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Promotion on Instagram and Institution Image on Course Decisions through Course Interest with Perceived Value as Moderator Variable (Study on Course Institution Students in the “Kampung Inggris”Area of Pare Kediri) Braem Abraham Killa; Ery Tri Djatmika
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 2 (2022): IJHESS- OCTOBER 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i2.272

Abstract

This study aims to determine how much influence promotion on Instagram and the image of the institution have on the decision to take a course through interest in taking a course with perceived value as a moderating variable. This research is a quantitative research using the software program SmartPLS version 3.2.9. The population in this study is a course institution in the “Kampung Inggris”of Pare, Kediri. The sample in this study were 385 respondents. The data was collected using a questionnaire, then the data was analyzed using descriptive statistical analysis and partial least squares (PLS). The results showed that: 1) Promotion on Instagram had a positive and significant effect on interest in taking courses. The value of the promotion variable on Instagram on interest in joining courses with a path coefficient of 0,031 and t statistic of 5.197 the value is greater than t table (1.960) or p ≤ 0,05; 2) The image of the institution has a positive and significant effect on interest in taking courses.  The value of the institutional image variable on interest in attending the courses with a path coefficient of 0,605 and t statistic of 11.675 the value is greater than t table (1.960) or p ≤ 0,05; 3) Promotion on Instagram has a positive and significant effect on the decision to take a course.  The value of the promotion variable on Instagram on the decision to take a courses with a path coefficient of 0,268 and t statistic of 5.753 the value is greater than t table (1.960) or p ≤ 0,05; 4) The image of the institution has a positive and significant effect on the decision to take the course.  The value of the institutional image variable on the decision to take the courses with a path coefficient of 0,166 and t statistic of 2.810 the value is greater than t table (1.960) or p ≤ 0,05; 5) Interest in attending the course has a positive and significant effect on the decision to take the course.  The value of the variable interest in attending on the decision to take the courses with a path coefficient of 0,215 and t statistic of 4.041 the value is greater than t table (1.960) or p ≤ 0,05; 6) Promotion on Instagram has a positive and significant indirect effect on decisions to take courses with interest in taking courses. Promotion on Instagram towards the decision to take a course through course interest in 0,065 and the t statistic of 2.931 the value is greater than t table (1.960) or ≤ 0,05; 7) Perceived value has a positive and significant effect on the decision to take the course.  Perceived value has an influence on the decision to take the course with a path coefficient of 0.327 and a t statistic of 6.633 which is greater than t table (1.960) and a significance or p <0.05; 8) The image of the institution has a positive and significant indirect effect on the decision to take a course with an interest in attending the course. the influence of the institution's image on the decision to take a course through course interest is 0.130 and the t statistic is 4.052, the value is greater than t table (1.960) or p ≤ 0.05; 9) Perceived value positively moderates the influence of Promotions on Instagram on the decision to take courses. Perceived value has an influence in moderating promotions on Instagram on the decision to take a course with a path coefficient of 0.153 and a t statistic of 2.951 which is greater than t table (1.960) and a significance or p < 0.05; 10) Perceived value positively moderates the effect of interest in attending the course on the decision to take the course. Perceived value has an influence in moderating interest in attending a course on the decision to take a course with a path coefficient of 0.122 and a t statistic of 1.783 greater than t table (1.960) and significance or p < 0.05; 11) Perceived value positively moderates the influence of the institution's image on the decision to take the course. Perceived value has an influence in moderating the image of the institution on the decision to take the course with a path coefficient of -0.156 and a t statistic of 2.552 greater than t table (1.960) and significance or p < 0.05. Based on the results of the research above, suggestions can be given, namely to deepen and expand this research, both in terms of variables and research methods.
Determinants of SMEs Financial Behavior in Gresik with Financial Literacy as an Intervening Variable Anita Handayani; Fazlur Rahman Rahawarin; Ery Tri Djatmika Rudijanto; Wahju Wardhana; Puji Handayati
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 3 (2022): IJHESS-DECEMBER 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i3.308

Abstract

Financial Behavior is the ability of a person who is fundamentally able to manage day-to-day financial funds effectively based on planning, budgeting, auditing, managing, controlling, searching, and storing, and aims related to the responsibility for making financial decisions. The purpose of this research is to find out the direct and indirect effects that can affect financial behavior. This study used 150 MSME respondents in Gresik, who were analyzed using the Structural Equation Model (SEM), with the variables used financial attitude, level of education, financial behavior, and financial literacy as intervening variables. The results showed that the variables of education level and financial attitude had an influence on financial literacy and financial behavior, and the financial literacy variable was able to become an intervening variable to influence the level of education on financial behavior, and financial attitudes to financial behavior. In the research that has been done that financial behavior is a very important thing to have concerning how one's attitude and perspective in financial matters, including SMEs, especially those in Gresik. Besides that, the importance of financial literacy is also very much needed because the more a person has a lot of information about finances, it can also affect one's perspective on how money management should be done to reduce the financial risks that must be faced.
The Entrepreneurial Intentions Analysis during COVID-19 Pandemic: A Case Study on Graduates of the Faculty of Economics and Business, Widyagama University Malang Hanif Rani Iswari; Choirul Anam; Ery Tri Djatmika Rudijanto Wahju Wardhana
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 3 (2022): IJHESS-DECEMBER 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i3.313

