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Lilik Noor Yuliati

Departemen Ilmu Keluarga Dan Konsumen, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Jl. Raya Darmaga Kampus IPB Darmaga, Bogor, 16680, Indonesia

Author-ID : 2523473

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Model Penerimaan Aplikasi BRISPOT BRI Unit Dengan Pendekatan Technology Acceptance Model (TAM) Bona Tua, Marco; Hartoyo; Yuliati, Lilik Noor
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.273

BRISPOT is BRI's innovative step in Financial Technology (Fintech) services to accelerate the micro credit process, be more efficient, paperless and digital-based. This study analyzes the acceptance of the use of the BRISPOT application in BRI Kanca Karawang. One of the models used in analyzing technology acceptance is the Technology Acceptance Model (TAM). This research was conducted from December 2019 to February 2020. The population in this study amounted to 124 respondents with the criteria for respondents in this study were marketers who had used BRISPOT. Methods and data analysis using PLS-SEM. The results showed that perceived resources and self efficacy had a significant effect on perceived ease of use, perceived ease of use had a significant effect on perceived usefulness, perceived usefulness had a significant effect on attitude toward using, and attitude toward using had a significant effect on actual use of BRISPOT. The managerial implication in this research is that management can improve the upload feature of business photos and debtors' collateral and add the BRISPOT employee care feature to the application so that respondents can immediately ask questions and get solutions to problems with features that are experiencing interference. Keywords: BRISPOT, IPMA, PLS, TAM, sales marketing

Pengaruh Beauty Influencer dan Perceived Price Fairness Terhadap Keputusan Pembelian Produk Skincare Sherli; Lilik Noor Yuliati; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.305

Due to the rapid increase of beauty influencer and global skincare product numbers, local skincare brands need to consider the most appropriate beauty influencer and pricing in order to attract potential consumers. This study aims to analyze the effect of beauty influencers and perceived price fairness on purchasing decisions through brand personality, brand trust and brand image. This research was conducted through an online survey using a voluntary sampling technique to 200 respondents with the criteria; consumers of skin care products aged 20-35 years who have made purchases in the last three months, have social media accounts and have seen beauty influencer reviews. Data were analyzed using Structural Equation Modeling (SEM) Lisrel. The results showed that the effect of beauty influencer and perceived price fairness had an indirect influence on purchasing decisions through intervention variables. Beauty influencers have a significant influence on purchasing decisions through brand personality, brand trust and brand image. Meanwhile, the perceived price fairness has a significant influence on purchasing decisions through brand image. Keywords: beauty influencer, perceived price fairness, purchase decision, skincare

Faktor yang Memengaruhi Niat Mengadopsi Jasa Fixed Broadband Pada Generasi Y & Z Hanief Satria Dharmeswara; Lilik Noor Yuliati; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.203

This study analyzes various factors that influence the intention to adopt or re-subscribe to fixed broadband services in generations Y & Z through utilitarian outcomes, hedonic outcomes, relative advantages, service quality, primary influences, secondary influences, cost, facilitating conditions resources, self-efficacy, and marketing mix, understand the characteristics of respondents and formulate managerial implications to increase the intention to adopt fixed broadband in generations Y & Z. This study involved 100 respondents in Y & Z generations, over 16 years of age and able to influence the decision to adopt fixed broadband, through voluntary sampling technique. Data were collected through questionnaires distributed online. The analysis in this study uses Partial Least Square Structural Equation Modelling (PLS-SEM). Results indicates that utilitarian outcomes, hedonic outcomes, relative advantage, service quality, secondary influences, and marketing mix have a significant positive effect on fixed broadband intention, while cost has a significant negative effect fixed broadband intention. Primary influences, facilitating conditions resources and self-efficacy do not have a significant influence on fixed broadband intention. Managerial implications that can be done by fixed broadband providers to increase adoption intentions are to continuous innovation, updating & adopting new technology, improvement in service quality and increasing marketing activities on the internet. Keywords: fixed broadband intention, marketing mix, MATH model, Y & Z generation

Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Melalui Experiential Marketing dan Brand Trust: Influence of Instagram Social Media Marketing on Repurchase Intention Through Experiential Marketing and Brand Trust Muhammad Rizky; Yuliati, Lilik Noor; Hasanah, Nur
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.658

