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Product Branding Training Model for MSMEs in Probolinggo Regency Joko Setiyo; Imam Mukhlis; Fulgentius Danardana Murwani
Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June
Publisher : Mahameru Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v1i2.6

Abstract

Batik MSMEs currently need to apply the concept of digital marketing in order to compete in the global market and increase sales. There are still some Batik MSME actors who use conventional marketing. This study aims to apply a digital marketing training and mentoring model to Batik Cahaya SMEs in Lumajang Regency, East Java, Indonesia. This study uses an ethnographic approach by collecting from literature sources and field data from observations, participation, and interviews. The results showed that the digital marketing training and mentoring model was very effective and had a positive impact. Some of the benefits obtained are ease of marketing products, time efficiency, minimizing costs, ease of transactions, and unlimited reach to international markets. There was an increase in sales of up to 13% during the six months after the activity took place.
Analysis of Micro Small Enterprises (MSEs) Customer Satisfaction in a Global Context Studies on Shoraya Batik Indonesia Fadali Rahman; Imam Mukhlis; F. Danardana Murwani; Achmad Ali Said
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 3 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.792 KB) | DOI: 10.55927/ijsmr.v1i3.3910

Abstract

Customer satisfaction is a measure that determines how well a company's product or service meets customer expectations. This study aims to analyze customer satisfaction MSEs in the context of a global study on Indonesian Batik Shoraya. The research was conducted using a qualitative approach and data collection techniques through in-depth interviews with 10 Shoraya Batik customers, 5 domestic and 5 international. The results showed that customer satisfaction with Shoaraya Batik Indonesia products was influenced by service quality, product quality, price, emotional factors, cost and convenience. Customers expect fast and responsive service, quality and reliable products, affordable prices, and positive emotional experiences with the Shoaraya Batik Indonesia brand. Cost and ease of transaction are also important factors influencing customer satisfaction. In a global context, Shoaraya Batik Indonesia's customers have high expectations for products that can compete with international brands. Customers expect Shoraya Batik Indonesia to maintain consistent product and service quality, as well as develop innovative products that are in line with global trends. Even though Shoaraya Batik Indonesia already has a loyal customer base in Indonesia, the challenge it faces in entering the global market is competition from established international brands. Based on the results of this study, it is suggested that Shoraya Batik Indonesia continue to improve service and product quality and maintain affordable and competitive prices
Bibliometric Analysis of Internationalization Strategies in Supporting MSME Business Growth in Indonesia Lina Saptaria; Imam Mukhlis; F. Danardana Murwani
Ilomata International Journal of Management Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i2.744

Abstract

Research on MSME internationalization strategies is interesting and important in increasing global scale business growth. This study aims to analyze the five dimensions of internationalization strategy including market entry, target market strategy, time strategy, allocation strategy, and coordination strategy that supports MSME business growth in Indonesia. There have been no studies that have reviewed this topic using bibliometric analysis. Our analysis includes 180 journal articles published in Scopus, Google Scholar, and Crossref between 2018 – 2023. Researchers use VOSviewer software to classify and visualize research results. Research findings show that Indonesian MSME players combine several internationalization strategies such as market entry strategies, target market strategies, allocation strategies, and coordination strategies synergistically through e-commerce development so that they can help exploit existing competitive advantages or create new competitive advantages in the international market. Research on time strategies and allocation strategies has not been explored much, therefore this can be raised as a further research topic. The implications of this research present a bibliometric analysis of the dimensions of Indonesia's MSME internationalization strategy and propose future research directions.
Bibliometric Analysis of Internationalization Strategies in Supporting MSME Business Growth in Indonesia Lina Saptaria; Imam Mukhlis; F. Danardana Murwani
Ilomata International Journal of Management Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i2.744

Abstract

Research on MSME internationalization strategies is interesting and important in increasing global scale business growth. This study aims to analyze the five dimensions of internationalization strategy including market entry, target market strategy, time strategy, allocation strategy, and coordination strategy that supports MSME business growth in Indonesia. There have been no studies that have reviewed this topic using bibliometric analysis. Our analysis includes 180 journal articles published in Scopus, Google Scholar, and Crossref between 2018 – 2023. Researchers use VOSviewer software to classify and visualize research results. Research findings show that Indonesian MSME players combine several internationalization strategies such as market entry strategies, target market strategies, allocation strategies, and coordination strategies synergistically through e-commerce development so that they can help exploit existing competitive advantages or create new competitive advantages in the international market. Research on time strategies and allocation strategies has not been explored much, therefore this can be raised as a further research topic. The implications of this research present a bibliometric analysis of the dimensions of Indonesia's MSME internationalization strategy and propose future research directions.
THE EFFECT OF RELIGIOSITY, SOCIAL ENVIRONMENT, AND GOVERNMENT SUPPORT ON THE INTENTION OF MSMEs TO SAVING AT ISLAMIC BANK IN MALANG CITY Dewi Nurjannah; Imam Mukhlis; F. Danardana Murwani
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 1 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i1.147

