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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Journal of Economic, Bussines and Accounting (COSTING) SENTRALISASI Owner : Riset dan Jurnal Akuntansi EQIEN - JURNAL EKONOMI DAN BISNIS Referensi : Jurnal Ilmu Manajemen dan Akuntansi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) BALANCE: Economic, Business, Management and Accounting Journal Management Studies and Entrepreneurship Journal (MSEJ) Academia Open Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Community Development GREENOMIKA Golden Ratio of Marketing and Applied Psychology of Business Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Procedia of Social Sciences and Humanities Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Apollo: Journal of Tourism and Business Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) Nuris Journal of Education and Islamic Studies Ranah Research : Journal of Multidisciplinary Research and Development Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Innovative Technologica: Methodical Research Journal IJEIRC IJBLPS International Journal Multidisciplinary Journal Pemberdayaan Ekonomi dan Masyarakat Journal of Economics and Economic Policy Journal of Social Science LANCAH Jurnal Inovasi dan Tren International Journal of Business, Law and Political Science
Imelda Dian Rahmawati
Universitas Muhammadiyah Sidoarjo
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Peran Edupreneurship Berbasis Teknologi Digital pada UMKM Terhadap Keberlanjutan Usaha Pramudita, Rifkiansyah Aryasatya; muhtarom, Ahmad shofi; Sandi A, Aprianto; Nurharyanto, Riyan Tri; Abduh, Haziki; Nugroho, Adi Septian; Rahmawati, Imelda Dian
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 3 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i3.1410

Abstract

The Industry 4.0 era has created a significant transformation in the business environment, particularly for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This research explores the opportunities, challenges, and the role of digital-based edupreneurship in supporting MSME development in the digital era. Through literature review and analysis of various empirical studies, this paper identifies that digital technology adoption provides strategic advantages for MSMEs, including market reach expansion, operational efficiency improvement, and marketing strategy optimization. However, challenges such as digital divide, technological literacy limitations, and initial investment costs remain primary barriers. Digital-based edupreneurship is proposed as a comprehensive solution to address these challenges, focusing on enhancing digital skills, e-commerce platform access, and MSME innovation capacity development. The research concludes that collaboration between universities, government, and business actors is crucial for driving sustainable digital transformation of MSMEs. By examining the intersection of education, entrepreneurship, and digital technology, this study provides insights into strategic approaches for MSME growth and competitiveness in an increasingly digital global marketplace.
Analisis Kewirausahaan dalam Pengembangan Rencana Bisnis UMKM Kuliner: Studi Kasus Pada UMKM Kuliner di Kota Sidoarjo Putra, Andri Nusantara; Mubarok, M. Dzulfahmi; Karyanto, Frendika Eko; Ridlo, Muhammad; Setyagraha, Javan Agustian; Setiyawan, Iskandar; Rahmawati, Imelda Dian
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29095

Abstract

The purpose of this study is to evaluate the role of entrepreneurship in creating business plans for culinary UMKM in Sidoarjo City and to identify the key success factors for culinary business owners. This study employs a qualitative descriptive approach, which involves 50 culinary UMKM operating for more than two years. Data were collected through in-depth interviews and direct observations, focusing on product innovation, digital marketing, financial strategy, location selection, and risk management. The research results indicate that the most influential factors in the success of culinary businesses in Sidoarjo are digital marketing and product innovation. Through thematic analysis and data triangulation, it was found that UMKM entrepreneurs are generally proactive and innovative in adapting to market trends and leveraging digital marketing to reach consumers. Other factors, such as financial strategy and location selection, also support business sustainability. This study is expected to provide practical guidance for aspiring entrepreneurs in developing successful and sustainable culinary business plans
Efektivitas Penggunaan Aplikasi WargaKu dalam Meningkatkan Pelayanan Publik di Kota Surabaya Adilita, Vara Riya; Rahmawati, Imelda Dian
LANCAH: Jurnal Inovasi dan Tren Vol. 2 No. 2b (2024): Special Edition Juli
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v2i2b.2855

