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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Jurnal Berkala Epidemiologi Kanal : Jurnal Ilmu Komunikasi ETTISAL Journal of Communication MediaKom : Jurnal Ilmiah Ilmu Komunikasi EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI Prologia Koneksi COMMICAST International Journal of Social and Management Studies (IJOSMAS) International Journal of Social Science Jurnal Visi Komunikasi Jurnal Amanah Kesehatan Jurnal Pendidikan "EDUKASIA MULTIKULTURA" Ji_Mild (Jurnal Ilmiah Magister Ilmu Administrasi) Jurnal Rekayasa Komputasi Terapan Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi
Heri Budianto
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pinjam Wifi Global’s Digital Marketing Communication Strategy Through Instagram: Enhancing Consumer Purchase Intentionsi Susanto, Agung; Tomohardjo, Irmulansati; Budianto, Heri
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.33358

Abstract

Persaingan bisnis yang semakin ketat mendorong perusahaan untuk menerapkan strategi pemasaran yang efektif dan efisien. Pinjam Wifi memanfaatkan Instagram sebagai media komunikasi pemasaran karena banyak penggunanya yang aktif. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran Pinjam Wifi melalui Instagram menggunakan model AISAS (Attention, Interest, Search, Action, Share) dari Sugiyama dan Andree. Dengan metode kualitatif dan studi kasus, data dikumpulkan melalui wawancara, observasi, dan dokumen internal perusahaan. Hasil penelitian menunjukkan bahwa Pinjam Wifi menjalankan tahapan AISAS dengan strategi seperti iklan berbayar (Attention), kampanye promo dan diskon (Interest), penggunaan hashtag (Search), pembuatan berbagai jenis konten untuk membentuk engagement (Action), serta ulasan pelanggan yang dibagikan di Instagram (Share). Selain itu, strategi push & pull marketing diterapkan melalui iklan berbayar, distribusi retail, dan konten bisnis. Strategi ini berhasil membentuk penjualan produk dan engagement rate Instagram Pinjam Wifi.
Social Critique in the Lyrics of Parung Panjang Pride by Istantos: A Critical Discourse Analysis Based on Van Dijk’s Model: Kritik Sosial dalam Lirik Lagu Parung Panjang Pride Karya Istantos (Analisis Wacana Kritis Van Dijk) Miftasari, Gigih; Budianto, Heri; Fasta, Feni
Kanal: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2025): September 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the song Parung Panjang Pride by Istantos through the lens of critical discourse analysis, aiming to uncover how discourse in music can serve as a form of social critique. The song reflects the concerns of a member of the Parung Panjang community, voicing resistance against both local and national policymakers. It functions as a cultural response to marginalization caused by extractive industries and state negligence. Using Van Dijk’s model of critical discourse analysis, this research is grounded in a critical paradigm as well as concepts of music as discourse. The analysis focuses on three dimensions: text structure, social cognition, and social context. At the textual level, the lyrics juxtapose local pride with suffering caused by destructive mining operations. Istantos employs grounded, accessible language to portray environmental damage, social tensions, and community despair, while also affirming collective resistance through symbolic expression. In the social cognition dimension, the songwriter identifies as part of an oppressed yet resilient community, with an ideological belief in hip-hop as a vehicle for protest. At the level of social context, the song critiques power imbalances between residents, the government, and corporations. It highlights delayed infrastructure projects, weak law enforcement, and the socio-political neglect of Parung Panjang.
RISK FACTORS OF CHRONIC KIDNEY DISEASE AMONG INDONESIAN PROSPECTIVE HAJJ PILGRIMS (DATA ANALYSIS OF SISKOHATKES 2024): Faktor Risiko Gagal Ginjal Kronis pada Calon Jemaah Haji Indonesia (Analisis Data Siskohatkes 2024) Kusumastuti, Istyarahma Kansya; Simanjorang, Chandrayani; Laily Hanifah; Budianto, Heri
Jurnal Berkala Epidemiologi Vol. 13 No. 3 (2025): Jurnal Berkala Epidemiologi (Periodic Epidemiology Journal)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jbe.V13I32025.238-245

