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All Journal Jurnal Pendidikan Ekonomi Undiksha JPBM (Jurnal Pendidikan Bisnis dan Manajemen) PROFIT : Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Sinar Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN JRMSI - Jurnal Riset Manajemen Sains Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan EDUKATIF : JURNAL ILMU PENDIDIKAN Al-Ta'lim Dedication : Jurnal Pengabdian Masyarakat BISEI: Jurnal Bisnis dan Ekonomi Islam Jurnal Karinov Journal of Economics and Business Aseanomics Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Riset Entrepreneurship Discovery : Jurnal Ilmu Pengetahuan Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences BIMA : Journal of Business and Innovation Management Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ilmiah Wahana Pendidikan IJORER : International Journal of Recent Educational Research EduLine: Journal of Education and Learning Innovation Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Abimanyu: Journal of Community Engagement Jurnal Pengabdian Masyarakat Bestari (JPMB) Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Electronic Journal of Education, Social Economics and Technology Jurnal Pendidikan Tata Niaga (JPTN) Dedication : Jurnal Pengabdian Masyarakat Istithmar: Jurnal Studi Ekonomi Syariah International Journal of Emerging Research and Review BIMA : Journal of Business and Innovation Management Jurnal Penelitian Pendidikan Indonesia JIES : Journal of Islamic Economics Studies Dinamis: Jurnal Pengabdian Kepada Masyarakat
Tri Sudarwanto
Universitas Negeri Surabaya
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PENGARUH BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK GLAD2GLOW Rahma, Nur Luthfiah Yulia; Sudarwanto, Tri
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p292-300

Abstract

This study aims to determine the effect of brand image and brand ambassador on purchasing decisions for Glad2glow cosmetic products. This type of research uses quantitative research. The population in this study are all consumers who buy or use Glad2glow, the number of which is not known with certainty. The sample used was 100 people using purposive sampling technique and using the Lameshow formula. Data collection using a questionnaire through Google Form with data analysis techniques using multiple linear regression analysis, in this study using the SPSS version 26 program. The results of this study indicate that the brand image variable (X1) and the brand ambassador variable (X2) have an effect on purchasing decisions (Y).
Pelatihan Pemasaran Digital Bagi UMKM Binaan Dinas Koperasi dan Usaha Mikro Kabupaten Sidoarjo Sulistyowati, Raya; Sudarwanto, Tri; Mahendra, Angga Martha; Rafida, Veni; Wibowo, Lili Adi; Dirgantari, Puspo Dewi; Masharyono, Masharyono; Sul, Ratu Dintha Insyani Zukhruf Firdausi; Yohana, Corry; Fidhyallah, Nadya Fadilah; Hidayat, Nurdin
Jurnal KARINOV Vol 7, No 1 (2024): Januari
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v7i1p015

