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All Journal Asia-Pacific Management and Business Application Jurnal Manajemen Pemasaran E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Industrial Engineering Journal (IEJ) Budimas : Jurnal Pengabdian Masyarakat Ekonomi Dan Pembangunan International Journal of Engineering, Science and Information Technology Al-Madaris Jurnal Pendidikan dan Studi Keislaman Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Pengabdian Masyarakat Bangsa Socius: Social Sciences Research Journal Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara

Chalirafi, Chalirafi

Universitas Malikussaleh

Author-ID : 2616721

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Implementation of Digital Leaderships on Pertamina Hulu Energy in Aceh Matriadi, Faisal; Ikramuddin, Ikramuddin; Adamy, Marbawi; Chalirafi, Chalirafi
International Journal of Engineering, Science and Information Technology Vol 1, No 2 (2021)
Publisher : Malikussaleh University, Aceh, Indonesia

This study examines the effect of Digital Leadership and workplace spirituality on the performance of Pertamina Hulu energy employees with job satisfaction as an intervening variable. A population of 136 employees were all used as respondents or using a saturated sample model. The analytical tool used is the SEM (structural equation modeling) method using Amos. The results showed that each variable, both digital leaderships and workplace spirituality, had a positive and significant effect on job satisfaction and employee performance at Pertamina Hulu Energy. Furthermore, the job satisfaction variable mediates workplace spirituality with the performance variable partially mediating and the job satisfaction variable mediating digital leaderships with the performance variable. also partially mediation.

Survey of Leading Commodities Of Aceh Province As Academic Effort To Join And Build The Country Nur Ilham, Rico; Heikal, Mohd.; Khaddafi, Muammar; F, Falahuddin; Ichsan, Ichsan; F, Fuadi; Abbas, Damanhur; Fauzul Hakim Hasibuan, Ahmad; Munandar, Munandar; Chalirafi, Chalirafi
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 1 No. 1 (2021): November 2021 - February 2022
Publisher : RADJA PUBLIKA

Local governments must be able to prioritize superior commodities which are considered as the basis for sub-sectors to optimize regional economic advantages. Understanding the priorities of development planning and commodities in the agricultural, plantation and livestock sub-sectors in Aceh Province, it is necessary to know which agricultural, plantation and livestock sub-sectors are the leading and leading commodities in the agricultural, plantation and livestock sectors in Aceh Province. This research for community service was carried out on September 25, 2020 - August 25, 2021 with the location survey method. The criteria used based on this survey are 7 leading commodities in Aceh Province which include red chilies, cayenne peppers, shallots, beef, chicken meat, rice and eggs. The results of this service show that the agriculture and plantation sub-sectors are superior commodities from the period September 2020 - August 2021 with 9 regional locations in Aceh Province. Likewise with the nominated livestock sub-sector as a superior commodity in Aceh Province.

Webinar Socialization of Presidential Regulations Related to Digital Transformation and Strengthening Economic Foundations in Digitalization Era Khaddafi, Muammar; Heikal, Mohd.; F, Falahuddin; Ichsan, Ichsan; F, Fuadi; D, Damanhur; Fauzul Hakim Hasibuan, Ahmad; M, Munandar; Chalirafi, Chalirafi; Nur Ilham, Rico
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 1 No. 1 (2021): November 2021 - February 2022
Publisher : RADJA PUBLIKA

