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Perancangan Company Profile Sebagai Media Promosi PT Bhineka Advertising Oscar Ade Gunawan; Masnuna Masnuna
Student Research Journal Vol. 1 No. 6 (2023): Desember : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i6.785

Abstract

PT Bhineka Advertising is a company operating in the advertising sector, which produces branding needs such as signs, banners, embossed letters, and so on. Bhineka Advertising realizes that there is a need for promotional efforts to promote their name and introduce the company to the public, especially to the intended target audience. Therefore, Bhineka Advertising plans to design a company profile as a strategic step to introduce and promote their company name to the public. This step is expected to increase visibility and understanding of the company's identity, support business growth, and strengthen Bhineka Advertising's position in the advertising industry.
Desain Kemasan Produk Pouch Kartini Bordir Surabaya Masnuna; Athika Dwi Wiji Utami; Houri Gita Semesta; Widyasari
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 8 No 1 (2023): Journal of Computer Science and Visual Communication Design
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jikdiskomvis.v8i1.921

Abstract

Kartini Embroidery Surabaya is a home-based business that produces various kinds of women's bags and wallets located in Surabaya. The bag and wallet products produced by Kartini Embroidery have a distinctive feature in the form of embroidered motifs embedded in each of their products, making them a differentiator from other competitors. However, Kartini Embroidered Products still do not have a packaging design that functions as a product identity and promotional tool. The packaging used for Kartini Embroidered products is still a plain mica box which only has the function of protecting the product from damage. The purpose of this design is to create a packaging design that has function as a product identity and a medium for conveying product information as a form of promotion. This design uses qualitative research methods by relying on primary data obtained from observations, interviews, and documentation. The data processing method is using SWOT analysis to evaluate internal and external conditions on products to determine the right strategy to increase business opportunities for Kartini Embroidery products. For further research, it is hoped that it will be able to carry themes related to strategic steps in increasing business opportunities in micro, small, and medium enterprises.
Desain Aplikasi SALIM sebagai Media Pembelajaran untuk Menanggulangi Tindakan Kenakalan Remaja Masnuna, Masnuna; Kusuma Wardani, Nungky Indah; Kadiasti, Ristia
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 6 No. 01 (2020): February 2020
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v6i1.3327

Abstract

AbstrakKenakalan remaja sering terjadi karena kurangnya persiapan remaja dalam menerima perubahan yang terjadi seperti perubahan jasmani, tingkat emosi, akhlak, sosial serta cara bertindak dan berpikir. Tindakan ini sering dialami oleh remaja pada rentan usia 15 hingga 20 tahun baik laki-laki maupun perempuan. Menanggulangi masalah kenakalan remaja melalui bidang agama menjadi salah satu solusi yang dipilih sebagai pondasi utama sebagai umat beragama, sehingga dibutuhkan media melalui 2 tahapan metode yaitu tahap persiapan dan tahap penciptaan. Tahap persiapan meliputi pengumpulan data, analisis data, sintesis, dan penentuan objek perancangan. Tahap penciptaan meliputi pra produksi, produksi, dan pasca produksi. Hasil dari metode yang digunakan menghasilkan konsep “Petualang Kebaikan”, yaitu orang yang bertualang mencari sifat manusia yang sesuai dengan aturan agama Islam. Media ini dirancang untuk media bantu bagi remaja dalam mengontrol perilaku sehari-hari. Apakah pada hari itu para remaja sudah berbuat baik dan bermanfaat bagi orang lain dan lingkungannya atau belum. Jika pada hari itu belum berbuat baik, maka dalam aplikasi poin-poin berbuat baik belum terceklis, begitu juga sebaliknya sehingga para remaja bisa mengontrol dirinya sendiri untuk menghindari perbuatan buruk dan melakukan perbuatan baik dalam kehidupan sehari-harinya. Kata Kunci: android, aplikasi,  multimedia, kenakalan, remaja AbstractTeenager delinquency often happened due to a lack of preparation for teenagers to accept changes such as physical change, emotion, attitude, social, and the way to act and think. This action often experienced by teens at a susceptible age of 15 until 20 years, whether men or women. Overcoming the problem of Teenage delinquency through the religious area becomes one of the solutions chosen as the foundation for a religious congregation, so it needs the media through 2 stages of a method that are preparation stage and production stage. The preparation stage includes data collection, data analysis, synthesis, and the definition of object design. The production stage includes pre-production, production, and post-production. The result of the methods used to generate the “Petualangan Kebaikan” concept, which is persons that travel searching for human nature that appropriate with the rule of Islam. This media designed for media support for teenagers in controlling daily attitudes. Whether on that day the teenager has done a good and beneficial deed for others and the environment. If in that the day the teenager hasn't done a good deed yet, in applications good deed points will not check or vice versa, so the teenager could control themselves to prevent horrible deed and doing a good deed in daily life.Keywords: android, gadget, interactive, multimedia, teens
ILUSTRASI BUKU ENSIKLOPEDIA BURUNG RANGKONG DI INDONESIA Pradana, Andhika Putra; Masnuna, Masnuna
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 7 No. 01 (2021): February 2021
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v7i01.3537

