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Mardhotillah, Bunga
Fakultas Sains Dan Teknologi, Universitas Jambi, Jambi, Indonesia
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Journal : Jurnal Inovasi Pembangunan

 1 
SEM-PLS DALAM MENGANALISIS PERSEPSI DAN PREFERENSI MASYARAKAT KECAMATAN DANAU KERINCI TERHADAP WISATA EKOLOGI (ECOTOURISM) Reza, Aidini Desfa; Sufri, Sufri; Mardhotillah, Bunga
Inovasi Pembangunan : Jurnal Kelitbangan Vol 12 No 02 (2024): Agustus 2024
Publisher : Balitbangda Provinsi Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35450/jip.v12i02.529

Abstract

This study aims to determine the SEM-PLS model of the perception and preferences of the Danau Kerinci District community towards the Danau Kerinci Ecotourism Area, Pertiwi Pentagen Park, Sanggaran Agung Pine Forest, Pasir Panjang Beach, Tanjung Tanah Village and Talang Kemulun Waterfall. This research method uses a Mixed Research approach, which is descriptive and inferential. Qualitative and quantitative descriptive analysis is applied in SEM-PLS modeling using SmartPLS software by measuring, analyzing, and interpreting the perception and preferences of the community towards ecological tourism in Danau Kerinci District. The type of data used in this study is primary data obtained directly through distributing questionnaires to residents. The data consists of 8 variables, namely 4 exogenous variables, 3 moderating variables and 1 endogenous variable. The results of the study based on the analysis using SmartPLS software shows that all exogenous variables have a significant effect on public perception and preferences. Cleanliness of facilities, accessibility, attractiveness, and infrastructure conditions increase positive perceptions, while the uniqueness of tourist attractions and the potential for improving welfare also strengthen public interest. Model evaluation shows high validity and reliability, with strong R-square and Q-Square Predictive Relevance values. The conclusion of this study is that public perception and preferences for ecotourism in Danau Kerinci District are influenced by various factors that can be used as a basis for developing strategies to improve the quality of ecotourism in the area.
Co-Authors Abd Fatah, Rahmat Adilah, Silvia Nur Adne Sagita Panjaitan Affan Malik Affan Malik Affan, Affan Afreni Hamidah Afrianda, Vionica Agustina, Ti’ah Alfarez, Dzaki Ade Alim, Khairul Alisyahbana, Iman Utoya Amanda, Tasya Arif Arif Asfahani, Asfahani Auqi B. B., S. Farrel Azizah, Suci Midsyahri Bambang Haryadi Basayarahil, S. Farrel Auqi Baswara Corry Sormin CUT MULTAHADAH Damris Muhammad Dewi Iriani Ditya Ismi Budiarti EFENDI Elisa, Edi Fadli, Amril Feriana, Rina Fernando Mersa Putra Fuldiaratman Gusmanely Z Gusmanely Z, Gusmanely Z Gusmi Kholijah Gusri, Lailal Haikal, Ibnu Hambali, Jhoni Hadi Harahap, Subur Hermanetty Hermanetty Hilmiah I Gede Wiratmaja Ira Galih Prabasari kevin, kevin panjaitan Khaira, Ulfa kholijah, gusmi Komang Ariyanto M Rafly Maretha M. RIZKY RAMADHAN Maharani, Cindy Maria Risnawati Mubarak, Fadhlul Multahadah, Cut Nabila, Anugrah Putri Nainggolan, Hermin Ngatijo Ngatijo Nurhadi, Miranda Sukma Olvin Prasetia Pangesti, Zahwa Rifsya Prakoso, Maliki Aji Prananingrum, Dwi Kartika Putri, Desfita Eka Putri, Nabilah Shahada Putrie, Rena Augia Rahmawati, Rahmawati Ramadhan, Afif Kurnia rarasati, niken Rayandra Asyhar Rena Augia Putrie Revis Asra Reza, Aidini Desfa Rijaya, Candra Riyan Hidayat Rizqa Raaiqa Bintana Sa'diyah, Sa'diyah Safitri, Yuliana Sarmada, Sarmada Seeletse, Solly Matshonisa Sherly, Issaura Sihombing, Febriana Sihotang, Wanti Perinduri Sipni, Dawam Mussurur Sormin, Corry Sufri Sufri Sufri Sufri Sundara, Vinny Yuliani Susilawati Susilawati Suzanti, Sriliah Syahrul Syahrul Syamsyida Rozi Tamrin Fathoni Tedjo Sukmono Trinata, Ario Surya Ulfa Khaira, Ulfa Wardi Syafmen Wardi Syafmen Wardi Syafmen Wibowo, Salsa Dyvia Wijaya, Untung Yanova, Shally Yuniati, Triyana Yurinanda, Sherli Yurinanda, Sherly Yusnidar Yusnidar Z, Gusmanely Zuli Rodhiyah Zurweni Zurweni Zurweni