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Lilik Noor Yuliati
Departemen Ilmu Keluarga Dan Konsumen, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Jl. Raya Darmaga Kampus IPB Darmaga, Bogor, 16680, Indonesia
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THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH Cep Abdul Baasith Wahpiyudin; Raditya Kasih Mahanani; Ismie Leona Rahayu; Megawati Simanjuntak; Ujang Sumarwan; Lilik Noor Yuliati; Moh. Djemdjem Djamaludin; Irni Rahmayani Johan; Istiqlaliyah Muflikhati
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 3 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.3
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2022.15.3.287

Abstract

Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be trusted. This research used mixed methods (quantitative and qualitative) through sequential explanation. In this quantitative study, 300 respondents were collected using a voluntary sampling technique, and 900 reviews from three e-commerce sites in Indonesia were selected purposely. The qualitative approach used in-depth interviews with three consumers and a selected seller using a purposive sampling technique. The data was processed by multiple linear regression and descriptive using SPSS 25.0 and Nvivo 12. Research results confirmed that the motivation to read reviews and consumer attitudes toward reviews significantly affect online purchasing decisions, but a third of consumers still rarely provide reviews. Furthermore, based on source credibility, E-WOM quality, and recommendation rating, in the three e-commerce sites, almost half of the reviews studied were hard to be trusted. Based on these findings, this research summarizes the policy implications for consumers and governments and suggests future research.
KECEMASAN, EFIKASI DIRI AKADEMIK, MOTIVASI BELAJAR: ANALISIS JENIS KELAMIN PADA MAHASISWA SELAMA PANDEMI COVID-19 Hanny Imania; Melly Latifah; Lilik Noor Yuliati
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 3 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.3
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2022.15.3.251

Abstract

Di tahun 2021 pandemi Covid-19 kian melonjak tinggi sehingga pemerintah menerapkan Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) yang dapat mengakibatkan pembatasan interaksi sosial dan perubahan model pembelajaran yang menyebabkan terjadinya kecemasan pada mahasiswa. Riset ini bertujuan untuk menganalisis perbedaan dan pengaruh tingkatan kecemasan, tingkatan efikasi diri akademik, serta motivasi belajar berlandaskan jenis kelamin. Riset ini menggunakan desain eksplanatori. Penelitian ini dilakukan selama 6 bulan dimulai dari bulan Juni 2021 sampai bulan November 2021 dibantu dengan kuesioner daring. Data dianalisis secara deskriptif dan inferensial dengan uji independent t-test dan Structural Equation Modelling (SEM) menggunakan fitur SPSS 25.0 serta Smart PLS 3.0. Hasil riset menunjukkan kalangan mahasiswa Laki-laki mengalami kecemasan yang lebih rendah dibandingkan kalangan perempuan. Sementara itu, efikasi diri akademik dan motivasi belajar tidak berbeda antara kalangan mahasiswa laki-laki dan perempuan. Hasil uji SEM menunjukkan bahwa motivasi belajar dipengaruhi oleh kecemasan melalui efikasi diri akademik baik pada kalangan laki-laki maupun perempuan. Hasil riset ini berimplikasi pada pentingnya upaya peningkatan efikasi diri akademik dan motivasi belajar untuk menurunkan kecemasan mahasiswa di masa pandemi Covid-19.
EXPLAINING CHILDREN ON YOUTUBE: THE CASE OF INDONESIAN SUBSCRIBER BEHAVIORAL INTENTION ON KIDZ YOUTUBE CHANNEL : Kajian Anak pada YouTube: Kasus Minat Subscriber Indonesia di Channel Youtube Kidz Megawati Simanjuntak; Marietta Krisnaya Nandika Putri; Lilik Noor Yuliati; Istiqlaliyah Muflikhati; Retnaningsih Retnaningsih; Irni Rahmayani Johan
Jurnal Ilmu Keluarga dan Konsumen Vol. 16 No. 2 (2023): JURNAL ILMU KELUARGA DAN KONSUMEN 16.2
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2023.16.2.188