Abstract

AbstrakBurung Rangkong atau Enggang yang dikenal juga sebagai ‘petani hutan’ memiliki peranan penting bagi hutan tropis di Indonesia, sebab kebiasaannya yang gemar menebar biji buah sisa makanannya saat ia terbang. Biji buah yang tersebar tersebut dapat menjadi bibit pohon baru dan dapat meregenerasi hutan secara alami. Namun, keberadaan burung tersebut jarang diketahui oleh masyarakat Indonesia. Padahal populasi burung tersebut di alam liar sangat mengkhawatirkan, hampir semua jenis Burung Rangkong memiliki status satwa yang dilindungi. Sangat disayangkan jika masyarakat khususnya anak-anak Indonesia di masa mendatang tidak mengenal burung yang sangat penting dan eksotis tersebut. Dibutuhkan media yang dapat memuat berbagai informasi dari Burung Rangkong dan menjadi media pengenalan yang menarik bagi anak-anak, maka buku ensiklopedia berilustrasi dipilih sebagai media utama pada penelitian ini. Terdapat 2 tahap yang digunakan dalam penelitian, yaitu tahap persiapan dan tahap penciptaan. Hasil dari penelitian ini menghasilkan konsep “Mengenal ‘Petani Hutan’ Indonesia”, yang digunakan sebagai acuan untuk menciptakan media buku ensiklopedia berilustrasi dengan tujuan mengenalkan berbagai hal tentang Burung Rangkong beserta jenisnya tanpa harus bertemu atau melihat langsung burung tersebut di alam maupun di suaka marga satwa. Diharapkan Buku Ensiklopedia tersebut juga dapat menjaga eksistensi Burung Rangkong yang dilindungi. Kata Kunci: Anak, Buku, Burung Rangkong, Ensiklopedia, Ilustrasi AbstractHornbill is also known as 'forest farmers', has an important role in tropical forests in Indonesia, because of its habit of spreading the leftover seeds when it flies. The scattered fruit seeds can become new tree seedlings and can naturally regenerate the forests. However, the existence of these birds is rarely known by Indonesian society. Whereas the population of these birds in the wild is very worrying, almost all types of hornbills have protected animal status. It is unfortunate if society especially future Indonesian children do not recognize this very important and exotic bird. The Media that contain information about Hornbill is needed as an interesting knowledge medium for children, so the illustrated encyclopedia book was chosen as the main media in this research. In this research, there are 2 stages used which are the preparation stage and the stage of creation. The results of this study produced the concept of "Get to know Indonesia's Forest Farmers " which is used as a reference to create an illustrated encyclopedia book media to introduce various things about hornbill and their species without having to meet or see the bird directly in nature or wildlife reserves. It is expected that the encyclopedia book can maintain the existence of the protected hornbill. Keywords: Children, Book, Hornbill, Encyclopedia, Illustration
Desain Logo sebagai Identitas Visual Aplikasi Jelajah Kampus Virtual (Jejakatua) UPN Veteran Jawa Timur Suryanto, Tri Lathif Mardi; Wibowo, Nur Cahyo; Masnuna, Masnuna
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 7 No. 02 (2021): August 2021
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v7i2.3838