Abstract

The purpose of this study is to find out the factors that influence the decline in customers who save at Islamic banks. This research was built to study the relationship between religiosity, social environment, and government support on the intention of MSMEs to save at the Islamic Bank in Malang City. This study took three independent variables, namely religiosity, social environment, and government support, and one dependent variable on intention to save. The grand theory uses the Theory of Planned Behavior (TPB). This research is a quantitative study using a questionnaire. The data used in this study is primary data from a sample of MSMEs who have a bank account and have plans to open a savings account at the Islamic Bank in Malang. This study uses a sampling technique accidental sampling. Respondents in this study were 140 respondents. This study uses SmartPLS 3.3.2 to process data to find answers to hypotheses. The results of this study conclude that religiosity and social environment affect the intention of MSMEs to save at an Islamic bank in Malang City, but government support gives different results where government support does not affect the intention to save at the Islamic bank in Malang City this study focuses on internal and external factors that affect the intention MSMEs to saving at Bank Islamic in Malang City
Unlocking UMKM Potential: How Employee Satisfaction Mediates HRM Practices to Enhance Employee Performance in the Global Landscape – Case Study of the Kaboki Woven Bag Industry Lutfi; Imam Mukhlis; F Danardana Murwani
Jurnal Multidisiplin Madani Vol. 4 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i5.9194

Abstract

This study focuses on unlocking the potential of Micro, Small, and Medium Enterprises (MSMEs) and how employee satisfaction mediates human resource management (HRM) practices to enhance employee performance globally. Through a case study of the KABOKi Woven Bag Industry, this research explores the relationship between employee satisfaction, HRM practices, and employee performance. Involving a population of 112 employees in this industry, a sample of 87 employees was selected using the Slovin technique. Findings highlight the crucial role of employee satisfaction as a mediator between HRM practices and employee performance in facing challenges and opportunities in the global market. The results of this study contribute significantly to stakeholders in developing effective HRM strategies to strengthen MSMEs' employee performance on an international scale
The Impact of Leadership, Organizational Culture, and Innovative Work Behavior on Employee Performance in Teak MSME Centers in Pasuruan Sueb; Imam Mukhlis; F Danardana Murwani
Jurnal Multidisiplin Madani Vol. 4 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i5.9195

Abstract

This research investigates the impact of leadership, organizational culture, and innovative work behavior on employee performance within Teak Micro, Small, and Medium Enterprises (MSMEs) centers in Pasuruan. The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews. With a population of 153 employees in Teak MSMEs in Pasuruan, a sample size of 102 is selected using the Slovin technique. Data collection includes surveys and interviews to gather insights into leadership styles, organizational culture dynamics, innovative work behavior, and employee performance indicators. Statistical analyses, including regression models and thematic analysis, are utilized to interpret the data. The findings contribute to understanding the intricate relationship between leadership, organizational culture, innovative work behavior, and employee performance in the context of Teak MSMEs in Pasuruan, offering valuable insights for both academics and practitioners in the field
The Effect of Digital Literacy on Entrepreneurial Intention through Entrepreneurial Attitude Mustain Mustain; F. Danardana Murwani; Imam Mukhlis Mukhlis
Formosa Journal of Applied Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i12.7066

Abstract

The lack of Vocational High School graduates who have an entrepreneurial spirit and entrepreneurial intentions and can create new businesses is where the role of digital literacy in entrepreneurship education is needed which is expected to provide a theoretical basis for the concept of entrepreneurship, forming the mindset, attitudes, and behavior of an entrepreneur. This study uses a quantitative approach with Partial Least Squares (PLS-SEM) structural equation modeling to predict and confirm the hypotheses given. This study uses Google Forms for data collection on private vocational students in Mojokerto Regency. Respondents in this study were 150 respondents from the three schools used as research objects. The results showed that Digital Literacy can explain Entrepreneurial Attitude and Entrepreneurial Intention.
The Impact of Non-Formal Entrepreneurship Education on Entrepreneurial Motivation among PKBM Learners in Banyuwangi: Exploring Entrepreneurial Attitude as a Mediating Variable Dian Mulyasari; F. Danardana Murwani; Ludi Wishnu Wardana
Journal of Educational Analytics Vol. 2 No. 4 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v2i4.6934

