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Optimization of Customer Satisfaction as a Bridge to Loyalty in Student Boarding House Business around Bahaudin Mudhary University Rahmatika, Ferizka; Hidayat, Rachmad; Rahayu, Sri; Fitrianty, Rifda
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.371

Abstract

This study aims to analyze the influence of CRM and Perceived Value on customer loyalty in boarding houses around Bahaudin Mudhary University, Madura. The research was motivated by the need to foster customer loyalty in the competitive student housing industry. A quantitative method was employed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis. Data were collected through questionnaires distributed to boarding house residents near the campus. The results indicate that CRM has a significant effect on customer loyalty, whereas Perceived Value does not significantly influence either loyalty or customer satisfaction. These findings imply that relational approaches are more critical than economic considerations in maintaining boarding house tenants. The synthesis of the discussion confirms that the research objective has been achieved by identifying CRM as a key strategy in fostering tenant loyalty. The policy implication is that boarding house managers should implement structured CRM systems, supported by customer management and service communication training, with active involvement from educational institutions or local governments to promote relational-based boarding service standards.
The Influence of Work Environment, Work Discipline, and Work Motivation on Employee Performance at the Salt Production Area in Sumenep, PT. Garam Yanti, Dewi; Hidayat, Rachmad; Rahayu, Sri
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.373

Abstract

One important factor in an organization is human resources. These human resources can activate and move all components in the organization. Without people, organizations will not be able to operate and run. This study aims to examine the influence of the work environment on employee performance at the salt production area in Sumenep, PT. Garam, as well as to assess the effect of work discipline and work motivation on employee performance in the same location. In addition, the study aims to examine the joint influence of the work environment, work discipline, and work motivation on employee performance at the Pegaraman Area Sumenep PT Salt. A quantitative research approach was employed, with data collected through observation and a questionnaire. The study population consisted of all employees working in the Pegaraman Area Sumenep PT Salt. The data were analyzed using multiple linear regression analysis, hypothesis testing, and the determination coefficient analysis. The results indicate that the work environment, work discipline, and work motivation each have a partial influence on employee performance. 
IMPLEMENTATION OF A PROJECT-BASED LEARNING MODEL TO DEVELOP STUDENTS' ABILITY TO DO BUSINESS Suharsono, Naswan; Hidayat, Rachmad
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.214

Abstract

This applied research was conducted to implement a project-based learning (PBL) model with five variations of business management activities and its five components in an integrated manner to improve the ability to run a business. The implementation of this prescriptive model was carried out to improve operational and managerial skills, as well as business development through improving product quality and access to markets.  The research design used was descriptive-exploratory, starting from the selection of the type of business, continuing to the identification of strengths and weaknesses, opportunities and threats, and action plans to turn threats into new business opportunities. The ability to run a business is measured from the aspects of resources, capital, products, markets, and future development programs.  Data on the improvement of managerial and operational skills, as well as data on the business development of the 35 student and alumni entrepreneurs were collected through project assignments and field observations. The efforts to improve the ability to run a business and the ability to capture market opportunities were analyzed by SWOT analysis and component analysis. The results of the analysis show that the ability to find business opportunities and predict future needs for goods and services can be developed through lecture classes, while operational skills and managerial abilities can be improved through the process of interaction with economic business actors in the field.
Sentiment Analysis of Public Opinion on Hajj Pilgrimage Travel Costs Using the K-Nearest Neighbors (KNN) Method Rahman, Zeinor; Haryono, Haryono; Hidayat, Rachmad
International Journal of Science, Engineering, and Information Technology Vol 9, No 2 (2025): IJSEIT Volume 09 Issue 02 July 2025
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ijseit.v9i2.31221

