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All Journal JURNAL EKONOMI DAN KEBIJAKAN PEMBANGUNAN Jurnal Manajemen dan Organisasi Jurnal Manajemen dan Agribisnis Forum Pasca Sarjana ETIKONOMI Jurnal Kependidikan: Penelitian Inovasi Pembelajaran Jurnal Sosio Ekonomika Bisnis Jurnal Manajemen Teknologi Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Agro Ekonomi IQTISHADIA JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science MIX : Jurnal Ilmiah Manajemen Journal of Management and Business Review Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal REKOMEN (Riset Ekonomi Manajemen) Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen Syntax Literate: Jurnal Ilmiah Indonesia JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Al-Muzara'ah Warta Penelitian Perhubungan Journal of Humanities and Social Studies JURNAL PANGAN Value: Jurnal Manajemen dan Akuntansi Journal of the Indonesian Medical Association : Majalah Kedokteran Indonesia Jurnal Manajemen Jurnal Agro Ekonomi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Business Review and Case Studies International Journal of Social Service and Research Mamangan Social Science Journal Jurnal Ekonomi dan Pembangunan Indonesia Policy Brief Pertanian, Kelautan, dan Biosains Tropika AGRARIS: Journal of Agribusiness and Rural Development Research Scientific Contribution Oil and Gas
Idqan Fahmi
Department Of Economics, Faculty Of Economics And Management, Bogor Agricultural University Jl. Kamper, Wing 4 Level 5 Kampus IPB Darmaga, Bogor 16680
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Journal : Journal of Humanities and Social Studies

 1 
POST COVID-19 RECOVERY STRATEGIES: REVITALIZING SAUNG ANGKLUNG UDJO BUSINESS MODEL Diani Mustika Prianti; Idqan Fahmi; Sufrin Hannan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5640

Abstract

Saung Angklung Udjo is one of the cultural tourism objects and attractions in Bandung. Saung Angklung Udjo is currently facing competition issues, such as the growth of various tourism businesses in Bandung and decreasing level of public awareness of culture, especially Sundanese culture. Furthermore, the COVID-19 pandemic has changed the landscape of the tourism industry as well as the behavior of consumers or tourists who have adapted to new normal conditions. This research aims to formulate a new business model which can be used as a business development strategy for Saung Angklung Udjo in the future. This descriptive qualitative research used purposive sampling as the technique of determining respondents, based on Business Model Canvas (BMC) approach, which was equipped with SWOT analysis and Blue Ocean Strategy (BOSS). The findings showed that creating a hydroponic nursery center by utilizing vacant land, collaborating with various modern art communities, adapting the creative process of Angklung performance videos, and running e-tourism programs will attract broader customer segments (generation Z and millennials), as well as more, deserve of the revenue stream. This research still has many limitations, in terms of research objects there are still many that can be examined, such as service quality, customer satisfaction, cost analysis.
POST COVID-19 RECOVERY STRATEGIES: REVITALIZING SAUNG ANGKLUNG UDJO BUSINESS MODEL Diani Mustika Prianti; Idqan Fahmi; Sufrin Hannan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5640