Abstract

This study investigates the effectiveness of the "WargaKu" mobile application in enhancing public services in Surabaya. The "WargaKu" app facilitates public complaints and interactions between citizens and the local government. Using a quantitative descriptive method, data were collected through online questionnaires distributed to 40 respondents. The results show that the "WargaKu" app significantly improves service efficiency, transparency, and responsiveness. It enables real-time reporting and tracking of complaints, resulting in quicker resolution and higher citizen satisfaction. The study concludes that the "WargaKu" app effectively enhances public service delivery in Surabaya.
STRATEGIES STRATEGIES FOR CULTIVATING THE ENTREPRENEURIAL SPIRIT OF BLIGO SIDOARJO STATE ELEMENTARY SCHOOL: STRATEGI DALAM MENUMBUHKAN JIWA KEWIRAUSAHAAN PESERTA DIDIK SEKOLAH DASAR NEGERI BLIGO SIDOARJO Orien Maulya Pramesti; Arbiya Magfiroh Rohmi; Muhammad Saleh; Sugeng Hariyadi; Siti Ulfah; Muhammad Yuniar Hakim Sidqi; Ahmad Rizal; Imelda Dian Rahmawati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.14042

Abstract

This study aims to analyze the strategies employed by Sekolah Dasar Negeri Bligo Sidoarjo in fostering students' entrepreneurial spirit through a planned, integrated, and sustainable approach. The strategies implemented include the planning, execution, and evaluation of programs based on character education, project-based learning, and entrepreneurial practices such as mini-markets and product exhibitions. The findings show that these programs successfully enhanced students' cognitive, affective, and psychomotor skills while building an entrepreneurial mindset from an early age, including risk-taking and innovation capabilities. However, challenges such as time constraints, limited resources, and teacher training have impacted the program's effectiveness. With synergistic support from schools, parents, and the government, entrepreneurship education at the elementary level has the potential to become an essential foundation in shaping creative, independent, and innovative young generations. This study is also relevant to the objectives of the Sustainable Development Goals (SDGs) in promoting inclusive and sustainable economic growth.
ANALISIS STRATEGI PEMASARAN DIGITAL YANG EFEKTIF UNTUK MENINGKATKAN PENJUALAN DI TOKO ROTI XYZ Zumrotul Islamiyah; Abd. Adjis; Rizza Nur Rahayu; Faulorozi Sumartono; Bryan Eka Endarsyah; Akhmad Afandi; Imelda Dian Rahmawati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14102

Abstract

Toko roti XYZ merupakan dalam kategori bisnis makan dan minuman yang dalam implementasinya banyak rintangan dan persaingan dengan kategori penjualan produk yang sama. Toko roti XYZ yang berada di Sidoarjo ini mulai berdiri pada Tahun 1997 dan sampai sekarang masih eksis di kalangan Masyarakat Sidoarjo. Hal ini tidak luput dari strategi pemasaran yang diterapkan dalam memasarkan produknya. Tujuan dalam penelitian ini adalah untuk mengetahui strategi pemasaran digital produk toko roti XYZ dalam upaya pengenalan produk dan menjaga eksistensinya. Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif dengan responden pemilik toko roti dan karyawannya. Adapun teknik pengambilan datanya menggunakan metode wawancara dan observasi. Dari hasil penelitian ini dapat disimpulkan bahwa toko roti XYZ melakukan promosi melalui media social Instagram dan facebook serta melalui e-commerce aplikasi pesan antar online seperti gojek yang membuat konsumen tidak perlu datang langsung ke toko cukup melalui aplikasi online.
The Effect of Digital Technology Use on the Effectiveness of Business Plan Development by Young Entrepreneurs in Banjarmasin City Rusnanti, Delia Putri; Maftukhin, Maftukhin; Yugustama, Angga; Triyanto, Ade; Cahyono, Fadia Budi; Rahmawati, Imelda Dian
GREENOMIKA Vol. 7 No. 1 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.1.2