Abstract

Background: Chronic Kidney Disease (CKD) is an escalating global public health issue. By 2024, CKD ranked sixth among the top ten causes of death among Indonesian hajj pilgrims and served as a comorbidity for the two leading causes of mortality, hypertension and cardiovascular diseases. Purpose: This study aims to identify the risk factors of CKD among Indonesian prospective hajj pilgrims in 2024. Methods: A cross-sectional design was utilized using secondary data from the Integrated Hajj Computerized System for Health Sector (Siskohatkes) for all registered pilgrims in 2024. A total of 217,476 participants were enrolled using purposive sampling. Data were analyzed using multivariate logistic regression. Results: The prevalence of CKD among prospective Indonesian hajj pilgrims was 0.2%. Multivariate analysis revealed significant risk factors, including family history of CKD (aPOR = 3.51; 95% CI: 1.30–9.48), diabetes mellitus (aPOR = 2.25; 95% CI: 1.82–2.78) male (aPOR = 2.10; 95% CI: 1.71–2.57), age ≥ 60 years (aPOR = 1.93; 95% CI: 1.48–2.52), and hypertension (aPOR = 1,90; 95% CI: 1,48–2,44). Conclusions: This study highlights risk factors for CKD among prospective Indonesian hajj pilgrims, with a family history of CKD being the most dominant risk factor. The Indonesian Hajj Health Center is advised to standardize the diagnostic methods for CKD and integrate health information systems to serve as a reference for comparison of examination results.
Political Branding Tagar #2019gantipresiden Dalam Meningkatkan Elektabilitas Partai Keadilan Sejahtera Di Ranah Media Sosial Rachmadi, Ridwan; Budianto, Heri
SALAM: Jurnal Sosial dan Budaya Syar-i Vol. 7 No. 6 (2020)
Publisher : SALAM: Jurnal Sosial dan Budaya Syar-i

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjsbs.v7i11.17057

Abstract

AbstractThe hashtag #2019GantiPresiden was initiated by Dr. Mardani Ali Sera, a politician from the Partai Keadilan Sejahtera (PKS) has become a trending topic on social media, the use of hashtags has increasingly colored political dynamics in the country's public sphere. The research aims to obtain an overview of the Political Branding of the #2019GantiPresiden hashtag in increasing the electability of the Partai Keadilan Sejahtera in the realm of social media. This research uses a constructivist paradigm, a qualitative approach and a case study method. The results showed that the Partai Keadilan Sejahtera was able to make good use of social media as a campaign tool and was able to present its best politician to become national figures. One of them was Dr. Mardani Ali Sera who initiated the hashtag #2019GantiPresiden. The hashtag #2019GantiPresiden became a trending topic, the surface was present ahead of the 2019 Presidential election which presented only two candidates for the Presidential and Vice-Presidential candidate pairs. The public's desire for a replacement of the President is accommodated through the hashtag #2019GantiPresiden. The hashtag #2019GantiPresiden is affiliated with one of the Presidential Candidates and Vice-Presidential Candidates carried by the Partai Keadilan Sejahtera. The hashtag #2019GantiPresiden benefits the Partai Keadilan Sejahtera because it is a politician of the Partai Keadilan Sejahtera who initiated it. Political Branding Tagar #2019GantiPresiden contributes to increasing the electability of the Partai Keadilan Sejahtera in the realm of social media so that it has implications for the vote acquisition of the Partai Keadilan Sejahtera in the 2019 legislative elections.Keywords: Political Branding, Tagar, 2019 Change President, Prosperous Justice Party, Social Media Keywords: fPolitical Branding, Tagar, 2019 Change President, Prosperous Justice Party, Social Media  AbstrakTanda pagar #2019GantiPresiden di inisiasi Oleh Dr. Mardani Ali Sera, politikus Partai Keadilan Sejahtera (PKS) menjadi tranding topik di media sosial penggunaan tagar semakin mewarnai dinamika politik di ruang publik Tanah Air. Penelitian bertujuan untuk memperoleh gambaran tentang political branding tagar #2019GantiPresiden dalam meningkatkan elektabilitas Partai Keadilan Sejahtera di ranah media sosial. Penelitian menggunakan paradigma konstruktivis, pendekatan kualitatif dan metode studi kasus. Hasil penelitian menunjukan bahwa, Partai Keadilan Sejahtera mampu memanfaatkan media sosial sebagai sarana kampanye dengan baik dan mampu menghadirkan kader-kader terbaiknya menjadi tokoh nasional salah satu diantaranya adalah Dr. Mardani Ali Sera yang menginisiasi tagar #2019GantiPresiden. Tagar #2019GantiPresiden menjadi tranding topik, hadir kepermukaan jelang perhelatan pemilu Presiden 2019 yang menghadirkan hanya dua kandidat pasangan calon Presiden dan Wakil Presiden. Keinginan masyarakat akan pergantian Presiden terakomodir melalui tagar #2019gantiPresdien. Tagar #2019GantiPresdien berafiliasi dengan salah satu kandidat Calon Presiden dan Calon Wakil Presiden yang di usung oleh Partai Keadilan Sejahtera. Tagar #2019GantiPresiden menguntungkan Partai Keadilan Sejahtera karena yang menginisiasinya adalah kader Partai Keadilan Sejahtera. Political Branding Tagar #2019GantiPresiden berkontribusi menaikan elektabiltas Partai Keadilan Sejatera di ranah media sosial sehingga berimplikasi pada perolehan suara Partai Keadilan Sejahtera pada pemilu legislatif tahun 2019.  Kata kunci: Political Branding, Tagar, 2019 Ganti Presiden, Partai Keadilan Sejahtera, Media Sosial
Strategi Komunikasi Pemasaran Digital Pinjam Wifi Global Melalui Pemanfaatan Media Sosial Instagram untuk Membentuk Minat Konsumen Susanto, Agung; Tomohardjo, Irmulansati; Budianto, Heri
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2432