This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents. The data analysis technique used a descriptive analysis, and Structural equation modeling (SEM) test (Analysis Moment of Structural (AMOS)). The results of the study prove that social media marketing has a positive and significant effect on experiential marketing. Social media marketing has a positive and significant impact on brand trust. Brand trust has a positive and significant effect on repurchase intention. In contrast, experiential marketing has a positive and insignificant effect on repurchase intention and social media marketing has a positive and significant effect on repurchase intention. Keywords: brand trust, experiential marketing, repurchase intention, social media, social media marketing

Effect of Product Attributes, Promotions, and Motivation on Subsidized Home Buying Decisions Jaelani, Raditya; Yuliati, Lilik Noor; Sartono, Bagus
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.819

Subsidized housing is a government program with the aim of meeting the housing needs of low-income peoplewhere subsidies or housing financing assistance are in the form of houses with selling prices below market prices. However, companies that develop subsidized houses must now be able to survive during increasingly fierce business competition conditions and world economic conditions that are being shaken by the Covid-19 pandemic. People's purchasing power that has decreased due to the rules for "Stay at Home" has made all areas of the economy decrease. Sentra Hills Tenjo is one of the many subsidized housing estates developed by housing developers. This housing is under the auspices of PT Bogor Indonesia Depeloper as the developer. This housing is in Singabangsa, Tenjo District, Bogor, West Java. This housing offers two types of houses, namely type 24/66 and type 36/72. The purpose of this study is to identify the characteristics of buyers who have made subsidized home loan agreements in Perumahaan Sentra Hills Tenjo., Analyze the influence of product attributes, promotions, and motivations on the decision to buy subsidized houses in Sentra Hills Tenjo and Formulate managerial implications for increasing the number of subsidized home purchases in Sentra Hills Tenjo. Analysis using Structural Equation Modelling. The results showed that product, promotion and motivation variables influenced the decision to buy subsidized houses in Sentra Hills Tenjo Housing.

PERSEPSI DAN SIKAP IBU TERHADAP KLAIM GIZI DALAM IKLAN SUSU FORMULA LANJUTAN ANAK USIA PRASEKOLAH DAN HUBUNGANNYA DENGAN KEPUTUSAN PEMBELIAN Hidayat, Inna Kurnia; Sumarwan, Ujang; Yuliati, Lilik Noor
Jurnal Ilmu Keluarga dan Konsumen Vol. 2 No. 1 (2009): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Not all advertisements give correct information, therefore make the consumer confuse. The aimed of this research were to analyze category of advertisement claim, purchasing decision and the relationship of individual characteristics and mother’s perception, the relationship of perception and attitude towards nutritional claim, the relationship of perception and attitude of nutritional claim on advertisement of formula milk for pre-school children and purchasing decision. There was a positive significant correlation between per capita income with perception. Perception towards claim positively and significantly correlated with the influenced grade of nutritional claim. In other hand, attitude towards claim had a negative significant correlation with the influenced grade of nutritional claim. There was a positive significant correlation between attitude towards claim with buying frequency. There was a positive significant correlation between perception and attitude towards claim with the period of formula milk brand usage.

TINGKAT KEPUASAN KONSUMEN TERHADAP TANGGAPAN PERUSAHAAN PASCATINDAKAN KOMPLAIN MELALUI MEDIA CETAK Yuliati, Lilik Noor; Anzola, Yuza
Jurnal Ilmu Keluarga dan Konsumen Vol. 2 No. 2 (2009): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The aims of this research were to identify the consumer’s characteristics that do the complain act, to analyze the relation between consumer’s characteristics with the complaint action, to analyze the company’s conception with consumer’s satisfactory level, and to analyze factors influence consumer’s satisfaction level complaint after company’s response. The research was conducted from February to May 2008 in Jabodetabek, using descriptive design method. The data collected was primary and secondary data which analyzed descriptively and inferentially. Then, the data was processed by using Microsoft Excel and SPSS 13.0. The satisfaction level was obtained by measurement using scale interval. Statistical test used in this research were Spearman Correlation and Multiple Linear Regression. According to this research’s results showed that 18-40 year old male consumers with high education incline to do the complaint act. Products/services usually complained were those around services, quality, and transaction cases. Almost all consumers felt unsatisfied towards the company’s after complaint ‘conception. This unsatisfactory was caused by the company’s bad and ineffective conception. The company’s conception had a strong relationship with the satisfactory level. Factors influenced consumer’s satisfaction level after complaint were sex, education, and the company’s fast conception towards complaints.

