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All Journal MEDIA MATRASAIN Jurnal Ekonomi Jurnal Mahasiswa TEUB Jurnal EECCIS Orbith : Majalah Ilmiah Pengembangan Rekayasa dan Sosial Ekspektra: Jurnal Bisnis & Manajemen Bisma: Jurnal Bisnis dan Manajemen Jurnal Informasi dan Teknologi Open Access Indonesia Journal of Social Sciences Jurnal Manajemen dan Inovasi (MANOVA) Open Access Indonesia Journal of Social Sciences Journal Of Khairun Community Services Jurnal Abdimas Akademika JCOMENT (Journal of Community Empowerment) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Multidisiplin Sahombu Indonesian Journal Of Business And Entrepreneurship Research West Science Social and Humanities Studies Journal of Innovative and Creativity Journal of International Multidisciplinary Research KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Hery Purnomo
Jurusan Teknik Elektro Fakultas Teknik Universitas Brawijaya
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Peran Harga, Fasilitas dan Pelayanan terhadap Kepuasan Konsumen Hotel Lotus Garden & Resort Kediri Purnomo, Hery; Kusuma Hadi Soejoko, Dodi; Ratnanto, Sigit; Zaman, Badrus
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 6 No. 2 (2023): Juli
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v6i2.1334

Abstract

The purpose of the study was to determine the significance of prices, facilities, and services partially and simultaneously to consumer satisfaction of Lotus Garden & Resort Kediri Hotel service users, after the Covid-19 pandemic. Consumer satisfaction indicators used are the provision of good service, speed of work, responsiveness, employees can diagnose quickly, and employees pay attention to consumer complaints. The research strategy is descriptive quantitative. Survey methodology was used in this study. All people who have used the services of Lotus Garden & Resort Hotels are a sample population. Forty individuals were selected by stratified random selection and a snowball sampling process. Multiple linear regression analysis is performed to analyze the data. Overall client satisfaction with hotel services was found to be 85 percent due to price, amenities, and service.
Access to Credit, Human Resource Development, Market Orientation, and Regulatory Compliance: Determinants of MSME Sustainability in Indonesia Purnomo, Hery; Subagyo, Subagyo; Faisol, Faisol; Hadi Soejoko, Dodi Kusuma; Leksono, Poniran Yudho
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.606

Abstract

In this study, structural equation modeling (SEM) is used to conduct a quantitative analysis aimed at determining the factors that influence the sustainability of micro, small, and medium-sized enterprises (MSMEs) in Indonesia. The four main themes of the study are market orientation, regulatory compliance, human resource development, and credit availability. Following a survey of 200 MSMEs, the collected data underwent thorough statistical analysis. The findings show a strong positive correlation between regulatory compliance and MSME sustainability, human resource development, and loan availability. Although it had a beneficial effect, market orientation fell short of statistical significance in this investigation. The study adds to our knowledge of the intricate processes affecting MSMEs' sustainability in the Indonesian environment and provides insightful information to scholars, policymakers, and entrepreneurs.
Pemberian Bantuan Jasa Perancangan Arsitektur Renovasi Masjid Asafa’at Jan Kelurahan Tabona, Kota Ternate Samad, Sudarman; Ishak, Ishak; Purnomo, Hery; Mardian H, Mardian H; Tukang, Fandi
Journal Of Khairun Community Services Vol 5, No 2 (2025): Journal Of Khairun Community Services
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jkc.v5i2.10940

Abstract

Masjid merupakan pusat aktivitas spiritual dan sosial dalam komunitas Muslim. Masjid As’safaat di Kelurahan Tabona, Kota Ternate Selatan mengalami keterbatasan fasilitas dan infrastruktur yang memadai. Kegiatan pengabdian masyarakat ini bertujuan memberikan bantuan dan pendampingan perancangan arsitektur renovasi masjid. Metode pelaksanaan meliputi survei, partisipasi masyarakat, penyusunan konsep desain, serta pengembangan rancangan arsitektur. Hasil kegiatan menunjukkan meningkatnya partisipasi masyarakat dan tersusunnya desain masjid yang fungsional, inklusif, serta berlandaskan nilai-nilai lokal. Kegiatan ini diharapkan mampu menjadi model kolaborasi antara perguruan tinggi dan masyarakat dalam pengembangan ruang ibadah yang representatif
Coffee Shop Marketing Strategy Using SWOT Analysis to Increase Business Competitiveness Purnomo, Hery; Arifiansyah, Rully; Sudirman, Nur Andini; Hasdiansa, Ilma Wulansari; Sitti Hasbiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 1 (2024): Vol. 2, No. 1, January 2024: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i1.1444