Abstract

Penelitian ini membahas implementasi pelatihan digital marketing yang ditujukan untuk UMKM Binaan Dinas Koperasi Dan Usaha Mikro di Kabupaten Sidoarjo. UMKM Binaan Dinas Koperasi Dan Usaha Mikro memiliki peran krusial dalam perekonomian lokal, namun banyak di antaranya masih menghadapi kesulitan memahami dan memanfaatkan potensi digital marketing. Penelitian ini bertujuan untuk merancang, melaksanakan, dan mengevaluasi efektivitas pelatihan digital marketing yang disesuaikan dengan kebutuhan masing-masing UMKM. Metode penelitian melibatkan survei awal untuk mengidentifikasi tingkat pemahaman dan kebutuhan UMKM terkait digital marketing. Hasil penelitian menunjukkan peningkatan signifikan dalam pemahaman UMKM tentang strategi digital marketing, menghasilkan peningkatan penjualan online yang substansial, serta meningkatkan visibilitas produk mereka di platform digital. Temuan penelitian ini memberikan sumbangan penting dalam pengembangan ekonomi lokal dengan meningkatkan daya saing UMKM di pasar digital. Implikasi praktisnya adalah memberikan panduan bagi pemerintah daerah dan lembaga pendidikan dalam merancang program pelatihan serupa untuk sektor UMKM lainnya. Sebagai hasilnya, penelitian ini bukan hanya menguntungkan para pelaku bisnis UMKM, tetapi juga memberikan manfaat kepada masyarakat dan pemerintah daerah dalam mendukung pertumbuhan ekonomi lokal melalui pemanfaatan strategi digital marketing yang efektif. Kata kunci— Pengabdian Masyarakat, Pengembangan Ekonomi Lokal, Digital Marketing Abstract This research discusses the implementation of digital marketing training aimed at MSMEs assisted by the Department of Cooperatives and Micro Enterprises in Sidoarjo Regency. MSMEs assisted by the Department of Cooperatives and Micro Enterprises have a crucial role in the local economy, but many of them still face difficulties understanding and utilizing the potential of digital marketing. This research aims to design, implement and evaluate the effectiveness of digital marketing training tailored to the needs of each MSME. The research method involves an initial survey to identify the level of understanding and needs of MSMEs regarding digital marketing. The research results show a significant increase in MSMEs' understanding of digital marketing strategies, resulting in a substantial increase in online sales, as well as increasing the visibility of their products on digital platforms. The findings of this research provide an important contribution to local economic development by increasing the competitiveness of MSMEs in the digital market. The practical implication is to provide guidance for local governments and educational institutions in designing similar training programs for other MSME sectors. As a result, this research not only benefits MSME business actors, but also provides benefits to the community and local government in supporting local economic growth through the use of effective digital marketing strategies. Keywords— Community Service, Local Economic Development, Digital Marketing
PENGEMBANGAN MODUL BERBASIS PROJECT BASED LEARNING PADA MATA PELAJARAN PENATAAN PRODUK KELAS XI DI SMKN 4 SURABAYA Jannah, Nur Aisyatul; Sudarwanto, Tri
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p301-308

Abstract

This research is development research that collects quantitative and qualitative data through questionnaires, interviews and observations. The instrument used for data collection was a validation sheet in the form of a questionnaire with a 1-5 Likert scale which was used to assess whether the instrument created was valid or not. This validation sheet consists of four types, namely in this approach the researcher distributes questionnaires to media experts, material experts, product management teachers, and class XI students who are also provided with questionnaire answers. This research aims to create a product arrangement module as a form of education. This Product Setup module includes an instructional manual, resources, practice questions, summaries, and self-reflection. This product arrangement module is intended to attract the attention of class XI online business students in understanding content related to creating product display arrangements. Prior to testing, the media was validated by material experts and media experts, with "excellent" results. 86.5% of the 10 students at SMKN 4 Surabaya rated the learning material in the form of modules as "very good". In the field test, 93.3% of 34 class XI Online Business students at SMKN 4 Surabaya rated the Module as "very good". From the results of the field test it can be concluded that the module designed for class XI BD students at SMKN 4 Surabaya is an excellent tool for the teaching and learning process in the classroom.
Pengembangan Modul Ajar Berbasis Pembelajaran Berdiferensiasi Pada Materi Perilaku Konsumen Kelaas X Bisnis Digital SMKS Ketintang SUrabaya Robbih, Muhammad Nashiruddin Ibn Abdi; Sudarwanto, Tri
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p349-355

Abstract

Abstract The change of the education curriculum in Indonesia to an independent curriculum requires adaptation in various aspects of learning activities, such as in terms of using teaching modules and learning strategies that are relevant and in accordance with the curriculum used. This study aims to develop and assess the quality of teaching modules and improve student learning outcomes, using the ADDIE model (Analyze, Design, Development, Implementation, and Evaluation). The research subjects were students of class X Digital Business 2 SMKS Ketintang Surabaya. The research instruments included interviews, expert review and validation, student responses, and product effectiveness tests. Data analysis was carried out descriptively qualitative and quantitative. The results of the research are in the form of teaching modules based on differentiated learning with consumer behavior material in Marketing Basics subjects. The feasibility of the product was assessed as very feasible by material experts (83%), media (82%), and language (100%). The limited trial scored 87.37% (very feasible) and the large group trial 92.59% (very feasible). Product effectiveness showed a value of 0.78, with high effectiveness criteria. The teaching module developed can be used in the learning process.
Pengaruh Brand Image dan Kualitas Layanan terhadap Keputusan Orang Tua dalam memilih Jasa Pendidikan di SD Labschool UNESA 1 Surabaya Fadhilah, Lina Amalia Nur; Sudarwanto, Tri
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p379-390