PESAN, KESADARAN, DAN PERILAKU HEMAT LISTRIK RUMAH TANGGA Yuliati, Lilik Noor; Nurasrina, Irmayani
Jurnal Ilmu Keluarga dan Konsumen Vol. 5 No. 1 (2012): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

This study aims to analyze correlation between electricity-saving messages, awareness of electricity saving, and electricity saving behavior of households in Cimanggu Park, Bogor City. Contohts numbered 113 households selected by stratified random sampling method base on level of electricity power in the house. Data were collected through interviews. Data were analyzed descriptively and Spearman correlation test. The results showed that the contohts trust the television as the media and government as the reference group in power-saving message. Contohts have the awareness and electricity saving behavior in moderate category. Based on the indicators of primary and secondary power utilization, the majority of contohts have been able to make effective use of electricity. Correlation analysis showed that awareness associated significantly with education and household size. Electricity saving behavior was also associated significantly with the number of source messages, number of messages recalled, household size, income per capita, power, and electricity bills.

ANALISIS SIKAP DAN PERILAKU PENGHEMATAN LISTRIK PADA SEKTOR RUMAH TANGGA Yuliati, Lilik Noor; Djamaludin, Moh. Djemdjem; Sari, Anggi Mayang
Jurnal Ilmu Keluarga dan Konsumen Vol. 4 No. 1 (2011): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Population growth and increasing of economic activity encourage the growth of electricity consumption in Indonesia. Saving electricity is one of the solutions to make a proper balance between the electricity supply and the electricity demand. This research was to analyze the correlation between attitudes and behaviour of saving electricity and the influences of internal factors, external factors, and attitudes toward behaviour of saving electricity in household sector at Bogor City. Households involved in this research were 113 households that were selected by proportional random sampling. Attitudes were measured from three aspects, were cognitive, affective, and conative. Data was collected by interview with questionnaire and was analyzed by descriptive, correlation test, and regression test. The research Results showed that attitudes (cognitive aspect) correlated significant with behaviour of saving electricity. Regression analysis showed that behaviour of saving electricity was influenced by electric power, lifestyle, the amount of information access, and attitudes (cognitive aspect).

PENGETAHUAN ISTRI DAN PENGARUHNYA TERHADAP PENGAMBILAN KEPUTUSAN PENGGUNAAN BIOGAS Muflikhati, Istiqlaliyah; Yuliati, Lilik Noor; Maulanasari, Rani
Jurnal Ilmu Keluarga dan Konsumen Vol. 4 No. 1 (2011): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Wife’s Knowledge and Its Influence toward Decision Making of Biogas Using Abstract Biogas is an alternative energy that gives economic and health advantages. However, the study of the knowledge and using of biogas are still limited. This study aimed to analyze the wife's knowledge about biogas and its influence toward decision making of using biogas in the family in the village of Haurngombong, Sumedang Regency, West Java. Families that involved in this study were 60 families that consist of biogas users’ families and biogas nonusers’ families. Data were collected through structured interviews with using questionnaire. Data analysis used the Independent Samples T Test and logistic regression tests. The results showed that the level of knowledge of wife from families who using biogas was higher than nonusers’ families. Knowledge of the wifes and family size had positive effect toward the decision making of biogas using.