Abstract

This study aims to assess and analyze whether the marketing strategy carried out by a Coffee Shop called Safehaus for approximately two years (2022-2023) can increase competitiveness. This type of research is descriptive qualitative. The population in this study were the owner and all employees as many as 13 respondents using saturated sampling, which is a sampling technique when all members of the population are used as samples. Data collection techniques were carried out by conducting interviews and questionnaires. While the data analysis technique used is to use SWOT analysis (Strength, Weakness, Oppotunities and Threats) and use the IFAS and EFAS tables. Based on the results of this study, it shows that Coffee Shop is in the first quadrant, namely supporting a growth strategy, this result is very beneficial for the company in increasing its competitiveness because it supports aggressive growth (growth oriented strategy). A business that is in the first quadrant condition is very profitable because it has strengths and can take advantage of opportunities well so that it can make it possible to expand, and achieve maximum progress.
Application of Break Even Point Method as Profit Planning at UD Sinar Harapan Cracker Krecek Factory Azizah, Islami Dien; Fauji, Diah Ayu Septi; Purnomo, Hery
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/7tqhkp53

Abstract

Research aim: analyze break even points at UD Sinar Harapan as a profit planning tool. Design / Method / Approach: this study uses a descriptive quantitative approach with survey, interview, and observation methods. Research aim: This research aims to analyze break-even points at UD Sinar Harapan as a profit planning tool. Design / Method / Approach: This study uses a descriptive quantitative approach with survey, interview, and observation methods. Research Finding:  the results of the study obtained profit planning calculations by referring to the previous year's profit with a future profit target of 20%. So, for this target to be realized, UD Sinar Harapan must sell 123,682 kg in 2023 with a revenue of Rp. 1,793,592,778. From the results of the application of the Break Even Point method conducted by researchers, UD Sinar Harapan's contribution margin shows that it can cover fixed costs in getting business profit or profit. UD Sinar Harapan sales also reached the Break Even Point or broke even from 2020, 2021, to 2022 in units and rupiah. From here UD Sinar Harapan gets its profit.
The Influence of Brand Image, Brand Trust and Loyalty Program on Purchasing Intensity of Indosat (IM3) Products in Ngronggot District, Nganjuk Regency Wijaya, Devi Nanda; Purnomo, Hery
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5952

Abstract

Research aim : This study aims to determine and describe the influence of Indosat brand image, Indosat brand trust and Indosat (IM3)  loyalty programs on purchasing interest in products IM3 in Ngronggot District, Nganjuk Regency. Design/Method/Approach : This study analyzes the influence of Indosat brand image, Indosat brand trust and Indosat loyalty program (IM3) on purchase interest using a causal quantitative method with subjects of Indosat provider users in Ngronggot District, a sample of 40 respondents with a non-probability sampling technique. The data analysis technique uses multiple linear regression tests, namely, among others, instrument tests, classical assumption tests, multiple linear regression tests, determination tests and hypothesis tests. Research Finding : This study shows that loyalty programs, brand trust and brand image have a positive and significant effect on purchasing interest in Indosat products (IM3). In addition, brand image, brand trust and loyalty programs together have a positive and significant effect on purchasing interest. Theoretical contribution/Originality : This study contributes to the understanding of Indosat (IM3) loyalty program, Indosat brand image and Indosat brand trust towards telecommunication product purchasing behavior in the local market. Practitionel/Policy implication : This research can provide a general overview of marketing strategies, designing loyalty programs, and understanding customer needs and expectations in encouraging sustainable purchases. Research limitation : This research only focuses on Indosat brand image, Indosat brand trust, Indosat (IM3) loyalty programs and also the intensity of consumer purchases of Indosat products.
SWOT Identification in Green Plant Export Market Development Tafuli, Maria Magdalena; Purnomo, Hery
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6671

