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All Journal Asia-Pacific Management and Business Application Jurnal Manajemen Pemasaran E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Industrial Engineering Journal (IEJ) Budimas : Jurnal Pengabdian Masyarakat Ekonomi Dan Pembangunan International Journal of Engineering, Science and Information Technology Al-Madaris Jurnal Pendidikan dan Studi Keislaman Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Pengabdian Masyarakat Bangsa Socius: Social Sciences Research Journal Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
Chalirafi, Chalirafi
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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ENHANCING CONTENT MARKETING PERFORMANCE THROUGH ARTIFICIAL INTELLIGENCE: A STRATEGIC FRAMEWORK Chalirafi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3327

Abstract

This study explores the emerging field of intelligent content marketing by examining how artificial intelligence (AI) can enhance the efficiency and effectiveness of content-driven marketing strategies. Drawing on a conceptual framework, the paper presents illustrative models that demonstrate the potential integration of AI technologies into marketing processes. The primary aim is to increase awareness of AI’s transformative role in content marketing and provide preliminary insights into future opportunities in the field. Although this is a conceptual investigation, the proposed models are intended for further empirical development and testing, particularly within social media and web-based environments. Future research will focus on the practical deployment and performance assessment of these models, contributing to the broader discourse on AI-enhanced marketing innovation.
PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN, DAN KEPERCAYAAN TERHADAP MINAT PELANGGAN PADA APLIKASI PLN MOBILE (STUDI KASUS PT PLN (Persero) UP3 NIAS) Nurul Aulia; Siti Maimunah; Chalirafi Chalirafi; Adnan Adnan
Jurnal Intelek Insan Cendikia Vol. 3 No. 1 (2026): JANUARI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kegunaan, persepsi kemudahan, dan kepercayaan terhadap minat pelanggan menggunakan aplikasi PLN Mobile pada PT PLN (Persero) UP3 Nias. Latar belakang penelitian didasari oleh penurunan transaksi digital sebesar 34,48% pada periode Juni hingga September 2024. Metode penelitian menggunakan pendekatan kuantitatif dengan kuesioner kepada 100 responden. Analisis data dilakukan melalui regresi linear berganda. Hasil penelitian menunjukkan bahwa Persepsi Kegunaan dan Kepercayaan berpengaruh positif dan signifikan terhadap minat pelanggan. Sebaliknya, Persepsi Kemudahan tidak berpengaruh signifikan. Secara simultan, seluruh variabel berpengaruh terhadap minat pelanggan sebesar 45,6%. Implikasinya, PT PLN UP3 Nias perlu lebih fokus meningkatkan kegunaan layanan dan membangun kepercayaan untuk menjaga minat pelanggan.
Pengaruh Gaya Hidup, Harga, Pengetahuan dan Persepsi Terhadap Pengunaan Rokok Elektrik (Vape) di Kalangan Generasi Milenial (Studi Kasus di Lhokseumawe) Rifki Ramadhan; Mohd Heikal; Jullimursyida Jullimursyida; Chalirafi Chalirafi
Jurnal Intelek Insan Cendikia Vol. 3 No. 3 (2026): MARET 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Perkembangan rokok elektrik (vape) di Indonesia mengalami peningkatan yang cukup pesat, khususnya di kalangan generasi milenial. Fenomena ini dipengaruhi oleh perubahan gaya hidup modern, pertimbangan harga, tingkat pengetahuan, serta persepsi masyarakat yang menganggap rokok elektrik sebagai alternatif yang lebih modern dibandingkan rokok konvensional. Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup, harga, pengetahuan, dan persepsi terhadap penggunaan rokok elektrik (vape) di kalangan generasi milenial di Kota Lhokseumawe. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah generasi milenial berusia 29–44 tahun di Kota Lhokseumawe dengan jumlah sampel sebanyak 110 responden yang ditentukan menggunakan rumus Slovin. Teknik pengumpulan data dilakukan melalui kuesioner. Metode analisis data yang digunakan adalah regresi linear berganda dengan uji validitas, uji reliabilitas, uji asumsi klasik, uji parsial (uji t), uji simultan (uji F), serta uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa secara parsial gaya hidup, harga, pengetahuan, dan persepsi berpengaruh positif dan signifikan terhadap penggunaan rokok elektrik (vape). Secara simultan, keempat variabel tersebut juga berpengaruh signifikan terhadap penggunaan rokok elektrik di kalangan generasi milenial di Kota Lhokseumawe. Variabel gaya hidup merupakan faktor yang paling dominan memengaruhi penggunaan vape. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pemerintah, pelaku usaha, dan masyarakat dalam memahami perilaku konsumsi rokok elektrik