Abstract

The purpose of this research about Community Learning Activity Centers (PKBM) in Banyuwangi emerge as pivotal entities, crucial for elevating the quality of non-formal learning and providing support to learners during the crisis. Focused on mitigating the substantial repercussions of the Covid-19 pandemic on education and the economy, the strategy employed centers on enhancing the quality of non-formal education in PKBM to harness the community's potential. The research's urgency is underscored by the potential to enhance skills and competencies among PKBM beneficiaries, particularly in the entrepreneurial sphere. Findings underscore that Non-Formal Entrepreneurship Education significantly and positively influences Entrepreneurial Motivation, both directly and mediated by Entrepreneurial Attitude.
Adapting to Change: The Continuous Development of Business and Management Education Deni Alimaningtyas; Mohammad Syukri Ghozali; Ludi Vishnu Wardana; F. Danardana Murwani; Andy Prasetyo Wati
Journal of Educational Analytics Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v3i2.9178

Abstract

Business and management education continues to experience dynamic development in line with continuous changes in the global business world. This research analyzes the factors driving change in business education, including technological advances, changing business paradigms, and the need for new skills in the digital era. This research uses the Systematic Literature Review (SLR) method by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that the role important in teaching skills, knowledge, and understanding required for success in the continuous business world changed. Besides that education in the field of business also prepares individuals To face challenges and complex and ongoing market dynamics, thus increasing opportunity success and contribution positively in organizations and society. Thus, deepening studies in the field of business and management Not only gives superiority but also possible for individuals to become agents of adaptive and proactive change in facing changes that occur in a way Keep going continuously.
Co-Authors A, Prihastya Raehana Achmad Ali Said Adelia Rahma Adi Sutanto Agung Winarno Agus Hermawan Agus Hermawan Agus Sumanto Ainur Rahim Setiawan Ana Dwi Setyo Lestari Ananda Sriphol Andy Prasetyo Wati Aniek Indrawati Anni Yudiastuti Budi Eko Soetjipto Carolina Ligya Radjah, Carolina Ligya Choirul Anam Choirunnisa, Salsabila Safitri Cipto Wardoyo Darman, Andrianus Dayat, M. Dayat Deni Alimaningtyas Denny Bernardus Dewa Gde Satrya, Dewa Gde Dewi Nurjannah Dian Mulyasari Dika Ayu Adininggar, Dika Ayu Djoko Dwi Kusumojanto Dwitanti, Errica Efendy, Mamang Ely Siswanto Eni Mabarofiatul Husnah Ery Tri Djatmika RWW Estalita Kelly Eva, Nur Faizin, Moh Farij Ibadil Maula Fazlur Rahman Rahawarin Fransisca Ucik Pudjiastuti Fuad, Ainun Gani, Suriati Abdul Gleydis Harwida Gunartin Gunartin H. Suharto , S.M. H. Suharto S.M . Hadi Sumarsono Hanis Bachrodin Hanurawan, Fattah Heri Pratikto Herman Herman Hetti Rahmawati Imam Mukhlis Imanuel Deny Krisna Aji Imanuel Hitipeuw Immanuel Ustradi Osijo Indah K, Luluk Nur Insani, Yogie Dana Isnaini, Arif Isrida Yul Arifiana Iswanto, Huddy Ita Prihatining Wilujeng Iva Khoiril Mala Jatiperwira, Stefan Yudana Jazuli Joko Setiyo Khoiron Fauzi Konsultindo, Christian Tjatur Budi Kusumojanto, Djoko Dwi Latif, Sahraman D. Hadji Liestya Padmawidjaja Ludi Vishnu Wardana Ludi Vishnu Wardana Ludi Wishnu Wardana Lutfi Mala , Iva Khoiril Margaretta Erna Setianingrum, Margaretta Erna MARIA BINTANG Martha, Jefry Aulia Meta Humaira Jaelani Mohammad Arief Mohammad Syukri Ghozali Muchlish, Imam Muhammad Nanang Choiruddin Mustain Mustain Narisin, Narisin Nurika Restuningdiah Nurjayanti, Atri Yunita Oktaviani, Rosana Pratiwi, Galuh Aulia Pratiwi, Kunti Endah Pratiwi, Rani Julia Prihastya Raehana.A Prilatama, Aris Puji Handayati Rachmad Hidayat Rachmad Hidayat Rahman, Fadali Rizatul Khulaifa Rovia Titin Mubarokah Rungarun Boonsayan Saptaria, Lina Satia Nur Maharani Setiawan, Ainur Rahim Sirodjudin, Mochamad Siti Nur Khoiriyah Sopiah, Sopiah Subandi Subandi Sudarmiatin Sueb Sugihartono, Agus Sumiati Sumiati Tamam, Moh. Badrut Tantriana, Deasy Triadi Agung Sudarto Triono, Edy Wardhana, Ery Tri Wati, Andi Prasetyo Wati, Sri Sulistiya Yuni Aminatus Sa’diyah Zahroh, Ainun