Abstract

This study aims to explore the influence of the use of digital technology on the effectiveness of business plan preparation by young entrepreneurs in Banjarmasin city. The research was conducted using a quantitative approach. Data collection was carried out using a questionnaire assisted by google form. The number of samples in this study were 100 young entrepreneurs in Banjarmasin City. The data analysis technique used Partial Least Square-Structural Equation Modeling (PLS-SEM) with the help of the SmartPLs program. The results showed that business planning software and social media and digital platforms have a significant effect on the effectiveness of business plan preparation in Banjarmasin City. Based on the results of this study, it is expected that young entrepreneurs in Banjarmasin should make greater use of business planning software as well as digital platforms and social media to enhance the effectiveness of their business plan development. Local governments, training institutions, and business communities can use these findings as a basis for designing more targeted digital training and mentoring programs.
THE EFFECT OF PERCEPTIONS UMKM OWNERS, ACCOUNTING KNOWLEDGE, LEVEL OF EDUCATION AND BUSINESS SCALE ON THE USE OF ACCOUNTING INFORMATION SYSTEMS IN UMKM KAMPUNG TOPI PUNGGUL Rohmah , Nur; Rahmawati, Imelda Dian
Journal of Social Science Vol. 1 No. 2 (2024): Journal Of Social Science
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijss.v1i2.12

Abstract

This study aims to determine the effect of the variable perceptions UMKM owners, accounting knowledge, education level and business scale on the use of accounting information systems in UMKM Kampung Topi Punggul. The population of this research is business actors UMKM in Kampung Topi Punggul. Sampling used a purposive sampling technique, taking samples with certain criteria where there were 47 respondents who fit the criteria of craftsmen of hats, ties and socks. The data analysis technique used in this study is multiple linear regression using the SPSS version 26 test tool. The results of this study found that the variables of accounting knowledge and business scale proved to have an effect on the use of accounting information systems. Meanwhile, the variable perceptions of UMKM owners and education levels have no effect on the use of accounting information systems. It is hoped that this research will be able to provide consideration for UMKM actors in Kampung Topi Punggul that with good accounting they can be used to manage their business activities and make decisions in the future
PENGARUH DIGITAL MARKETING DAN INOVASI PRODUK DALAM MENINGKATKAN SALES GROWTH UMKM KECAMATAN SIDOARJO Arista, Sintha Wahyu; Rizky, Muhammad; Purnawan, Steven Owen; Masyita, Siti; Murdaningsih, Sri Rahayu; Rahmawati, Imelda Dian
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.21

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh aspek digital marketing dan inovasi produk terhadap peningkatan sales growth. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner. Penelitian ini melibatkan 88 responden pelaku UMKM di Kecamatan SIdoarjo. Berdasarkan hasil pengolahan data menunjukkan bahwa digital marketing dan inovasi produk berpengaruh positif signifikan dalam meningkatkan sales growth secara parsial. Hal ini dibuktikan dengan Uji T yang menghasilkan variabel digital marketing diperoleh nilai Thitung = 3,568 dengan tingkat signifikasi 0,001 dan variabel strategi pemasaran diperoleh nilai Thitung = 2,325 dengan tingkat signifikan 0,022. Dengan demikian dapat disimpulkan bahwa, penerapan digital marketing dan strategi pemasaran dalam berbisnis dapat meningkatkan volume penjualan yang lebih besar
DEVELOPMENT OF B2B MARKETING STRATEGY AND SWOT ANALYSIS IN SUPPORTING SDGS Muhammad Iqbal Alim El Hakim; Rahmawati, Imelda Dian
Journal of Economic and Economic Policy Vol. 2 No. 3 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i3.64

