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All Journal JAAKFE UNTAN ( (Jurnal Audit Dan Akuntansi Fakultas Ekonomi Universitas Tanjungpura) EL-MUHASABA Journal of Education and Learning (EduLearn) Kreano, Jurnal Matematika Kreatif-Inovatif AKSIOMA: Jurnal Program Studi Pendidikan Matematika Lentera Pustaka Isamic Communication Journal Indonesian Journal of Guidance and Counseling: Theory and Application Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) Biblio Couns : Jurnal Kajian Konseling dan Pendidikan Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Penelitian Teori & Terapan Akuntansi (PETA) Jurnal Hilirisasi IPTEKS (JHI) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Lentera Pendidikan Pusat Penelitian LPPM UM Metro Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Graha Pengabdian Jurnal Pengabdian Nasional Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat EMTEKA: Jurnal Pendidikan Matematika Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Ruang Pengabdian : Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Madani (MUDIMA) Education and Counseling Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Sains dan Teknologi Journal of Scientific Research, Education, and Technology Doktrin: Jurnal Dunia Ilmu Hukum dan Politik Pubmedia Social Sciences and Humanities Ihsanika : Jurnal Pendidikan Agama Islam Abuya: Jurnal Pendidikan dasar Jurnal Multidisiplin Indonesia Journal of Islamic economics Perspectives (JIEP) Journal of Knowledge and Collaboration Khidmah Nusantara
Nurul Farida
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Journal : Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat

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Pelatihan Digital Marketing Batik Ecoprint (Bacoprint) Dengan Memanfaatkan Media Sosial Kelompok Nasyiatul Aisiyah Pekalongan Farida, Nurul; Kusumawati, Fitri Palupi; Budiono, Desi; Lepiyanto, Agil
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 2 (2024): June
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v9i2.1909