Pengaruh Kualitas Layanan, Keamanan Transaksi, Dan Kemudahan Penggunaan Mobile Banking (Byond) Terhadap Kepuasan Nasabah Di Bank Syariah Indonesia (BSI) Fitriatun Nadila; Sapna Biby; Mariyudi Mariyudi; Chalirafi Chalirafi
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, keamanan transaksi, dan kemudahan penggunaan mobile banking BYOND by BSI terhadap kepuasan nasabah pada Bank Syariah Indonesia baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan instrumen penelitian berupa kuesioner tertutup yang diberikan kepada nasabah aktif pengguna layanan mobile banking BYOND by BSI. Teknik analisis data menggunakan regresi linier berganda dengan pengujian asumsi klasik, uji parsial, uji simultan, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas layanan tidak berpengaruh signifikan terhadap kepuasan nasabah, sedangkan keamanan transaksi dan kemudahan penggunaan berpengaruh positif dan signifikan terhadap kepuasan nasabah. Secara simultan, kualitas layanan, keamanan transaksi, dan kemudahan penggunaan berpengaruh signifikan terhadap kepuasan nasabah. Hasil penelitian juga menunjukkan bahwa kepuasan nasabah dipengaruhi oleh ketiga variabel tersebut, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Penelitian ini memberikan implikasi teoritis dalam pengembangan kajian pemasaran jasa perbankan digital serta implikasi praktis bagi Bank Syariah Indonesia dalam meningkatkan keamanan transaksi dan kemudahan penggunaan aplikasi mobile banking untuk meningkatkan kepuasan nasabah. Keterbatasan penelitian ini terletak pada jumlah variabel, ruang lingkup penelitian, dan penggunaan pendekatan kuantitatif tanpa pendalaman kualitatif
Organizational Alignment in the Digital Era: A Qualitative Exploration of Marketing-Sales-IT in Industrial Companies Chalirafi; Cahyo, Rico Dwi; Akhyar, Chairil; Syamni, Ghazali
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 3 (2026)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Digital transformation has accelerated the integration of marketing, sales, and information technology (IT) functions in managing customer interactions. However, the mechanisms through which these functions interact and achieve strategic alignment remain insufficiently understood. Concurrently, the emergence of customer success management (CSM) requires sales professionals to extend their responsibilities beyond the transaction phase to encompass ongoing customer experience and success. This study aims to explore the forms and dynamics of organizational alignment among marketing, sales, and IT actors using a qualitative case study approach. Data were collected through in-depth interviews with four M–S–I triadic groups, including executive leaders, representing all stages of the customer journey. The analysis focuses on identifying interaction patterns, coordination challenges, and key factors influencing the effectiveness of cross-functional alignment. The findings reveal six primary dimensions comprising twenty attributes that collectively define the construct of organizational alignment. These insights are synthesized into a conceptual framework termed COMPLY, designed as an operational tool to assess and refine cross-functional M–S–I alignment. Furthermore, the study proposes several propositions that explain intra-dimensional relationships and intervention mechanisms across dimensions to enhance collaborative effectiveness. This research contributes to the literature on organizational alignment and customer success management, while also offering a practical framework for managers to optimize marketing–sales–IT integration in support of sustainable CSM implementation.