Abstract

Objective: This research aims to develop an effective business-to-business (B2B) marketing strategy for the company Sartika Ratu, which is engaged in the Hajj and Umrah equipment industry. In facing the challenges of declining revenue and market share. Method: This study used a mixed method approach with a Sequential Exploratory model to gain an in-depth understanding of the internal and external factors that influence the company's marketing strategy. Data were collected through semi-structured interviews and observations, then analyzed using SWOT analysis involving IFE and EFE matrices. Results: The results showed that the company's revenue decline was related to declining B2B customer loyalty as well as challenges in attracting new customers. The SWOT analysis identified the company's key strengths in product quality and customization capabilities, while weaknesses were found in ineffective online marketing distribution. Novelty: Based on these findings, it recommended the development of a product differentiation strategy as well as the enhancement of digital distribution channels to strengthen the company's competitive position. This research also emphasizes the importance of integrating the principles of the Sustainable Development Goals (SDGs) in marketing strategies, especially in support of SDGs 8, 9, and 17. By adopting a holistic and data-driven approach, Sartika Ratu is expected to improve its competitiveness and achieve long-term sustainable growth in the Hajj and Umrah equipment industry.
Pengaruh Faktor-Faktor Perusahaan Terhadap Nilai Perusahaan Pada Sektor Kesehatan: BEI 2017-2021 Bakhta, Aysa Faradilla Ayun; Rahmawati, Imelda Dian
Jurnal Pemberdayaan Ekonomi dan Masyarakat Vol. 1 No. 3 (2024): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpem.v1i3.271

