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Journal : Research of Islamic Economics (RIE)

The Ethical Deviations of AI in Marketing Practices: A Critical Review from Halal Perspectives Koswara, Asep; Herlina, Lina
Research of Islamic Economics Vol. 2 No. 2 (2025): JANUARY 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rie.v2i2.393

Abstract

This paper critically examines the ethical deviations in Artificial Intelligence (AI) tools used for marketing practices from a halal perspective, focusing on Islamic ethical principles. The research highlights risks associated with AI technologies like generative AI (e.g., ChatGPT), image generators, face-swapping tools, and voice cloning, which can lead to misinformation, manipulation, and exploitation. These issues contradict Islamic values of justice (‘adl), integrity (amanah), and harm avoidance (mafsadah). Using a qualitative, exploratory approach, this study identifies key ethical violations while introducing the novel concept of integrating halal principles into AI governance frameworks for marketing. The managerial implications of this research include the necessity for businesses to adopt ethical guidelines, conduct regular AI audits, and prioritize consumer trust through transparent and accountable practices. Companies can enhance competitive advantage by aligning their AI-driven marketing strategies with halal standards, fostering trust among diverse consumer bases. This study not only addresses immediate ethical concerns but also lays the foundation for developing AI tools aligned with Islamic values, contributing to responsible innovation and long-term societal impact.
Co-Authors Abdurrahman, Wildan Abdussalam, Iqbal Adawiyah, Riri Robiatul Adi Kurniawan Ahmad Ali Nurdin Aisyiyah, Nani Ajijah, Ayu Nur Isti Akaputri, Della Erriani Alamsyah, Hadi Aliansyah, Difa Eka Amalia Dwi Sahara Amelia, Shalma Amin Retnoningsih Ana Nurhasanah, Ana Ananto Aji, Ananto Angela Ririn Angelin Bago Anwar, Rivaldi Aprilianingtyas Anggraeni, Aprilianingtyas Ari Hasan Ansori Ari Widodo Arianto, Mohamad Jefry Arini, Wike Arrasyid, Fathan Ahmad Arya Dibangga Simatupang Asep Deddy Supriatna Asep Koswara Asep Suryana Aulia, Nita AYU LESTARI Bambang Priyono Bangaran, Agnomelsya bhila, Nayla Shalsa Bintang, Muhammad Bonjok Istiaji Budi Purwoko Cahya Buana Cukanda, Cucu D Rizania, D Dede Syaefudin Dewi Mustikaning, Dewi Dhea Adela Dian Andriani, Dian Diana Rochintaniawati Dimarti, Safira Chaerani Diningrat, Galant Ababil Haqti Dodi Suhenda Dody Chandrahadinata Donatris, Yohanessa Efriyanti, Efriyanti Ekaputri, Della Eriana Eling Purwantoyo Ely Rudyatmi, Ely Endah Peniati Enni Suwarsi Rahayu Euis Komariah Siswati, Euis Komariah Fahreza, Reynaldi Fahroji, Fahroji Fahtria Yuliani, Fahtria Falistina, Amna fatimah Fatimah Fatkhurrohman Fatkhurrohman, Fatkhurrohman Fauzi, Unang Fitri Rahmawati Guntara, Yudi Harahap, Nirmala HARYADI, ARDI MULYANA Hasmiyatni, Dwi Meilani Hendarsyah, Hendarsyah Herlina Darwati Hernawati, Yeti Hidayat Wijayanegara Ibnul Mubarok Ida Jamilah Ika Mundiyakin, Ika Indradewa, Rhian Indriastuti Indriastuti, Indriastuti Intan Kristanti, Intan Ira Kartika Jembar, Tegar Hanafi Julfandi Julfandi Julianto, Agus Tedi Junica Fitriana Kartika, Ira Khotimah, Aulia Husnul Krispinus Kedati Pukan Kuntoro Budiyanto, Kuntoro Kurnia Nor Litasari, Kurnia Nor Kurnia, Aji Kurniawan Rudi Trijatmiko, Kurniawan Rudi Kusuma, Zeni Herawati Kusumah, Riyana Leri Septiani Lutfian Nazar M Solehah, Siti Mardiana, Mira Martien Herna Susanti Mega Permatasari Mualimin Mualimin Muayah, Muayah Muhammad Afiq Ghonim Muhammad Anggie Farizqi Prasadana Muhammad Hanif Kurniawan Mulyani, Nenti Antalanti Mulyasari, Iis Mutaqien, Rizky Mu’afy, Faizal Daffa N. Nurjanah Naila Rofi’ati, Naila Nana Kariada Trimartuti Nasrulloh, Anas Naufal, Shofwan Dzaki Nawang Sari, Dewi Neneng Hasanah Nia Sukmawati Ning Setiati Nita Priyanti Noor Aini Habibah Novi Ratna Dewi Nugroho Edi Kartijono Nur Kusuma Dewi Nur Rahayu Utami Nuraeni, Siska Nuraini, Firli Oot Hotimah Pauline, Maretha Putri Perawati Perawati Pertiwi, Asri Indah Pramesti Dewi Prasetya, Dheny Prasetya, Dheny Priyantini Widiyaningrum Pupun Nuryani Putri, Komala Amelia Rahmalia, Desi Ratminah, Mien Riandi Riandi Rilva Deni Yogatama Rizawati, Rizawati Rizki Amelia Rohimat, M. Galuh Fajar Rohmani, Tina Yunia Rosita Rosyanafi, Rofiq Jalal Rowawi, Roni Rustandy, Sandy S. Rezeqi, Kayla Saepulah, Saepulah Salsabila, Hanum Salsyabila, Sarah Salwa Nurshofa Samadi Samadi Sangadji, Ismail Sapta, Agis Sari, Dewi Nawang Seftiyaningtyas, Woro Nurul Setiabudi, Dedi Siahaan, Frieda Maryam Mangunsong Siswani, Sri Siti Nurbaiti Sobir, SRI RAHAYU Sriyadi , Sriyadi Sriyadi Sriyadi, Sriyadi Sulthan Alif Baihaqi SUMADI SUMADI Suryanih, Suryanih Suwandi, Deden Winda Suwatno Suwatno Suyitno, Y. Sya, Ahman Syarif, Suryadi Talitha Widiatningrum Tiur Sudiaty Silitonga, Tiur Sudiaty Tri Lestari Handayani Umi Rohayati, Umi Vivi Novianti Waluyo, Ari Wibowo, Tb Umar Syarif Widhanarto Oki Ganjar Wulan Christijanti Y U Anggraito, Y U Yanti Herawati Zaki Muhammad Helmi