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Building Economic Brand Value through Brand Experience and Engagement: The Mediating Role of Brand Trust on Loyalty among NPURE Consumers Wati, Sri Sulistiya; Sudarmiatin, Sudarmiatin; Murwani, F. Danardana
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8399

Abstract

This study aims to explore how brand experience and customer brand engagement contribute to the formation of brand loyalty and, ultimately, to the economic value of the brand, with brand trust serving as a mediating variable. The research focuses on users of NPURE skincare products within the PURE FRIENDS community on WhatsApp. Using a quantitative approach, data were collected through an online questionnaire, with a total of 159 respondents selected through purposive sampling. The sample size was determined using an online sample size calculator (calculator.net). The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings reveal that brand experience has a positive and significant effect on brand loyalty, mediated by brand trust. Although customer brand engagement does not directly influence brand loyalty significantly, brand trust plays a mediating role in strengthening this relationship. These results suggest that enhancing brand experience and engagement—supported by strong brand trust—can contribute to building not only brand loyalty but also long-term economic brand value.
Financial Literacy, FinTech, and Contemporary Innovation in Islamic Economic Law: An Analysis of MSME Performance Sustainability in Indonesia and Malaysia Muhammad Nanang Choiruddin; Heri Pratikto; F. Danardana Murwani; Nurika Restuningdiah
MILRev: Metro Islamic Law Review Vol. 4 No. 2 (2025): MILRev: Metro Islamic Law Review
Publisher : Faculty of Sharia, IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/milrev.v4i2.10164

Abstract

This study investigates the relationship between financial literacy, financial technology (FinTech), and contemporary innovation in Islamic economic law and how these factors influence the sustainability of micro, small, and medium enterprises (MSMEs) in Indonesia and Malaysia. Using a qualitative research design, this study gathers and analyses data through comprehensive literature reviews, in-depth interviews with key MSME stakeholders, and targeted surveys involving entrepreneurs within a Sharia-compliant framework. The findings suggest that a high level of financial literacy, effective utilisation of Sharia-based FinTech solutions, and responsiveness to contemporary innovations in Islamic economic law significantly enhance MSMEs' competitiveness and long-term sustainability. These elements facilitate better financial decision-making and operational efficiency and strengthen consumer trust in Sharia-compliant business practices. However, the study also identifies persistent barriers, including uneven financial literacy levels among MSME actors, limited digital infrastructure in rural areas, and insufficient access to appropriate FinTech platforms tailored to Islamic economic values. Furthermore, the research emphasises the critical role of coordinated government policies, institutional support, and multi-stakeholder collaboration in fostering a robust ecosystem that nurtures the growth of Sharia-compliant MSMEs in the digital age. The insights offered by this study contribute meaningfully to the academic discourse on Islamic economics and provide practical recommendations for policymakers, financial institutions, and business practitioners. Ultimately, the research highlights the strategic importance of MSMEs as catalysts for inclusive, ethical, and sustainable economic development in Indonesia and Malaysia.  
Entrepreneurship Education, Role Models, and Entrepreneurial Intention: Implications for High School Students’ Entrepreneurial Action Insani, Yogie Dana; F. Danardana Murwani; Triadi Agung Sudarto
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2366

Abstract

This study examines the role of Entrepreneurship Education (EE) and Entrepreneurial Role Models (ERM) in fostering Entrepreneurial Action (EA) among Indonesian high school students, using Entrepreneurial Intention (EI) as a mediating factor. While national economic growth relies on entrepreneurship, Indonesia's entrepreneurship rate remains low, highlighting a critical gap in high school students' transition from learning to action. Employing a quantitative approach with Structural Equation Modeling-Partial Least Squares (SEM-PLS) on data from 322 public high school (SMA and SMK Negeri) students in Mojokerto, the results show that EE and ERM significantly and positively influence EA both directly and indirectly through EI. Specifically, ERM exhibits a stronger indirect effect on EA (β = 0.268) compared to EE (β = 0.196), confirming that the presence of successful figures is more effective in galvanizing students' intention to act compared to classroom learning. This research validates the Theory of Planned Behavior and the Social Cognitive Career Theory in the context of Indonesian youth, emphasizing that EI serves as a crucial psychological bridge linking external motivators to tangible entrepreneurial behavior. The findings suggest that educational policy should integrate experiential learning with active, diverse role model exposure to cultivate robust entrepreneurial action in future generations
Empowering Local SMes: Unveiling Mienat Indonesia's Motivations and Strategies for Global Success Sirodjudin, Mochamad; Mukhlis, Imam; Murwani, Fulgentius Danardana
East Asian Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i6.9399