Abstract

AbstrakJelajah Kampus Virtual (Jejakatua) adalah aplikasi virtual tour kampus UPN “Veteran” Jawa Timur (UPNVJ) yang hadir sebagai media digital untuk memberikan layanan kampus yang baik dan prima. Aplikasi Jejakatua bisa diakses di website UPN “Veteran” Jatim melalui koneksi internet di mana saja dan kapan saja sehingga perlu adanya identitas visual untuk mempromosikan aplikasi Jejakatua kepada masyarakat yang membutuhkannya. Melalui perancangan logo, aplikasi Jejakatua diharapkan bisa dikenal masyarakat dan berfungsi sebagai tanda jaminan kualitas, mencegah peniruan atau pembajakan. Penelitian ini menggunakan dua tahapan yaitu tahap persiapan dan tahap penciptaan. Tahap persiapan meliputi pengumpulan data, analisis 5w+1H, dan sintesis. Tahap penciptaan meliputi pra produksi, produksi, dan pasca produksi. Logo aplikasi Jejakatua dirancang sesuai aspek pembuatan logo yang meliputi efektivitas, teknik, warna, dan regulasi. Sehingga dapat tercipta sesuai kaidah desain dan memiliki kebaruan dan desain kekinian yang berbeda dengan logo lainnya dan mampu mencitrakan dirinya sebagai aplikasi virtual tour di lingkungan UPNVJ. Logo diimplementasikan di aplikasi Jejakatua dan media promosi seperti stationary dan merchandise. Media promosi tersebut dipublikasikan di laman resmi www.upnjatim.ac.id dan Instagram. Kata kunci:  aplikasi, jejakatua, logo, UPN, virtual tour AbstractJejakatua is a virtual tour application for UPN "Veteran" East Java (UPNVJ) campus as digital media to provide excellent campus services. Jejakatua application can be accessed on the UPNVJ website through an internet connection, anywhere and anytime, so that there is a need for a visual identity to promote the Jejakatua application to the people who need it. By designing the logo of Jejakatua, it can be known to the public and serves as a sign of quality assurance, preventing imitation or piracy. This study uses two methods: The preparation phase includes data collection, analysis of 5w + 1H, and synthesis. The creation phase covers pre-production, production, and post-production. Jejakatua application logo is designed according to the aspects of making a logo which includes effectiveness, technique, color, and regulation so that it can be created according to design rules and has a novelty and contemporary design that is different from other logos and can image itself as a virtual tour application in the UPNVJ environment. The logo is implemented in the Jejakatua application and promotional media such as stationery and merchandise. Then the promotional media was published on the official pages of www.upnjatim.ac.id and instagram. Keywords: application, jejakatua, logo, UPN, virtual tour
Design of Assertive Communication Illustration Book as an Educational Media Masnuna, Masnuna; Qonita, Nyimas
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.868

Abstract

Communication is the basis of social interaction activities in everyday life. There are four communication patterns, namely passive communication, aggressive communication, passive-aggressive communication, and assertive communication. Of the several communication patterns, assertive communication is the most effective communication pattern. However, assertive communication is still a common thing among the public. According to questionnaire data, 63.6% of 66 fresh graduates do not know assertive communication. A fresh graduate will be faced with problems such as work problems and other work demands. In addition, it is also necessary to have soft skills that are useful in the future. Therefore, assertive communication patterns are needed in the world of work. Seeing fresh graduates who are busy with work, informative and interesting educational media is needed, namely illustration books. The use of visuals and verbal in this book adjusts the characteristics of the target audience. Based on these phenomena and problems, this research uses the preparation stage and the creation stage. With this illustrated book media, it is hoped that the target audience can apply it in their daily lives, attract reading interest, and be able to work more productively in the future.
DESAIN SIGN SYSTEM SEBAGAI MEDIA INFORMASI DI LINGKUNGAN LPI DARUSSALAM SURABAYA Masnuna
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1262

