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All Journal Asia-Pacific Management and Business Application Jurnal Manajemen Pemasaran E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Industrial Engineering Journal (IEJ) Budimas : Jurnal Pengabdian Masyarakat Ekonomi Dan Pembangunan International Journal of Engineering, Science and Information Technology Al-Madaris Jurnal Pendidikan dan Studi Keislaman Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Share: Jurnal Ekonomi dan Keuangan Islam Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Pengabdian Masyarakat Bangsa Socius: Social Sciences Research Journal Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Chalirafi, Chalirafi
Universitas Malikussaleh
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Webinar Socialization of Presidential Regulations Related to Digital Transformation and Strengthening Economic Foundations in Digitalization Era Khaddafi, Muammar; Heikal, Mohd.; F, Falahuddin; Ichsan, Ichsan; F, Fuadi; D, Damanhur; Fauzul Hakim Hasibuan, Ahmad; M, Munandar; Chalirafi, Chalirafi; Nur Ilham, Rico
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 1 No. 1 (2021): November 2021 - February 2022
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.882 KB) | DOI: 10.54443/irpitage.v1i1.23

Abstract

The Industrial Revolution is indeed familiar, Indonesia has known that the 4.0 industrial revolution has existed since 2011 but has been implemented by the Indonesian government since 2019. Currently, Indonesia in terms of its economy often associates it with the Industrial Revolution. The Industrial Revolution is a change that occurs rapidly in the implementation of the production process or the way of making or increasing the use value of an item that originally used human power (traditional) to use machine tools (modern). The purpose of this community service is to help the community in implementing, being able to implement digitalization in everyday life and being able to develop it. People really need to know how important technology is in today's era. This activity is designed for 1 day starting with the socialization of presidential regulations on digital transformation, how to strengthen the economic foundation in the digitalization era and consumer behavior towards the digitalization era. The preparation for the socialization which was held through this webinar was preceded by coordination and communication with the Governor of the Riau Islands, the leadership of Bank Indonesia and the Head of the Doctoral Program in Human Resource Management at the University of Batam. The results of this activity are in line with what is expected, namely the activities carried out can help the community in preparing themselves and developing themselves in order to compete in the era of digitalization transformation. how to strengthen the economic foundation in the digitalization era and consumer behavior towards the digitalization era. The preparation for the socialization which was held through this webinar was preceded by coordination and communication with the Governor of the Riau Islands, the leadership of Bank Indonesia and the Head of the Doctoral Program in Human Resource Management at the University of Batam. The results of this activity are in line with what is expected, namely the activities carried out can help the community in preparing themselves and developing themselves in order to compete in the era of digitalization transformation. how to strengthen the economic foundation in the digitalization era and consumer behavior towards the digitalization era. The preparation for the socialization which was held through this webinar was preceded by coordination and communication with the Governor of the Riau Islands, the leadership of Bank Indonesia and the Head of the Doctoral Program in Human Resource Management at the University of Batam. The results of this activity are in line with what is expected, namely the activities carried out can help the community in preparing themselves and developing themselves in order to compete in the era of digitalization transformation.
SURVEY RESULTS OF MANUFACTURER PRICE IN THE BANK INDONESIA LHOKSEUMAWE MONTH OF SEPTEMBER 2022 Muammar Khaddafi; Mohd Heikal; Chalirafi; Munandar; Rico Nur Ilham
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 3 (2022): November 2022 - February 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v2i3.640

Abstract

The goal to be achieved in this research is to support Bank Indonesia (BI) in updating the data of the Information Center for Strategic Food Prices (PIHPS), which is an information center containing the prices of 10 strategic food commodities aimed at monitoring prices, coordinating policies and means to expand access to information. for society. The methods used in this research are community empowerment methods, program implementation methods and activity roadmaps that target producers, namely companies/industry/farmer households/agricultural group associations that produce goods. In general, the methodology for enumeration of price data is carried out by direct interviews every month with respondents.
PIHPS PRICE MONITORING RESULTS MANUFACTURER PRICES Muammar Khaddafi; Chalirafi; Munandar; Mohd Heikal; Rico Nur Ilham
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 3 (2023): November 2023 - February 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i3.1386