Abstract

In the context of Islam, humans have the duty to educate themselves, purify their souls, and control their desires. Worship performed with sincerity and pure faith is considered a blessing. One example of worship in Islam is performing the Hajj pilgrimage, which is one of the five pillars of Islam, along with the declaration of faith (shahada), prayer (salat), almsgiving (zakat), and fasting (sawm). Hajj requires self-control, dedication, and sacrifice, including financial resources (Noor, 2018). However, the cost of the Hajj pilgrimage, proposed by the Ministry of Religious Affairs (Kemenag), is set to increase by almost 100% from the previous year, reaching IDR 69 million per person in 2023, eliciting various responses from the public. Some responses are constructive and positive, while others oppose the increase. Sentiment analysis is the method used to analyze public reactions to this change. Data for sentiment analysis was gathered from Twitter, with tweets processed using the Tf-Idf and Tf-Rf word weighting methods. The K-Nearest Neighbors (KNN) algorithm was then employed to assess the accuracy and effectiveness of these methods. The study findings revealed that the Tf-Idf word weighting method outperformed Tf-Rf in categorizing public sentiment regarding the cost of the Hajj pilgrimage. Tf-Idf achieved 84% accuracy, 81% precision, and 79% recall, while Tf-Rf achieved 79% accuracy, 75% precision, and 77% recall. Tf-Idf is considered superior in this sentiment analysis, providing precise predictions while effectively capturing important sentiments. Therefore, this method is deemed a reliable choice for accurate sentiment analysis
Application of Pentuple Bottom Line (PBL) as a Learning Model in Business Feasibility and Business Sustainability Study in SMEs Griya Madukara Malang City Mala, Iva Khoiril; Pratikto, Heri; Winarno, Agung; Hidayat, Rachmad; Anam, Hoirul; Sutantri
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6644

Abstract

This study aims to assess the business feasibility of Griya Madukara MSME from an environmental perspective, emphasizing how its practices contribute to both ecological and social sustainability. The research employed a descriptive qualitative approach, utilizing in-depth interviews, direct observation, and documentation. A total of 12 informants were involved, including the business owner, seven employees from different divisions, two regular customers, and two local community members participating in ecoprint training. The findings show that Griya Madukara adopts zero-waste principles, uses natural materials in its production, and converts organic waste into compost. Additionally, community involvement and empowerment are central to its sustainability strategy. The business aligns with the Pentuple Bottom Line framework (People, Planet, Profit, Phenotechnology, and Prophet), making it a viable and sustainable community-based MSME model.
Orientasi Pasar Dan Literasi Digital Terhadap Kinerja Pemasaran Yang Dimediasi Keunggulan Bersaing Petani Cabai Di Sumenep Dewi, Ratna; Hidayat, Rachmad; Rahayu, Sri; Fitrianty, Rifda
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 1 (2025): Edisi Bulan Juni 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v11i1.3260

Abstract

Kinerja pemasaran petani cabai di Kabupaten Sumenep masih tergolong rendah, yang antara lain disebabkan oleh lemahnya orientasi pasar, literasi digital, dan keunggulan bersaing. Kondisi ini menuntut upaya untuk memahami faktor-faktor yang mempengaruhi kinerja pemasaran secara lebih mendalam. Berdasarkan hal tersebut, penelitian ini bertujuan untuk menganalisis pengaruh orientasi pasar dan literasi digital terhadap kinerja pemasaran yang dimediasi oleh keunggulan bersaing pada petani cabai di Kabupaten Sumenep. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 petani cabai sebagai responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan teknik Structural Equation Model. Hasil penelitian menunjukkan bahwa orientasi pasar berpengaruh positif dan signifikan terhadap kinerja pemasaran dan keunggulan bersaing. Literasi digital berpengaruh positif terhadap keunggulan bersaing, namun tidak berpengaruh signifikan terhadap kinerja pemasaran. Keunggulan bersaing tidak berpengaruh signifikan terhadap kinerja pemasaran. Selain itu, keunggulan bersaing tidak mampu memediasi pengaruh literasi digital maupun orientasi pasar terhadap kinerja pemasaran. Temuan ini mengindikasikan bahwa untuk meningkatkan kinerja pemasaran, petani cabai di Sumenep perlu memperkuat orientasi pasar dan literasi digital secara terintegrasi dengan membangun keunggulan bersaing yang lebih nyata dan adaptif terhadap perubahan pasar
Pengaruh Brand Experience Dan Brand Image Terhadap Brand Loyalty Yang Dimediasi Brand Awareness Bawang Merah Sumenep Sugiarti, Sugiarti; Hidayat, Rachmad; Rahayu, Sri; Fitrianty, Rifda
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 1 (2025): Edisi Bulan Juni 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v11i1.3261

