

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial Instagram terhadap brand awareness dan brand image Muslimahdaily.com, serta menguji peran brand awareness sebagai variabel mediasi dalam hubungan tersebut. Latar belakang penelitian didasarkan pada pentingnya pengelolaan konten media sosial sebagai strategi komunikasi digital bagi media daring dalam membangun kesadaran dan citra merek di tengah persaingan informasi yang semakin kompetitif. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan eksplanatif dan survei. Data primer diperoleh melalui penyebaran kuesioner kepada 118 followers akun Instagram resmi @muslimahdailycom. Analisis data dilakukan menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa konten media sosial Instagram berpengaruh positif dan signifikan terhadap brand awareness dan brand image Muslimahdaily.com. Selain itu, brand awareness juga terbukti berpengaruh positif dan signifikan terhadap brand image. Pengujian pengaruh tidak langsung menunjukkan bahwa brand awareness berperan sebagai mediator parsial dalam hubungan antara konten media sosial Instagram dan brand image. Meskipun seluruh hubungan antarvariabel terbukti signifikan, kekuatan pengaruhnya berada pada kategori lemah hingga sedang berdasarkan nilai effect size (F²). Temuan ini menegaskan bahwa penyajian konten media sosial Instagram yang konsisten, relevan, dan menarik memiliki peran penting dalam membangun kesadaran serta citra merek media daring berbasis komunitas Muslimah.
PENDUGAAN POTENSI AIR TANAH DENGAN METODE GEOLISTRIK KONFIGURASI SCHLUMBERGER DI PEKON PAGAR DALAM KECAMATAN LEMONG KABUPATEN PESISIR BARAT Budianto, Heri; Syahidah Aini, Nur; Nanda Syanur, Farid
JURNAL TEKNIK SIPIL CENDEKIA (JTSC) Vol 7 No 1 (2026): Februari
Publisher : Departement of Civil Engineering, Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51988/jtsc.v7i1.438

Abstract

Penelitian ini bertujuan untuk menganalisis penyebaran, kedalaman, dan ketebalan akuifer air tanah di Pekon Pagar Dalam menggunakan metode geofisika geolistrik resistivitas konfigurasi Schlumberger. Metode ini efektif untuk mengidentifikasi sifat aliran listrik batuan bawah permukaan guna mengetahui karakteristik lapisan pembawa air. Data lapangan diolah menggunakan perangkat keras dan lunak yaitu Res2Dinv dan Surfer 12. Hasil penelitian menunjukkan bahwa struktur bawah permukaan terdiri dari Formasi Gunungapi Kuarter Tua dengan nilai resistivitas 36 – 61 Ohm m pada kedalaman 0 – 30 m. Akuifer dangkal yang menjadi sumber air sumur gali ditemukan pada kedalaman 3 – 7 m, sementara akuifer dengan potensi lebih tinggi berada pada kedalaman 20 – 30 m. Berdasarkan korelasi data di Pekon Sukajadi yang memiliki lapisan berpasir, muka air tanah ditemukan mulai kedalaman 35 m dengan debit 1,5 liter/detik. Analisis formasi di lereng Bukit Barisan ini menunjukkan bahwa air baku di lokasi penelitian layak konsumsi. Estimasi nilai Total Dissolved Solids (TDS) berkisar antara 100 – 200 mg/L, yang memenuhi syarat kualitas air baku (maksimal 250 mg/L).
Bogor City Government’s Communication Crisis in Handling Covid-19 Putri, Tri Isniarti; Lubis, Djuara Pangihutan; Budianto, Heri
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 1 (2022): June 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.620

Abstract

The massive transmission of Covid-19 has spread in various regions, causing negative trends in various aspects of life. Bogor, West Java, which recorded 1,484 cases  is one of the areas that has  high Covid-19 transmission rate.  In addition, the Bogor City Government as a stakeholder has a large responsibility for overcoming a crisis in the midst of  uncertain situation. This study aims to analyze the development of the Covid-19 crisis communication message in the Bogor city government. This research method uses a qualitative descriptive approach. The data collection is conducted  through interviews, observation and documentation through photos and videos of the COVID-19 Task Force, government regulations and other sources. Based on the crisis emergency risk communication (CERC) model used by the researcher, the results show that the crisis communication process carried out by the Bogor City Government affects five phases, including: Pre-crisis, initial occurrence, maintenance, resolution, and evaluation, each of which has its own application and different handling such as in the pre-crisis phase, the Bogor  City Government presented a crisis message and formed a crisis team as part of preparation to deal with a crisis, the period of initial events, information in terms of meeting the public’s  needs for accurate, timely, credible, and consistent information. Then the stage of maintaining the form of communication is more tangible in the form of action, while the stage of creating new efforts to deal with new risks and the final evaluation, assessing the programs that have been run to get new innovations.
Co-Authors Achmad Fathoni Afdal Makkuraga Putra Agnes Brigitta Virceldi Agustinus F. Paskalino Dadi Ahmad Sihabudin Amir Machmud, Amir Ana Maria Gadi Djou Andi Faisal Bakti & Venny Eka Meidasari Arief Fahmi Lubis Bambang Sasmita Adi Putra Chandrayani Simanjorang Christina Bagenda Darminto, Iqbal Dea Apriani Denny Achsanul Hak Dewi Widowati Diana Pujiningsih Didik Haryadi Santoso Djuara P Lubis Dolfries Jakop Neununy Edwin Edy Sony Erni Musmiler Eva, Masriniati Fajar Rahmat Aziz Feni Fasta Firzhal Arzhi Jiwantara Hadibah Z. Wadjo Hanuring Ayu Ardhani Putri Haq, Naziful Hellen Gabrellia Santoso Hotlarisda Girsang IRMAN PUTRA Irmulansati Tomohardjo Kalijunjung Hasibuan Karolus Charlaes Bego Khasanah, Dian Ratu Ayu Uswatun Kristiandi, Kiki Kusumastuti, Istyarahma Kansya Kuswarini Laily Hanifah M. Yogi Riyantama Isjoni Mar Astika, Nadia Mardhiyyah, Mardhiyyah Maria Alberta Liza Quintarti Mawardi Miftasari, Gigih Muslimah Nanda Syanur, Farid Nani Kusumawardani Naningsih, Dwi Novita nur syahidah aini Perwitasar, Eka Prayudi Rahmatullah Prihartadi, Bambang Purnama, Retno Indah Dewi Putri, Tri Isniarti Rabella Dimelati Hutabarat Rachmadi, Ridwan Reonaldo Suryanata Riadi Asra Rahmad Rika Syafitri Rosadi, Udi Rospita Adelina Siregar Salim, Muhammad Rizki Sangkala Santoso, Prasetya Yoga Saputra, Syarief Ade Setiadi, Irawan Soni Fino Bahari Sri Hartati Sri Mulyati St Arief Setiaji Sumirahayu Sulaiman SUNARTO Suryani Suryani Tunjung Laksono Utomo Uyun Andriani Wibowo, Syatria Dwi Agung Widaningsih, T Titi Widaningsih, T. Titi Widayanti Widyawati, Diah Yeni Santi Yohanes Don Bosco Watu