The Industrial Revolution is indeed familiar, Indonesia has known that the 4.0 industrial revolution has existed since 2011 but has been implemented by the Indonesian government since 2019. Currently, Indonesia in terms of its economy often associates it with the Industrial Revolution. The Industrial Revolution is a change that occurs rapidly in the implementation of the production process or the way of making or increasing the use value of an item that originally used human power (traditional) to use machine tools (modern). The purpose of this community service is to help the community in implementing, being able to implement digitalization in everyday life and being able to develop it. People really need to know how important technology is in today's era. This activity is designed for 1 day starting with the socialization of presidential regulations on digital transformation, how to strengthen the economic foundation in the digitalization era and consumer behavior towards the digitalization era. The preparation for the socialization which was held through this webinar was preceded by coordination and communication with the Governor of the Riau Islands, the leadership of Bank Indonesia and the Head of the Doctoral Program in Human Resource Management at the University of Batam. The results of this activity are in line with what is expected, namely the activities carried out can help the community in preparing themselves and developing themselves in order to compete in the era of digitalization transformation. how to strengthen the economic foundation in the digitalization era and consumer behavior towards the digitalization era. The preparation for the socialization which was held through this webinar was preceded by coordination and communication with the Governor of the Riau Islands, the leadership of Bank Indonesia and the Head of the Doctoral Program in Human Resource Management at the University of Batam. The results of this activity are in line with what is expected, namely the activities carried out can help the community in preparing themselves and developing themselves in order to compete in the era of digitalization transformation. how to strengthen the economic foundation in the digitalization era and consumer behavior towards the digitalization era. The preparation for the socialization which was held through this webinar was preceded by coordination and communication with the Governor of the Riau Islands, the leadership of Bank Indonesia and the Head of the Doctoral Program in Human Resource Management at the University of Batam. The results of this activity are in line with what is expected, namely the activities carried out can help the community in preparing themselves and developing themselves in order to compete in the era of digitalization transformation.

SURVEY RESULTS OF MANUFACTURER PRICE IN THE BANK INDONESIA LHOKSEUMAWE MONTH OF SEPTEMBER 2022 Muammar Khaddafi; Mohd Heikal; Chalirafi; Munandar; Rico Nur Ilham
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 3 (2022): November 2022 - February 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v2i3.640

The goal to be achieved in this research is to support Bank Indonesia (BI) in updating the data of the Information Center for Strategic Food Prices (PIHPS), which is an information center containing the prices of 10 strategic food commodities aimed at monitoring prices, coordinating policies and means to expand access to information. for society. The methods used in this research are community empowerment methods, program implementation methods and activity roadmaps that target producers, namely companies/industry/farmer households/agricultural group associations that produce goods. In general, the methodology for enumeration of price data is carried out by direct interviews every month with respondents.

PIHPS PRICE MONITORING RESULTS MANUFACTURER PRICES Muammar Khaddafi; Chalirafi; Munandar; Mohd Heikal; Rico Nur Ilham
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 3 (2023): November 2023 - February 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i3.1386

The objective to be achieved in this research is to support Bank Indonesia (BI) in updating data from the Strategic Food Price Information Center (PIHPS), which is an information center that contains prices of 7 strategic food commodities with the aim of price monitoring, policy coordination and means to expand access to information. for society. The methods used in this research are community empowerment methods, program implementation methods and activity roadmaps targeting producers, namely companies/industry/agricultural farmer households/farmer group associations that produce goods. In general, the methodology for enumerating price data is carried out by conducting direct interviews with respondents every month.

PENGARUH PROMOSI, EKUITAS MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA TOKO LAGOS BRANDED KRUENG MANE, ACEH UTARA Muhammad Akram; Chalirafi Chalirafi; Ikramuddin Ikramuddin; Muchsin Muchsin
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, ekuitas merek, dan kualitas layanan terhadap kepuasan pelanggan pada Toko Lagos Branded Krueng Mane, Aceh Utara. Kepuasan pelanggan menjadi indikator utama dalam menentukan keberhasilan suatu bisnis di tengah persaingan yang semakin kompetitif, terutama dalam industri fashion retail. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Sampel penelitian sebanyak 100 responden diperoleh melalui teknik purposive sampling. Teknik analisis data yang digunakan meliputi uji validitas, reliabilitas, regresi linear berganda, dan uji hipotesis (uji t dan uji F). Hasil penelitian menunjukkan bahwa promosi, ekuitas merek, dan kualitas layanan berpengaruh secara signifikan terhadap kepuasan pelanggan. Di antara ketiga variabel tersebut, kualitas layanan memiliki pengaruh paling dominan terhadap kepuasan pelanggan. Dengan demikian, peningkatan pada aspek layanan serta strategi promosi yang tepat dan penguatan citra merek sangat disarankan untuk mempertahankan dan meningkatkan kepuasan pelanggan di masa depan.

