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Adi Neka Fatyandri
Universitas Internasional Batam
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Public Service And Governance Journal

 1 
Pengaruh Faktor Eksternal Terhadap Strategi Pemasaran Pada Mcdonald’s Adi Neka Fatyandri; Febbryan Zhangrinto; Hendro Hendro; Katherine Katherine; Nancy Nancy; Steven Steven
Public Service and Governance Journal Vol. 4 No. 1 (2023): Januari: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v4i1.768

Abstract

Consumer interest in McDonald's, which is operated as a franchise, remains high in Indonesia and elsewhere. McDonald's is one of the franchises that has expanded the most both in Indonesia and internationally. The term "strategy" is used to describe the ways through which a corporation works to fulfill its purpose and vision over a certain period of time. Analyzing the company's external elements is essential before developing a marketing plan. The organization has to analyze its external environment in order to recognize threats and seize opportunities. The goal of this study is to determine whether external influences have an impact on McDonald's business strategy. The research approach used here is a case study based on a SWOT analysis. This information is derived from other sources. Meanwhile, qualitative research is being undertaken. Many data sources are used in this method to investigate a topic from several angles. Materials like magazines, newspapers, periodicals, and articles. In a situation when the firm's strengths are 1.45 and its shortcomings are 0.50, the company is doing really well. In light of the 2.12 opportunities and 1.8 risks present. The study's findings suggest that the fast food restaurant in question has sound management practices and can compete well in an industry where many similar enterprises can be found.
Co-Authors ., Tina Adzra Afifah Pratiwi Aisyah Fitriana Alex Alex Alfred Joven Alif Ananda Pratama Alvina, June Ananda, Anggun Dea Andriani Fahira Angel Angel Angel Angel Angelica Vivian Chrysti Angelina, Winna Anggun Dea Ananda Anisa Yessika Nababan Annisya Mega Dwi Handayani Antonio Tantra Wijaya Benedicte Hartono* Calvin Calvin Carol Carol Carol, Carol Caroline Angelina Chairunisa Aj Reqha Christini, Julia Cindy Hartono Clarissa, Felicia Daniel Oktaf Theosandoro Defen Defen Desi Pratama Deviana Lie Deviana Lie Devlin Wang Eason Prisco Edvan Suwandi Ela Rahmawati Ella Triana Wirawan Eric Gilbert Saputra Eric Kingsman Evelyn Loo Evi Silvana Muchsinati Fajar, Inayah Alifia Febbryan Zhangrinto Fellia Rivanti Fenny Ferdinand Ferdinand Feriady Darma Saputra, Osgood Fion Jennifer Fiona Fiona Fiona Fiona Fitriana, Aisyah Frendy Frendy Go, Michelle Guo, Bernard Hartono*, Benedicte Hendro Hendro Inayah Alifia Fajar Iveren Monica Jackson Jackson Jackson Jackson Jackson, Jackson James Valentino Janes Tan Jason Jason Yodiputra Jeny Jeny Jeremy Kent Jerry Jerry Jerry, Jerry Jesslyn Jesslyn Jesson Lim Jessyka Jessyka Jesty Jesty Jimmy Lim Joan Goh Jolin Jolin Jollin Jollin Jollin, Jollin Jovi Ong Jovina Jovina Jovina, Jovina Joycelin Joycelin Julius Kurnaedi Jumi Liana June Alvina Junes tin Junianto Junianto Karina Rusyen Katherine Katherine Kelly Kelly Kelvin Kelvin Kendri Setiawan Khesi Khesi, Khesi Kingsman, Eric Kingsman, Eric Lim, Arvin Lina Lina Lusiana Lylya Shanty Malvin Agustino Manurung, Windy Octaviana Maryati Maryati Maryati Mashita Ayuni Melinda, Rieza Melson Melson Melvin Tioris Merlin Leona Michelle Go Michelle Michelle Michelle Michelle Michelle Selvia Liu Mitha Veronica Moderin Mon, Muhammad Donal Mualifah Nurhidayati Nancy Nancy Ng, Selina. Nicholas Sunaidi Nico Hadi Nita Zunara Nita Zunara, Nita Novi Angelina Nur Hadiyati Nurlaila Nurlaila Nurul Jofia Nurul Jofia Ong, Jovi Osgood Feriady Darma Saputra P Purwanto Patricia Patricia Pratama, Desi Putri Surya Sri Rahayu Rahmadhanti Renaldi, Angelina Julia Rezky Dwiham Ginting Richard Ng Richmond, Richmond Ricky Tan Rina Anggraini, Rina Rio Fernando Rizal Verandi Roger Candra Wijaya Sabella, Delfina Muthia Sandra, Novi Sandy Putra Saw liong Selina Phang Selina. Ng Selli Selli Selly Selly Selvia Eka Marliana Senly Senly Sentoso, Antony Shechah Majesty Shelly Elida Shelvi Shelvi Sheril Fitri Riana Shirlyn Shirlyn Shirlyn, Shirlyn Shofiy Shofiyah Shofiyah, Shofiy Silvia Salim Silvia Salim Sonata, Vina Stella Stella Steven Steven Sunaidi, Nicholas Tan Le Xuan Teddi Firmawan Teddy Ong Thea Evanglista br Surbakti Theosandoro, Daniel Oktaf Theosandoro, Daniel Oktaf Tiara Maharani Tiara Maharani, Tiara Trillian Lim Valentina, Eni Valentino, James Vanders, William Vanessa Flesya Vina Sonata Vivianti, Weni Wenny Wijaya, Antonio Tantra Wiko Alexandro William William Vanders William William Willien Agustian Wilyanto, Adi Winda Fionita Sitorus Winda Fionita Sitorus Windyana Yang Winna Angelina Yessa Natasha Yessa Natasha Yulia Herman Yusuftan, Leonard Suryadi Yuswardi yuswardi, Yuswardi Zaky, Muhammad Farhan Zidane Huang Zidane Zidane