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MEDIA RELATIONS MANAGEMENT OF PRIVATE UNIVERSITY IN SUPPORTING REPUTATION ENHANCEMENT Anggarina, Paula Tjatoerwidya; Irawan, Agustinus Purna; Dewi, Fransisca Iriani Roesmala; Noviyanto, Noviyanto; Putri, Dhita Widya
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2786-2797

Abstract

The reputation of private university is important factor to win the competition. One of the public relations (PR) communication activities to build reputation is media relations. The purpose of this study is how to manage media relations by private university in building reputation through PR. The research method uses a descriptive qualitative method, which combines surveys using questionnaires, interviews, and Focus Discussion Groups (FGD) focusing on the form of media relations activities, information content that has publication value, and communication channels used to support reputation enhancement. The results showed that media relations are very important and useful in supporting the reputation of private university. The forms of media relations activities that can be carried out are press conference, media gathering, news coverage, media visit, and doorstop. The use of effective communication channels in delivering information to the public is online media, social media, radio, websites, and television. Campus news content that has publication value is academic achievement, solutions to problems in society, ranking, accreditation, research, achievement of Key Performance Indicators, and community service activities. The results of this study will be one of the references in further research.
INNOVATION MANAGEMENT MODEL TO IMPROVE CORPORATE INNOVATION PERFORMANCE Santoso, Aloysius Budi; Irawan, Agustinus Purna; Suhartanto, Eko
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2798-2804

Abstract

Entering the industrial era 4.0, technology continues to develop and is used to improve company performance. This emphasizes the occurrence of disruption between companies which is mainly driven using this technology. Previous studies have emphasized the importance of innovation to overcome this condition. Astra Group as one of the conglomerate groups in Indonesia has understood and implemented this consistently and persistently. For this reason, the innovation management model in this group is important to be investigated further to provide understanding and scientific contributions related to innovation management in corporations. From the literature, at least three important factors were found in the management of innovation, namely 1) managerial capabilities, 2) adhocracy culture, and 3) knowledge sharing on innovation capabilities and performance in this group. The findings may contribute to an opportunity for researchers to confirm this model in future research.
PROMOTING INTEGRITY BEHAVIOUR IN FAMILY FIRMS Rochimat, Dedy; Irawan, Agustinus Purna; Suhartanto, Eko
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2805-2811

Abstract

As the family firms grow, they face the challenges of moral hazard and nepotism. To overcome these challenges, family firms should instill integrity values in their family members and employees so that they behave ethically. Integrity strengthens employee effectiveness, loyalty, and ethical behavior, leading to firm performance. This study investigates the emergence of integrity behavior in employees of a family firm. The aim is to examine the relationship between employees' attitudes, subjective norms, perceived behavioral control (PBC), intention, and behavior toward integrity. The study was conducted in an Indonesian public family firm operating as an interior contractor and furniture manufacturer. This study analyzes 433 cases and found a significant positive relationship among these variables. Interestingly, integrity subjective norm is the strongest factor influencing integrity behavior, fully mediated by integrity intention. Considering that integrity attitude should be the most influential factor forming integrity behavior, this study suggests that family firms design a selection process that can recruit candidates with an integrity attitude.
THE INFLUENCE OF PERCEIVED HOSPITAL SERVICE QUALITY ON PATIENTS' HEALTH-RELATED QUALITY OF LIFE AND REVISIT INTENTION Danendra, Albertus Raditya; Irawan, Agustinus Purna; Laksmidewi, Dwinita; Samoedro, Erlang; Eryuniyanti, Eryuniyanti
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2822-2831

Abstract

Improved hospital service quality is anticipated to enhance the Health-Related Quality of Life (HRQL) for patients with heart and internal medicine diseases. This cross-sectional study at Persahabatan General Hospital (RSUP Persahabatan) explores the influence of perceived hospital service quality on HRQL and revisit intentions among 120 cardiology and internal medicine outpatient clinic patients. Findings reveal no direct impact on HRQL and revisit intention, but a significant influence on patient satisfaction and trust. Patient satisfaction acts as a crucial mediator between service quality perception and HRQL and revisit intention, emphasizing the need for enhanced procedural ease and healthcare staff training at RSUP Persahabatan.
DESIGN MANAGEMENT AND PRESERVATION OF JEPARA CARVED FURNITURE Mutiara, Maitri Widya; Irawan, Agustinus Purna; Marizar, Eddy Supriyatna
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2913-2922