Abstract

As the backbone of the national economy, SMEs hold immense potential to expand into international markets. The government's plan to elevate SMEs from domestic to international players underscores its commitment to empowering these businesses to reach a global audience. This qualitative descriptive study aims to explore the motivations driving SMEs to enter international markets and elucidate their internationalization strategies. Employing a case study approach, we delve into the experiences of Mienat Indonesia, a plant-based stick noodle brand venturing into the global snack industry. Interview transcripts were analyzed by segmenting them into units and explicating their connections to existing literature. The findings reveal a strong entrepreneurial spirit among SMEs, characterized by an international orientation and a firm commitment to expanding their businesses overseas.
Mental Health Literacy: Comparison between Clinical Based Setting and Academic Based Setting of Nursing Students Yurni, Yurni; Hanurawan, Fattah; Hitipeuw, Imanuel; Murwani, Danardana; Nurhusna, Nurhusna
Jurnal Aisyah : Jurnal Ilmu Kesehatan Vol 9, No 2 (2024): September
Publisher : Universitas Aisyah Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30604/jika.v9i2.2905

Abstract

Abstract Mental health literacy for nursing students is very important because they are expected to be able to cope with the physical and psychological consequences of mental illness. This study investigates the level of mental health literacy of nursing students from two different educational settings, namely educational based setting and clinical based setting. Using purposive sampling method to select participants, a cross sectional survey was collected to describe the MHL of 66 nursing students. The results of this study showed that there was no difference in the level of mental health literacy between nursing students from clinical based settings and educational based settings. Both groups had high mental health literacy. The conclusion of this study is that educational background does not affect the level of mental health literacy.
ORGANIZATIONAL CULTURE AND DIGITAL TRANSFORMATION OF MSMES: BIBLIOMETRIC AND SYSTEMATIC LITERATURE ANALYSIS Rahawarin, Fazlur Rahman; Mukhlis, Imam; Murwani, F. Danardana
Nusantara Economics and Entrepreneurships Journals VOL.1 NO.3 (DECEMBER,2023)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v1i3.22

Abstract

Digital transformation and organizational culture have an interesting relationship to research. The growing adaptation of technology depends on how good the culture in an organization is. Likewise, MSME players also need digital transformation in developing their business. Various studies have been conducted in understanding the relationship between organizational culture and digital transformation but have experienced inconsistencies. This article discusses how previous research explains the relationship. systematic literature review and bibliometric analysis have been used in this study to explore how far researchers get results from the relationship between culture and digital transformation
The Effect of Digital Literacy on Entrepreneurial Intention through Entrepreneurial Attitude Mustain, Mustain; Murwani, F. Danardana; Mukhlis, Imam Mukhlis
Formosa Journal of Applied Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i12.7066

Abstract

The lack of Vocational High School graduates who have an entrepreneurial spirit and entrepreneurial intentions and can create new businesses is where the role of digital literacy in entrepreneurship education is needed which is expected to provide a theoretical basis for the concept of entrepreneurship, forming the mindset, attitudes, and behavior of an entrepreneur. This study uses a quantitative approach with Partial Least Squares (PLS-SEM) structural equation modeling to predict and confirm the hypotheses given. This study uses Google Forms for data collection on private vocational students in Mojokerto Regency. Respondents in this study were 150 respondents from the three schools used as research objects. The results showed that Digital Literacy can explain Entrepreneurial Attitude and Entrepreneurial Intention.
Adapting to Change: The Continuous Development of Business and Management Education Alimaningtyas, Deni; Ghozali, Mohammad Syukri; Wardana, Ludi Vishnu; Murwani, F. Danardana; Wati, Andy Prasetyo
Journal of Educational Analytics Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v3i2.9178

Abstract

Business and management education continues to experience dynamic development in line with continuous changes in the global business world. This research analyzes the factors driving change in business education, including technological advances, changing business paradigms, and the need for new skills in the digital era. This research uses the Systematic Literature Review (SLR) method by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that the role important in teaching skills, knowledge, and understanding required for success in the continuous business world changed. Besides that education in the field of business also prepares individuals To face challenges and complex and ongoing market dynamics, thus increasing opportunity success and contribution positively in organizations and society. Thus, deepening studies in the field of business and management Not only gives superiority but also possible for individuals to become agents of adaptive and proactive change in facing changes that occur in a way Keep going continuously.
Enhancing Students' Innovation and Entrepreneurial Intention Through Digital Marketing Education: A Systematic Literature Review Husnah, Eni Mabarofiatul; Mubarokah, Rovia Titin; Wati, Andy Prasetyo; Murwani, F. Danardana; Wardana, Ludi Vishnu
Journal of Educational Analytics Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v3i2.9190

Abstract

The systematic literature review (SLR) article about innovation and entrepreneurial intentions of students through digital marketing education aims to determine the competencies emphasized for students in digital marketing education to increase innovation and entrepreneurial intentions. Competencies are very important for students to face businesses that are switching from conventional to digital. Apart from that, students can run businesses amidst increasingly innovative changes in digital technology. The systematic literature review (SLR) article writing method is a library research method sourced from the Scopus, ProQuest, and Springer Link databases. Articles that are relevant to the research will be analyzed using the prism method. The results of the analysis found that digital marketing education needs to teach students to create new markets, low costs, high profitability, and wide market reach. These competencies can encourage students to increase innovation and entrepreneurial intentions since school.
Problems of Inclusive Learning in Fostering Entrepreneurial Motivation in Students with Disabilities: Systematic Literature Review (SLR) Lestari, Ana Dwi Setyo; Jazuli; Murwani, F. Danardana; Wardana, Ludi Wishnu; Wati, Andy Prasetyo
Journal of Educational Analytics Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v3i2.9246

