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All Journal Jurnal Ekonomi JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Manajemen Jurnal E-Bis: Ekonomi Bisnis Enrichment : Journal of Management Jurnal Ekobis : Ekonomi Bisnis & Manajemen Journal of Management and Bussines (JOMB) Jurnal Manajemen dan Inovasi (MANOVA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Malcom: Indonesian Journal of Machine Learning and Computer Science Riwayat: Educational Journal of History and Humanities INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
HERY PURNOMO
Universitas Nusantara PGRI Kediri
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Impact of Branding, Advertising, and Social Media Marketing on Consumer Purchase Intention, Brand Loyalty, and Brand Equity in the Indonesian Market Hery Purnomo; Yulia Novita
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9653

Abstract

This research investigates the influence of branding, advertising and social media marketing on customer purchase intentions, brand loyalty and brand equity in the Indonesian fashion industry. Survey data from 288 Indonesian consumers were analyzed using structural equation modeling (SEM-PLS) to test the relationship between variables. The results of the analysis show that there is a positive and significant correlation between consumer behavior, social media engagement, advertising effectiveness and brand perception. Key findings show that branding, advertising, and social media marketing positively influence brand equity, purchase intention, and brand loyalty. Hypothesis testing demonstrated strong statistical significance, while assessment of the measurement model supported the validity and reliability of the measurement tools used. The structural model developed is able to explain the data adequately, emphasizing the importance of integrated marketing strategies in strengthening the relationship between consumers and brands and improving brand performance in the Indonesian fashion market. The conclusion is that fashion companies can use the insights gained to increase their presence and competitiveness in developing markets such as Indonesia. Keywords: Branding, Advertising, Social Media Marketing, Consumer Behavior
Application of Break Even Point Method as Profit Planning at UD Sinar Harapan Cracker Krecek Factory Islami Dien Azizah; Diah Ayu Septi Fauji; Hery Purnomo
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: analyze break even points at UD Sinar Harapan as a profit planning tool. Design / Method / Approach: this study uses a descriptive quantitative approach with survey, interview, and observation methods. Research aim: This research aims to analyze break-even points at UD Sinar Harapan as a profit planning tool. Design / Method / Approach: This study uses a descriptive quantitative approach with survey, interview, and observation methods. Research Finding:  the results of the study obtained profit planning calculations by referring to the previous year's profit with a future profit target of 20%. So, for this target to be realized, UD Sinar Harapan must sell 123,682 kg in 2023 with a revenue of Rp. 1,793,592,778. From the results of the application of the Break Even Point method conducted by researchers, UD Sinar Harapan's contribution margin shows that it can cover fixed costs in getting business profit or profit. UD Sinar Harapan sales also reached the Break Even Point or broke even from 2020, 2021, to 2022 in units and rupiah. From here UD Sinar Harapan gets its profit.
PEMODELAN REGRESI PADA PRODUKTIVITAS KERJA KARYAWAN USAHA FURNITURE BERDASARKAN PENGAWASAN, KEDISIPLINAN, DAN LINGKUNGAN KERJA Dodi Kusuma Hadi Soedjoko; Hery Purnomo; Sigit Wisnu Setya Bhirawa; Amin Tohari
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

The purpose of this study was to determine the effect of supervision, discipline and work environment on employee work productivity at VIT Furniture, partially and simultaneously. The results of observations shown that most of the employees often arrive late, often permit during work hours and the work environment is uncomfortable. The research approach used a quantitative descriptive approach, the research sampling technique used a saturated sample, with 40 respondents and analyzed using multiple linear regression. The conclusion of this study is that there is a partial influence between supervision, discipline and work environment on work productivity. And there is a significant effect simultaneously between supervision, discipline, and work environment on work productivity.
OPTIMASI PENGENDALIAN PERSEDIAAN PRODUK MAKANAN HEWAN DI TOKO QUEEN KEDIRI Hery Purnomo; Isna Zuliatun Nikmah
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

Tujuan riset ini mengelompokkan persediaan produk santapan hewan yang dijual memakai metode ABC, yang berikutnya memastikan besar Safety Stock serta reorder poin, untuk produk yang masuk kelas A. Toko Queen berupaya meminimalkan tiap biaya yang hendak dikeluarkan, semacam item Cost, Ordering Cost serta Stockout Cost. Riset ini dilatar belakangi oleh hasil observasi dari periset, bahwa pengendalian persediaan santapan hewan pada Toko Queen belum dikelola dengan efisien. Perihal ini kerap terjadi keterlambatan pengiriman barang serta kehabisan stok barang. Hasil dari riset ini menampilkan produk santapan hewan yang masuk dalam klasifikasi kelas A sebanyak 26 produk, kelas B sebanyak 15 produk serta kelas C sebanyak 14 produk, serta Safety Stock produk kelas A yang sangat besar merupakan produk Bolt Tuna 1, 2 kilogram dan terendah pada produk Cat Dry Cat Food Meo Salmon Segar Pack 7 kilogram. Reorder Point produk kelas A, paling tinggi pada produk Bolt Tuna 1. 2kg serta terendah pada produk Ori Cat 2kg.
SIGNIFIKANSI HARGA, FASILITAS DAN LAYANAN PADA TINGKAT KEPUASAN KONSUMEN HOTEL DI DIAGRAM SCATTER Hery Purnomo; Rino Sardanto; Basthoumi Muslih
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