Abstract

The objective to be achieved in this research is to support Bank Indonesia (BI) in updating data from the Strategic Food Price Information Center (PIHPS), which is an information center that contains prices of 7 strategic food commodities with the aim of price monitoring, policy coordination and means to expand access to information. for society. The methods used in this research are community empowerment methods, program implementation methods and activity roadmaps targeting producers, namely companies/industry/agricultural farmer households/farmer group associations that produce goods. In general, the methodology for enumerating price data is carried out by conducting direct interviews with respondents every month.
PENGARUH PROMOSI, EKUITAS MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA TOKO LAGOS BRANDED KRUENG MANE, ACEH UTARA Muhammad Akram; Chalirafi Chalirafi; Ikramuddin Ikramuddin; Muchsin Muchsin
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, ekuitas merek, dan kualitas layanan terhadap kepuasan pelanggan pada Toko Lagos Branded Krueng Mane, Aceh Utara. Kepuasan pelanggan menjadi indikator utama dalam menentukan keberhasilan suatu bisnis di tengah persaingan yang semakin kompetitif, terutama dalam industri fashion retail. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Sampel penelitian sebanyak 100 responden diperoleh melalui teknik purposive sampling. Teknik analisis data yang digunakan meliputi uji validitas, reliabilitas, regresi linear berganda, dan uji hipotesis (uji t dan uji F). Hasil penelitian menunjukkan bahwa promosi, ekuitas merek, dan kualitas layanan berpengaruh secara signifikan terhadap kepuasan pelanggan. Di antara ketiga variabel tersebut, kualitas layanan memiliki pengaruh paling dominan terhadap kepuasan pelanggan. Dengan demikian, peningkatan pada aspek layanan serta strategi promosi yang tepat dan penguatan citra merek sangat disarankan untuk mempertahankan dan meningkatkan kepuasan pelanggan di masa depan.
Pengaruh Live Streaming, Discount Dan Cash On Delivery Terhadap Keputusan Pembelian Pengguna Tiktok Shop Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh Fadil Akbar; Chalirafi Chalirafi; Mariyudi Mariyudi; Rahmaniar Rahmaniar
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, discount, dan metode pembayaran cash on delivery (COD) terhadap keputusan pembelian pengguna TikTok Shop di kalangan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada responden. Hasil analisis menunjukkan bahwa variabel live streaming dan cash on delivery berpengaruh positif dan signifikan terhadap keputusan pembelian. Sebaliknya, variabel discount menunjukkan pengaruh negatif dan signifikan, yang mengindikasikan bahwa potongan harga yang terlalu besar dapat menurunkan kepercayaan konsumen terhadap kualitas produk. Temuan ini menunjukkan bahwa strategi pemasaran yang interaktif dan metode pembayaran yang memberikan rasa aman lebih efektif dalam mendorong keputusan pembelian di platform e-commerce berbasis media sosial seperti TikTok Shop.
Pengaruh Live Streaming, Price, Content Marketing, Online Customer Review Dan Gaya Hidup Terhadap Keputusan Pembelian Batu Giok Aceh (Studi Kasus Pada Kabupaten Bireuen Dan Kota Lhokseumawe Muhammad Farhan; Chalirafi Chalirafi; Mariyudi Mariyudi; Ikramuddin Ikramuddin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Keputusan pembelian merupakan indikator penting dalam mengukur efektivitas strategi pemasaran digital, terutama pada produk dengan nilai budaya dan estetika seperti Batu Giok Aceh. Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, price (harga), content marketing, online customer review, dan gaya hidup terhadap keputusan pembelian Batu Giok Aceh. Teknik pengambilan sampel menggunakan metode random sampling terhadap 130 responden yang pernah membeli batu giok secara online. Hasil penelitian menunjukkan bahwa kelima variabel independen memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Di antara variabel tersebut, gaya hidup menjadi faktor yang paling dominan memengaruhi keputusan pembelian. Temuan ini menegaskan pentingnya optimalisasi strategi pemasaran digital, khususnya penggunaan live streaming yang interaktif, harga yang kompetitif, konten pemasaran yang relevan, serta ulasan pelanggan dan gaya hidup konsumen dalam membentuk keputusan pembelian. Penelitian ini dapat menjadi referensi bagi pelaku usaha batu giok dalam mengembangkan pendekatan pemasaran berbasis digital yang lebih tepat sasaran.
THE EFFECT OF WEBSITE QUALITY, PRICE AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN BUKALAPAK E-COMMERCE (CASE STUDY ON MALIKUSSALEH UNIVERSITY STUDENTS) Alfaridho; Chalirafi; Mariyudi; Agustinawati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1552