Pengaruh Live Streaming, Discount Dan Cash On Delivery Terhadap Keputusan Pembelian Pengguna Tiktok Shop Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh Fadil Akbar; Chalirafi Chalirafi; Mariyudi Mariyudi; Rahmaniar Rahmaniar
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, discount, dan metode pembayaran cash on delivery (COD) terhadap keputusan pembelian pengguna TikTok Shop di kalangan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada responden. Hasil analisis menunjukkan bahwa variabel live streaming dan cash on delivery berpengaruh positif dan signifikan terhadap keputusan pembelian. Sebaliknya, variabel discount menunjukkan pengaruh negatif dan signifikan, yang mengindikasikan bahwa potongan harga yang terlalu besar dapat menurunkan kepercayaan konsumen terhadap kualitas produk. Temuan ini menunjukkan bahwa strategi pemasaran yang interaktif dan metode pembayaran yang memberikan rasa aman lebih efektif dalam mendorong keputusan pembelian di platform e-commerce berbasis media sosial seperti TikTok Shop.

Pengaruh Live Streaming, Price, Content Marketing, Online Customer Review Dan Gaya Hidup Terhadap Keputusan Pembelian Batu Giok Aceh (Studi Kasus Pada Kabupaten Bireuen Dan Kota Lhokseumawe Muhammad Farhan; Chalirafi Chalirafi; Mariyudi Mariyudi; Ikramuddin Ikramuddin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Keputusan pembelian merupakan indikator penting dalam mengukur efektivitas strategi pemasaran digital, terutama pada produk dengan nilai budaya dan estetika seperti Batu Giok Aceh. Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, price (harga), content marketing, online customer review, dan gaya hidup terhadap keputusan pembelian Batu Giok Aceh. Teknik pengambilan sampel menggunakan metode random sampling terhadap 130 responden yang pernah membeli batu giok secara online. Hasil penelitian menunjukkan bahwa kelima variabel independen memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Di antara variabel tersebut, gaya hidup menjadi faktor yang paling dominan memengaruhi keputusan pembelian. Temuan ini menegaskan pentingnya optimalisasi strategi pemasaran digital, khususnya penggunaan live streaming yang interaktif, harga yang kompetitif, konten pemasaran yang relevan, serta ulasan pelanggan dan gaya hidup konsumen dalam membentuk keputusan pembelian. Penelitian ini dapat menjadi referensi bagi pelaku usaha batu giok dalam mengembangkan pendekatan pemasaran berbasis digital yang lebih tepat sasaran.

THE EFFECT OF GREEN MARKETING MIX ON PURCHASE DECISIONS FOR TUPPERWARE PRODUCTS IN EAST ACEH DISTRICT. Said Abdillah; Rahmaniar; Chalirafi; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1320

This study aims to determine the influence of the green marketing mix on purchasing decisions for Tupperware products in East Aceh Regency. The data used in this study are primary data. The sampling technique used purposive sampling with a sample size of 140.The conclusion of the theory above is fulfilled. The method used to analyze the relationship between the independent variable and the dependent variable is the multiple linear regression method. The results of the study indicate that partially Green product has a positive and significant effect on the decision to purchase Tupperware products. Green price has a positive and significant effect on the decision to purchase products. Green place has a positive and significant effect on the decision to purchase Tupperware products. Green promotion has a positive and significant effect on the decision to purchase Tupperware products.