Abstract

This study aims to analyze Pinjam Wifi's marketing communication strategy through Instagram using the AISAS (Attention, Interest, Search, Action, Share) model. Qualitative methods and case studies, data were collected through interviews, observations, and internal company documents. The results of the study indicate that Pinjam Wifi carries out the AISAS stages with strategies such as paid advertising (attention), promo and discount campaigns (interest), use of hashtags (search), creation of various types of content to form engagement (action), and customer reviews shared on Instagram (share). In addition, the push & pull marketing strategy is implemented through paid advertising, retail distribution, and business content. This strategy has succeeded in forming product sales and Pinjam Wifi's Instagram engagement rate.
TRAINING ON POLITICAL 'HOAX' INFORMATION LITERACY FOR THE INDONESIAN COMMUNITY ORGANIZATION (PERMAI) PENANG ISLAND - MALAYSIA Budianto, Heri
Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Vol. 3 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT ILMU KOMUNIKASI
Publisher : Program Studi Ilmu Komunikasi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.png.v3i1.52172

Abstract

The entire spectrum of the nation's colors is a media target that is carefully considered. News programs or political information are presented to audiences of all ages, including the youth. The fact is that news programs and political information also target the youth as an undeniable market. Furthermore, the youth serve as educators for their children. A competent successor generation is needed in various fields, and this also requires the role of parents, especially the youth. The issue of the ability to use media is also one of the crucial aspects in the media literacy education process. To ensure this, it is not enough to only disseminate information but also to actively and continuously ensure the implementation of media literacy education to enhance the activities of citizens, both individually and collectively. The title of this community service is Information Literacy Training on Political "Hoax" for Youth in the Indonesian Community Organization (PERMAI) of Penang Island.
EMIL DARDAK'S CAMPAIGN STRATEGY IN WINNING KHOFIFAH-EMIL IN REGIONAL HEAD ELECTIONS EAST JAVA 2018 Eva, Masriniati; Budianto, Heri
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.273