Co-Authors . Adiyyah Adiputra, Henry Jonathan Aditya Primarianto Agus W Soehadi Agus Wijaya Soehadi Ajeng Nugrahaning Dewanti Al Ayyubi, Sholahudin Aditya Alexandrina, Elke Alfiasari Amirah, Nurul Anasuyari, Ni Komang Yastri Andini, Putri Fildzah Andrini, Raissa Fidela Anggi Mayang Sari Anggraini, Zunika Dwi Anjani, Gita Indri Annetta Gunawan Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Arie Satryo Wibowo Arief Daryanto Arif Imam Suroso Arif Satria Aris Solikhah, Aris Arsyianti, Laily Dwi Asep Rustiawan ASEP SAEFUDDIN Asep Taryana Asikin, Munawar Azizah, Yasmin Bagus Sartono Bobit Kowanus Utomo Bona Tua, Marco Brilliana, Jasmine Chiquita Budi Bagus Prasetyo Budi Setiawan Budi Suharjo Bunasor Sanim Cahayani, Octaria Intan Caselia Ajeng Puspitasari Dania, Dania Darjono, Agus Heru Dedy Wahyudi Denissa Chika Finira, Denissa Chika Derina Maehara Diah Krisnatuti Dian Yunita Sari, Dian Yunita Dieni, Lidya Dika Anggari Dini Aprilia DWI HASTUTI Dwi Hastuti Edza Rinaldi Edza Rinaldi Emma S Wirakusumah Emmy Karsin Enny Kristiani Enny Kristiani Euis Sunarti Evi Sofia Fahrillah, Ahmad Ariq Faisal, Muhammad Ircham Fajriani, Zhalfa Kirana Fandi Yanuar Rahman Farit Afendi Fuadini Therik Fufut Tri Nur Indah Furqan , Muhammad Galih Andihka Handayani, Astrid Putri Handian Purwawangsa Hanief Satria Dharmeswara Hari Wijayanto Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo, Hartoyo Hendarsyah, Rachman Heny K Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herlina, Niki Hilaliyah, Bulan Hilda Fauziah, Hilda Hotmauli Adina Riska Hurriyatun Kabbaro, Hurriyatun Hurriyyatun Kabbaro Imania, Hanny Indrawan , Dikky Indri Nurfitriani Inna Kurnia Hidayat Irmayani Nurasrina Irni Rahmayani Johan irwandar, Sapta N Istikhamah - Istikhamah, Istikhamah - Istiqlaliyah Muflikhati Jaelani, Raditya Jihan Apikasari Putri Kaiwa, Ogan Khasanah , Nurul Kinanti Prabandari Kirbrandoko Kirbrandoko Krisnandiva, Radya Ayu Kristiani, Enny Kumalasari, Berti Laili, Mahsiani Mina Laily Dwi Arsyianti Lina Herlina Lina Herlina Lisdiawati, Hartika Lukman M. Baga m, Istiqlaliyah M. Joko Affandi Ma'mun Sarma Mahanani, Raditya Kasih Maria Tri Rahayu Maulana Achsan Al Farisi Maulidina, Avia Megawati Simanjuntak Meilani, Lala Melly Latifah Mia Fitriyah Setianingrum, Mia Fitriyah Mila Fauziah Moh. Djemdjem Djamaludin Mohammad Iqbal Irfany Muhammad Rizky Murpraptomo, Saka Haditya Mutiara Purnamawati, Mutiara Nadia Aulia, Nadia Neni Seliana Ni Komang Yastri Anasuyari Nimmi Zulbainarni Nino Yayah Saad Northa Idaman Novita Kamaruddin Nugroho, Annisa Shabrina NUR HASANAH Nur Hasanah Nurfadillah, Mursidah Nurfitriliani Fitri Nurmalita, Rita Oktriyanto Oktriyanto, Oktriyanto Popong Nurhayati Popy Anggasari Primadona, Fitry Primadona, Fitry Pudji Muljono Pujowati, Penny Putri Fildzah Andini Putri Nadia Esa Putri, Marietta Krisnaya Nandika Rabbani, Muhammad Yazid Ilham Rabilla, Raissa Rahmaditya Rahayu, Ismie Leona Rahmah, Ayu Annisa Rahmaita Rahmaita, Rahmaita Raisa, Siti Editha Rangga Jayanti Rantetoding Rani Maulanasari Ratih Dwi Hastuti Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Rika Hardani Rika Hardani, Rika Rini Andriyani Risda Rizkillah, Risda Rita Nurmalina Riza Rahmanu Rizky Perdana Putra, Rizky Perdana Seliana, Neni Setiadi Djohar Setianawati Nora Hijrah Setiawaty, Elika Shalihati, Fithriyyah Sherli Siman juntak Siti Jahroh Sofyan Sjaf Sri Anna Marliyati Stevanus Bayu Satriawan, Stevanus Bayu Syah, Aidha Sylvia Simanjuntak Tevi Karuniawati, Tevi Timoty , Nico Sandre Tio Putra Mahardika Ujang Sumarwan Ujang Sumarwan Wahpiyudin, Cep Abdul Baasith Wahyuni, Hany Dwi Wardhani, Widya Winarni Saftarya Timedina Gultom Yeni Dilla Roza Yulina Eva Riany Yulina Eva Riany Yusuf Ryadi Yuza Anzola Zefanya, Harita Julie Zidane, Ichsan Zikri, Zikri Zuliyanti Shabrina

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