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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Sosioteknologi ANIDA : Aktualisasi Nuansa Ilmu Dakwah Jurnal Kajian Komunikasi Jurnal The Messenger Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) ProTVF Communicatus: Jurnal Ilmu Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Wacana: Jurnal Ilmiah Ilmu Komunikasi PRoMEDIA Jurnal Common Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Kajian Jurnalisme Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI DIALEKTIKA Besaung : Jurnal Seni Desain dan Budaya Tourism Reserch Journal Mediakom : Jurnal Ilmu Komunikasi ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Indonesian Journal of Social Science Research Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Komunika: Jurnal Dakwah dan Komunikasi Jurnal Social Library Jurnal Signal eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) PIKAT Indonesian Journal of Digital Public Relations Mediator: Jurnal Komunikasi Journal of Communication, Business and Social Science (JCOBS)
Martha Tri Lestari
Universitas Telkom
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Journal : PRoMEDIA

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Analisis Wacana kritis Meme ‘Perilaku Mahasiswa di Kampus Bandung’ pada Akun Auto Base Twitter @bdgfess Lestari, Martha Tri; Sabrina, Wilda Aula; Astuti, Sri Wahyuning
PRoMEDIA Vol 9, No 2 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i2.7070

Abstract

ABSTRACT Memes as a form of virtual world communication have become increasingly widespread with a variety of purposes for making them, ranging from mere entertainment to criticizing social phenomena. This study aims to examine the humorous discourse contained in the meme 'Student Behavior on the Bandung Campus' at the macro and micro levels according to the theory of critical discourse analysis according to Teun A. van Dijk. The results of the study show that through text dimensions, the macro structure of the meme "Student behavior on the Bandung Campus has four sub-themes, namely Sultan, Jelata, Edgy and Hijjrah. Next, the microstructure of the Bandung Campus Student Behavior meme can be identified from the syntactic, semantic, and stylistic elements that show causality, implicit meaning, figurative language comparisons and satire. Through the dimension of social cognition, meme creators want to show meme readers that the reality of student life in the city of Bandung is diverse. This diversity is determined by the Classification of Universities and Student Lifestyles. Keywords: Bandung, Meme, Student BehaviorABSTRAKSIMeme sebagai bentuk komunikasi dunia maya penggunaannya sudah semakin luas dengan berbagai macam tujuan pembuatannya mulai dari sekedar hiburan maupun mekritisi fenomena sosial. Penelitian ini bertujuan untuk mengkaji wacana humor yang terdapat pada meme ‘Perilaku Mahasiswa di Kampus Bandung’ pada level makro dan level mikro sesuai dengan teori analisis wacana kritis menurut Teun A. van Dijk. Hasil Penelitian menunjukkan bahwa melalui dimensi teks, struktur makro pada meme “perilaku Mahasiswa di Kampus Bandung, empat subtema, yaitu Sultan, Jelata, Edgy dan Hijjrah. Berikutnya, struktur mikro pada meme Perilaku Mahasiswa di Kampus Bandung dapat diketahui dari elemen sintaksis, semantik, dan stilistik yang memperlihatkan bentuk kalimat kausalitas, makna implisit, gaya bahasa perbandingan dan sindiran. Melalui dimensi kognisi sosial, pembuat meme ingin menunjukkan bagi pembaca meme bahwa realitas kehidupan mahasiswa di Kota Bandung memang beragam. Keberagaman ini ditentukan oleh Klasifikasi Universitas dan Gaya Hidup mahasiswa.Kata kunci: Bandung, Meme, Perilaku Mahasiswa.
Co-Authors Afiifah N., Yaasmiin Afiifah, Yasmin Agustian, Muhamad Sabiq Ainiyah Rahman Hasibuan Aiza Nabilla Arifputri Amalia Djuwita Amanda Bunga Gracia Amanda Diani Anggar Erdhina Adi Anisa Diniati Ardy Aprilian Anwar Asep Saeful Muhtadi, Asep Saeful Ashari, Yolanda Tristania Astuti, Sri Wahyuning Azahhra, Dinda Farah Azizah, Fathiyyah Basalama, Alyzah Rachma Hadi Berlian Primadani Berty Saputri Brendha Qaulani Tsakila Calista, Malika Cassey Adela Tasliman Catur Nugroho Choiria Anggraini Dhamayanti, Elfryda Amelia Effendy, Amalia Syafira Encep Dulwahab, Encep Enjang Febrianty Magdalena Siagian Fithrah Ali, Dini Salmiyah Fuadi, Fairuz Zahra Gartina, Roro Gina Gusman, Heisha Hermatiana Hadi Purnama Heppy Millanyani Ines Janan Shabira Irawan, Muhamad Fajar Klara Tania Setyawan Lisa Aji Sasmita Lusy Mukhlisiana Magdalena, Febrianty Mahaputra, Komang Sadhu Meisya, Nabila Mia Damayanti Moh Faidol Juddi Muhammad Arief Rachman Murti, Rara Ayu Mulia Nadhillah Kusindriani Natadisastra, Adhikara Candraraditya Ni Luh Putu Febriyanti Suntari Devi Nicky, Caesaria Chantikan Pahlevi, Muhamad Reza Pertiwi, Intan Suci Kasih Prihardana, Marsha Aliffia Purnama Alamsyah Putra, Nandita Alya Putri, Annisya Marlita Putri, Fadhila Oktaviani Putri, Indah Qomariyah, Nora Indah Raditya Pratama Putra Rahayu, Salma Aulia Rahman, Radini Rauf Ramadhan, Dika Muhammad Rara Ayu Mulia Murti Razie Razak Refi Rifaldi Windya Giri Rifqi Abdul Aziz Sabrina, Wilda Aula Safitri, Tiur Rohmah Salma, Aqidah Nuril Salsabila, Diva Salsabila, Sarah Sandi, Kadia Saputra, Anugerah Juel Sarah Derma Ekaputri Siska Merdekawati Sri Astuti Sri Dewi Setiawati Syarif Maulana Syauqi, Raihan Naufal Sylvie Nurfebiaraning Vanita Maya Sri Hutami