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Putri Ekaresty Haes
Universitas Pendidikan Nasional
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Interpretasi Gestur Tubuh Tokoh Arjuna dalam Lukisan Wayang Kamasan Berdasarkan Pendekatan Semiotika Roland Barthes Argiyanti, Ni Kadek Pradnya; Anggreswari, Ni Putu Yunita; Ramadiansyah, Sahri Aflah; Haes, Putri Ekaresty
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 11 (2025): SENTRI : Jurnal Riset Ilmiah, November 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i11.4825

Abstract

This study aims to examine the meaning of body gestures in the depiction of Arjuna within the Kamasan Wayang paintings using Roland Barthes’ semiotic approach. The Kamasan Wayang painting, a traditional Balinese art form, is rich in philosophical and symbolic meanings reflecting moral, heroic, and spiritual values of Balinese society. The research employs a qualitative descriptive method with semiotic analysis focusing on Barthes’ two levels of meaning: denotation and connotation. The findings reveal that Arjuna’s gestures in Kamasan paintings convey not only aesthetic beauty but also profound moral and social messages. The upright posture with folded hands symbolizes self-control, loyalty, and wisdom, while the eye direction represents harmony between strength and gentleness. Overall, Kamasan Wayang serves as a cultural text that embodies ethical and spiritual values in Balinese life. Thus, Barthesian semiotics effectively reveals the deeper meanings behind traditional visual symbols.
PENERAPAN KONSEP AIDA DALAM STRATEGI KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN MINAT BELI PRODUK APPLE RESMI DI SIANTAR PONSEL TEUKU UMAR DENPASAR Sahri Aflah Ramadiansyah; Donny Irza Hariri Effendy; Putri Ekaresty Haes; Jonathan Jacob Paul Latupeirissa
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

This study aims to analyze how the AIDA concept (Attention, Interest, Desire, Action) is applied in the marketing communication strategy carried out by SiantarPonsel, a certified smartphone retailer in Denpasar, particularly in promoting Apple products. The study uses a descriptive qualitative approach, with data collected through direct observation, interviews with the store manager, staff members, and customers, as well as documentation of both online and offline promotional activities. The findings show that SiantarPonsel strengthens the Attention stage through window displays, banners, and visual promotional materials; the Interest stage through social media content, product education, and device demonstrations; the Desire stage through interpersonal communication that highlights product authenticity, official warranty, and long-term value; and the Action stage through installment programs, trade-in options, and WhatsApp Broadcasts that encourage purchasing decisions. These strategies help build a strong perception of quality and increase consumer interest in Apple products among local buyers in Denpasar. The study emphasizes the importance of integrating offline and online marketing communication and the role of staff competence in shaping purchasing decisions for premium products.
KOMUNIKASI PERSUASIF BALAI TAMAN NASIONAL KOMODO KABUPATEN MANGGARAI BARAT DALAM MENCEGAH PERBURUAN SATWA LIAR Maria Karina Winny Naro; Kadek Devi Kalfika Anggria Wardani; Putri Ekaresty Haes; Putu Dyah Permatha Korry
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

This study aims to describe the persuasive communication strategies implemented by the Komodo National Park Authority in preventing wildlife poaching in West Manggarai Regency. Wildlife poaching poses a serious threat to the sustainability of Komodo dragons and their primary prey, such as the Timor deer, thereby disrupting ecosystem balance and increasing the risk of human wildlife conflict. Although law enforcement efforts have been carried out, behavioral change within local communities cannot be achieved solely through legal measures without the support of effective and human-centered communication strategies. This research employs a qualitative descriptive approach using in-depth interviews, non-participant observation, and document analysis. The Yale Model of Persuasive Communication serves as the analytical framework to evaluate the effectiveness of the communicator, message construction, communication channels, and the stages of message learning, including attention, comprehension, learnability, acceptance, and retention. The findings indicate that the credibility of communicators such as Forest Rangers and respected community leaders plays a significant role in increasing message acceptance. Messages combining rational appeals with emotional narratives are proven to be more effective in fostering ecological awareness and empathy. Additionally, direct outreach and community-based counseling within conservation areas emerge as the most influential communication channels due to their personal and contextually relevant nature. In conclusion, persuasive communication serves as a strategic tool in building awareness, shaping attitudes, and encouraging behavioral change to reduce wildlife poaching. This study highlights the importance of integrating persuasive communication with conservation management as a long-term preventive strategy
Representasi Komunikasi Anak Autisme Sebagai Saksi Di Persidangan Dalam Film “Innocent Witness” : Sebuah Kajian Semiotika John Fiske Indrayani, Ni Kadek Ayu; Winayanti, Ratna Devy; Haes, Putri Ekaresty
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4355