Abstract

Dalam era persaingan pasar yang semakin kompetitif, penguatan loyalitas merek menjadi kunci dalam mempertahankan konsumen, termasuk pada komoditas lokal seperti bawang merah Sumenep. Brand experience dan brand image berperan penting dalam membentuk persepsi konsumen, sementara brand awareness menjadi jembatan yang dapat memperkuat hubungan keduanya terhadap brand loyalty. Penelitian ini bertujuan untuk menganalisis pengaruh brand experience dan brand image terhadap brand loyalty, dengan brand awareness sebagai variabel mediasi pada produk bawang merah Sumenep. Persaingan dalam dunia agribisnis semakin ketat, sehingga upaya penguatan merek menjadi penting untuk mempertahankan dan meningkatkan loyalitas konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis Structuran Equation Model. Populasi dalam penelitian ini yaitu seluruh pelanggan bawang merah Sumenep yang jumlahnya tidak diketahui, sampel dihitung menggunakan rumus Cochran dan mendapatkan hasil 97 responden konsumen bawang merah Sumenep. Hasil penelitian menunjukkan bahwa brand experience berpengaruh positif terhadap brand awareness dan brand loyalty. Brand image juga berpengaruh positif terhadap brand awareness dan brand loyalty. Selain itu, brand awareness terbukti mampu memediasi pengaruh brand experience dan brand image terhadap brand loyalty. Temuan ini menegaskan pentingnya membangun pengalaman merek dan citra merek yang kuat untuk meningkatkan kesadaran dan loyalitas konsumen terhadap produk lokal seperti bawang merah Sumenep.
Application Of Problem-Based Learning Model To Improve Students' Ability To Develop Business Ethics And True Entrepreneurial Professionalism Hidayat, Rachmad; Naswan Suharsono; Iva Khoiril Mala; Mohammad Hari; Annisa Rahmawati; Dewi Zahro Pertiwi
International Journal of Technology and Education Research Vol. 3 No. 04 (2025): October - December, International Journal of Technology and Education Research
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i04.2413

Abstract

This study aims to determine the effect of the Problem-Based Learning (PBL) model on students' ability to find alternative solutions, both through group work and independently. The method used in this study is a quantitative method with an experimental design. The research sample consisted of 99 students enrolled in the 2022 Business and Professional Ethics course at Malang State University, divided into three classes, N, P, and O. The experimental group used the PBL model, while the control group used the conventional learning model. Data were collected through observation and PBL assignments in accordance with the DNA criteria of Malang State University. The analysis technique used statistical tests with the help of SPSS software. The results showed that there was a significant difference between the experimental and control groups in terms of the ability to find alternative solutions. The PBL model proved to be more effective in improving this ability, both in the context of group work and independent learning
Implementation of SORA Methodology Version 2.5 for Medical Delivery Using Quadrotor UAS in Remote Areas Hidayat, Rachmad; Jenie, Yazdi Ibrahim
Warta Penelitian Perhubungan Vol. 35 No. 2 (2023): Warta Penelitian Perhubungan
Publisher : Sekretariat Badan Penelitian dan Pengembangan Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/warlit.v35i2.2306