Abstract

The Darussalam Islamic Education Institute has study groups for KB, PPT, Kindergarten, and TPA. The building environment has not been equipped with a conducive environment, with the large number of study groups and the number of students making students feel less comfortable and safe. Even though every corner at LPI Darussalam can be used as a vehicle for learning to develop the basic abilities of growing children. LPI Darussalam requires a sign system as an information medium for spatial directions, space markers, and appeals to support the student learning process by using the pre-production stage including design strategies, communication strategies, creative strategies, and media strategies, the production stage includes visual concepts, and the post-production stage includes media implementation. Thus the sign system can be used as learning and child development in the aspects of language, art, motorism, and cognitive, so that students feel safe and comfortable when studying at school.
Perancangan Animasi Augmented Reality dalam Perancangan Buku Generasi Emas Bebas Stunting Wandanissyika, Adelladia Teshania; ., Masnuna; Romadhona, Mahimma
Jurnal MAVIB Vol 5 No 2 (2024): MAVIB Journal - Agustus 2024
Publisher : Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mavib.v5i2.3156

Abstract

Seiring dengan perkembangan zaman, tidak terkecuali bahwa teknologi juga ikut berkembang. Salah satunya dalam memperoleh informasi, akibatnya mulai jarang masyarakat yang akhirnya tertarik untuk membaca buku. Inilah salah satu faktor yang menimbulkan angka literasi Indonesia rendah. Masalah tersebut akhirnya merambah pada kesehatan masyarakat. Kurangnya edukasi dan literasi masyarakat akan kesehatan dapat menimbulkan suatu masalah pula salah satunya adalah stunting. Menurut data dari SSGI angka stunting Indonesia tahun 2022 lalu senilai 21.6%. Pemerintah berupaya untuk menurunkan angka ini sampai 14% pada tahun 2024. Oleh karena itu, dirancanglah sebuah buku “Generasi Emas Bebas Stunting” dengan berbasis teknologi baru yaitu Augmented Reality. Augmented Reality tersebut kemudian akan memunculkan sebuah animasi singkat mengenai salah satu poin yang dibahas pada buku yang dirancang. Metode penelitian yang digunakan pada penelitian ini adalah; metode penelitian data deskriptif kuantitatif dan kualitatif. Tujuan perancangan ini adalah untuk meningkatkan pengetahuan dan kesadaran masyarakat akan bahaya stunting dan pencegahannya, serta sebagai kontribusi untuk membantu pemerintah dan tenaga kesehatan dalam menurunkan angka stunting di Indonesia. Berdasarkan penelitian yang telah dilakukan didapatkan data bahwa, meskipun Augmented Reality merupakan media yang menarik untuk edukasi, nyatanya cukup memakan waktu dalam proses pengaplikasiannya sehingga kurang efektif.
Perancangan Desain Lembar Kerja Faceless Untuk Anak Muslim Usia Dini Yasmin Firda Safira; Masnuna Masnuna
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v1i2.1915

Abstract

Worksheet for children is one of the learning tools that can be used as early childhood education media. Early childhood refers to children in the age range of 0-6 years old. As we all know, this age is crucial and influential for the future of these children. Therefore, one of the roles that parents can play is to find suitable learning media, and one of them is by using children's worksheets. Children's worksheets are often associated with images of living beings such as humans and animals.To address the concerns of Muslim parents who may consider drawing living beings as prohibited, a faceless worksheet named "Hanif" has been created. The Hanif worksheet is designed to be suitable for Muslim families, featuring captivating images that are liked by children.
Perancangan Peta Wisata Interaktif Kota Sidoarjo dengan Menggunakan Desain Landmark yang Ceria Arva Rangga Yudhistira; Masnuna Masnuna
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v2i1.1931