Abstract

Nasyiatul Aisiyah (NA) Cabang Pekalongan, Lampung Timur merupakan organisasi otonom Persyarikatan Muhammadiyah pada kalangan kelompok Perempuan muda keluarga Muhammadiyah yang terletak di kecamatan Pekalongan. Nasyiatul Aisiyah (NA) memiliki potensi potensi SDM yang mumpuni dan produk kewirausahaan hasil karya inovasi bacoprint Perempuan muda Nasyiatul Aisiyah. Namun, dengan potensinya tersebut belum dapat mengoptimalkan pemasaran produk kewirausahaan Batik Ecoprint (Bacoprint) melalui platform digital. Berdasarkan hasil wawancara dengan ketua dan sekretaris, setidaknya terdapat 70% anggotanya telah menggunakan platform digital media sosial instagram. Untuk meningkatkan pengetahuan dan keterampilan dalam pemasaran produk kewirausahan bacoprint, salah satu cara yang kami terapkan adalah dengan memberikan pelatihan bagi kelompok Nasyiatul Aisiyah (NA) dalam melakukan teknik pemasaran bacoprint melalui digital marketing dengan memanfaatkan media sosial. Pelatihan Digital Marketing Bacoprint diharapkan dapat memberikan manfaat untuk meningkatkan pengetahuan dan keterampilan digital marketing Batik Ecoprint (bacoprint). Metode yang digunakan dalam pelatihan ini dengan tatap muka dengan penyampaian materi secara interaktif, demonstrasi, dan praktik langsung oleh para peserta. Hasil pelatihan ini menunjukkan keberhasilan yang mampu membuat peserta sangat antusias dan berminat untuk mengikuti kegiatan serupa untuk meningkatkan soft skill mereka. Batik Ecoprint (Bacoprint) Digital Marketing Training Utilizing Social Media of the Pekalongan Nasyiatul Aisiyah Group Abstract Nasyiatul Aisiyah (NA) Pekalongan Branch, East Lampung is an autonomous organization of the Muhammadiyah Association among young women's groups of the Muhammadiyah family located in Pekalongan sub-district. Nasyiatul Aisiyah (NA) has the potential for qualified human resources and entrepreneurial products resulting from the innovative work of Nasyiatul Aisiyah's young women. However, with this potential it has not been possible to optimize the marketing of Batik Ecoprint (Bacoprint) entrepreneurial products via digital platforms. Based on the results of interviews with the chairman and secretary, at least 70% of members have used the digital social media platform Instagram. To increase knowledge and skills in marketing bacoprint entrepreneurial products, one of the methods we apply is by providing training for the Nasyiatul Aisiyah (NA) group in carrying out bacoprint marketing techniques through digital marketing by utilizing social media. It is hoped that the Bacoprint Digital Marketing Training will provide benefits for increasing Batik Ecoprint (bacoprint) digital marketing knowledge and skills. The method used in this training is face-to-face with interactive delivery of material, demonstrations and direct practice by the participants. The results of this training showed success which made participants very enthusiastic and interested in taking part in similar activities to improve their soft skills.
Co-Authors Abdul Mutolib Achyani Achyani, Achyani Aditya, Muhammad Yoga Agil Lepiyanto Agus Hermawan Agus Sugiarto ahmad khoirudin Ahmad, Jazim Ali Rahmat Arif Rahman Aththibby Arina Khalwa Auresti Annisa Fikarima Bambang Ismanto Bernice Shalsabelia Zahratu Farkan Dadang Juandi Desi Budiono Desi Budiono Destiyani, Gati DWI RAHMAWATI Dwikurnianingsih, Yari Eko Hardi Ansyah Eko Prihandono El Syam, Robingun Suyud Fadhillah, Hanifah Nur Fitri Palupi Kusumawati Friska Octavia Rosa, Friska Octavia Galuh Indah Zatadini GANDARRITYAZ, RIZCKY Gugus Irianto Handayani, Nurul Setyawati Helvi Yanfika Herdin Ferdiansyah Heri Pratikto Herry Sanoto Hidayatullah, Fauzan Imtiyaz Roniyah Indria Nuraini Ira Vahlia Jannah, Laila Miftahul Jazim Jazim, Jazim Kadek Aryana Dwi Putra Kurniastuti, Tri Kusuma, Muhammad Azi Lilian Mega Puri Lukito, Ratnawan Maulana, Akbar Meinarni, Welli Mufid A Muhammad Azhari Muhammad Irfan Muhfahroyin Muhfahroyin Mukh. Taofik C Mulyaningtyas Naila Jihan Ara Nego Linuhung Ninda Ahmad Febrilia Ningsih, Lasti NISRINA HIKMAWATI, NISRINA Nurain Suryadinata Nursela, Nisa Oktavia Putri Anggraini Puji Handayati Puput Meida Puri, Lilian Mega Putra, Kadek Aryana Dwi Raden Ajeng Diana Widyastuti Rahmad Bustanul Anwar, Rahmad Bustanul Rahman, Rifqi Aulia Ramadhani, Winih Sekaringtyas Rambu, Apriani Dorkas Resdianto, Andreas Riki Pradana Rina Agustina Rina Agustina Rina Agustina Risty Jayanti Yuniar RR. Ella Evrita Hestiandari Saddam Al Aziz Sadikin, Yuni Sandy Tri Wijaya Santi Widyanigryum Satrio Wicaksono Sudarman Sembiring, Rinawati Septiawan, Bambang Siagian, Cindy Tatiana SIFUL ARIFIN, SIFUL Sigalingging, Berlian Novalita Siti Nurlaila, Siti Sri Hayati, Sri SRI RAHAYU Sri Widoretno Subadi, Achyani Sudarmiatin Suprayitno, Hery Sutanto, Yufi Priyo Sutrisni Andayani, Sutrisni Swaditya Rizki Syifani Nindya Nawangsari Triani Ratnawuri Triani Ratnawuri, Triani Trioko, Sunan Unti Ludigdo Utami, Nandang Asih Utari, Sri Valentino, Michael Wasitohadi - Wening Patmi Rahayu Wiratama, Switaning Dyah Wulandari, Rr.Revani Putri Ayu Yeni Rahmawati ES Yeni Rahmawati, Yeni Yulianah Yulianah Zunita Wulansari