Abstract

The research objective was to analyze the entrepreneurial intentions of FEB graduates at Widyagama University Malang during the Covid-19 pandemic, namely 2019 -2021 through the factor of entrepreneurship education. In addition, the entrepreneurial orientation in this case mediates the relationship between the two. The novelty of this study emphasizes the moderating role of Hofstede's culture on the role of entrepreneurship education and entrepreneurial intentions. This quantitative study used a sampling technique, namely purposive sampling, and distributed questionnaires to 85 respondents. The findings of this study concern the significance found in the interaction between entrepreneurship education on entrepreneurial orientation but not entrepreneurial intention. Entrepreneurial orientation in this case mediates the role of entrepreneurship education in increasing entrepreneurial intentions. Therefore, especially in this new normal, entrepreneurship education is important to direct prospective graduates to have an entrepreneurial orientation so that prospective graduates have confidence in choosing a career as an entrepreneur. Another finding, Hofstede's culture is not a moderator on the interaction of entrepreneurship education and entrepreneurial intentions. Social change after the Covid-19 pandemic has allowed the culture to find suitable forms for development that are compatible with entrepreneurship education in tertiary institutions.
Entrepreneurial Values On Business Performance: Entrepreneurial Commitment As A Mediation Titiek AMBARWATI; Ery Tri DJATMIKA; Puji HANDAYANTI
International Journal of Environmental, Sustainability, and Social Science Vol. 3 No. 2 (2022): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v3i2.139

Abstract

The business world today is also starting to develop along with business competition, whether on a small, medium or large scale. One of them is Micro, Small and Medium Enterprises (MSMEs). The purpose of this study was to analyze entrepreneurial values such as self-efficacy and achievement motivation on business performance, and entrepreneurial commitment as mediating variables. This research was conducted in MSMEs in Malang City and involved 100 respondents, namely business owners. This study is quantitative using explanatory research. The explanatory research aimed to test a theory or hypothesis in order to support or reject the theory or hypothesis from previous research results. The data analysis used path analysis with Partial Least Square (PLS) software (SmartPLS 3.0). The objective of this study was to examine the effects between variables (self-efficacy, achievement motivation, entrepreneurial commitment, and business performance). The results of this study are the influence of self-efficacy on entrepreneurship commitment and performance, achievement has a significant effect on business performance, but not significant on entrepreneurial commitment, then entrepreneurship commitment on business performance, and has a mediating role between self-efficacy on business performance. Meanwhile, entrepreneurship commitment does not mediate the effect of motivation on business performance. Further research can be done by adding other variables and seeing whether entrepreneurship commitment can strengthen the influence of motivation on business performance through a moderation test.
THE EFFECT OF SERVICE QUALITY ON INDIHOME CUSTOMER SATISFACTION AT PT. TELKOM AKSES MALANG Bagus Setiawan; Adelia Rahma; Ery Tri Djatmika Rudijanto Wahju Wardhana; Puji Handayati; Mohammad Rofiudin; Achmad Barizi
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): December: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1362.129 KB) | DOI: 10.55606/ijemr.v1i3.43

Abstract

This study aims to determine the effect of Service Quality on Indihome Customer Satisfaction at PT. Telkom Access Malang, and how much influence the Service has on Indihome Customer Satisfaction at PT. Telkom Access Malang. The factor tested in this study is service quality as an independent variable. While customer satisfaction as the dependent variable. The research method used in this research is a quantitative descriptive method. The population in this study are IndiHome Malang provider customers. The sampling technique used in this study was purposive sampling, where the sample was selected based on certain considerations with a sample size of 100 people. While the analytical method used in this study is linear and multiple regression analysis at a significance level of 5%. The program used in analyzing the data uses the Statistical Package for Social Sciences (SPSS) Ver. 18.00. The test results show that physical evidence, reliability, responsiveness, assurance and empathy partially and simultaneously have a significant effect on customer satisfaction of IndiHome Malang Providers. The results showed that service quality including physical evidence, reliability, responsiveness, assurance and empathy had an influence on customer loyalty, meaning that to maintain customer loyalty one must pay attention to the 5 service quality factors, one must determine the concept of good service, for example trying to meet needs and wants as well as provide convenience for consumers who enjoy the service. Customer satisfaction with services is the key to success, not only in the short term, but sustainable excellence
Critical review: action research Mega Aulianda; Ery Tri Djatmika; Puji Handayati
INOVASI Vol 17, No 4 (2021): November
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v17i4.10427