Abstract

This study aims to determine the influence of brand image and service quality on parents' decisions in choosing a school for their children. The research uses a quantitative approach with 49 respondents, who are the guardians of first-grade students at SD Labschool UNESA 1 Surabaya, utilizing the total sampling method. Data were collected through questionnaires, documentation, and supporting school documents. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression, as well as F-tests (simultaneous) and t-tests (partial). The results showed that partially, brand image has a positive and significant influence on parents' decisions; the more attractive and high-quality the school's brand image, the more parents choose the school. Service quality also has a positive and significant impact; the better the services offered, the more parents select this school. Simultaneously, these two variables have a positive and significant impact on parents' decisions, mutually supporting the decision-making process. In conclusion, improving the quality of these two aspects will enhance parents' confidence and decision to choose SD Labschool UNESA 1 Surabaya as the right educational institution for their children.
Pendampingan Penyusunan Modul Pembelajaran Berdiferensiasi Untuk Guru Di Sekolah Indonesia Davao (SID) Filipina Kristanto,, Andi; Winingsih, Evi; Mustika Dewi, Retno; Sudarwanto, Tri; Rosy, Brillian; Isbanah, Yuyun; Rachmadyanti, Putri; Hasan, Latif Nur; Ramadhan, Muhammad Rizky; Firdaus Wiyono, Rima Faradillah Wati
Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2025): Volume 5, Nomor 1, Januari 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpm.v5n1.p54-57

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk memberikan pengetahuan dan keterampilan kepada para guru di Sekolah Indonesia Davao (SID), Filipina, dalam menyusun modul ajar yang berfokus pada pembelajaran berdiferensiasi sesuai dengan Kurikulum Merdeka. Salah satu tantangan utama yang teridentifikasi adalah minimnya pemahaman dan keterampilan guru dalam merancang pembelajaran yang dapat memenuhi kebutuhan individual siswa. Pelaksanaan Pk Mini dilakukan secara tatap muka, dengan menerapkan pendekatan pelatihan itensif yang menggabungkan sesi langsung dan pendambingan secara daring. Melalui pelatihan ini, terdapat peningkatan yang signifikan dalam pemahaman konsep serta kemampuan teknik guru dalam Menyusun modul ajar yang berdiferensiasi. Hasil dari kegiatan ini mencakup modul ajar yang dibuat oleh para guru, artikel ilmiah yang mendokumentasikan proses dan hasil kegiatan, video sebagai dokumentasi visual, serta publikasi di media massa untuk menyebarluaskan informasi kepada Masyarakat luas.
Pendampingan Pengembangan Strategi Pembelajaran Kurikulum Merdeka Belajar Bagi Guru SD Sekolah Binaan Sekolah Indonesia Kuala Lumpur Rakhmawati, Dwi Yuli; Sudarwanto, Tri; -, Saino; Hestiningrum, Putri
Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Vol 8, No 1 (2025): Jurnal Abdimas Berdaya
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jab.v8i1.1046

Abstract

Efectiveness of Block System Learning on Grade X Student of Business Management and Office Services Expertise Program Sukamto, Dinda Dwi Lukita; Wulandari, Siti Sri; Sudarwanto, Tri; Soesatyo, Yoyok; Susanto, Bambang Adi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 3 (2025): May 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i3.3131