Abstract

Understanding children's behavior and intentions to subscribe to YouTube channels are important for production companies and parents. This study analyzed factors influencing children’s behavioral intention to subscribe to YouTube channels using UTAUT 2 model and SEM-PLS analysis. The samples were 100 kids aged 7 to 12 who live in the Greater Jakarta area. Data were collected through an online questionnaire. The results showed that habit and social influence significantly influenced children’s behavioral intention to use Kidz YouTube Channel. Children’s behavioral intention to use Kidz YouTube Channel significantly influenced children’s usage behavior. Moreover, children’s usage behavior significantly influenced their intention to subscribe to Kidz's YouTube Channel. The study indicated that children’s decision to subscribe to YouTube channels was simple and relied on their habits and social influence. Therefore, parents need to supervise children’s activities on YouTube. Meanwhile, the content creator company could optimize a routine schedule for uploading a new video based on selected themes and also needs to increase parents’ awareness of the safety of their program.
PERTUKARAN BARANG-JASA, KUALITAS HUBUNGAN KELUARGA, DAN KUALITAS HIDUP KELUARGA SANDWICH: Exchange of Goods and Services, Quality of Family Relationships, and Sandwich Family Quality of Life Octaria Intan Cahayani; Herien Puspitawati; Lilik Noor Yuliati
Jurnal Ilmu Keluarga dan Konsumen Vol. 17 No. 1 (2024): JURNAL ILMU KELUARGA DAN KONSUMEN 17.1
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2024.17.1.1

Abstract

Keluarga yang hidup dengan tiga generasi (keluarga sandwich) menunjukkan adanya pertukaran bantuan berupa barang dan jasa antargenerasi yang mempererat hubungan keluarga sehingga dapat memengaruhi kualitas hidup keluarga. Penelitian ini bertujuan untuk menganalisis pengaruh pertukaran barang-jasa dan kualitas hubungan keluarga terhadap kualitas hidup keluarga sandwich. Desain penelitian cross-sectional study. Lokasi penelitian di Kota Bogor yang dipilih secara purposive. Penelitian dilakukan pada tipe keluarga sandwich yaitu keluarga dengan tiga generasi yang terdiri atas suami-istri (G2), anak (G3), dan lansia (G1). Keluarga dalam penelitian merupakan keluarga dengan sosial ekonomi menengah ke bawah. Responden adalah istri (G2) yang menjawab pertanyaan terkait kondisi G1, G2, dan G3. Jumlah contoh adalah 140 keluarga yang dipilih secara purposive. Pengumpulan data menggunakan kuesioner. Analisis data penelitian menggunakan Structural Equation Modelling (SEM)-PLS. Hasil menunjukkan bahwa pertukaran barang-jasa, kualitas hubungan keluarga, dan kualitas hidup keluarga sandwich termasuk dalam kategori sedang. Hasil analisis SEM-PLS menunjukkan bahwa kualitas hidup keluarga sandwich dipengaruhi langsung oleh pertukaran barang-jasa dan kualitas hubungan keluarga. Keluarga dapat memastikan proses interaksi yang baik di dalam keluarga untuk menunjang pertukaran barang-jasa dalam mewujudkan kualitas hidup keluarga.
THE ROLE OF SOCIALIZATION IN FORMING SUSTAINABLE CONSUMPTION BEHAVIOR IN SCHOOL-AGE CHILDREN: Peran Sosialisasi dalam Pembentukan Perilaku Konsumsi Berkelanjutan pada Anak Usia Sekolah Putri Fildzah Andini; Lilik Noor Yuliati
Jurnal Ilmu Keluarga dan Konsumen Vol. 17 No. 2 (2024): JURNAL ILMU KELUARGA DAN KONSUMEN 17.2
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2024.17.2.146

Abstract

Sustainable consumption behavior, namely making decisions that ensure the environment will not be damaged by SDG's goal 12. This research explores the relationship between respondent characteristics and sustainable consumption behavior and the influence of teacher socialization, parental socialization, and social media on consumption and sustainability values. This research was conducted cross-sectionally on 218 elementary school students using cluster random sampling. The data was processed using SPSS 25 and Smart-PLS 3. The results showed that sustainable consumption behavior among male students tended to be better and also tended to be better among children who had working mothers. The results of the SEM analysis showed a significant influence of parental socialization on sustainable consumption behavior. In addition, a significant positive indirect effect was found between teacher socialization, parental socialization, and social media exposure on sustainable consumption behavior through consumption values. Therefore, parents need to provide positive socialization to children regarding consumption values to encourage sustainable consumption behavior in children.
Transformasi Pengambilan Keputusan dalam Komunikasi Kelompok Berbasis Affordance Meiby Zulfikar; Amiruddin Saleh; Sarwititi Sarwoprasojo; Lilik Noor Yuliati; Annisa Utami Seminar
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 3 (2026): September 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i3.8125