Abstract

This research examines the role of design management in preserving Jepara carved furniture, which has historical and cultural value, but faces the challenge of adapting to global market dynamics. The research uses qualitative methods with a design management study approach. This study aims to explore how design management practices can be used to respond to these challenges while maintaining the richness of local culture. Through in-depth interviews, field observations, and using selected case studies, this research maps the current landscape of the Jepara carved furniture industry, identifies the main challenges faced by craftsmen and managers, and understands the opportunities that can be developed through the application of design management. The research results show that there is a gap between the traditional practice of making carved furniture and the need for design adaptations that are responsive to global market trends. In addition, this research also found that the lack of an integrated design management strategy limits the Jepara carved furniture industry's ability to innovate and compete. Based on these findings, this research proposes a design management framework that combines innovation strategies, interdisciplinary collaboration between designers and craftspeople, and effective marketing and distribution. The conclusion of this research emphasizes the importance of integrating design management in the Jepara carved furniture industry as a strategy for conservation. The implementation of effective design management is expected to inspire innovation, strengthen cultural identity, and pave the way for wider international recognition of Jepara carved furniture.
PRIVATE HOSPITAL DEVELOPMENT STRATEGY: EXPLORING THE INFLUENCE TO ENHANCE PATIENT LOYALTY Belda, Madeline; Irawan, Agustinus Purna
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.3279-3288

Abstract

With a population exceeding 270 million, Indonesia faces significant healthcare challenges, particularly infectious diseases. Private hospitals play a crucial role, and patient loyalty is essential for their success. This study aims to contribute to hospital strategy development by understanding factors influencing patient loyalty to private hospitals in Indonesia. Specifically, it explores the relationships between hospital image, Word of Mouth (WoM), patient satisfaction, and loyalty. A quantitative, cross-sectional study was conducted in Jakarta from September to October 2023. Data was collected from 131 out of 156 respondents at a private hospital in Jakarta using a validated questionnaire. SmartPLS 4 was employed for analysis. Hospital image significantly influences patient loyalty directly and indirectly through patient satisfaction. Positive WoM has a significant impact on both patient satisfaction and loyalty. The study confirms the positive correlation between hospital image, patient satisfaction and loyalty. The study emphasizes the importance of building and maintaining a positive hospital image through effective marketing, active WoM management, and service quality improvement. Strategies focusing on these aspects are recommended to strengthen patient relationships, enhance reputation, and remain competitive in the challenging healthcare industry. Future research should delve into factors reinforcing patient loyalty, explore the impact of digital marketing strategies on hospital image, investigate variables moderating the relationship between positive WoM and patient satisfaction, and explore effective patient feedback management strategies focusing on information technology.
LITERASI KECERDASAN ARTIFISIAL UNTUK MENUNJANG KREATIVITAS DALAM MENCIPTAKAN PRODUK DIGITAL Paramita, Sinta; Agustina Kahumako; Agustinus Purna Irawan
Jurnal Serina Abdimas Vol 3 No 3 (2025): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v3i3.36005

Abstract

Artificial intelligence (AI) literacy is an essential aspect in today's digital era, especially for the younger generation who are developing and preparing for the future. The rapid development of artificial intelligence technology has had a profound impact on various fields of life, including industry, healthcare, and education. In the context of education, teenagers are expected to be able to adapt to the changing times that increasingly rely on sophisticated technology. Teenagers, as the next generation of the nation, play a strategic role in mastering artificial intelligence literacy to face challenges and capitalize on opportunities arising in this digital era. Universities play a crucial role in making a meaningful contribution to society, particularly among teenagers, by utilizing artificial intelligence technology to enhance productivity. Through Community Service (PKM) activities, it is hoped that students will gain knowledge and develop their abilities in using artificial intelligence-based applications to support creativity in the digital field. The PKM implementation method will be divided into three parts. Firstly, a presentation will be made on socialization about artificial intelligence (AI) literacy in learning. Secondly, students will discuss the AI applications chosen for creating digital products. Finally, the design and production of digital products will be undertaken. The results of the PKM activities conducted at Vocational High School (SMKN) 1 Cimahi demonstrated an increase in knowledge related to artificial intelligence in supporting creativity. Additionally, students were able to produce digital products in the form of posters. Overall, this study has successfully demonstrated that AI literacy effectively supports creativity in the development of digital products. ABSTRAK Literasi kecerdasan artifisial (AI) menjadi aspek yang sangat penting di era digital saat ini, terutama bagi generasi muda yang tengah berkembang dan mempersiapkan diri menghadapi masa depan. Perkembangan teknologi kecerdasan artifisial yang begitu pesat telah membawa dampak signifikan pada berbagai bidang kehidupan, mulai dari industri, kesehatan, hingga pendidikan. Dalam konteks pendidikan, remaja diharapkan dapat beradaptasi dengan perubahan zaman yang semakin mengandalkan teknologi canggih. Remaja sebagai generasi penerus bangsa memiliki peran strategis dalam menguasai literasi kecerdasan artifisial agar mampu menghadapi tantangan dan memanfaatkan peluang yang muncul di era digital ini. Perguruan Tinggi memiliki peran untuk berkontribusi nyata kepada masyarakat khususnya remaja dalam memanfaatkan teknologi kecerdasan artifisial untuk produktivitas. Melalui kegiatan Pengabdian Kepada Masyarakat (PKM) diharapkan dapat memberikan pengetahuan dan mengikatkan mampu siswa-siswi dalam menggunakan aplikasi berbasis kecerdasan artifisial untuk menunjang kreativitas dalam bidang digital. Metode pelaksanaan PKM akan dibagi menjadi tiga bagian yaitu di awali dengan pemaparan sosialisasi tentang literasi kecerdasan artifisial (AI) dalam pembelajaran, kedua siswa-siswi akan berdiskusi aplikasi AI apa yang akan dipilih dalam membuat produk digital, dan terakhir merancang dan menghasilkan produk digital. Hasil dari kegiatan PKM dilaksanakan di Sekolah Menengah Kejuruan Negeri (SMKN) 1 Cimahi, terdapat peningkatan pengetahuan terkait kecerdasan artifisial dalam menunjang kreativitas, selain itu siswa-siswi mampu menghasilkan produk digital berupa poster. Secara keseluruhan, penelitian ini berhasil membuktikan bahwa literasi AI secara efektif menunjang kreativitas dalam menciptakan produk digital.
Sustainable Tourism Communication Strategy In Pampang Cultural Village, Samarinda, East Kalimantan Paramita, Sinta; Kahumako, Agustina; Irawan, Agustinus Purna
Tuturlogi: Journal of Southeast Asian Communication Vol 6, No 3 (2025): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2025.006.03.3

