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All Journal International Journal of Public Health Science (IJPHS) Sosiohumaniora Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Paramita: Historical Studies Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Mimbar Pendidikan: Jurnal Indonesia untuk Kajian Pendidikan Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JNKI (Jurnal Ners dan Kebidanan Indonesia) (Indonesian Journal of Nursing and Midwifery) Patanjala : Jurnal Penelitian Sejarah dan Budaya Jusikom : Jurnal Sistem Komputer Musirawas Ganaya: Jurnal Ilmu Sosial dan Humaniora Indonesian Journal for Health Sciences (IJHS) Fajar Historia: Jurnal Ilmu Sejarah dan Pendidikan Metahumaniora Healthcare Nursing Journal Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Generic Jurnal Locus Penelitian dan Pengabdian Journal of Artificial Intelligence and Engineering Applications (JAIEA) Gaster Jurnal Abdimas Maduma Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia APPA : Jurnal Pengabdian Kepada Masyarakat Antasena: Governance and Innovation Journal JI-KES (Jurnal Ilmu Kesehatan)
Miftahul Falah
Program Studi Ilmu Sejarah, Fakultas Sastra, Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : Jurnal Generic

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Analysis of the Use and Acceptance of Government Social Media in the South Sumatra Community Using the UTAUT 2 Method (Case Study : Instagram of the South Sumatra Provincial Food Crop and Horticulture Agriculture Office @pertaniantph.sumsel) Falah, Miftahul; Wedhasmara, Ari; Putri, Amelia Rizki; Tania, Ken Ditha; Ibrahim, Ali; Sevtiyuni, Putri Eka
Generic Vol 17 No 1 (2025): Vol 17, No 1 (2025)
Publisher : Fakultas Ilmu Komputer, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18495/generic.v17i1.248

Abstract

The widespread accessibility of the internet via smartphones, laptops, and tablets, along with the convenience of carrying these devices anywhere, has transformed social media from merely a communication tool into a key source of information. Instagram, in particular, focuses on visual aesthetics. Many government agencies in Indonesia now have Instagram accounts to engage with the public, as social media-especially Instagram-is increasingly viewed as a popular platform for information dissemination across various demographic groups. One such agency is the South Sumatra Provincial Food Crop and Horticulture Agriculture, which operates under the Instagram handle @pertaniantph.sumsel. However, engagement with their Instagram community remains low, as seen from the limited number of likes and comments on their posts. To investigate the factors contributing to this issue, a study was conducted using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model, gathering data from 516 questionnaire respondents who follow the @pertaniantph.sumsel account. The data was analyzed using SmartPLS, revealing that Behavioral Intention significantly impacts Usage Behavior, Effort Expectancy significantly affects Behavioral Intention, Facilitating Conditions influence Usage Behavior, Habit has a significant impact on Behavioral Intention, Hedonic Motivation affects Behavioral Intention, and Social Influence also plays a key role in shaping Behavioral Intention.
Co-Authors Abdurahman, Imam Ade Kurniawati Aditya Putra Maulana Agung Kurnia Solihin Agusmanon Yuniadi Agusmanon Yuniadi Alfath Sidik Ali Ibrahim Andriani, Juwita Anggia Suci Pratiwi April Laksana Ardiansah Abdillah, Rifan Ari Wedhasmara Arislan, Andika Dwiki Asep Setiawan Asti Tri Lestari, Asti Tri Budimansyah Budimansyah Dade Mahzuni Diah Prastyani Dian Palupi Rini Dioso, Regidor III Donda, Donda Faiza Renaldi Fajri Rakhmat Umbara Fauziah, Hilma Fiza Febrian, Kaka Azi Fadhilah Ferdiana, Riska Fiftinova Fitri Nurlina Florensia, Yesinta Ginting, Manan Halima Akter Hani Handayani, Hani Haq, Dhiqi Abdul Hariyanto HARIYANTO HARIYANTO Helmi Fauzan Zamaludin Herdiani, Ida Heri Budiawan Hikmawan, Oksya Hutajulu, Poltak Evencus Ichwanul Muslim Karo Karo Ida Rosidawati Imaniar, Melsa Sagita Imbron, Imbron Indra Gunawan Indra Setiawan Kaka Azi Fadhilah Febrian Karo karo, Justaman Arifin Ken Ditha Tania Kunto Sofianto Kunto Sofianto Kunto Sofianto Kurnia Solihin, Agung Kurniawati, Ade Lilis Lismayanti Lilis Lismayanti Marbun, New Vita Mey Dessty Martanti, Nurmala Nurani Mastura Diana Marieska Meylani Utari Mirnandaulia, Meutia Mochamad Febry Herdian Muhammad Bryan Putra H Muhammad Dizkri Amrullah Muhammad Rafli Efendi Muhammad Rifa’I Muhammad Saefulloh Muhammad Taufiq Muksin, Asep Mumuh Muhsin Zakaria Mutawally, Anwar Firdaus Nandang Firman Nurgiansyah Neni Nuraeni Nina Herlina Nina Herlina Lubis Nina Herlina Lubis Novi Yusliani Nugraha, Budy Nur Fadhilah Nurani, Ai Yasri Nurdianti, Dewi Nuryadin, Yadin Nyai Kartika Pangripta, Genta Pardede, Erwin Pasundani, Nita Perani Rosyani Primanita, Anggina Putri Nur Sabrina Putri, Amelia Rizki Rachmiadji, Irwan Rahmat Permana, Rahmat Ramdan, Mardiana Mochamad Restiana, Nia Rina Adyawardhina Rosnawanty, Rosy Sabrina, Putri Nur Said, Faridah Mohd. Sansuwito, Tukimin Sari, Nina Pamela Saryomo Sasyari, Usman Setiani, Ayu Sevtiyuni, Putri Eka Shadam, Muhammad Shajeda Akhter Simanjuntak, Andreas Rumata Siregar, Emil Salim Parhimpunan Sitepu, Evi Christiani Sulidar Fitri Taofik Muhammad Taopfik Muhammad Tarigan, Enda Rasilta Br. Tengku Rachmi Hidayani, Tengku Rachmi Tumpa Gharami Umam, Syahrul Widyo Nugrahanto Winda Kurnia Sari Yanti, Tasya Dwi Yastuti, Meylani Indri Yulita, Feni Yunianto YUNITA Yuyun Solihatin Zainal Muttaqin Zakaria, Hadi Zalianti, Nova Zamaludin, Helmi Fauzan