Abstract

This study discusses the dynamics of technological determinism and affordance in group communication, especially the decision-making process in WhatsApp groups. Although the technological determinism perspective emphasizes that the intrinsic characteristics of media directly shape the patterns of group interaction and behavior, the affordance approach offers a more nuanced perspective by considering how group members actively interpret and utilize technological features according to their social context and needs. Through in-depth interviews and qualitative literature review, this study analyzes the role of digital platforms such as WhatsApp and Zoommeet in facilitating information dissemination, coordination, collective participation, while posing challenges such as misinterpretation, ambiguity of multicultural perceptions, and the potential for groupthink. The results of the analysis show that the effectiveness of group communication is not only determined by the technology itself, but by the reciprocal interaction between the materiality of the media and the social construction of reality by the members of the group. The research proposes the importance of integrating both perspectives—technological determinism and affordance—to comprehensively understand the dynamics of decision-making in a digital group communication environment. Practical implications and follow-up research recommendations are also discussed to improve the effectiveness of collaboration in the era of digital transformation.
Trust and Perceived Value as Strategic Drivers in Indonesia Omnichannel Beautypreneurship Elke Alexandrina; Ujang Sumarwan; Lilik Noor Yuliati; Popong Nurhayati
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.738

Abstract

This study aims to analyse the factors influencing customer loyalty within the omnichannel skincare ecosystem, focusing on the role of online trust, customer satisfaction, and repurchase intention. A quantitative approach was employed, utilizing a survey method involving 233 respondents who had purchased skincare products through various channels (both online and offline). Data analysis was conducted using Structural Equation Modeling (SEM) with LISREL to examine the relationships among variables within the developed conceptual model. The findings indicate that perceived product quality and perceived risk significantly influence perceived value, whereas price perception does not directly impact consumers' perceived value. Additionally, online trust plays a crucial role in enhancing customer satisfaction but does not directly influence repurchase intention. Conversely, repurchase intention is the primary factor shaping customer loyalty, whereas customer satisfaction does not have a direct effect on loyalty. These findings emphasize that customer loyalty is not solely dependent on satisfaction but is more closely linked to repurchase intensity, which is influenced by trust and positive omnichannel shopping experiences. The implications of this study highlight the importance of customer experience-based marketing strategies, including product quality enhancement, information transparency, responsive customer service, and the implementation of loyalty programs to encourage repurchase intention. By understanding the key factors driving loyalty within the omnichannel ecosystem, skincare companies can design more effective marketing strategies to enhance customer retention and strengthen competitiveness in an increasingly dynamic market.