Abstract

Sustainable tourism communication strategies are a crucial approach to developing tourist destinations, addressing not only economic aspects but also social and environmental aspects. Appropriate tourism communication strategies, such as effective information dissemination, strengthening the destination's image, community participation, interactive communication with tourists, and ongoing education for local communities, are integral to sustainable tourism development. Pampang Cultural Village, located in Balikpapan, East Kalimantan, is rich in local traditions and culture and serves as an ideal example for implementing sustainable tourism communication. This study aims to analyze the communication strategies used by village managers to promote sustainable tourism and their impact on the local community and the environment. A case study method and a qualitative approach, including in-depth interviews and participant observation, will be used in this study. This study analyzes sustainable tourism communication strategies at Pampang Cultural Village and finds that a holistic, integrated approach is key to sustainability. The four main components of the education and empowerment community program development (CBT), stakeholder engagement, and the use of digital technology work synergistically. Education builds awareness, CBT empowers local communities, stakeholder synergy creates a harmonious ecosystem, and digital technology expands the reach of promotions. Integrating these four elements into a cohesive narrative is crucial. As a result, Pampang Cultural Village has the potential to become a sustainable destination that preserves culture and has a positive impact on the community and the environment
Governing Risk for Project Performance: A Mechanism ‎Based Systematic Review of Cost Overruns and Schedule ‎Delays in Construction Ramadhan, Jatiaryo Sidiq; Irawan, Agustinus Purna; Taba, Muhammad Idrus
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6273

Abstract

Cost overruns and schedule delays continue to challenge construction projects worldwide, ‎yet existing research has predominantly focused on identifying risk factors rather than ‎explaining how those risks translate into performance outcomes. This study adopts a ‎mechanism-oriented perspective to examine the managerial and governance systems that ‎mediate the relationship between project risk exposure and cost and schedule performance. ‎A Systematic Literature Review (SLR) was conducted and integrated with bibliometric ‎keyword co-occurrence analysis using VOSviewer to synthesize and map the intellectual ‎structure of the field. Fourteen studies meeting mechanism-based inclusion criteria were ‎analyzed. The results indicate that project performance deterioration is not a direct ‎consequence of risk occurrence alone, but is shaped by interacting governance mechanisms. ‎Risk management emerges as the central coordinating system, financial governance ‎functions as a stabilizing buffer that supports operational continuity, and project control ‎systems serve as the execution-level interface translating governance strategies into ‎performance monitoring and corrective action. Bibliometric mapping further reveals a shift ‎in the literature from problem-oriented discussions of cost overruns toward ‎governance-based performance regulation. These findings support a mechanism-based ‎understanding of construction project performance, where cost and schedule outcomes are ‎governance-dependent rather than purely risk-driven. Methodologically, the study ‎demonstrates the value of combining systematic review rigor with bibliometric mapping to ‎uncover structural knowledge patterns. Practically, the results highlight the importance of ‎strengthening integrated governance systems—not only improving risk identification—to ‎enhance construction project performance.‎