Abstract

The use of information technology has become an integral part of modern tourism development. Interactive tourist maps have proven to be an effective tool in guiding travelers to explore tourist destinations. This research focuses on designing an innovative and appealing tourist map for the city of Sidoarjo, utilizing cheerful landmark designs. The development method involves user needs analysis, selection of representative landmarks, and the implementation of attractive and user-friendly graphic designs. This interactive tourist map is designed to be accessible through digital platforms, enabling users to plan their journeys more efficiently. The selected landmarks not only serve as location markers but are also designed with cheerful aesthetics to enhance the user experience. The map is equipped with interactive features such as detailed information about each landmark, the best travel routes, as well as reviews and recommendations from previous users. It is expected that the design of this interactive tourist map will make a positive contribution to promoting tourism in the city of Sidoarjo and enhancing traveler satisfaction through an engaging and informative experience. Furthermore, the use of cheerful landmark designs is anticipated to create a strong visual identity, setting it apart from tourist destinations in other cities.
Co-Authors Aditya Rahman Yani Afifah, Annisa Fitri Aileena Solicitor Costa Rica El Chidtian Akbar Firmansyah Alfian Candra Ayuswantana Alfiyan Hidayatullah Allifia, Zidni Enggar Amaliya Nur Hanani Putri Kinasih Aris Munandar Aris Sutejo Arva Rangga Yudhistira Athika Dwi Wiji Utami Balqis, Martiza Bayu Setiawan BAYU SETIAWAN Biantoro, Zahranie Suga Eka Putri Budiafosma, Savira Nanda Dahlia Pinem Danar Rizkiardi Daniar, Aninditya Danna Norisa Putriyani Danu Zulfan Irnanda Dewi, Kartika Chandra Cahya Diana Aqidatun Nisa Diaz Tri Mustikaningrum Enggar Allifia, Zidni Faisal Amri Diarrahman Faisal Ilham Perdana Fatihah Nahya Izayanah Firdaus, Clara Oktavia Firmansyah, Mochammad Al Hadad Gadis Cantik Bunga Tunjungwangi Hamam Asyhari Haq, Nathaniela Sabitah Heidy Arviani Houri Gita Semesta I Putu Rayga Ondias Putra Ilmiah Rizki Okalia Irwandi, Wahyu Triputra Jian Fitriana Kadiasti, Ristia Kusuma Wardani, Nungky Indah Mashuda, Muhammad Muhammad Rafif Farhan Nur Azizah Susetyaningsih Nur Latifatuz Zakiyah Nyimas Qonita Oscar Ade Gunawan Pradana, Andhika Putra Pungky Febi Arifianto Pusporini Pusporini Putra Uji Deva Satrio Putra Winarno, Athallah Ramadhan Putri, Regina Dian Larasati Putri, Werdany Ayudya Qonita, Nyimas Ramadhani, Brilliant Firdaus Restu Ismoyo Aji Rifqi, Tifani Jihaniar Rohmatulloh, Mas Ahmad Akbar Romadhona, Mahimma Safeyah, Muchlisiniyati Safitri Nur Ramadhani Saniyah Azzaliyah Putri Saputra, Sleng Sarah Zhafirah Sharah Shabina Sonhaji Arif SRI WULANDARI Sunarya, Wendy Syaflin, Sylvia Lara Vandhu Hidayat Vandhu Hidayat Wandanissyika, Adelladia Teshania Wandiyo Wandiyo, Wandiyo wibowo, khalaya azizah Wibowo, Nur Cahyo Widyasari Widyasari Widyasari, Widyasari Wiwik Dwi Susanti Wulandari, Sri Yanuar Aldin Yasmin Firda Safira Yudanti, Seni Tri