Abstract

Research aim : To identify the strengths, weaknesses, opportunities, and threats (SWOT) in leveraging digital innovation for the development of green plant export markets in the digital era. Design/Methode/Approach : This study employs a qualitative descriptive approach, using in-depth interviews, direct observation, and document analysis to collect data on strategies, challenges, and the application of digital technology in the green plant export business. Research Finding : The study identifies primary strengths, including high product quality and digital innovation in marketing. Weaknesses such as limited production capacity and a lack of skilled labor were noted. Opportunities include the growing trend of ornamental plants and government support, while threats encompass international competition, strict export regulations, and climate change impacts. Theoretical contribution/Originality : This study contributes to the literature by providing a comprehensive SWOT analysis of digital innovation in the green plant export market, highlighting its potential for enhancing competitiveness and sustainability in global markets. Practitionel/Policy implication : The research recommends strategies for utilizing digital platforms to expand markets and increasing production capacity through government support. These insights can guide policymakers and practitioners in formulating effective strategies to optimize digital marketing and improve operational efficiency. Research limitation : This study focuses on qualitative data, and its findings are limited to the green plant export business context, requiring further research to validate these results across other sectors and regions.  
Optimizing the Use of Digital Branding to Increase Exports of Green Plants in International Markets Sary, Munanda Tania; Purnomo, Hery
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6673