Abstract

Penelitian ini menganalisis representasi komunikasi anak autisme sebagai saksi di persidangan dalam film Innocent Witness dengan menggunakan teori semiotika John Fiske. Fokus penelitian terletak pada bagaimana tanda-tanda verbal maupun nonverbal dalam film merepresentasikan dinamika komunikasi anak autisme dalam konteks sosial dan hukum. Metode yang digunakan adalah deskriptif kualitatif, dengan tujuan menggambarkan serta menafsirkan makna tanda yang muncul melalui adegan, dialog, dan ekspresi karakter. Data penelitian dikumpulkan melalui observasi film, wawancara dengan ahli komunikasi dan psikologi anak, serta studi dokumen pendukung. Hasil penelitian menunjukkan bahwa representasi komunikasi anak autisme dalam film ini ditampilkan melalui cara tokoh Ji-woo memberi respons terhadap stimulus sosial, penggunaan bahasa tubuh yang khas, serta keterbatasan dalam kemampuan verbalnya. Melalui konsep level realitas, representasi, dan ideologi dari John Fiske, film ini memperlihatkan bahwa komunikasi anak autisme sangat dipengaruhi oleh cara masyarakat mendefinisikan “normalitas” dalam interaksi. Film tersebut juga menekankan bahwa perbedaan cara berkomunikasi bukanlah bentuk penyimpangan, melainkan variasi yang perlu dipahami. Selain itu, film ini menyoroti pentingnya empati dan penerimaan dalam proses komunikasi, terutama di ruang persidangan yang menuntut akurasi, kejujuran, dan kejelasan pernyataan saksi. Melalui representasi ini, Innocent Witness memberikan gambaran bahwa pemahaman terhadap karakteristik komunikasi autistik sangat diperlukan agar proses hukum dapat berlangsung secara adil dan inklusif.
Gen Z Interpersonal Communication Patterns in the World of Work in Medan Jenifer; Putri Ekaresty Haes; Jonathan Jacob Paul Latupeirissa; Putu Suparna
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.8597

Abstract

This research is motivated by the challenges of adapting introverted Generation Z in entering the world of work which demands intense social interaction, team collaboration, and professional adjustment. The purpose of this study is to understand the interpersonal communication dynamics of introverted Generation Z in the transition to the world of work in the city of Medan. This study used a qualitative approach with in-depth interviews with sixteen informants, including introverted individuals aged 18–25 years, two young psychologists, and one job accommodator, and analyzed using the Johari Window theory which divides self-awareness into open areas, blind areas, hidden areas, and unknown areas. The results of the study show that the interpersonal communication of introverted Generation Z develops gradually and reflectively; Their open area expands as confidence and work experience increase, blind areas narrow through feedback receipts, hidden areas decrease as trust in the work environment grows, and unknown areas shrink as their potential is revealed. They develop authentic communication strategies that balance introspection, expression, and social adaptation, without having to turn the personality into extroverted. In conclusion, the survival of introverted Generation Z in the world of work is adaptive and reflective, emphasizing the importance of social experiences, environmental support, and the development of self-awareness to build effective and professional communication.
Co-Authors A.A. Istri A. Maheswari Abadiningtyas, Dinda Maisie Abdurohim Abdurohim, Abdurohim Ade Pralinda Kumala Agung Kusuma, I Gusti Bagus Nyoman Pramana Ainil Mardiah Alisha Husaina Anak Agung Istri Agung Maheswari Anak Agung Ngurah Eddy Supriyadinata Gorda Andy Ismail Antari, Putu Eva Ditayani Apsari, Ayu Made Dwi Argiyanti, Ni Kadek Pradnya Arniti, Ni Ketut Asri Ady Bakri Asti Mulyawati, Ni Kadek Ayu Ayu Made Dwi Apsari Azlina, Yunidyawati Balla Wahyu Budiarto Butar Butar, Ribka Sari Dinda Maisie Abadiningtyas Donny Dharmawan Donny Irza Hariri Effendy Ekasari, Silvia Eldo, Handry Elizabeth Yohanes Fajariah, Faizatul Frans Sudirjo Gede Suardana Goldyron Erick Chandra Gusti Ayu Putu Wirasanti Hermin Nainggolan Hidayat, Ahmad Rifqi Himalaya, I Gede Oka Husaina, Alisha I Dewa Gede Angga W I Gede Eka Sanjaya I Gusti Ngurah Agung Adhi Krisna Murti I Gusti Ngurah Widya Hadi Saputra I Putu Dharmawan Pradhana I Wayan Joniarta Ida Ayu Gede Sukmarini W Iskandar, Caroline Jayadi, I Kadek Restu Jenifer Joko Ariawan Juwita Sari, Putu Ratna Juwita, Putu Ratna Kadek Devi Kalfika Anggria Wardani Kania Putri Abubakrin Latupeirissa, Jonathan Jacob Paul Lotte, Luckhy Natalia Anastasye Made Ayu Anggi Puspitadewi Maharani, Dian Putri Maria Karina Winny Naro Marshelia Gloria Narida Meisya, Tara Melati Budi Srikandi Mira Adelia Putra Muhammad Lukman Hakim, Muhammad Lukman Mutasar Ni Kadek Ayu Indrayani Ni Kadek Dwita Hapsari Yuniar Ni Luh Yulyana Dewi Ni Made Dyah Laksmi Janila Sari Ni Nyoman Sri Wisudawati Ni Putu Dinda Haryanti Ni Putu Yunita Anggreswari Ni Wayan Eka Yunita Dewi Nuning Indah Pratiwi Nurdiani, Tanti Widia Nurlita Cahyani, Ni Kadek Dwi Octavia, Yusi Faizathul Octiva, Cut Susan Pratama, Oka Bagus Rama Surya Putra, I Made Riyan Lesmana Adi Putu Dyah Permatha Korry Putu Irma Yunita Putu Ratna Juwita Putu Ratna Juwita Sari Putu Suparna putu suparna, putu Ramaputra, I Gusti Bagus Rendika Ratna Devy Winayanti Rima Dewanti Putri Safrida Safrida Sahri Aflah Ramadiansyah Sari, Putu Ratna Juwita Sarwo Hakim Silvia Ekasari Singgih Sasongko Syarifah Nabilah Rachmat Tiffania, Ni Kadek Ayusrine Tri Apriyono Uli Wildan Nuryanto Wachyu Hari Haji Wafi, Ahmad Abdul Wicaksana, I Putu Bayu Andre Widya Rahayu Winanto Nawarcono Y. R. Satato Yusi Faizathul Octavia