RESPONSE AND STRATEGY FOR HANDLING FLASH FLOODS AND LANDSLIDES IN BENER MERIAH AND TAKENGON: A CASE STUDY OF AID FROM THE IAEB Muammar Khaddafi; Chalirafi; Hendra Harmain; Mohd Idris Dalimunthe; Alistraja Dison Silalahi
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19464821

Abstract

This study aims to understand the responses, strategies, constraints, and roles of communities in managing flash floods and landslides in Bener Meriah and Takengon Regencies. Using a qualitative approach with a case study design, data were collected through in-depth interviews, participant observation, and secondary documents. Analysis was conducted thematically to identify patterns, themes, and meanings of disaster management practices in the field. The results show that this disaster caused multidimensional impacts, including loss of life, mass displacement, and damage to critical infrastructure. The IAEB and related institutions implemented a priority needs-based strategy, cross-institutional collaboration, utilization of GIS technology, and social and infrastructure rehabilitation. The main constraints included limited access, resources, coordination, and the psychosocial conditions of the affected communities. Synergy between the IAEB and local communities through community-based emergency response groups proved effective in accelerating recovery and reducing disaster risk. This study emphasizes the importance of an integrated, participatory, and needs-based approach in increasing regional resilience to disasters.
Co-Authors A Hadi Arifin Abbas, Damanhur Achmad Noerkhaerin Putra Ade Dhitta Vianda Adnan Adnan Adnan Agustinawati ahmad yani Akhyar, Chairil Alfaridho Alistraja Dison Silalahi Amri Amri Arifin, A. Hadi Ayu Santika, Widhea Cahyo, Rico Dwi Chairil Akhyar Cut Evi Oktaviani Cut Ita Erliana D, Damanhur Deddy Satria M Diana Khairani Sofyan Eka Khairani EM Yusuf Iis F, Falahuddin F, Fuadi Fadil Akbar Fahmi, Asrul fatimah Fatimah Fauzul Hakim Hasibuan, Ahmad Fini Nurul Azzara Fitri Yusriani Fitriatun Nadila Fuadi Fuadi Fuadi Fuadi Ghazali Syamni H, Hamdiah Hamdani H, Hamdani Hamdiah Hamdiah Heikal, Mohd. Hendra Harmain Heriyana Heriyana Heriyana Ichsan I, Ichsan Ichsan Ichsan Ikramuddin, Ikramuddin Imamshadiqin, Imamshadiqin Irada Sinta Irham Iskandar Irwansyah, Defi J, Jumadiah Johari Johari Juliana Juliana Julistia, Rini Jullimursyida Juni Ahyar Juni Ahyar Khaira, Alfi Khairawati Khairina Abdurrahman Khairina AR M Subhan M, Munandar M. Subhan M.Subhan Maemonah, Maemonah Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Marzuki Marzuki Matriadi, Faisal mauludi, mauludi Mayzhura Mayzhura Mohd Heikal Mohd. Idris Dalimunthe Monica, Tasya Monika, Eilen Muammar Khadafi Muammar Khaddafi Muchsin Muchsin Muchsin Muchsin Mucshin Mucshin Muhammad Abdy Yusuf Muhammad Akram Muhammad Farhan Muhammad Yusuf Muhammad Zakaria Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar Munandar N. Nazaruddin Naufal Bachri, Naufal Nazifa Hafiza ND, Muhammad Authar Nisa Febriani, Aulia Nopa, Ika Yuliar Nurainun Nurainun Nurul Aulia Rahma Maulidya Rahmaniar Rahmaniar Rahmaniar Reza Pahlevi Ginting Rico Nur Ilham Rifki Ramadhan Ristati Ristati Ristati, Ristati Rusydi Abubakar S, Sutriani Said Abdillah Saifuddin Sapna Biby Sapna Biby Sarah Akila Sindy Claudia Siti Maimunah Sri Meutia Sullaida, Sullaida Sutriani Sutriani Sutriani Syamsuddin Syamsuddin Syarifah Akmal Syauki, Moh. T. Edyansyah, T. Edyansyah Thasrif Murhadi Tia Riska Ayunda Triasnita Miranda, Iges Ulvia Ajnura Wahda Tunisa Wahyuddin Albra Zikra Zulham Zulham Zurian Anhar