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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni J@TI (TEKNIK INDUSTRI) Journal of Education and Learning (EduLearn) Jurnal Filsafat Industrial and Systems Engineering Assessment Journal (INASEA) Al-Ulum Jurnal technoscientia Jurnal Teknologi Jurnal Promosi Pendidikan Ekonomi REKAYASA Semesta Teknika Jurnal Ilmiah Teknik Industri Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri International Humanities and Applied Science Journal BENTANG : Jurnal Teoritis dan Terapan Bidang Rekayasa Sipil JEM17: Jurnal Ekonomi Manajemen NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Warta Penelitian Perhubungan International Journal of Science, Engineering and Information Technology JURNAL TEKNOLOGI TECHNOSCIENTIA Didaktika: Jurnal Kependidikan International Journal of Business, Law, and Education Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Bulletin of Community Engagement PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat AKM: Aksi Kepada Masyarakat Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan JUSTER: Jurnal Sains dan Terapan Makara Human Behavior Studies in Asia Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Makara Journal of Technology Jurnal Pengabdian Masyarakat Bhinneka International Education Trend Issues Jurnal Pengabdian Masyarakat Bangsa Synergy : Jurnal Ilmiah Multidisiplin Nusantara Journal of Multidisciplinary Science IIJSE Majapahit Journal of Islamic Finance and Management Majapahit Journal of Islamic Finance dan Management Jurnal Ar Ro'is Mandalika (Armada) Journal of Innovation and Teacher Professionalism Nusantara Economics and Entrepreneurships Journals International Journal of Social Science and Community Service Aksi Kita: Jurnal Pengabdian Kepada Masyarakat JURNAL MANAJEMEN DAN BISNIS INDONESIA
Rachmad Hidayat
Jurusan Teknik Industri, Universitas Trunojoyo, PO BOX 2 Kamal Bangkalan, Madura 16912, Indonesia
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Peningkatan Kapasitas Strategi Penjualan Melalui Pemanfaatan E-Commerce di Desa Tangua, Kecamatan Uram Jaya, Kabupaten Lebong Andiani, Lia; Hidayat, Rachmad
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/444fsx05

Abstract

Permasalahan utama yang dihadapi pelaku usaha mikro di Desa Tangua, Kecamatan Uram Jaya, Kabupaten Lebong adalah rendahnya literasi digital dan terbatasnya strategi pemasaran produk yang masih bersifat konvensional. Sebagian besar mitra belum memahami konsep e-commerce, belum menggunakan platform digital, serta belum mengoptimalkan media sosial untuk memperluas jangkauan pasar. Berdasarkan kondisi tersebut, kegiatan ini bertujuan untuk meningkatkan kapasitas mitra dalam menerapkan strategi penjualan berbasis teknologi digital. Metode pelaksanaan menggunakan pendekatan Participatory Action Learning melalui tahapan perencanaan, pelatihan, evaluasi, dan tindak lanjut. Peserta dibimbing secara aktif dan praktis untuk memahami lima kompetensi utama: pemahaman e-commerce, penggunaan platform digital, strategi penjualan online, manajemen produk digital, serta pemasaran melalui media sosial. Hasil kegiatan menunjukkan peningkatan signifikan pada seluruh aspek kompetensi, dengan rata-rata peningkatan skor antara 18,6 hingga 20,8 poin dari pre-test ke post-test. Transformasi ini berdampak langsung pada kemampuan peserta dalam mengelola usaha secara digital, termasuk membuat toko daring, mengunggah produk, dan mempromosikannya melalui kanal digital. Kegiatan ini berkontribusi dalam mendorong kemandirian ekonomi lokal yang adaptif terhadap perkembangan teknologi digital.
Application of Pentuple Bottom Line (PBL) as a Learning Model in Business Feasibility and Business Sustainability Study in SMEs Griya Madukara Malang City Mala, Iva Khoiril; Pratikto, Heri; Winarno, Agung; Hidayat, Rachmad; Anam, Hoirul; Sutantri
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6644

Abstract

This study aims to assess the business feasibility of Griya Madukara MSME from an environmental perspective, emphasizing how its practices contribute to both ecological and social sustainability. The research employed a descriptive qualitative approach, utilizing in-depth interviews, direct observation, and documentation. A total of 12 informants were involved, including the business owner, seven employees from different divisions, two regular customers, and two local community members participating in ecoprint training. The findings show that Griya Madukara adopts zero-waste principles, uses natural materials in its production, and converts organic waste into compost. Additionally, community involvement and empowerment are central to its sustainability strategy. The business aligns with the Pentuple Bottom Line framework (People, Planet, Profit, Phenotechnology, and Prophet), making it a viable and sustainable community-based MSME model.
Evaluating Augmented Reality-Supported Project-Based Learning in Digital Economics and Business Education: An Experimental Study Rusmana, Dede; Abdul Fattah, Fuad; Patmi Rahayu, Wening; Hidayat, Rachmad
Didaktika: Jurnal Kependidikan Vol. 14 No. 3 (2025): Vol. 14 No. 3 Agustus 2025
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.2619