Abstract

Political campaigns in a democratic stage are an important tool to gain victory. Therefore, political actors must be able to choose what strategy will be implemented to achieve this goal. In this research, the main focus being studied is Emil Dardak's campaign strategy in winning the 2018 East Java Pilgub with his partner Khofifah . The research focuses on the study of Emil Dardak's strategy. The method used is descriptive qualitative by describing Emil Dardak's political campaign strategy to win the 2018 East Java Pilgub Election. In the research process, Emil was assisted by a qualified winning team. A populist campaign strategy, intense approach, personal touch is Emil's strategy in reaching prospective voters who have previously been determined based on voter segments based on elements of location, beliefs, age and social background. Besides that, determining
Analysis of Political Communication of Women Candidates in the 2019 Legislative Elections in Batam City Suryani, Suryani; Budianto, Heri
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.297

Abstract

This study aims to find out about political communication carried out by women candidates and the obstacles faced in the 2019 Legislative Elections in Batam City by using an element of political communication approach according to Dan Nimmo, namely political communicators, political messages, political media, political targets, effects of political communication.With proper political communication, it is hoped that the electability of women candidates in the upcoming legislative elections can increase. This research was conducted from January 2022 to early February 2023. This research uses a qualitative approach and a constructivism paradigm with case studies describing the elements of political communication carried out by female candidates. Data collection techniques were carried out by in-depth interviews with key informants. Determination of key informants with the criteria of women candidates who get a minimum of 1000 votes. Data collection techniques through interviews and documentation stages.The results of the study revealed the elements of communication used by women candidates to get voters' votes. Political communicators are legislative candidates, campaign teams, party officials, journalists, consultants, volunteers, cadres, community leaders, traditional leaders, religious leaders. The political messages conveyed are rhetoric, political advertisements and propaganda. The political channel is through face-to-face meetings, and uses print and online media. The political targets of women candidates are rational, critical and traditional voters. The effect of the political communication of women candidates is political participation and voting in elections. Women candidates face challenges in the form of multiple roles in the household, patriarchal culture, money politics and election administration issues.
THE EFFECTIVENESS OF INTERPERSONAL COMMUNICATION AS A GUIDANCE AND COUNSELING APPROACH IN THE SELECTION OF STUDY PROGRAMS AT MERCU BUANA UNIVERSITY FOR STUDENTS OF CLASS XII SMKN 60 JAKARTA Salim, Muhammad Rizki; Tomohardjo, Irmulansati; Budianto, Heri
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.28217

Abstract

This study aims to evaluate the effectiveness of interpersonal communication as an approach in guidance and counseling for selecting study programs at Mercu Buana University for 12th-grade students at SMKN 60 Jakarta. Effective interpersonal communication between guidance counselors (BK) and students plays a crucial role in helping students understand their potential and interests, guiding them in making appropriate decisions regarding their choice of study programs in higher education. The research method used is qualitative with a case study approach, involving in-depth interviews, participatory observation, and document analysis. The results indicate that interpersonal communication conducted by BK teachers can enhance students' self-awareness, reduce anxiety in the decision-making process, and provide positive encouragement to achieve their academic goals. Furthermore, the supportive interactions and empathy shown by BK teachers significantly contribute to increasing students' confidence in choosing study programs that align with their interests and talents. This study concludes that the interpersonal communication approach in guidance and counseling is highly effective in assisting 12th-grade students at SMKN 60 Jakarta in selecting study programs at Mercu Buana University.
Co-Authors Afdal Makkuraga Putra Agnes Brigitta Virceldi Ahmad Sihabudin Chandrayani Simanjorang Darminto, Iqbal Didik Haryadi Santoso Erni Musmiler Eva, Masriniati Feni Fasta Haq, Naziful Hellen Gabrellia Santoso Irmulansati Tomohardjo Kusumastuti, Istyarahma Kansya Laily Hanifah M. Yogi Riyantama Isjoni Mar Astika, Nadia Miftasari, Gigih Nani Kusumawardani Purnama, Retno Indah Dewi Rabella Dimelati Hutabarat Rachmadi, Ridwan Reonaldo Suryanata Rika Syafitri Salim, Muhammad Rizki Saputra, Syarief Ade Setiadi, Irawan St Arief Setiaji Suryani Suryani Uyun Andriani Wibowo, Syatria Dwi Agung Widyawati, Diah