Abstract

Dalam pengambilan keputusan investasi, nilai sebuah perusahaan sangat penting karena mencerminkan kinerjanya dan prospek masa depannya. Penelitian ini menyelidiki dampak modal intelektual, profitabilitas, peluang pertumbuhan, dan struktur modal terhadap nilai perusahaan pada perusahaan-perusahaan kesehatan yang terdaftar di Bursa Efek Indonesia (BEI) dari tahun 2017 hingga 2021. Dengan menggunakan metode purposive sampling dan analisis data panel dengan perangkat lunak EViews 12, penelitian ini menemukan bahwa modal intelektual, profitabilitas, dan peluang pertumbuhan secara parsial mempengaruhi nilai perusahaan, sementara struktur modal tidak. Temuan ini memberikan kontribusi dalam pemahaman faktor-faktor yang memengaruhi penilaian perusahaan di sektor kesehatan, memberikan wawasan bagi investor, pembuat kebijakan, dan peneliti.
Co-Authors Abd. Adjis Abduh, Haziki Adelefano , Mohammad Rizky Adilita, Vara Riya Adzani , Ridho Aeni, Umdatul Ahmad Rizal Aisha Hanif Akhmad Afandi Amaliyah, Rusda Amelia Nugraha Dini Amiq, Bahrul Andriannoor, Renaldy Anggraeni, Fahdianti Anis Masrifah Anita Sari Arbiya Magfiroh Rohmi Arief, Mochamad Fahmy Arif Syaifudin, Arif Arifianti, Maudy Nur Arifin, M. Jainul Arista, Sintha Wahyu Arliantoro, Felandi Ashar, Muhammad ASMARANINGTYAS, LUSSY WIDIA Avivah, Aisyah Rachmawati Bakhta, Aysa Faradilla Ayun Bayu Hari Prasojo Bryan Eka Endarsyah Cahyono, Fadia Budi Chusnul Chotimah Dina Dwi Oktavia Rini Dina Rofita Dini, Amelia Nugraha Duwi Rahayu Efendi , Sofyan Eka Nurhayati Eko , Aris Eko Wahyudi Elfanda Bary Titania Ervina Rahayu Fahmi Hasan, Fuad Faisal Irsandi Farid , Mifta Farochah Faulorozi Sumartono Febrianti, Adela Fikriyyah, Dzakiroh Finda, Felsa Firdaus Firdaus Fitria Novita Sari Gunita, Devina Yulia Habibie, Muhammad Yusuf Hadiah Fitriyah Hamada, Abubakar Helita , Widia Hermansyah, Mamad Hidayatulloh Hidayatulloh Ifat, Emmira Imam Taufik Iman, Muhammad Fatihul Irayanti, Adinda Ismul Wahyu Riski Joana Rosie Shabatiny Degely Karyanto, Frendika Eko Khuluq, Muhammad Husnul Kurniawan, Devi La'ikotun Nahdiyah Lailatul Yuliana Linna Wulandari LSP, Fierda Lussy Widia Asmaraningtyas M. Fatkhul Udin Maftukhin Maftukhin Maharani , Fridalifia Mahesa, Rangga Masrifah, Anis Masyita, Siti Mei Rahmawati Melinda, Puput Miftachur Rochmah Moch Yusuf Bachtiar Mochamad Munthaha Firrizqi Moh. Nasih Mubarok, M. Dzulfahmi Muhammad Iqbal Alim El Hakim Muhammad Nasih Muhammad Rizky muhammad rizky, muhammad Muhammad Saleh Muhammad Yuniar Hakim Sidqi muhtarom, Ahmad shofi Mulyani, Endang Sri Murdaningsih, Sri Rahayu Muryadi Muryadi, Muryadi Muttaqin, Muhammad Fahrul Nafi’uzzaki, Anang Nisa, Shofiyatun Noer, Ayung Endang Novita Maharani Novitasari, Rika Dewi Nugraha, Adhitya Sakti Nugroho, Adi Septian Nurasik Nurasik Nurharyanto, Riyan Tri Nurindah Rizkyah Safitri Nurkakim, Ahmad Nurlia, Tri Wahyu Orien Maulya Pramesti Pradianingsih, Rini Pramudita, Rifkiansyah Aryasatya Prasetyo, Indra Wahyu Prasetyo, Muhammad Doni Purnawan, Steven Owen Putra, Andri Nusantara Putri Laras Qoni’ah, Nanda Sayyidah Rahma , Nabila Novilia Rahmadani, Muhammad Rakhmatusakdiyah Rakhmatusakdiyah Ramadan, Wildan Rizki Ridlo, Muhammad Rini Pradianingsih Risa Sofiyanti Rizky, Mochammad Rizza Nur Rahayu Rochmaniah, Isnaini Rohmah , Nur Rosyid V. M, Mufti Rosyid, Alfan Rosyidah Rosyidah, Rosyidah Rusnanti, Delia Putri Salsabillah, Savira Sampurno, Feri D. Sandi A, Aprianto Satriya, Restu Resky Setiyawan, Iskandar Setiyono, Wisnu Panggah Setyagraha, Javan Agustian Sigit Hermawan Sil Avin Arlaili Sintha Wahyu Arista Siti Mardhiyah Siti Masyita Siti Ulfah Sofiatuz Zuhro Sri Rahayu Murdaningsih Sri Wulan Dari Sriyono Sriyono Sriyono Sriyono Steven Owen Purnawan Sugeng Hariyadi Sugiyanti, Sherlina Sujatmoko, Didit Sundana, Hari Supardi Susetyo , Qotrunnada Aisyah Mega Sutrisno, Sutrisno Syamsul Arifin Syavitri, Nadiya Ami Tirandicha, Fajar Triyanto, Ade Ulfiyyatur Rosyidah Umi Khabibah Varadainy, Zilba Wachida, Kemil Warto, Ali Zulkarnain Wawan Setiawan Wicaksono, Anang Eko Wilujeng, Fitri Dian Yona Novia Nur Chumaidah Yopi Agusta Fanaturiza Yudha, Andrian Prawira Yugustama, Angga Zahrotun Nisa, Zahrotun Zakiyah, Ummu Zumrotul Islamiyah