Abstract

This study aims to investigate problems in inclusive learning for students with disabilities and their relationship with entrepreneurial motivation. The method used is Systematic Literature Review (SLR), collecting and analyzing relevant previous research. The results show various problems in the implementation of inclusive learning for students with disabilities, including lack of resources and training for teachers, and the existence of negative stereotypes. However, research has also found that effective inclusive learning can increase entrepreneurial motivation among learners with disabilities. These findings have important implications for the development of more effective and sustainable inclusive education policies. There needs to be efforts to improve accessibility, provide training for educators, and reduce stigma against students with disabilities. In addition, an emphasis on inclusive learning that encourages entrepreneurial motivation can help expand economic opportunities for individuals with disabilities, thereby supporting broader social inclusion.
Co-Authors A, Prihastya Raehana Achmad Ali Said Adelia Rahma Adi Sutanto Agung Winarno Agus Hermawan Agus Hermawan Agus Sumanto Aida Dwipriwanti Ainur Rahim Setiawan Alimaningtyas, Deni Ananda Sriphol Ananta, Shahrul Dwi Andy Prasetyo Wati Aniek Indrawati Anni Yudiastuti Ashari, Regita Niken Budi Eko Soetjipto Carolina Ligya Radjah, Carolina Ligya Choirul Anam Choirunnisa, Salsabila Safitri Cipta Canggih Perdana Cipta Canggih Perdana Cipto Wardoyo Darman, Andrianus David Sukardi Kodrat Denny Bernardus Dewa Gde Satrya, Dewa Gde Dewi Nurjannah Dian Mulyasari Dika Ayu Adininggar, Dika Ayu Djoko Dwi Kusumojanto Domino, Primus Dwitanti, Errica Efendy, Mamang Ely Siswanto Eni Noviani Ery Tri Djatmika RWW Eva, Nur Faizin, Moh Farij Ibadil Maula Fauzi, Khoiron Fransisca Ucik Pudjiastuti Fuad, Ainun Gani, Suriati Abdul Ghozali, Mohammad Syukri Gleydis Harwida H. Suharto , S.M. H. Suharto S.M . Hadi Sumarsono Hanif Rani Iswari Hanis Bachrodin Hanurawan, Fattah Heri Pratikto Herman Herman Hetti Rahmawati Husnah, Eni Mabarofiatul Imam Mukhlis Imanuel Deny Krisna Aji Imanuel Hitipeuw Indah K, Luluk Nur Insani, Yogie Dana Isnaini, Arif Isrida Yul Arifiana Iswanto, Huddy Ita Prihatining Wilujeng Iva Khoiril Mala Jaelani, Meta Humaira Jatiperwira, Stefan Yudana Jazuli Joko Setiyo Konsultindo, Christian Tjatur Budi Kusumojanto, Djoko Dwi Latif, Sahraman D. Hadji Lestari, Ana Dwi Setyo Lestari, Yogi Dwi Liestya Padmawidjaja Ludi Wishnu Wardana Lutfi M Dayat Mala , Iva Khoiril Margaretta Erna Setianingrum MARIA BINTANG Martha, Jefry Aulia Mohammad Arief Mubarokah, Rovia Titin Muchlis, Imam Muchlish, Imam Muhammad Nanang Choiruddin Mukhlis, Imam Mukhlis Mustain Mustain Narisin, Narisin Nurhusna Nurika Restuningdiah Nurjayanti, Atri Yunita Nurrokhmatulloh, Nurrokhmatulloh Oktaviani, Rosana Osiyo, Immanuel Ustradi Prasojo, Aji Pratiwi, Galuh Aulia Pratiwi, Kunti Endah Pratiwi, Rani Julia Prihastya Raehana.A Prilatama, Aris Priyono, Ahmad Puji Handayati Rachmad Hidayat Rachmad Hidayat Rahawarin, Fazlur Rahman Rahman, Fadali Rianzah Munawaroh Rizatul Khulaifa Saptaria, Lina Satia Nur Maharani Selvy Athia Zainun Faqiha Setiawan, Ainur Rahim Siahainenia, Johan Pratama Sirodjudin, Mochamad Siti Nur Khoiriyah Subandi Subandi Sudarmiatin Sueb Sugihartono, Agus Sumiati Sumiati Tamam, Moh. Badrut Tantriana, Deasy Thomas Stefanus Kaihatu Timotius Febry Christian Triadi Agung Sudarto Triono, Edy Wardana, Ludi Vishnu Wardhana, Ery Tri Wati, Andi Prasetyo Wati, Sri Sulistiya Yosi Mariana Yuni Aminatus Sa’diyah Yurni yurni Zahroh, Ainun