Abstract

Action research aims to solve current practical problems while expanding scientific knowledge. A distinctive feature of action research is that the researcher deliberately conducts an intervention while at the same time studying the effects of the intervention. It involves collaboration with business people in real organizations. This is very different from most other research methods. Researchers who use other research methods usually try not to intervene or interfere. The results of this study are a review of several action research articles with an explanation of the findings of these articles along with the strengths and weaknesses of the research.
Empirical Research on Key Factors of Social Presence: Comparison of Three Universities Ery Tri Djatmika; Muhammad Bukhori Dalimunthe; Punaji Setyosari; Heri Pratikto; Rosmala Dewi; Reza Aditia
Jurnal Penelitian Pendidikan IPA Vol 9 No 11 (2023): November
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i11.4668

Abstract

This study investigates how cognitive presence and affective connectedness impact social presence. We employed Partial Least Square (PLS-SEM) to analyze the data (N=679). Respondents were gathered from an online survey questionnaire by Indonesian and Malaysia undergraduate students in three universities: Universitas Negeri Medan (n=405), Universitas Negeri Malang (n=215), and Universiti Putra Malaysia (n=59). The result of this study indicates that in terms of the overall sample, cognitive presence and affective connectedness were found to have a positive and significant effect on social presence. If we peel the sample based on three universities, the result is consistent in Universitas Negeri Medan and Universiti Putra Malaysia samples. However, not the case in Universitas Negeri Malang. In this sample, affective connectedness was found to not significantly impact social presence. The findings are discussed in detail related to the key factors of social presence that have unique characteristics from the three campuses. This study suggests that in establishing students’ social presence, the teacher needs to utilize learning that intensifies cognitive presence and affective connectedness in order to foster the social presence.
Eco-Mobile Learning for Enhancing Critical Thinking Skills Among University Students Shendy Andrie Wijaya; Ery Tri Djatmika; Bambang Sugeng; Wening Patmi Rahayu
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 10, No 1: July 2024
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v10i12024p101

Abstract

Microeconomics learning aims to help students understand how economic concepts and theories can be used to analyze and solve economic problems in everyday life. The study aims to develop Eco-mobile learning applications as learning media intended to improve critical thinking skills in terms of the cognitive style of economic education students. This research followed the Lee and Owen’s development model with the stages of need assessment and analysis, design, development, implementation, and evaluation. The research subjects were 105 economic education students taking microeconomics courses. The results of the media expert's assessment of the Eco-mobile learning application media as a whole were 94%, material experts gave an assessment of 97.3%, and student and lecturer responses to the practicality of the Eco-mobile learning application were 86.4% and 95.2%. Meanwhile, the effectiveness of the media can be obtained from the results of the critical thinking post-test scores in the experimental and control classes. Based on the overall results, it can be concluded that the Eco-mobile learning application developed in this research is suitable for use and effective in improving critical thinking skills in terms of the cognitive style of economics education students. Keywords: Eco-mobile learning, Critical thinking skill, Cognitive style
Effect of Perceived Price and Brand Image on Purchase Decision through Customer Satisfaction, a Study on Azarine Buyers in Malang City Hariyanti, Novita Tri; Rudijanto W.W, Ery Tri Djatmika; Siswanto, Ely
Journal of Business Management and Economic Development Том 1 № 02 (2023): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v1i02.147

Abstract

This study aims to analyze the effect of perceived price and brand image on purchase decision through customer satisfaction with the subject of Azarine skincare buyers in Malang city as respondents. This type of research is quantitative using Path analysis research method using structural equation modeling method with SmartPLS 4.0. Data sample of 270 questionnaires was obtained. Based on the results of the study, it can be concluded that perceived price has a significant positive effect on purchase decision; brand image has no effect on purchase decision; customer satisfaction has a significant positive effect on purchase decision; perceived price has a significant positive effect on customer satisfaction; brand image has a significant positive effect on customer satisfaction; perceived price has an indirect effect on purchase decision through customer satisfaction; brand image has an indirect effect on purchase decision through customer satisfaction. Based on the results of the analysis, the researcher makes suggestions for the azarine skincare brand to expand marketing to various platforms other than Instagram. This will also increase customer satisfaction with the azarine brand itself
The Impact of CSR-Harmonious on Financial Performance: Moderating Role of Green Entrepreneurial Intellectual Capital Iswari, Hanif Rani; Wardhana, Ery Tri Djatmika Rudijanto Wahju; Handayati, Puji; Restuningdiah, Nurika; Soetjipto, Budi Eko; Wardoyo, Cipto; Pratikto, Heri
GOVERNORS Vol. 2 No. 2 (2023): August 2023 Issue
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/governors.v2i2.2304