Abstract

This study aims to determine how the influence of website quality, price and service quality on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. The data used in this study was primary data obtained by distributing questionnaires to 96 students who used Bukalapak. The questionnaire trial consisted of a validity test and a reliability test using Cronbach's Alpha method. The classical assumption test uses the normality test, the multicollinearity test and the heterokedasticity test. Test the hypothesis using t-test (partial), F-test (simultaneous), and coefficient of determination R2. The data analysis technique used is multiple linear regression using the help of SPSS software version 26. The results showed that the website quality variable did not affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. While the price and service quality variables partially have a positive and significant effect on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. Meanwhile, the test results simultaneously show that website quality, price and service quality simultaneously affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. The results of the coefficient of determination test found that Bukalapak e-commerce customer satisfaction in Malikussaleh University students was influenced by website quality, price and service quality by 21.6%, the remaining 78.4% was influenced by variables outside this study.
ENHANCING CONTENT MARKETING PERFORMANCE THROUGH ARTIFICIAL INTELLIGENCE: A STRATEGIC FRAMEWORK Chalirafi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3327

Abstract

This study explores the emerging field of intelligent content marketing by examining how artificial intelligence (AI) can enhance the efficiency and effectiveness of content-driven marketing strategies. Drawing on a conceptual framework, the paper presents illustrative models that demonstrate the potential integration of AI technologies into marketing processes. The primary aim is to increase awareness of AI’s transformative role in content marketing and provide preliminary insights into future opportunities in the field. Although this is a conceptual investigation, the proposed models are intended for further empirical development and testing, particularly within social media and web-based environments. Future research will focus on the practical deployment and performance assessment of these models, contributing to the broader discourse on AI-enhanced marketing innovation.
Pengaruh Kualitas Layanan, Keamanan Transaksi, Dan Kemudahan Penggunaan Mobile Banking (Byond) Terhadap Kepuasan Nasabah Di Bank Syariah Indonesia (BSI) Fitriatun Nadila; Sapna Biby; Mariyudi Mariyudi; Chalirafi Chalirafi
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, keamanan transaksi, dan kemudahan penggunaan mobile banking BYOND by BSI terhadap kepuasan nasabah pada Bank Syariah Indonesia baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan instrumen penelitian berupa kuesioner tertutup yang diberikan kepada nasabah aktif pengguna layanan mobile banking BYOND by BSI. Teknik analisis data menggunakan regresi linier berganda dengan pengujian asumsi klasik, uji parsial, uji simultan, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas layanan tidak berpengaruh signifikan terhadap kepuasan nasabah, sedangkan keamanan transaksi dan kemudahan penggunaan berpengaruh positif dan signifikan terhadap kepuasan nasabah. Secara simultan, kualitas layanan, keamanan transaksi, dan kemudahan penggunaan berpengaruh signifikan terhadap kepuasan nasabah. Hasil penelitian juga menunjukkan bahwa kepuasan nasabah dipengaruhi oleh ketiga variabel tersebut, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Penelitian ini memberikan implikasi teoritis dalam pengembangan kajian pemasaran jasa perbankan digital serta implikasi praktis bagi Bank Syariah Indonesia dalam meningkatkan keamanan transaksi dan kemudahan penggunaan aplikasi mobile banking untuk meningkatkan kepuasan nasabah. Keterbatasan penelitian ini terletak pada jumlah variabel, ruang lingkup penelitian, dan penggunaan pendekatan kuantitatif tanpa pendalaman kualitatif
Organizational Alignment in the Digital Era: A Qualitative Exploration of Marketing-Sales-IT in Industrial Companies Chalirafi; Cahyo, Rico Dwi; Akhyar, Chairil; Syamni, Ghazali
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 3 (2026)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2026.014.03.4