Co-Authors . Adiyyah Adhiwena, Edwin Adiputra, Henry Jonathan Aditya Primarianto Agus Heru Darjono Agus Wijaya Soehadi Aidha Syah Ajeng Nugrahaning Dewanti Al Ayyubi, Sholahudin Aditya Amiruddin Saleh Anasuyari, Ni Komang Yastri Andini, Putri Fildzah Andrini, Raissa Fidela Anggi Mayang Sari Anggraini, Zunika Dwi Anjani, Gita Indri Annetta Gunawan Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Arie Satryo Wibowo Arief Daryanto Arif Imam Suroso Arif Satria Aris Solikhah Aris Solikhah, Aris Arsyianti, Laily Dwi Asep Rustiawan ASEP SAEFUDDIN Asep Taryana Asikin, Munawar Avia Maulidina Bagus Sartono Bobit Kowanus Utomo Bona Tua, Marco Budi Bagus Prasetyo Budi Suharjo Bulan Hilaliyah Bunasor Sanim Caselia Ajeng Puspitasari Cep Abdul Baasith Wahpiyudin Dania Dania Dania, Dania Dedy Wahyudi Denissa Chika Finira Derina Maehara Diah Krisnatuti Dian Yunita Sari Dieni, Lidya Dika Anggari Dini Aprilia DWI HASTUTI Dwi Hastuti Edza Rinaldi Edza Rinaldi Elke Alexandrina Emma S Wirakusumah Emmy Karsin Enny Kristiani Enny Kristiani Euis Sunarti Evi Sofia Fahrillah, Ahmad Ariq Faisal, Muhammad Ircham Fandi Yanuar Rahman Farit Afendi Fuadini Therik Fufut Tri Nur Indah Furqan , Muhammad Galih Andihka Hanief Satria Dharmeswara Hanny Imania Hari Wijayanto Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo, Hartoyo Heny K Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herien Puspitawati Hilda Fauziah Hilda Fauziah Hilda Fauziah, Hilda Hotmauli Adina Riska Hurriyatun Kabbaro Hurriyyatun Kabbaro Indrawan , Dikky Indri Nurfitriani Inna Kurnia Hidayat Irmayani Nurasrina Irni Rahmayani Johan irwandar, Sapta N Ismie Leona Rahayu Istikhamah - Istikhamah Istikhamah - Istikhamah, Istikhamah - Istiqlaliyah Muflikhati Jaelani, Raditya Jihan Apikasari Putri Kaiwa, Ogan Khasanah , Nurul Kinanti Prabandari Kirbrandoko Kirbrandoko Krisnandiva, Radya Ayu Kristiani, Enny Kumalasari, Berti Laili, Mahsiani Mina Laily Dwi Arsyianti Lina Herlina Lina Herlina Lisdiawati, Hartika Lukman M. Baga m, Istiqlaliyah M. Joko Affandi M. Syamsul Maarif Ma'mun Sarma Maria Tri Rahayu Marietta Krisnaya Nandika Putri Maulana Achsan Al Farisi Megawati Simanjuntak Meiby Zulfikar Meilani, Lala Melly Latifah Mia Fitriyah Setianingrum Mia Fitriyah Setianingrum, Mia Fitriyah Mila Fauziah Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Muhammad Rizky Mumtahanah Hujjah Rahmayunita Murpraptomo, Saka Haditya Mutiara Purnamawati Nadia Aulia Neni Seliana Ni Komang Yastri Anasuyari Niki Herlina Nino Yayah Saad Northa Idaman Novita Kamaruddin Nugroho, Annisa Shabrina Nur Hasanah NUR HASANAH Nurfadillah, Mursidah Nurfitriliani Fitri Octaria Intan Cahayani Oktriyanto Oktriyanto Popong Nurhayati Popy Anggasari Primadona, Fitry Primadona, Fitry Pudji Muljono Pujowati, Penny Putri Fildzah Andini Putri Fildzah Andini Putri Fildzah Andini Putri Nadia Esa Rabbani, Muhammad Yazid Ilham Rabilla, Raissa Rahmaditya Rachman Hendarsyah Raditya Kasih Mahanani Rahmah, Ayu Annisa Rahmaita Rahmaita Raisa, Siti Editha Rangga Jayanti Rantetoding Rani Maulanasari Ratih Dwi Hastuti Reshwara, Aldo Retnaningsih Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Rika Hardani Rika Hardani Rini Andriyani Risda Rizkillah, Risda Rita Nurmalina Riza Rahmanu Rizky Perdana Putra Rizky Perdana Putra, Rizky Perdana Saka Haditya Murpraptomo Sarwititi Sarwoprasojo Seliana, Neni Seminar, Annisa Utami Setiadi Djohar Setianawati Nora Hijrah Setiawan, Budi Setiawaty, Elika Shalihati, Fithriyyah Sherli Siman juntak Siti Jahroh Sofyan Sjaf Sri Anna Marliyati Stevanus Bayu Satriawan Susilo Hadi Syah, Aidha Sylvia Simanjuntak Tevi Karuniawati Timoty , Nico Sandre Tio Putra Mahardika Ujang Sumarwan Wahyuni, Hany Dwi Wardhani, Widya Winarni Saftarya Timedina Gultom Yasmin Azizah Yeni Dilla Roza Yulina Eva Riany Yulina Eva Riany Yusuf Ryadi Yuza Anzola Zefanya, Harita Julie Zhalfa Kirana Fajriani Zidane, Ichsan Zikri Zikri Zuliyanti Shabrina