Abstract

Research aim : identify the digital branding elements that are most influential in increasing product competitiveness in international markets. As well as providing practical recommendations for other MSMEs to optimize digital branding in the context of green plant exports. Design/Methode/Approach : This study employs a qualitative method with a case study approach, using CV Kokonat Indonesia as the main subject. Data were obtained through in-depth interviews with the business owner to explore information related to digital branding strategies, challenges, and their impact on exports, as well as through documentation that analyzed the company’s vision, mission, digital marketing strategies, and customer reviews. The research subject was selected using purposive sampling due to their direct experience in implementing digital branding for the export of tropical ornamental plants, while the research object is the digital branding strategy itself. Data were analyzed using triangulation and thematic analysis by identifying patterns based on key terms such as digital branding, customer trust, and exports, and the results are presented in narrative and table formats to clarify the relationship between the data and the main findings. Research Finding : This study found that the implementation of digital branding at CV Kokonat Indonesia plays a crucial role in increasing the export of tropical ornamental plants. The use of digital platforms such as Instagram, the official website, and international marketplaces (such as Etsy) has enhanced brand visibility and built customer trust through transparency in cultivation, packaging, and shipping processes. This strategy has helped the company boost export demand to more than 10 countries, despite facing challenges related to cultural differences and logistical constraints. Additionally, innovations such as the planned use of AR technology on the website have been identified as potential steps to strengthen customer interaction and create differentiation in the global market. Theoretical contribution/Originality : contributes to a deeper understanding of digital branding in the context of green plant exports. Practitionel/Policy implication : providing information for business actors in designing digital branding that can increase international or export competitiveness. Research limitation : the focus in only on one MSMEs, so the results cannot be fully generalized to MSMEs in other sectors.
PEMODELAN REGRESI PADA PRODUKTIVITAS KERJA KARYAWAN USAHA FURNITURE BERDASARKAN PENGAWASAN, KEDISIPLINAN, DAN LINGKUNGAN KERJA Soedjoko, Dodi Kusuma Hadi; Purnomo, Hery; Bhirawa, Sigit Wisnu Setya; Tohari, Amin
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of supervision, discipline and work environment on employee work productivity at VIT Furniture, partially and simultaneously. The results of observations shown that most of the employees often arrive late, often permit during work hours and the work environment is uncomfortable. The research approach used a quantitative descriptive approach, the research sampling technique used a saturated sample, with 40 respondents and analyzed using multiple linear regression. The conclusion of this study is that there is a partial influence between supervision, discipline and work environment on work productivity. And there is a significant effect simultaneously between supervision, discipline, and work environment on work productivity.
OPTIMASI PENGENDALIAN PERSEDIAAN PRODUK MAKANAN HEWAN DI TOKO QUEEN KEDIRI Purnomo, Hery; Nikmah, Isna Zuliatun
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan riset ini mengelompokkan persediaan produk santapan hewan yang dijual memakai metode ABC, yang berikutnya memastikan besar Safety Stock serta reorder poin, untuk produk yang masuk kelas A. Toko Queen berupaya meminimalkan tiap biaya yang hendak dikeluarkan, semacam item Cost, Ordering Cost serta Stockout Cost. Riset ini dilatar belakangi oleh hasil observasi dari periset, bahwa pengendalian persediaan santapan hewan pada Toko Queen belum dikelola dengan efisien. Perihal ini kerap terjadi keterlambatan pengiriman barang serta kehabisan stok barang. Hasil dari riset ini menampilkan produk santapan hewan yang masuk dalam klasifikasi kelas A sebanyak 26 produk, kelas B sebanyak 15 produk serta kelas C sebanyak 14 produk, serta Safety Stock produk kelas A yang sangat besar merupakan produk Bolt Tuna 1, 2 kilogram dan terendah pada produk Cat Dry Cat Food Meo Salmon Segar Pack 7 kilogram. Reorder Point produk kelas A, paling tinggi pada produk Bolt Tuna 1. 2kg serta terendah pada produk Ori Cat 2kg.
