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All Journal Jurnal Ekonomi JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Manajemen Jurnal E-Bis: Ekonomi Bisnis Enrichment : Journal of Management Jurnal Ekobis : Ekonomi Bisnis & Manajemen Journal of Management and Bussines (JOMB) Jurnal Manajemen dan Inovasi (MANOVA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Malcom: Indonesian Journal of Machine Learning and Computer Science Riwayat: Educational Journal of History and Humanities Journal of Innovative and Creativity Indonesian Journal of Business and Entrepreneurship Research INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
HERY PURNOMO
Universitas Nusantara PGRI Kediri
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analysis of the Influence of Content Quality, Influencer Credibility, and E-WOM on Influencer-Follower Trust on Digital Investment Platforms Hery Purnomo; Vivid Violin; Riesna Apramilda; Fahrina Mustafa; Sonya Sidjabat; Ratu Nadya Wahyuningratna
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4032

Abstract

This study was conducted to evaluate the extent to which content quality, influencer credibility, and electronic word of mouth (E-WOM) influence followers' trust levels in influencers on digital investment platforms. A quantitative approach was used in this study, with data collected through a survey involving 300 respondents. Respondents were selected purposively based on certain criteria: active users of digital investment platforms for at least six months, following influencers who discuss investment topics, and actively accessing investment-related content in the past three months. The analysis method used multiple linear regression analysis. The results of the analysis indicate that, partially and simultaneously, the variables of content quality, influencer credibility, and E-WOM have a significant influence on follower trust. These findings provide an important contribution to the development of theory in the field of digital marketing, particularly regarding consumer behavior in the context of digital investment. They also offer practical recommendations for industry players to design effective, honest, and user-experience-focused communication strategies.
Coffee Shop Marketing Strategy Using SWOT Analysis to Increase Business Competitiveness Hery Purnomo; Rully Arifiansyah; Nur Andini Sudirman; Ilma Wulansari Hasdiansa; Sitti Hasbiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 1 (2024): Vol. 2, No. 1, January 2024: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to assess and analyze whether the marketing strategy carried out by a Coffee Shop called Safehaus for approximately two years (2022-2023) can increase competitiveness. This type of research is descriptive qualitative. The population in this study were the owner and all employees as many as 13 respondents using saturated sampling, which is a sampling technique when all members of the population are used as samples. Data collection techniques were carried out by conducting interviews and questionnaires. While the data analysis technique used is to use SWOT analysis (Strength, Weakness, Oppotunities and Threats) and use the IFAS and EFAS tables. Based on the results of this study, it shows that Coffee Shop is in the first quadrant, namely supporting a growth strategy, this result is very beneficial for the company in increasing its competitiveness because it supports aggressive growth (growth oriented strategy). A business that is in the first quadrant condition is very profitable because it has strengths and can take advantage of opportunities well so that it can make it possible to expand, and achieve maximum progress.
MARKETING EFFORTS THROUGH SOCIAL MEDIA ON BRAND EQUITY AND CONSUMER BEHAVIOR Hery Purnomo; Subagyo, Faisol
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