Abstract

Digital transformation has accelerated the integration of marketing, sales, and information technology (IT) functions in managing customer interactions. However, the mechanisms through which these functions interact and achieve strategic alignment remain insufficiently understood. Concurrently, the emergence of customer success management (CSM) requires sales professionals to extend their responsibilities beyond the transaction phase to encompass ongoing customer experience and success. This study aims to explore the forms and dynamics of organizational alignment among marketing, sales, and IT actors using a qualitative case study approach. Data were collected through in-depth interviews with four M–S–I triadic groups, including executive leaders, representing all stages of the customer journey. The analysis focuses on identifying interaction patterns, coordination challenges, and key factors influencing the effectiveness of cross-functional alignment. The findings reveal six primary dimensions comprising twenty attributes that collectively define the construct of organizational alignment. These insights are synthesized into a conceptual framework termed COMPLY, designed as an operational tool to assess and refine cross-functional M–S–I alignment. Furthermore, the study proposes several propositions that explain intra-dimensional relationships and intervention mechanisms across dimensions to enhance collaborative effectiveness. This research contributes to the literature on organizational alignment and customer success management, while also offering a practical framework for managers to optimize marketing–sales–IT integration in support of sustainable CSM implementation.
Co-Authors A Hadi Arifin A. Hadi Arifin Abbas, Damanhur Achmad Noerkhaerin Putra Ade Dhitta Vianda Adnan Adnan Adnan Adnan Adnan Agustinawati ahmad yani Akhyar, Chairil Alfaridho Alistraja Dison Silalahi Amri Amri Ayu Santika, Widhea Cahyo, Rico Dwi Cut Evi Oktaviani Cut Evi Oktaviani Cut Ita Erliana D, Damanhur Deddy Satria M Dewi Nirmala Sari Diana Khairani Sofyan Egis Amanda Eka Khairani EM Yusuf Iis F, Falahuddin F, Fuadi Fadil Akbar Fahmi, Asrul fatimah Fatimah Fini Nurul Azzara Fitri Yusriani Fitriatun Nadila Fuadi Fuadi Fuadi Fuadi Ghazali Syamni H, Hamdiah Hamdani H, Hamdani Hamdiah Hamdiah Hasibuan, Ahmad Fauzul Hakim Heikal, Mohd. Hendra Harmain Heriyana Heriyana Ichsan I, Ichsan Ichsan Ichsan Ikramuddin, Ikramuddin Irada Sinta Irham Iskandar Irwansyah, Defi J, Jumadiah Johari Johari Juliana Juliana Julistia, Rini Jullimursyida Juni Ahyar Juni Ahyar Khaira, Alfi Khairawati Khairawati Khairawati, Khairawati Khairina Abdurrahman Khairina AR M Subhan M, Munandar M. Subhan M.Subhan Maemonah, Maemonah Mariyudi Mariyudi Mariyudi Marzuki Marzuki Matriadi, Faisal mauludi, mauludi Mayzhura Mayzhura Mohd Heikal Mohd. Heikal Mohd. Idris Dalimunthe Monica, Tasya Monika, Eilen Muammar Khadafi Muammar Khaddafi Muchsin Muchsin Muchsin Muchsin Mucshin Mucshin Muhammad Abdy Yusuf Muhammad Akram Muhammad Farhan Muhammad Yusuf Muhammad Zakaria Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar N. Nazaruddin Naufal Bachri, Naufal Nazifa Hafiza ND, Muhammad Authar Nisa Febriani, Aulia Nopa, Ika Yuliar Nurainun Nurainun Radha Chairunnisya Rahma Maulidya Rahmaniar Rahmaniar Rahmaniar Reza Pahlevi Ginting Rico Nur Ilham Rifki Ramadhan Ristati Ristati Ristati, Ristati Rusydi Abubakar S, Sutriani Said Abdillah Saifuddin Sapna Biby Sarah Akila Sindy Claudia Siti Maimunah Sri Meutia Sullaida Sullaida Sutriani Sutriani Sutriani Syamsuddin Syamsuddin Syamsul Bahri Syarifah Akmal Syauki, Moh. T. Edyansyah, T. Edyansyah Thasrif Murhadi Tia Riska Ayunda Triasnita Miranda, Iges Ulvia Ajnura Wahda Tunisa Wahyuddin Albra Zikra Zulham Zulham Zurian Anhar