Tujuan penelitian ini untuk mengetahui tingkat kepuasan konsumen Hotel Lotus Garden dan Resort, ditinjau dari prediktor harga, fasilitas dan pelayanan. Tingkat kepuasan diukur dengan membandingkan nilai harapan dan nilai kepuasan yang diterima konsumen, selanjutnya dianalisis kedudukannya pada diagram scatter. Pendekatan riset menggunakan deskriptif kuantitatif, dan tata cara mengumpulkan data memakai angket, sedangkan teknik analisis data dengan Important Performace Analysis. Besaran sampel dalam penelitian sebesar 80 responden, dengan metode pengambilan sampel dengan memakai metode probability sampling. Temuan penelitian menyatakan bahwa harga masih perlu ditingkatkan oleh manajemen hotel terutama untuk keterjangkauan harga dan daya saing harga, dan mempertahankan posisi kesesuaian harga dengan jasa hotel. Fasilitas hotel perlu ditingkatkan, untuk tata cahaya dan warna, sedangkan perlengkapan dapat dipertahankan. Pelayanan hotel perlu dipertahankan untuk keandalan dan daya tanggap karyawan
Substansial Kepuasan Konsumen Rumah Makan “Soto Dok Lamongan” Nganjuk Sigit Ratnanto Ratnanto; Hery Purnomo
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

The purpose of this study is to find out how the signification of taste, store atmosphere and price affects the consumer satisfaction of Rumah Makan "Soto Dok Lamongan" Nganjuk, either partially or simultaneously. This research uses a quantitative descriptive approach, and the procedure of collecting information using polls, while data analysis techniques with multiple regression analysis methods. The size of the sample in the research was 80 respondents, with the method of sampling using accidental sampling procedures. The results found that Taste and store atmosphere had a significant effect on consumer satisfaction. Price does not have a significant influence on consumer satisfaction. And taste. store atmosphere, and prices simultaneously affect consumer satisfaction. These results show that the management of "Soto Dok Lamongan" Nganjuk restaurant, need to maintain taste, improve store atmosphere, and improve prices.
IMPULSE BUYING DENGAN FAKTOR PENDORONG KECENDERUNGANNYA DI SWALAYAN (Studi pada Swalayan Prima Kabupaten Nganjuk) Floren Acnestania; Hery Purnomo
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dan analisis secara persial dan silmultan dari variabelpotongan harga, paket bonus dan pelayanan terhadap kecenderungan impulse buying. Jenis penelitian ini merupakan kuantitatif. Populasi dalam penelitian ini adalah konsumen yang pernah ataupun sedang melakukan pembelian di swalayan Prima. Penentuanjumlah sampel yang representative adalah tergantungpada jumlah indikator dikali 5 sampai 10 sehinggajumlah sampel minimum adalah 5 kali jumlah indikatoratau sebanyak 5x19=95 responden dan sampelmaksimum adalah 200. Hasil penelitian uji tmenunjukkan bahwa variabel potongan harga, paket bonus dan pelayanan secara parsial berpengaruh positif dan signifikan terhadap kecenderungan impulse buying di Swalayan Prima dan hasil uji F diketahui bahwa variabel potongan harga, paket bonus dan pelayanan secara simultan berpengaruh positif dansignifikan terhadap kecenderungan impulse buying di Swalayan Prima. Hasil adjusted R Square menunjukkan nilai sebesar 89,1% sedangkan sisanya yaitu sebesar 10,9% diterangkan faktor lain yang tidak diteliti dalam penelitian ini. Perhitungan analisis regresi linear berganda menggunakan persamaan regresi diperoleh Y = 0,747 + 0,708 X1 + 0,223 X2 + 0,229 X3 + e
Analisis Penentuan Harga Pokok Produksi Kaos Pada AZKA Konveksi Nganjuk M.Taufik Tohari; Diah Ayu Septi Fauji; Hery Purnomo
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

. This analysis aims to find out how much difference and influence the Cost of T-shirt production issued by Azka Convection each production using the Full Costing method. The elements contained in this study are The Cost of Production and The Cost of Goods Sold. This study uses primary and secondary data. Our primary data is obtained by conducting a survey directly to the owner's place of business in order to obtain the correct and correct data. While the secondary data we get from the owner's document archive about sales and production reports. Quantitative descriptive techniques became the approach we used in this study. This research has several problems that must be analyzed, namely (1) How Azka Convection and Sablon determine the Cost of Production so far (2) Whether the determination of the Cost of Production carried out by Azka Convection and Sablon is good in accordance with management science (3) How the calculation of the cost of production is effective and can produce optimal profit Conclusion of the results of this analysis is (1) The owner has not included some costs included in the kat egori overhead to the cost of production (2) The owner in determining the Cost of Production has not shown a reasonable Cost of Production and has not been in accordance with the management principles commonly used (3) Preparation of the Cost of Production that should be done is to use the full coasting method.  
FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MEMILIH RESTO SALESA TRENGGALEK Lifsa Belviana; Samari Samari; Hery Purnomo
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

