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Sutrisno Sutrisno
Universitas PGRI Semarang
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The Role of Generative AI in the Digital Transformation of MSMEs: A Literature Review of Opportunities, Challenges, and Future Research Directions Sutrisno
Technology and Society Perspectives (TACIT) Vol 3 No 3 (2025): Research Article
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i3.409

Abstract

This study examines the role of generative artificial intelligence (GenAI) in the digital transformation of micro, small, and medium enterprises (MSMEs), focusing on opportunities, implementation challenges, and future research directions. Using an integrative literature review, the study synthesizes theoretical perspectives and empirical findings concerning AI adoption, organizational capabilities, business process integration, and performance. The findings indicate that generative AI can improve operational efficiency, marketing activities, customer communication, and innovation. However, technology adoption does not automatically produce meaningful digital transformation. Its contribution depends on employee competencies, managerial readiness, technological infrastructure, and responsible AI governance. By integrating the Technology–Organization–Environment framework, Resource-Based View, and dynamic capabilities perspective, this study proposes a conceptual framework linking AI adoption with organizational capabilities, process integration, and transformation outcomes. The findings emphasize that sustainable business value requires strategic technology integration rather than occasional AI use, particularly among resource-constrained MSMEs operating in increasingly competitive digital markets.
Co-Authors Abu Muna Almaududi Ausat Adinda Juniasani Agnita Siska Pramasdyahsari, Agnita Siska Ahmad Junaidi Alfina Martiyani Ali Shodiqin Ali Shodiqin Alifia Nur Haliza Putri Amaretha Purwaningtiyas Amirlita, Rizka Amrina Rosyada Aninda Cintami Rahayu Anita Purnama Sari Aryan Eka Prastya Nugraha, Aryan Eka Prastya Asmi Novitria Sari Astri Wulandari Ayu Ardila Ayu, Sukma Baldemor, Milagros Bayu Kurniawan Budi Usodo Budiyanti, Ajeng Ivo Alfiyun C. Tri Widiastuti Casmadi Casmadi Christina Purwaningsih Dawi Asil Irbah Dedi Sofarudin Dewa Oka Suparwata Dewi Ambar Wati Dewi Wulandari Dhian Endawuri Dimas Sofri Fikri Arif Dina Prasetyowati Djoko Purnomo Duwi Nuvitalia Dwi Prastiyo Hadi, Dwi Prastiyo Dwi Rahayuningsih Dwi Rahayuningsih Edi Edi Eka Yulia Ulfa Malasari Elly Putri Sholihah F. X. Didik Purwosetiyono Fadila, Yustia Fikratul Fifi Ayu Wulandari Fiki Hidayah Firda Hariyanti Firmansyah Alib Nur Wibowo FX. Didik Purwosetiyono Garin Pratiwi Solihati Gultom, Henry Casandra Handayani, Amalia Handriastuti, Sri Wening Hanung Unggul Prastawa Heni Purwati Heni Purwati Heri Prabowo Heriyanto Heriyanto Hidayah, Nafisatul Hizbul Khootimah Az zaakiyyah Hizbul Khootimah Azzaakiyyah Ibnu Rizal Kurnia Imam Jayanto Imam Nawawi Intan Indiati Irkham Ulil Albab Irvany, Ade Iskak Suparno Istianah Istianah Jafar Sodiq, Jafar Joko Priyono Kartinah , Kartinah Kasno Kasno Khanifah Khanifah Kisbudiono Kisbudiono Koesharyanti, Nabila Dwi Laila Akbar Ramadhany Latifah, Nur Malasari Lestari, Maria Yosephin Widarti Lestari, Revita Dwi Lilik Ariyanto Listina Listina Lukman Harun M. Fadjar Darmaputra M. Fadjar Dharmaputra M. Saifuddin Zuhri M. Saifuddin Zuhri, M. Saifuddin Mahmud Siswandi Mardiyana Mardiyana Maulina, Via Mela Candrika Putriana Jilzi Mellania Nur 'Aisyah Mira Rosmala Mudzanatun Mudzanatun Muhammad Aqib Shafiq Muhammad Bayu Nirwana Muhammad Fatich Jalaludin Ridwan Muhammad Prayito Muhammad Saifuddin Zuhri Muhammad Syaipul Hayat Muhtarom Muhtarom Muhtarom Muzayanah Muzayanah Nabila Dwi Koesharyanti Nailla Febriana Aulia Putri Ngarmi Ngarmi Nita Zuliyawati Nizaruddin Nizaruddin Noora Qotrun Nada, Noora Qotrun Noviana Dini Rahmawati Noviana Dini Rahmawati Nugraheni, Eunike Noor Adji Nugroho Dwi Prasetyo Nugroho, Muhamad Nur Latifa Nurfiyani, Okta Nurina Happy Parandika, Rama Wahyu Puji Setiawan Purwanti, Nita Lily Rasiman Rasiman Reni Listiowati Resa Nur Kasanah Rina Dwi Setyawati Rina Dwi Setyawati Ringgani Anggar Titi Risnanda, Syan Risto Risto Risza Andika Arumsarie Rofiq Suprayogo Roro Qothrin Nida Rr Hawik Ervina Indiworo Saputro Nugroho Sa’ad Konaah Setiyani, Linda Dewi Setyorini, Noni Sigit Teguh Pujihartono Sijabat, Rauly Siti Faridatul Bahiyyah Soelastri, Soelastri Solastri Solastri Sri Hastuti Sudargo Sugiyanti Sugiyanti Suherlan Sulaiman, R Sunandar Sunandar Supandi Susatyo Adhi Pramono, Susatyo Adhi Syamsuri Syamsuri Syan Risnanda Tessa Adrian Theresia Cicik Sophia Budiman Tias, Silfia Asning Tongjean, Waraporn Tria Faizza Umi Sya'adah Widi Fatmawati Widya Kusumaningsih Wisnujatia, Nugrahini Susantinah Wiwik Susanti Wiwiyanti Yani, Hikmah Fitri Yanuar Hery Murtianto Yanuar Hery Murtianto Yanuar Hery Murtianto Yanuar Hery Murtianto Yenining Tiyas Yuanita Rizky Mamluati Yunia Sari