Abstract

Purpose: One of the important elements in the implementation of education is an effort to improve the quality of learning. Until now, the implementation of learning in vocational schools still follows a non-block system. This condition results in the practice carried out by students not achieving optimal completion, so that the required standard competencies are not met. One solution is to implement a block learning system including the effectiveness of time, tools, and location. This type of research is quantitative with a population of class X students of the office management and business service expertise program at SMKS YPM 3 Taman. The results of the study found that regarding learning using the block system, many students stated that this system was not boring. In our study on the implementation of the block system, they argued that the block system helps students focus more on learning because it uses a longer time. Methodology/Approach: This study adopts a quantitative approach Findings: In our study on the implementation of the block system, many students stated that this system is not boring. They argued that the block system helps students focus more on learning because it uses a longer time. Research limitations/implications: The limitation of this study is that the population focus was only taken from 1 school. Practical implications: For further research, it is hoped that several populations from various new schools that are implementing the block system can be used. Originality/value: Original Paper type: Research paper
PENGARUH PENGETAHUAN KEWIRAUSAHAAN, SELF EFFICACY, DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA DI SMK NEGERI 2 KOTA MOJOKERTO: THE EFFECT OF ENTREPRENEURIAL KNOWLEDGE, SELF EFFICACY, AND FAMILY ENVIRONMENT ON ENTREPRENEURIAL INTEREST IN VOCATIONAL HIGH SCHOOL 2, MOJOKERTO CITY Lisa Adelia, Ananda; Sudarwanto, Tri
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p27-38

