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Journal : International Journal of Engineering, Science and Information Technology

Digital Marketing Data Mapping using bibliometric Analysis Maulana, Muhammad Rafli; Irawan, Ade; Setiawan, Adi; Agustina, Agustina
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.849

Abstract

This research examines the importance of digital data marketing as a response to technological advances and changes in the macro environment. The main focus of this research is the role of technologies, such as big data, artificial intelligence (AI), and predictive analytics, in driving successful marketing strategies, particularly for small and medium-sized enterprises (SMEs).To achieve this goal, the researcher used a qualitative research method with a historical approach, aiming to identify trends and developments in the relevant literature. In addition, bibliometric analysis was applied with the help of the VOSviewer tool. This analysis observed a significant growth in the study of digital data marketing. From the search using Publish or Perish covering the period of 1951 to 2025, a total of 1. 354 relevant articles were found. A focus on keyword co-occurrence revealed 6,260 keywords related to digital data marketing. After filtering the keywords into those that appeared at least three times and eliminating less relevant terms, 284 were found and divided into 16 clusters. This bibliometric analysis provides valuable insights for developing digital data marketing research through clear visualization of trends.
Co-Authors Abdillah Abdillah Abubakar Idham Madani Adawiyah, Rabi'atul Adinata, Surya Afrian Al-Haritz, Rafi Afriansyah Afriansyah Agusli, Rahmat Agustina Ahmad Saputra, Fahim Aini, Aini Al Hujjah Asianingrum Al-Ayuni, Yusfi Alamsah, Reza Nur Andiyantama, Muhammad Qubaisy Angelia Regina Dwi Kartika Angeline Safitri, Karin Anwar, Mahfud Ariana Yunita Ariani, Nining Asliah Zainal, Asliah Astina, Dina Aswatul, Muh Athiya, Faeruzza Aulia, Diva Ayu Puspitasari, Ayu Azmi, Lalu Sulthoni Chitra Hermawan Constantine, Audrick Hubert Dani, Husnul Budiatman Darmawan, Muhammad Redho Denny Nurkertamanda Dermana, Iwayan Dunung Waskito Aji Ebelaristra, Prinsislamsheeny Brilliantdianty Edy Kurniawan, Edy Efriani, Like Erwin Setiawan, Erwin Fadillah, Aulia Nur Indri Fadillah, Riestiya Zain Fadli, Rizki Fahkrurrozi, Fahkrurrozi Faisal Anwar Fara Triadi Farani, Firly Aulia Farse, Fitra Andika Fatin, Niky Amira Fauzobihi, Fauzobihi Fermana, Randi Gusmulyani Hadi, Ismanurrahman Hamid, Aceng Abdul Haq, Mailatul Ilal HARI PURNOMO Haryanti, Ramdhani Hendro Setyono Herman Yuliyanto Ida Suryani Wijaya Imam Hanafi Irawan, Lutfi Iskandar, Yelita Anggiane Islami, Gita Nabilla Ismayanti, Rika Izzati, Afifah Nurul Jannoke, Ludovika Jaya, Arsan Kumala Joko Setiyono Karimah, Fitri Khairul Pahmi Rahmawati Kumalasari, Diyanah Kurniawati, Ari Laia, Lisapna Linda Mariana Littu, Herlina Madrinovella, Ikri Mahachandra, Manik Maloka, Putri Ajeng Mansor, Khaeron Maulana, Muhammad Rafli Meliana, Risma Mika Patayang, Mika Muflihun, Sadiqin Muhammad Erwin muhammad rizky, muhammad Muhammad Zaki Multazam, Syamsul Nabila Noor Qisthani Nabila, Nabila Nadzar Darmawan, Muhamad Najib, Mohamad Khoirun Nanik Sulistyani Naresti, Aulia Nasution, Fadly Ahmad Kurniawan Normansyah, Muhammad Dzaky Nur Azizah, Rafida NUR HASANAH Nur Rohmat Nur Salam Nur'arofah, Zilya Rizki Nurafni, Melia Nuridah, Siti Nurluthfiana, Deby Nurselvi, Nurselvi Nurselvy, Nurselvy Ola, Rosita Ruslin Ina Palupi, Ade Cahyaning Prabaswari, Atyanti Dyah Prajanati, Miftha Sukma Adi Prihartini, Dita Priliyanabita, Gesha Pura, Margo Hadi Purnama, Muhamad Rifki PURWANTI PURWANTI Putra, Teguh Adiyas Putri, Emy Setiawati Melati Putri, Emy Setyawati Melati Qadar Hasani Rahman, Ahmad Fauzan Rahmatika, Siti Difta Ramadhan, Zhafran Ratnasari, Eka Retyaningsih, Retyaningsih Riadi, Farid Rida, Rizkha Rikki Afrizal Rivaldo, Rivaldo Riyano, Hendiko Rama Riyanto, Didik Rizki, Kiki Nur Rony, Zahara Tussoleha Rosida, Siti Ayu RR. Ella Evrita Hestiandari Rurianti, Dwi Visti Rustomo, Rustomo Safitri, Luviana Nur Sagitarius, Elda Sahrul, Sahrul Salsabilla, Fitra Nuvus Sandi, Handi Ari Sari Novalianda Sari, Amarria Dila Sari, Desi Amaliyah Arum Sari, Yuliani Budi Permata Sarjani, Tri Mustika Septyowati, Inna setyowati, agustina dyah Shinta Kusumaningtyas, Dyah Simbolon, Kiki Tristiawanti Siti Aisah Siti Suryani Sri Mulyani Sri Nurdiati Sugeng Riyanto Sulaiman, Davi sulanjari sulanjari, Sulanjari Susanty, Meredita Sutarman Sutarman Tamirsyah, Haniyah Taqiudin, Muhamad Taruna, Riyan Tasmi Thomas Afrizal, Thomas Triyanto, Joko Tuzzahra, Fatimah Ulfah, Mariam Vikaliana, Resista Wardana, Raka Sudira wati, Herlina Weny Astuti Wicaksana, Ilyas Rasyid Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Wiratansa, Umar Wiwik Handayani Yahanan Yahanan Yahya, Shanty Yamin, Muhamad Miftahul Yanti, Pirda Yaqin Yusup, Moh Ainul Yosminaldi, Yosminaldi Yunita, Fina Yusuf Arifin Zahira, Iffah Zega, Felitusu Zubaedah, Laily Maknin Zulfikar Judge