Consumer buying interest assessment is required by employers to know the development of consumers to the advantages and disadvantages that exist to the selection of the intended product. In order for the business to be achieved consumer buying interest, the entrepreneur must look at the factors of product quality, place, and service that affect the consumer's buying interest in this culinary business. This research uses quantitative approach with Survey method. sampling is used with nonprobability sampling and sampling techniques by Accidental sampling, research samples as many as 40 respondents. instruments in the study are questionnaires (questionnaires), data analysis using linear regression. The results of the study found that the quality of products, places, and services partially influenced the consumer buying interest Resto Salesa Trenggalek, and the quality of products, places, and services simultaneously significantly influenced the buying interest of consumers Resto Salesa Trenggalek.
PENGARUH MOTIVASI, BUDAYA KERJA, DAN KEPEMIMPINAN TERHADAP PRODUKTIVITAS PEGAWAI PEMERINTAH KABUPATEN NGANJUK Dinda Martalina Anwar; Sugiono Sugiono; Hery Purnomo
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

The existence of a phenomenon in the secretariat office of the Nganjuk Regency government service found that there were some employees who still seemed to have low work motivation, there was a gap between employees and a lack of synergy between leaders and employees. The researcher aims to analyze the effect of motivation, work culture, and leadership on employee productivity at the Nganjuk Regency Government Service. The research method used by the researcher is quantitative with comparative causal technique. Samples were taken using probability sampling technique, obtained a sample of 58 respondents from a population of 139 employees of the Nganjuk government office secretariat. The research instrument used a closed questionnaire. The analysis technique uses multiple linear regression analysis with the prerequisite test for normality. The results showed that, partially proven there is a significant influence of motivation and leadership on employee productivity. While work culture is not partially proven to have a significant effect on employee productivity. The results of the simultaneous test of motivation, work culture, and leadership have a significant effect on the productivity of the Nganjuk Regency Government employees.
Co-Authors A. Hamid Abdul Rosid Agustin Setyo Ningsih Ainul Sholikah Alisa Mayang Ningrum Amin Tohari Anggita Sri Riyanti Anitria Urbaningrum Wahyudi Anton Yuliansyah Apay Safari* Ardi Shina Toya Sahara Artika Candra Mei Susilo Asis Sundari Sukma Intan Margasiwi Ayu Ninditya Badrus Zaman Badrus Zaman Basthoumi Muslih Cindya Alam Prameswari Putri Clarencia Mirnanda Veronica Dahlia Amelia DENI WAHYU EKA WIJAYA Dinda Martalina Anwar Dodi Kusuma Hadi S Dodi Kusuma Hadi Soejoko Dodi Kusuma Hadi Soejoko Dyah Ayu Eka Putri Egidius Fkun Elsa Unung Terisma Endang Meliani Eva Desembrianita Farid Wahyudi Fauji, Diah Ayu septi Fitri Rochaniyah Floren Acnestania Friska Monika Putri Gina Novianti Rahayu Imeelda Pevio Arta Mevia S.J Irdiana, Sukma Islami Dien Azizah Isna Zuliatun Nikmah Isnaini Sakbania Khafidzatu Nadhila Khusna Fatimatus Syahroq Kurniawan, Rony Lifsa Belviana Lilia Pasca Riani M.Taufik Tohari Martha Yogi Pratama Martina Dwi Anggraini Megandhi Gusti Wardhana Meylany Ulfa Sari Mochammad Agus Syifaudin Al Maghribi Muhammad Andre Arif Wahyu Saputra Muhammad Bayu Andaresa Muhammad Fu'at Chasan Musran Munizu Nety Novita Hariyani Nova Ayu Sharafika Novita Gunawan Olyvia Deva Magdalena Ratna Puji Lestari Rima Dana Paramita Rima Pujiati Rino Sardanto Rino Sardanto Safitri Alfinasari Samari Samari Samari Samari Samari Sarwo Hakim Sigit Ratnanto Sigit Ratnanto Ratnanto Sigit Wisnu Setya Bhirawa Silvia Ekasari Siska Yunia Arismawati Subagyo Subagyo Subagyo, Subagyo Sugiono Sugiono Sugiono Susanto Susanto Swasta Bangun Tanti Widia Nurdiani Tri Endar Susianto Triana Dewi Wahyuni Trisnaning Windy Damawati Yanti Setianti Yenny Dwi Artini Yudiyanto Joko Purnomo Yulia Novita Yusril Rochmad Widiar Zuliani Zulistiani, Zulistiani