Abstract

The purpose of this research is to investigate the role of green entrepreneurial intellectual capital as a moderator of the influence of Corporate Social Responsibility Harmonious (CSR-H) on the financial performance of SMEs in the creative industry game developer sub-sector in Malang City. SMEs in the game developer sub-sector are included in businesses that utilize the results of creativity supported by technology so that it is one of the business fields that is closely related to intellectual capital. Related to awareness of green entrepreneurship, the echo developer sub-sector is appropriate if it integrates it into green entrepreneurial intellectual capital. Thus, green entrepreneurial intellectual capital in this case is the focus of attention for research as a moderation between Corporate Social Responsibility Harmonious (CSR-H) and Financial Performance. This research is a quantitative approach with a survey method on SMEs in the game developer sub-sector. The sample population taken was 20 respondents. Questionnaires are distributed using a likert scale. Data analysis uses SmartPLS version 3. The findings of this study obtained Corporate Social Responsibility Harmonious (CSR-H) is not significant to financial performance, Green entrepreneurial Intellectual Capital is positively significant to financial performance and Green entrepreneurial intellectual capital does not moderate the effect of Corporate Social Responsibility Harmonious (CSR-H) on financial performance. Keywords: Corporate Social Responsibility, CSR Harmonious, Green entrepreneurial, Green intellectual capital, Financial Performances
Co-Authors Abdur Rahman As’ari Achmad Barizi Achmad Supriyanto Adelia Rahma Agus Hermawan Agus Hermawan Agus Wiyoto Alaik Muhammad, Syauqi Ali Imron ANANDA SETIAWAN Anang Santoso Andani Apriliana Anita Handayani Ari Metalin Ika Puspita Arif Mahya Fanny Aulianda, Mega Bagus Setiawan Bambang Banu Siswoyo Bambang Banu Siswoyo Bambang Budi Wiyono Bambang Sugeng Braem Abraham Killa Budi Eko Soetjipto Cahya Jendra Cahya Jendra Candra Irawan Cecilia Indah Hapsari Choirul Anam Cholis Sa’dijah Cipto Wardoyo Daru Wahyuni Dedi Kuswandi Desi Anggrianto - Desi Mardianti Dewi, Titis Shinta Dwi Wahyuning Aisyah Eddy Sutadji EFA WAHYU PRASTYANINGTYAS, EFA WAHYU Eka Farida Ely Siswanto Erlin Hartanti Fahimul Amri Fazlur Rahman Rahawarin Firdaus Dyah Utami Fulgentius Danardana Murwani Fulgentius Danardana Murwani Hadi Ismanto Hanif Rani Iswari Hanif Rani Iswari Hari Wahyono Hariyanti, Novita Tri Hariyono Hariyono Heny Kusdiyanti, Heny Heri Pratikto I Nyoman Sudana Degeng Ida Farida Immanuel Ustradi Osijo Intan Dwi Puspita Sari Irmawati Irmawati Ismanto, Hadi Ismanto Joko Prih Triyana Joko Sayono Julianda Julianda Laksono Trisnantoro Lia Yuliati M. Yogi Riyantama Isjoni Madziatul Churiyah Mega Aulianda Mit Witjaksono Moch. Chabib Moh. Rizal Fahmi Mohammad Rofiudin Muakibatul Hasanah Muhammad Bukhori Dalimunthe Muhammad Vicky Zulfikar Muhana Gipayana Munzil Nike Pratiwi Niluh Komang Kusuma Yasari Novita Erliana Sari, Novita Erliana Nurika Restuningdiah Nurrosidah, Ali Oktaviani Putri Dita Arumsari Pebriani Dwi Wahyuni Persada, Yuris Indria Puji HANDAYANTI Puji Handayati Punadji Setyosari Punaji Setyosari Purwadi, Muhammad Guntur Rahmah Kumullah Rahmi, Vembri Aulia Rania Putri Distiawati Reza Aditia Rikha Ari Pratiwi Rosmala Dewi Rungarun Boonsayan Sandi Haryadi Saraya Faridah Sepharyanto Sepharyanto Shendy Andrie Wijaya Silky Roudhotus Sa’adah Silvy Dwi Yulianti Silvy Dwi Yulianti, Silvy Dwi Siti Salina Mustakim Siti Zullaikah Multina Putri Sopiah, Sopiah Sri Umi Mintarti Subhan, Ega Saiful Sugeng Utaya Sukowiyono Sukowiyono Sulton Sulton Titiek AMBARWATI Umar Syarifuddien Sjadja’ah Utami Widiati Vembri Aulia Rahmi Wahju Wardhana Wahyu Purwanto Watana, Selvia Amia Wening Patmi Rahayu Yuke Rindayu Sintya Yulia Lisa Sari Hayati