THE EFFECT OF WEBSITE QUALITY, PRICE AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN BUKALAPAK E-COMMERCE (CASE STUDY ON MALIKUSSALEH UNIVERSITY STUDENTS) Alfaridho; Chalirafi; Mariyudi; Agustinawati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1552

This study aims to determine how the influence of website quality, price and service quality on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. The data used in this study was primary data obtained by distributing questionnaires to 96 students who used Bukalapak. The questionnaire trial consisted of a validity test and a reliability test using Cronbach's Alpha method. The classical assumption test uses the normality test, the multicollinearity test and the heterokedasticity test. Test the hypothesis using t-test (partial), F-test (simultaneous), and coefficient of determination R2. The data analysis technique used is multiple linear regression using the help of SPSS software version 26. The results showed that the website quality variable did not affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. While the price and service quality variables partially have a positive and significant effect on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. Meanwhile, the test results simultaneously show that website quality, price and service quality simultaneously affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. The results of the coefficient of determination test found that Bukalapak e-commerce customer satisfaction in Malikussaleh University students was influenced by website quality, price and service quality by 21.6%, the remaining 78.4% was influenced by variables outside this study.

Co-Authors A Hadi Arifin Abbas, Damanhur Achmad Noerkhaerin Putra Ade Dhitta Vianda Adnan Adnan Adnan Agustinawati ahmad yani Akhyar, Chairil Alfaridho Alistraja Dison Silalahi Amri Amri Arifin, A. Hadi Ayu Santika, Widhea Cahyo, Rico Dwi Chairil Akhyar Cut Evi Oktaviani Cut Ita Erliana D, Damanhur Deddy Satria M Diana Khairani Sofyan Eka Khairani EM Yusuf Iis F, Falahuddin F, Fuadi Fadil Akbar Fahmi, Asrul fatimah Fatimah Fauzul Hakim Hasibuan, Ahmad Fini Nurul Azzara Fitri Yusriani Fitriatun Nadila Fuadi Fuadi Fuadi Fuadi Ghazali Syamni H, Hamdiah Hamdani H, Hamdani Hamdiah Hamdiah Heikal, Mohd. Hendra Harmain Heriyana Heriyana Heriyana Ichsan I, Ichsan Ichsan Ichsan Ikramuddin, Ikramuddin Imamshadiqin, Imamshadiqin Irada Sinta Irham Iskandar Irwansyah, Defi J, Jumadiah Johari Johari Juliana Juliana Julistia, Rini Jullimursyida Juni Ahyar Juni Ahyar Khaira, Alfi Khairawati Khairina Abdurrahman Khairina AR M Subhan M, Munandar M. Subhan M.Subhan Maemonah, Maemonah Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Marzuki Marzuki Matriadi, Faisal mauludi, mauludi Mayzhura Mayzhura Mohd Heikal Mohd. Idris Dalimunthe Monica, Tasya Monika, Eilen Muammar Khadafi Muammar Khaddafi Muchsin Muchsin Muchsin Muchsin Mucshin Mucshin Muhammad Abdy Yusuf Muhammad Akram Muhammad Farhan Muhammad Yusuf Muhammad Zakaria Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar N. Nazaruddin Naufal Bachri, Naufal Nazifa Hafiza ND, Muhammad Authar Nisa Febriani, Aulia Nopa, Ika Yuliar Nurainun Nurainun Nurul Aulia Rahma Maulidya Rahmaniar Rahmaniar Rahmaniar Reza Pahlevi Ginting Rico Nur Ilham Rifki Ramadhan Ristati Ristati Ristati, Ristati Rusydi Abubakar S, Sutriani Said Abdillah Saifuddin Sapna Biby Sapna Biby Sarah Akila Sindy Claudia Siti Maimunah Sri Meutia Sullaida, Sullaida Sutriani Sutriani Sutriani Syamsuddin Syamsuddin Syarifah Akmal Syauki, Moh. T. Edyansyah, T. Edyansyah Thasrif Murhadi Tia Riska Ayunda Triasnita Miranda, Iges Ulvia Ajnura Wahda Tunisa Wahyuddin Albra Zikra Zulham Zulham Zurian Anhar

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