This literature research discusses marketing efforts via social media and their influence on brand equity and consumer behavior. Along with technological developments and increasing internet use, social media has become an important tool in marketing strategies. This study aims to analyze how marketing via social media can increase brand awareness, consumer loyalty and positive perceptions of the brand. This research also examines the impact of consumer interaction and involvement on social media on their purchasing decisions. The methodology used is a literature review. The research results show that social media has a significant role in building brand equity. High interaction and interesting content can create an emotional connection between consumers and brands, which ultimately increases consumer loyalty and purchase intentions. These findings provide practical implications for marketers in designing effective social media strategies and focusing on increasing brand equity and influencing consumer behavior. Significant changes in consumer behavior in recent years reflect shifting values, needs and expectations in an evolving market ecosystem. The focus on sustainability and the environment, the increasingly rapid adoption of e- commerce and online shopping, the demand for personalization, the increasing influence of social media in purchasing decisions, the demand for transparency, and the provision of seamless and interactive digital experiences, are the key factors that today determine consumer behavior.
THE INFLUENCE OF INTEGRATED COMMUNICATION STRATEGIES IN ONLINEBUSINESS IN THE DIGITAL ERA ON BUILDING AND SUSTAINING CORPORATE IMAGE: A CASE STUDY ON THE DYNAMICS OF COMPANIES IN INDONESIA Abdul Rosid; Hery Purnomo; A. Hamid; Megandhi Gusti Wardhana; Yanti Setianti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In the swiftly evolving digital era, the role of integrated communication strategies in online businesses within the Indonesian context is paramount. This research presents a comprehensive case study examining how these strategies wield influence in shaping and sustaining corporate image. With Indonesia as the backdrop, a dynamic landscape where online businesses thrive, our study offers profound insights into this multifaceted relationship. Approximately 82% of the surveyed online businesses actively engage in integrated communication strategies, transcending conventional communication channels. These strategies coalesce to present a coherent narrative that resonates with the audience. Moreover, 75% of respondents perceive a positive impact on their corporate image due to these strategies. Diving deeper, our findings elucidate the significance of coherence, a customer-centric approach, and continuous adaptation in navigating the digital era. Coherence in communication aligns with values, principles, and ethos. A customer-centric approach underscores the importance of customer satisfaction and loyalty in shaping a positive corporate image. Adaptation signifies a dynamic response to challenges, embracing innovation. The implications of this research extend into the broader landscape of corporate communication and image management in the digitally driven environment. It is a realm where perceptions are not static but dynamic, shaped by each communication endeavor and each online interaction. Challenges coexist with opportunities, and innovation thrives. Integrated communication strategies are instrumental in crafting a corporate identity that resonates with stakeholders and fortifying a favorable corporate image. This research offers businesses a compass to navigate the complexities of the digital era, aligning their narratives with their core values and principles to build and sustain a resilient corporate image.
OPTIMIZING ORGANIZATIONAL CAPABILITIES THROUGH THE INTEGRATION OF STRATEGIC MANAGEMENT AND HUMAN RESOURCEPERFORMANCE Dahlia Amelia; Yenny Dwi Artini; Gina Novianti Rahayu; Hery Purnomo; Badrus Zaman
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 9 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Optimizing organizational capabilities by integrating strategic management and human resource performance is paramount in contemporary organizational dynamics. This study delves into the synergistic relationship between strategic management strategies and human resource performance to enhance organizational effectiveness. The research explores the contextual factors influencing this integration and assesses its impact on operational efficiency, innovation, and customer relations. Through a comprehensive literature review and analysis, the study identifies critical influencing factors, including leadership practices, organizational culture, management information systems, and skill development. The findings underscore the transformative potential of aligning strategic goals with human resource practices, fostering a culture of collaboration, and leveraging technological infrastructure. The implications of this integrated approach are discussed in the context of practical organizational management, offering valuable insights for leaders and practitioners navigating the complexities of the modern business landscape.
Co-Authors A. Hamid Abdul Rosid Alisa Mayang Ningrum Anitria Urbaningrum Wahyudi Anton Yuliansyah Apay Safari* Asis Sundari Sukma Intan Margasiwi Badrus Zaman Badrus Zaman Basthoumi Muslih Cindya Alam Prameswari Putri Dahlia Amelia Dita Rachmawati Dodi Kusuma Hadi S Dodi Kusuma Hadi Soejoko Dodi Kusuma Hadi Soejoko Egidius Fkun Endang Meliani Eva Desembrianita Farid Wahyudi Gina Novianti Rahayu Ilma Wulansari Hasdiansa Irdiana, Sukma Khusna Fatimatus Syahroq Kurniawan, Rony Lilia Pasca Riani Megandhi Gusti Wardhana Musran Munizu Mustafa, Fahrina Nety Novita Hariyani Nur Andini Sudirman Nur Andini Sudirman Riesna Apramilda Rino Sardanto Riyanti, Apriani Rully Arifiansyah Rully Arifiansyah Samari Samari Samari Samari Samari Sarwo Hakim Sidjabat, Sonya Sigit Ratnanto Silvia Ekasari Sitti Hasbiah Sitti Hasbiah Subagyo, Faisol Subagyo, Subagyo Susanto Susanto Susatyo Adhi Pramono, Susatyo Adhi Swasta Bangun Tanti Widia Nurdiani Tri Endar Susianto Vivid Violin Wahyuni Trisnaning Wahyuningratna, Ratu Nadya Yanti Setianti Yenny Dwi Artini Yudiyanto Joko Purnomo Yulia Novita