Abstract

The innovative quadrotor Unmanned Aircraft Systems (UAS) approach for delivery missions presents significant opportunities to address logistical distribution challenges (i.e. medical delivery) in remote areas. The efficiency of quadrotor UAS, which does not need additional infrastructure like runways, makes it increasingly applicable to remote regions. However, the potential implementation of UAS for medical delivery missions comes with considerable risks, such as collisions with manned aircraft or UAS crashes that could damage infrastructure and cause fatal injuries to human life. Therefore, in UAS operations, a method of operational risk assessment is needed to ensure safety, resilience, and operational success. The Joint Authorities for the Rulemaking of Unmanned Systems (JARUS) offers a risk assessment methodology named Specific Operational Risk Assessment (SORA) for UAS operations. The European Union Aviation Safety Agency (EASA) and the Indonesian Ministry of Transportation have recognised and approved this methodology as a risk assessment method for specific UAS categories. SORA provides a step-by-step framework in risk assessment to identify, evaluate, and determine necessary mitigation actions to achieve an acceptable means of compliance (MoC). EASA has announced using the latest version, SORA V2.5, planned for implementation in the fourth quarter of 2023. The Indonesian Ministry of Transportation also plans to adopt this latest version for UAS operations. Several updates and simplifications have been made to this version. Therefore, this paper presents the application of risk assessment using SORA V2.5 for medical delivery operations in remote areas using quadrotor UAS. The analysis in this paper covers each step of SORA V2.5, including risk identification and evaluation, as well as the implementation of mitigations in the conducted mission. The results indicate that SORA V2.5 can be implemented in this mission by taking appropriate mitigation actions to assure operational safety. There are also recommendations for optimising risk identification and it can complement the SORA methodology.
Perancangan Content Management System Bank Perkreditan Rakyat Hidayat, Rachmad; Jauhari, Achmad
Metris: Jurnal Sains dan Teknologi Vol. 16 No. 01 (2015): Juni
Publisher : Prodi Teknik Industri, Fakultas Teknik - Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Objectives expected of this research is to design a CMS information system for rural banks (BPR). This study uses primary data and secondary data. Data collection method used is the in-depth interviews with management and direct observation processes that occur in BPR. CMS development easier for the BPR to provide the latest information to its customers, making it easier marketing. Testing the success of the CMS system show that the quality of the CMS system is determined by the design layout of the interface and the required forms is well defined. Quality of information is determined by the ease of CMS, understood by users and customers. A lot of quality process is determined by the quality of information produced CMS. Analysis of costs and benefits of the CMS information system stated that the CMS information system project feasible and able to provide benefits to the BPR.
Co-Authors A, Prihastya Raehana A.A. Ketut Agung Cahyawan W Abdul Fattah, Fuad Achmad Jauhari, Achmad Agung Firdausi Ahsan Agung Winarno Agus Hery Supadmi Irianti Agustin Ningrum, Linda Ali Imron AMELIA SETYAWATI Anam, Hoirul Anis Arenda Anis Arendra ANNISA RAHMAWATI Ardita, Septia Aruna, Alby Aulia Martha, Jefry Ayu Salsabila, Annisa Azizah, Nofa Nur Budyi Suswanto Choirunnisa, Salsabila Safitri Dadang Redantan, Dadang Dede Rusmana Dewi Zahro Pertiwi Dewi, Christina Shanti Distina, Cahya Duryah, Hanum Ni’matud Endang Suswati Ernani Hadiyati Fadia Zen Faikul Umam Fajarwati, Ferisia Dwi Fajarwati, Ferisia Dwi Fattah, Fuad Abdul Fitri Agustina Fitrianty, Rifda Fulgentius Danardana Murwani Hairil Budiarto Haryono Haryono Heri Pratikto Ibadil Maula, Farij Ima Oktavia, Anastasya Putri Imam Mukhlis Imania, Ekklesia Indarwati, Rila Ayu Agnes Isramaturrahmi, Isramaturrahmi Iva Khoiril Mala Jenie, Yazdi Ibrahim Khas, As'adi Khisbullah Hudha, Khisbullah Khoiril Mala, Iva Kukuh Winarso Lisa Rokhmani Ludi Wishnu Wardana Machmud Machmud, Machmud Mahfirman, Mahfirman Malikul Adil Marcelliantika, Adinda Martha, Jefry Aulia Masyitah Masyitah Maulana, Sahrul Melany Mohammad Hari Mohammad Hari, Mohammad Mu?alim, Mu?alim Mu’alim Mu’alim, Mu’alim Mufti, Aya Shofia Muttaqin, Daniel Nachnul Ansori Naswan Suharsono Ningrum, Linda Agustin Nugroho, Agung Nupus, Hayatun Nurfitria, Dhea Safira Pandjaitan, Dewi Erika Prasetyani, Ertha Dwi Pratiwi, Titania Putri Purba, Moden Putri Surya, Eka Qurrotu’ain, Khumairo Rachman, Alfino Rahma, Adelia Rahman, Zeinor RAHMATIKA, FERIZKA Ratna Dewi Sabarudin Akhmad Salsabila, Annisa Ayu Sigit Permansah SRI RAHAYU Studiviani, Pramita Sudarjo Sufi, Lintang Sugiarti Sugiarti Sujito Sujito Suprapto Suprapto Surya, Eka Putri Sutantri SUTOMO Syamsiar, Syamsiar Tanggono, Aninda Ulum, Achmad Miftachul Wening Patmi Rahayu Werdimansyah, Farah Yadi, Muhammad Bahri Yanti, Dewi Yasiin, Falah Yudha Herlambang Yuli Soesetio Yuni Rahmawati Zuhrroh, Ilmiatuz Zuhrroh Zumroh, Siti Zusi, H Zutiasari, Ika