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All Journal Journal on Education JSMA (Jurnal Sains Manajemen dan Akuntansi) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Scientia Economics and Digital Business Review Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Ekonomi KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Sistim Informasi dan Teknologi Journal of Management and Social Sciences International Journal of Economics and Management Research Transformasi: Journal of Economics and Business Management Jurnal Multidisiplin West Science The Es Accounting and Finance Innovative: Journal Of Social Science Research Sanskara Manajemen dan Bisnis Eastasouth Journal of Impactive Community Services West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science West Science Social and Humanities Studies E-CLUE Journal of English Culture, Language, Literature and Education
Arief Yanto Rukmana
Sekolah Tinggi Ilmu Ekonomi Stan IM
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : Jurnal Scientia

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THE EFFECT OF BRAND AWARENESS AND ELECTRONIC SERVICE QUALITY ON LOYALTY OF E-COMMERCE CUSTOMERS Frans Sudirjo; Arief Yanto Rukmana; Syarifuddin Syarifuddin; Sudadi Pranata; Munir Tubagus
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1829

Abstract

The purpose of this study is to ascertain how client loyalty in the marketplace is impacted by brand awareness and the caliber of electronic services. Research of this kind is referred to as quantitative research. The sample for this study included up to 100 respondents who were students who had utilized e-commerce at least twice. Both incidental sampling and nonprobability sampling were used in the sampling strategy. Results of questionnaires that were delivered to respondents online through Google Form were used as the major source of data for this study. While this is happening, secondary data takes the shape of linked documentation. Then, multiple linear regression analysis, the classical assumption test, and instrument test analysis were used to analyze the data that had been obtained. The findings of this study suggest that customer loyalty is positively and significantly influenced by brand awareness and the quality of electronic services. This is demonstrated by the t test results, which have significance levels of 0.000 0.05 for the brand awareness variable and less than 0.05 for the electronic service quality variable.
Co-Authors Abdul Aziz Assayuti ADE RISNA SARI Adi Nugroho Susanto Putro Adih Supriadi Agung Zulfikri Akhmad Al Aidhi Aldi Bastiatul Fawait Fawait Ani Kusumaningsih Antoni Antoni Ari Apriani Arnes Yuli Vandika Aslichah Asri Ady Bakri Ayu Ngurah Quintina Asthiti Bambang Eko Prayetno Betti Widianingsih Budi Harto Budi Harto Darmawati Manda Dhety Chusumastuti Djoko Widagdo EFENDI Egidius Fkun Eko Sudarmanto Eliyanti Agus Mokodompit Endang Supriatna Erna Erna Etty Sri Hertini Fachrurazi Frans Sudirjo Frans Sudirjo Geofakta Razali Harnani, Nining Harun Samsuddin Haruni Ode Hendra Gunawan Henny Dwijayani Heriyana Heriyana Hilarius Wandan I Nyoman Tri Sutaguna Indri Yani Jasman Jasmin Jasmin Lina Affifatusholihah Loso Judijanto M Rafid M. Wahab Khasbulloh Maria Ermilinda Dua Lering Mashudi Hariyanto Mislan Sihite, Mislan Moch Arif Hernawan Mochamad Suryadharma Moh Gifari Sono Moh Gifari Sono Muhammad A'ffar Muhammad Ade Kurnia Harahap Muhammad Amsal Nasution Muhammad Lukman Hakim Muhammad Yusuf MUHAMMAD YUSUF AR Muji Rahayu Munir Tubagus Najdah Thalib Nasution, Annio Indah Lestari Nia Dharma Pertiwi Nur Syariatin Nur Widiastuti Oom Komalasari PA. Andiena Nindya Putri Pitono Pranata, Sudadi Purnamasari, Etika Ricky Suzano Ridma Meltareza Rika Lidyah Riko Mersandro Permana Rina Destiana Rina Sovianti Rodiyal Ihsan Romi Mesra Rovanita Rama Rusydi Fauzan Said Hamzali Septianti Permatasari Palembang Sidrotun Naim Siska Yulia Defitri Siti Chadijah Sitti Rahmah Sri Gustini Sugiarto Sugiarto Sulistyowati, Nur Wahyuning Syahrial Rachim Lubis Syarifuddin Syarifuddin Tirta Mulyadi Utomo, Jepri Victor Prasetya, Hartoyo Wahyudi Sofyan Wulan, Dewi Putri Anjar Yuli Rohmiyati