Abstract

Saung Angklung Udjo is one of the cultural tourism objects and attractions in Bandung. Saung Angklung Udjo is currently facing competition issues, such as the growth of various tourism businesses in Bandung and decreasing level of public awareness of culture, especially Sundanese culture. Furthermore, the COVID-19 pandemic has changed the landscape of the tourism industry as well as the behavior of consumers or tourists who have adapted to new normal conditions. This research aims to formulate a new business model which can be used as a business development strategy for Saung Angklung Udjo in the future. This descriptive qualitative research used purposive sampling as the technique of determining respondents, based on Business Model Canvas (BMC) approach, which was equipped with SWOT analysis and Blue Ocean Strategy (BOSS). The findings showed that creating a hydroponic nursery center by utilizing vacant land, collaborating with various modern art communities, adapting the creative process of Angklung performance videos, and running e-tourism programs will attract broader customer segments (generation Z and millennials), as well as more, deserve of the revenue stream. This research still has many limitations, in terms of research objects there are still many that can be examined, such as service quality, customer satisfaction, cost analysis.
Co-Authors abdul halim Adelia Oktarina Adetiya Prananda Putra Adi Yusup Tauruy Adi, Dian Purnomo Adwirman Adwirman Agus Maulana Agus Maulana Agus Maulana Agus Setiyono Agustina Widi Palupiningrum‬ Ahmad Mukhlis Yusuf Ahmad Mukhlis Yusuf Ahmad Mukhlis Yusuf Ahmad Ridho Aida Vitayala S. Hubeis Aida Vitayala S. Hubeis Aida Vitayala S. Hubeis Aisyah Fitri Yuniasih Alfarizy, Rifki Salman Alla Asmara Amita Rizka Windyani Amita Rizka Windyani Andika, Tommy Andreas Nicholas Gandaputra Simbolon Angraini, Febi Adnesia Anny Ratnawati Anwar Hadi Musaddad Aria Kekalih Ariani Dian Pratiwi Arief Daryanto Arief Daryanto Arief Safari Arief Safari Arief Safari Arif Imam Suroso Arif Satria Ario Damar Aslam Mei Nur Widigdo Aulia Rahman Aurora Nur Firdausi Azhar Syahrir Bagus Sartono Bambang Eka Muliano Bambang Juanda Cecep Mukti Soleh Chandra Dewi, Galuh Deasy Indriani Dedi Kurniadi Dedy Aguspriandono Suprapto Deni Sakri Harumantaka Dhanu Dian Widi Prasetyo Diani Mustika Prianti Didin Hafidhuddin MS Dodi Supriatna Dodik Ridho Nurrochmat Dodik Ridho Nurrohmat DWI SURYANTO E. Gumbira Sa'id E. Gumbira-Sa’id Eka Nurjati Eka Sudarmaji Erliza Noor Ernawati, Erni Ety Sri Setiyanti Evy Damayanthi Fajar Adi Febi Adnesia Angraini Galuh Chandra Dewi Gendut Suprayitno Handayani Boa Handrian, Irfan Hardianto, Andi Harianto Harianto Haryono, Adi Hasim Hendra Wijaya Hendro Sasongko Hermanto Siregar Heryandri, Kemal Heti Mulyati Hilman Hakiem Homisah Homisah Huub Mudde Ika Febriana Imam T Saptono Imam Teguh Saptono Imam Teguh Saptono Indra Setia Dewi IPB, DGB Irfan Handrian Irfan Syauqi Beik Isak Kehek Jovan Sinaga Kemal Heryandri Khodijah Mustaqimah Khotimah, Fitri Kinasih Husnul Lala M Kolopaking Luky Adrianto M Agus Setiadi Ma'mun Sarma Machfud Maghfira Puti Gaisani Mahpud Mahpud Marimin , Marimin Marimin Moch. Hadi Santoso Mohamad Syamsul Ma’arif Muhamad Randy Wiguna Semesta Muhammad Erianto Septayadi Muhammad Firdaus Muhammad Firdaus Muhammad Syafei Mukhamad Najib Musa Hubeis Nada Maharani Wiradarya Nadya Tanaya Ardianti Nahrowi Niken Dyah Wanodyanti Nina Kurnia Dewi Noorisiva Larasati Nurjati, Eka Oktarina, Adelia Oktariza, Wawan Pana, Otto Baka Parmana Parmana Purwiyatno Hariyadi Putri Irina Mayang Sari Raden Dikky Indrawan Ratih Wulandari Ratnadianti, Aulia Reza Satrya Arjakusuma Riany, Matelda Septia Rifki Ismal Rifki Ismal Rifki Ismal Rina Oktaviani Rini Andrida Rita Nurmalina Rizal Syarief Roy Hutahaean Ruddy Suwandi Sa'id, E. Gumbira Safira Aulia Rosalini Salman Al Parisi Santoso, Moch Hadi Saptowulan Satyawan Sunito Savelia Salsa Bila Setiadi Djohar Setiadi Djohar Shalihati, Fithriyyah Shinta Setiadevi Siti Jahroh Soegesty, Nugraha Bagoes Sofyan Baehaqie Sri Damar Setiawan Sri Hartono, Sri Sri Hartoyo Sri Hartoyo Sri Mulatsih Sri Purwaningsih, Sri Sri Wahyuni Sudradjat Sufrin Hannan Suhartoyo Suhartoyo Suhendi Sumiati Suprehatin Suprehatin Suria Darma Tarigan Syarifah Amaliah Syekh Farhan Robbani Tambunan, Sofyan Ahmadi Tandra, Hansen Tanti Novianti Toni Priyanto Trias Andati Trias Andati Ujang Sumarwan Ulfah Juniarti Siregar Utami Dyah Syafitri Vera Nora Indra Astuti Wahyu Rosid Widodo CK, Agus Puji Yandra Arkeman Yandra Arkeman Yelli Yulian Yelli Yulian Yeni Marlina Yohandira Yohandira Yossi Wibisono Yossi Wibisono Yudha Heryawan Asnawi Yudhie Dwi Kristanto Yulistiana Endah Utami Yusman Syaukat Zeetpy Maisana