Abstract

Vocational high school students' interest in pursuing entrepreneurship is still relatively low, even though they have received entrepreneurship material during the learning process at school. This condition indicates the need for a more in-depth study to understand the factors that can influence this interest. Therefore, this study aims to examine the influence of entrepreneurial knowledge, self-efficacy, and family environment on entrepreneurial interest in grade XII students at SMK Negeri 2 Mojokerto City. The research method used is a quantitative approach with data collection techniques through surveys. Data analysis was carried out using multiple linear regression with the help of SPSS software version 25. Based on the analysis results, it was found that entrepreneurial knowledge has a positive and significant effect on students' interest in entrepreneurship. Meanwhile, self-efficacy does not have a significant effect. The family environment variable shows a significant but negative influence on entrepreneurial interest. These three variables, when analyzed simultaneously, are proven to make a significant contribution to students' interest in entering the business world. These findings underscore the importance of synergy between the role of schools and family support in creating a conducive atmosphere to foster an entrepreneurial spirit among students. The results of this study are expected to be a consideration for schools and policy makers in designing more targeted learning strategies, in order to form a strong entrepreneurial character in vocational school students.
PENGEMBANGAN BAHAN AJAR BUKU SAKU DIGITAL PADA MATERI PELAYANAN PRIMA KELAS X BISNIS DIGITAL : STUDI KASUS PADA EDUCAFE DI SMK NEGERI 1 JOMBANG Wirainata, Amanda; Sudarwanto, Tri; Saino, Saino; Irawati, Winaika
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to develop and test the feasibility of a digital pocket book as an open material on Excellent Service material for class X Digital Business students of SMK Negeri 1 Jombang. The development uses the AADIE model. The process begins with a needs analysis and initial review by media, material, and language experts, followed by validation using the BSNP instrument. The validation results show that the digital pocket book has a very high level of feasibility, namely 94% by media experts, 95% by material experts, and 96% by language experts. The trial was conducted in two stages, namely small groups (10 students) and field tests (90 students). The trial results showed a very positive student response with an average practicality percentage of 95%. The digital pocket book is considered easy to use, relevant to practice at Educafe, and able to increase student motivation and understanding. Thus, this digital pocket book is declared very feasible to be used as an alternative contextual open material that supports project-based learning in vocational schools.
Co-Authors -, Saino Abd Rahman Abd Syukkur Achmad Suherman Afifah, Siti Nur Afwandi, Ahmad Hawwin Ahmad Hawwin Afwandi Akbar, Arfandi Amali, Moh Khoirul Rozikin Andre Eka Prasetyo Andrianto, Imam Kukuh ANGGA MARTHA MAHENDRA, ANGGA Anggi Primadasari Anis Setyaningsih ANIS SETYANINGSIH As'ad Umar Astasari, Made Oktavira Azizah Ayu Ashari A’rasy Fahrullah Brillian Rosy BUDI MARJONO, EKO Chuswinta, Rochmatul Corry Yohana Dardiri, Masyhudan Devangga Putra Adhitya Pratama Devi Ratnasari Dewie Tri Wijayanti Dinda Nimasayu Safri Dwi Yuli Rakhmawati Efendi, Rachmat Eka Hendi Andriansyah EKAPUTRI, SHANDRA Erlix Rakhmad Purnama Erta Evi Winingsih, Evi Fadhilah, Lina Amalia Nur Faharani, Alifia Annisa Farij Ibadil Maula Febriani, Erlina Putri Febrika Yogie Hermanto Fidhyallah, Nadya Fadilah Fikri Haikal, M. Ali Finisica Dwijayanti Patrikha Finisica Dwijayati Patrikha Firdaus Wiyono, Rima Faradillah Wati Fitriyah, Ainiyatul GUMELAR, LINTANG Habibah Bilqis Maharani Hadi Wijaya, Oktofa Hanin Hanifah hapsari Shinta Citra Puspita Dewi Harti Harti Haryanti, Peni Hasan Basri Hasan, Latif Nur Hasanah, Fiddinia Hestiningrum, Putri Hidaya Rafiqa, Tria Hidayat, Nurdin Hidayati, Athi’ Hidayati, Athi’ Icha Sri Andika Ihkam Najahi Tsani Ika Kristiana Ilham Japa Imam Kukuh Andrianto Imam Sopingi Indira Tri Winalda INDRA RAHARDIAN, SEPTA Indy Astira Kause Putri3 Irawati, Winaika Irbah Khairunnisa Isna Aulia Nur Habibah Isna Aulia Nur Habibah Jannah, Nur Aisyatul Japa, Ilham Joko Puji Rahmanto Jujuk Eggi Lestari Khoirotul Amaliyah Kristanto,, Andi Lili Adi Wibowo Lilis Sugi Rahayu Ningsih Lisa Adelia, Ananda Luqman Hakim Luqman Hakim Made Oktavira Astasari Masharyono Masharyono MASRUROH, RENI Maulana, Dimas Avian Maulana, Mohammad Rizal Milawati Harum Widya Sari Mirwa Adiprahara Anggarani Mochammad Reiza Moh Khoirul Rozikin Amali Mohammad Rizal Maulana Muhammad Rizky Ramadhan Nabilah Hamudiana Saski Nabilla Khoirun Nisa' Ningsih, Lilis Sugi Rahayu NORIDA CANDA SAKTI Novi Marlena Novi Trisnawati Nuhman Sarip Nur Aini Nur Aini Nur Hayati Nur Lita Faridah Nur Lita Faridah Oktavia, Yusnia Parjono, Parjono Peni Haryanti Prasetyo, Andre Eka Primadasari, Anggi Purnama, Erlix Rakhmad Puspo Dewi Dirgantari Putri Hestiningrum Putri Puspita Dewi RACHMADYANTI, PUTRI Radiah, Radiah Rahma, Nur Luthfiah Yulia Rahmadani, Rannu Dyah Rani Suzika Raya Sulistyowati Reiza, Mochammad Renny Dwijayanti RETNO MUSTIKA DEWI Ricky Eka Putra Ricky Eka Putra Rifki Ikhsanul Hidayat Riska Dhenabayu RIZA YONISA KURNIAWAN Rizqiyah, Azmil Futihatul Robbih, Muhammad Nashiruddin Ibn Abdi Rochmawati Rochmawati Rohmad Prio Santoso Rohmad Prio Santoso Rohmad Prio Santoso Rosyadi, M Syam’un Roudhotuz Zahroh SAINO Saino Saino, Saino Santoso, Rohmad Prio Savitri, Marisa Amalia Septyan Budi Cahya Septyan budy Cahya Sibro Amrizi Sisca Dwintri Nata Siti Sri Wulandari Siti Winda Miftachul Khasanah Sukamto, Dinda Dwi Lukita Sul, Ratu Dintha Insyani Zukhruf Firdausi Sumarmi SURYA DEWI, INDRA Susanto, Bambang Adi Susi Handayani Tareq Furas Triesninda Pahlevi Umar, As’ad Valdi Ramadhan Jaya Saputra Veni Rafida Wahyudi, Khoirul Muzaki WARDANI, YUNITA Winaika Irawati Wirainata, Amanda Yaqin, Mochammad Maulana Ainul Yoyok Soesatyo Yuyun Isbanah Yuyun Rifatin