Abstract

Integrating Augmented Reality (AR) into Project-Based Learning (PjBL) was evaluated for its effect on undergraduates’ critical thinking in a Digital Economics and Business course. A quasi-experimental design compared a control class (n = 40) and an AR-supported class (n = 34) over 16 meetings using the same syllabus; the experimental class used Assemblr Edu during project work. Critical thinking was measured with a 5-item test (0–100) administered pre and post-intervention and scored by external raters. Because Shapiro–Wilk tests indicated non-normality (all p < 0,05), Mann–Whitney U and Friedman tests were applied (α = 0,05). Baseline equivalence held (pretest U = 655,0 and Z = −0,276, p= 0,782). After the intervention, the between-group difference remained non-significant (U = 624,5 and Z = −0,612, p = 0,540). Within-group gains were significant for both classes: control χ²(1)= 24,641, p< 0,001 (mean ranks pre 1,11 to post 1,89); experimental χ²(1)=12,500, p< 0,001 (pre 1,21 to post 1,79). In short, PjBL improved critical thinking regardless of AR, and AR did not add a detectable short-term advantage. In this context, implementation should prioritize problem task alignment and sustained practice over technology adoption.
Orientasi Pasar Dan Literasi Digital Terhadap Kinerja Pemasaran Yang Dimediasi Keunggulan Bersaing Petani Cabai Di Sumenep Dewi, Ratna; Hidayat, Rachmad; Rahayu, Sri; Fitrianty, Rifda
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 1 (2025): Edisi Bulan Juni 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v11i1.3260

Abstract

Kinerja pemasaran petani cabai di Kabupaten Sumenep masih tergolong rendah, yang antara lain disebabkan oleh lemahnya orientasi pasar, literasi digital, dan keunggulan bersaing. Kondisi ini menuntut upaya untuk memahami faktor-faktor yang mempengaruhi kinerja pemasaran secara lebih mendalam. Berdasarkan hal tersebut, penelitian ini bertujuan untuk menganalisis pengaruh orientasi pasar dan literasi digital terhadap kinerja pemasaran yang dimediasi oleh keunggulan bersaing pada petani cabai di Kabupaten Sumenep. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 petani cabai sebagai responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan teknik Structural Equation Model. Hasil penelitian menunjukkan bahwa orientasi pasar berpengaruh positif dan signifikan terhadap kinerja pemasaran dan keunggulan bersaing. Literasi digital berpengaruh positif terhadap keunggulan bersaing, namun tidak berpengaruh signifikan terhadap kinerja pemasaran. Keunggulan bersaing tidak berpengaruh signifikan terhadap kinerja pemasaran. Selain itu, keunggulan bersaing tidak mampu memediasi pengaruh literasi digital maupun orientasi pasar terhadap kinerja pemasaran. Temuan ini mengindikasikan bahwa untuk meningkatkan kinerja pemasaran, petani cabai di Sumenep perlu memperkuat orientasi pasar dan literasi digital secara terintegrasi dengan membangun keunggulan bersaing yang lebih nyata dan adaptif terhadap perubahan pasar
Pengaruh Brand Experience Dan Brand Image Terhadap Brand Loyalty Yang Dimediasi Brand Awareness Bawang Merah Sumenep Sugiarti, Sugiarti; Hidayat, Rachmad; Rahayu, Sri; Fitrianty, Rifda
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 1 (2025): Edisi Bulan Juni 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v11i1.3261

Abstract

Dalam era persaingan pasar yang semakin kompetitif, penguatan loyalitas merek menjadi kunci dalam mempertahankan konsumen, termasuk pada komoditas lokal seperti bawang merah Sumenep. Brand experience dan brand image berperan penting dalam membentuk persepsi konsumen, sementara brand awareness menjadi jembatan yang dapat memperkuat hubungan keduanya terhadap brand loyalty. Penelitian ini bertujuan untuk menganalisis pengaruh brand experience dan brand image terhadap brand loyalty, dengan brand awareness sebagai variabel mediasi pada produk bawang merah Sumenep. Persaingan dalam dunia agribisnis semakin ketat, sehingga upaya penguatan merek menjadi penting untuk mempertahankan dan meningkatkan loyalitas konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis Structuran Equation Model. Populasi dalam penelitian ini yaitu seluruh pelanggan bawang merah Sumenep yang jumlahnya tidak diketahui, sampel dihitung menggunakan rumus Cochran dan mendapatkan hasil 97 responden konsumen bawang merah Sumenep. Hasil penelitian menunjukkan bahwa brand experience berpengaruh positif terhadap brand awareness dan brand loyalty. Brand image juga berpengaruh positif terhadap brand awareness dan brand loyalty. Selain itu, brand awareness terbukti mampu memediasi pengaruh brand experience dan brand image terhadap brand loyalty. Temuan ini menegaskan pentingnya membangun pengalaman merek dan citra merek yang kuat untuk meningkatkan kesadaran dan loyalitas konsumen terhadap produk lokal seperti bawang merah Sumenep.
Implementation of SORA Methodology Version 2.5 for Medical Delivery Using Quadrotor UAS in Remote Areas Hidayat, Rachmad; Jenie, Yazdi Ibrahim
Warta Penelitian Perhubungan Vol. 35 No. 2 (2023): Warta Penelitian Perhubungan
Publisher : Sekretariat Badan Penelitian dan Pengembangan Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/warlit.v35i2.2306