Co-Authors Abdul Azis Acnestania, Floren Adi Candra Panca Lesmana Aditya Chandra Darma Saputra Ady Bakri, Asri Afwega Bagas Kena Pranata Agatha, Cavytha Cornellya Agus Setiyono Ahmad Zaki Ramadhani Akbar Yusa Putra Alfan Rizal Ubaidillah Alfinasari, Safitri Aliami, Sri Amin Tohari Amirudin, Meisinta Elfirta Ananda, Rizky Reva Andaresa, Muhammad Bayu Andre Prasetya Anggraini, Martina Dwi Anwar, Dinda Martalina Ardhenta, Lundhe Arifiansyah, Rully Ariq Kusuma Wardana Arismawati, Siska Yunia Arizqun Anwar Fatcha Ashydiq Chenny Saputra asnawi, anita Assery, Syeh Ayu Alfyya Fathinasari Aziszah, Romantika Alvioni Nur Azizah, Islami Dien Bachtiar, Moch Ilham Badrus Zaman Bagus Ibnu Pratama Basthoumi Muslih Belviana, Lifsa Bobby Hertanto Brumadyadisty, Garry Chasan, Muhammad Fu'at Cynthia E.V. Wuisang Damawati, Windy David Heryana Dendy K. Pramudito Devis Maulidy Zoechriba Dhofir, Mochammad Dimas Aditia Arifianto Djoko Soeprajitno, Edy Dodi Kusuma Hadi Soejoko Endang Triyani, Endang Enrica Ryan Geminarqi Esti Hardiyanti Exswanda, Denpa Dwi Yola Fahrizal Ghazian Putra Faisal, Riza Agus Faisol Faisol Faisol Hambali Fauji, Diah Ayu Septi Fauzi, Habibie Habibullah Fauzi, Zulfa Anang Firdausi, Mega Forijati Gerrenlie, Giofano Giofano Gerrenlie Gunawan, Novita Hadi Soejoko, Dodi Kusuma Hamaris, Farhan Hari Santoso Hendra Dwi Ramadhan Hery Aprianto Hesti Vini Widiastuti I Kadek Dwika Antara Idham Budi Satria Ilma Wulansari Hasdiansa Irfan Al Faruqi Irsalina Dini Hanjarani Ishak Ishak ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Ivandri S. U. Duka Januar Muttaqin Jasri Kariadi Ginting Johara, Rizky Anisa Judy O. Waani Keiko Azizah Khoiriyah, Miftakhul Kintani Dewayanti Kurniawan, Rony Kusuma Hadi Soejoko, Dodi Kusumawati, Yanti Lalu Akbar Pandu Willian Lestari Ayuningsih Lestari, Ratna Puji Lestari, Ribut Yuni Lilia Pasca Riani Lunde Ardhenta Luthfan Bagus Saputra M. Arfani M. Arie Hendro Tri Hartomo Magdalena, Olyvia Deva Maghribi, Mochammad Agus Syifaudin Al Mahardika, Andre Darma Putra Mahfudz Shidiq Mardian H, Mardian H Maulana, Elang Maulidina, Rahma Mayaningrum, Alisa Mevia S.J, Imeelda Pevio Arta Mimin Pembayuningtyas Moch Dhofir Moch. Dhofir Mochammad Abdul Ghofur Mokhammad Wildan Dahlan Mudjijah, Slamet Muh. Ardiansyah A. P. Muhammad Afnan Habibi Muhammad Aldy Lisfianto Muhammad Anang Ramadhan Tumanggor Muhammad Ardito Muhammad Fikri Utomo Muhammad Luthfi Muhammad Nadir Muhammad Wildan D. Muhammad Wildan Hilmi Mustafa, Fahrina n/a Soemarwanto n/a Soeprapto n/a Suhendra D. n/a Suyono n/a Wijono Nadhila, Khafidzatu Nandha Pamadya Putra Natalia, Putri Gresia Nikmah, Isna Zuliatun Ninditya, Ayu Ningsih, Agustin Setyo Noor Azura Alias Dina Nur Andini Sudirman Nuril Hasanah, Ratna Nurumar Setiyo Agung Nuryana, Arief Nuzul Aurora Arthagiga Ocsanti, Widya Roshita Panji Bintang Pamungkas Paramita, Rima Dana Patmasari, Tia Poniran Yudho Leksono Poniran Yudho Leksono Pratama, Martha Yogi Pujiati, Rima Puspita, Aprilia Dyah Putra, I Made Alit Antara Putra, Reza Hadi Editya Putri, Dyah Ayu Eka Putri, Friska Monika Rachmawati, Dita Rahmat Jauhari Aisawa Krismanegara Ramadhani Kurniawan Subroto Ramadhani, Ahmad Zaki Ratnanto, Sigit Ratnanto Ratri, Citra Ananda Rezki Awalia Novianti Harun Riesna Apramilda Rini Nur Hasanah Rino Sardanto Riski, Yulian Dwi Riyanti, Apriani Rizal Firmansyah Rizal, Mochammad Rizki Ashadi Rizki Tofan Riadi Rizky Perdana Putra Rizqi Taufiqurrahman Robby Fierdaus Rochaniyah, Fitri Sabila Nur Fitria Sahara, Ardi Shina Toya Sakbania, Isnaini Samari Samari, Samari Santoso, Asfari Hariz Saputra, Muhammad Andre Arif Wahyu Sari, Aurora Amrita Sari, Meylany Ulfa Sary, Munanda Tania Sasongko Sasongko, Sasongko Satrio Hary Susilo SB, Sigit Wisnu sebo, Bimatara Aditya Christoper Shadiq, Teuku Fajar Sharafika, Nova Ayu Sholikah, Ainul Sidjabat, Sonya Sigit Ratnanto Sitti Hasbiah Soedjoko, Dodi Kusuma Hadi Soemarwanto, n/a Soeprajitno, Edy Djoko Sofiandini, Martha Sri Riyanti, Anggita Subagyo Subagyo Subagyo Subekti, Elditya Sugiono Sugiono Sugiono, Sugiono Sukma Rangga N. Sulistyowati, Rizka Putri Sumaryatiningsih, Siti Susatyo Adhi Pramono, Susatyo Adhi Susetyanti, Dian Ayu Susianto, Tri Endar Susilo, Artika Candra Mei Suyono, Hadi Syahroq, Khusna Fatimatus Tafuli, Maria Magdalena Teguh Utomo Terisma, Elsa Unung Tito Ardiansyah Putra Tohari, M.Taufik Toni Erlanda Triana Dewi Tritanti, Desi Triyudha Yusticea Sulaksono Tukang, Fandi Unggul Wibawa Veronica, Clarencia Mirnanda Violin, Vivid Wahyuningratna, Ratu Nadya Widiar, Yusril Rochmad Widyawulansari, Ulaa Wijaya, Deni Wahyu Eka Wijaya, Devi Nanda Wijono, n/a Wira Raja Sitinjak Wiyanti, Silvia Tatika Yuniar Adi Setiawan Zuhdi Sasongko, Muhammad Zuliani Zulistiani