Abstract

The innovative quadrotor Unmanned Aircraft Systems (UAS) approach for delivery missions presents significant opportunities to address logistical distribution challenges (i.e. medical delivery) in remote areas. The efficiency of quadrotor UAS, which does not need additional infrastructure like runways, makes it increasingly applicable to remote regions. However, the potential implementation of UAS for medical delivery missions comes with considerable risks, such as collisions with manned aircraft or UAS crashes that could damage infrastructure and cause fatal injuries to human life. Therefore, in UAS operations, a method of operational risk assessment is needed to ensure safety, resilience, and operational success. The Joint Authorities for the Rulemaking of Unmanned Systems (JARUS) offers a risk assessment methodology named Specific Operational Risk Assessment (SORA) for UAS operations. The European Union Aviation Safety Agency (EASA) and the Indonesian Ministry of Transportation have recognised and approved this methodology as a risk assessment method for specific UAS categories. SORA provides a step-by-step framework in risk assessment to identify, evaluate, and determine necessary mitigation actions to achieve an acceptable means of compliance (MoC). EASA has announced using the latest version, SORA V2.5, planned for implementation in the fourth quarter of 2023. The Indonesian Ministry of Transportation also plans to adopt this latest version for UAS operations. Several updates and simplifications have been made to this version. Therefore, this paper presents the application of risk assessment using SORA V2.5 for medical delivery operations in remote areas using quadrotor UAS. The analysis in this paper covers each step of SORA V2.5, including risk identification and evaluation, as well as the implementation of mitigations in the conducted mission. The results indicate that SORA V2.5 can be implemented in this mission by taking appropriate mitigation actions to assure operational safety. There are also recommendations for optimising risk identification and it can complement the SORA methodology.
Co-Authors A, Prihastya Raehana A.A. Ketut Agung Cahyawan W Abdul Fattah, Fuad Agung Firdausi Ahsan Agung Winarno Agus Hery Supadmi Irianti Agustin Ningrum, Linda Ahmadi, Raden Khaeru Akmalia, Robiyatul Ali Imron Alvin Arifin Anam, Hoirul Andiani, Lia Andreas Triwiyono Anis Arenda Anis Arendra Aruna, Alby Aulia Martha, Jefry Ayu Salsabila, Annisa Azizah, Nofa Nur Budi Wibowotomo Budyi Suswanto Choirunnisa, Salsabila Safitri Dadang Redantan, Dadang Dede Rusmana Distina, Cahya Endang Suswati Ernani Hadiyati Fadia Zen Faikul Umam Fajarwati, Ferisia Dwi Fajarwati, Ferisia Dwi Fitri Agustina Fitrianty, Rifda Fulgentius Danardana Murwani Hairil Budiarto Haryono Haryono Heri Pratikto Husna, Niki Asma’ul Ima Oktavia, Anastasya Putri Imam Mukhlis Imania, Ekklesia Indarwati, Rila Ayu Agnes Isramaturrahmi, Isramaturrahmi Iva Khoiril Mala Jenie, Yazdi Ibrahim Khas, As'adi Khisbullah Hudha, Khisbullah Khoiril Mala, Iva Kukuh Winarso Lisa Rokhmani Ludi Wishnu Wardana Mahfirman, Mahfirman Malikul Adil Marcelliantika, Adinda Mardiyatul Husna, Safira Martha, Jefry Aulia Masyitah Masyitah Mohammad Hari, Mohammad Mu?alim, Mu?alim Mu’alim Mu’alim, Mu’alim Mufti, Aya Shofia Muslikh Muslikh Nachnul Ansori Naswan Suharsono Nugroho, Agung Nupus, Hayatun Oktavia Sulistina Pratiwi, Titania Putri Purba, Moden Putri Lestari, Tiwi Putri Surya, Eka Rahmadani, Sri Suci Rahman, Zeinor RAHMATIKA, FERIZKA Ratna Dewi Sabarudin Akhmad Sigit Permansah Siti Rochani, Siti SRI RAHAYU Studiviani, Pramita Sufi, Lintang Sugiarti Sugiarti Sujito Sujito Suprapto Suprapto Sutantri Tanggono, Aninda Wening Patmi Rahayu Yadi, Muhammad Bahri Yanti, Dewi Yudha Herlambang Yuli Soesetio Yuni Rahmawati Zumroh, Siti Zusi, H Zutiasari, Ika