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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Journal of Family Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Accounting and Investment JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Pendas : Jurnah Ilmiah Pendidikan Dasar JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Bimbingan Konseling Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Economics, Management, Business, and Social Science Oikonomia: Jurnal Manajemen Jurnal Ekonomi Humantech : Jurnal Ilmiah Multidisiplin Indonesia International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) IBTIDA : Jurnal Kajian Pendidikan Dasar Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Chemical Engineering Journal Storage (CEJS) Indonesian Journal of Business, Accounting and Management Global Advances in Business Studies Indonesian Management and Accounting Research Indonesian Journal of Management Science RENATA Jurnal Pengabdian Masyarakat Kita Semua Liberosis: Jurnal Psikologi dan Bimbingan Konseling Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Pengabdian Sosial Jurnal Budi Pekerti Agama Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmu Pengetahuan dan Teknologi Bagi Masyarakat Digital Innovation : International Journal Of Management Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Al Maghazi : Arabic Language in Higher Education JURNAL BUANA Mandalika Journal of Community Services Jurilma Multidisciplinary Indonesian Center Journal Atestasi : Jurnal Ilmiah Akuntansi
Rahayu Lestari
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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THE DETERMINANTS OF CUSTOMER LOYALTY Resti Hardini; Rahayu Lestari; Elwisam; Kumba Digdowiseiso; Noor Fadhiha Mokhtar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.398

Abstract

The objective of this study is to identify and analyze the factors that influence customer loyalty in the context of contemporary competitive business. Specifically, we will examine the impact of Brand Satisfaction, Corporate Brand Reputation, and Brand Attachments. The research methodology employed is a Systematic Literature Review (SLR) to investigate noteworthy discoveries in relevant scholarly literature. The results of the SLR analysis indicate that there is a positive correlation between customer satisfaction and the quality of corporate brand reputation with Brand Attachments. This, in turn, leads to an increase in Brand Loyalty. While Corporate Brand Reputation does have a favorable effect on customer perceptions, its influence on Brand Loyalty is comparatively weaker than that of other variables. The results of the multiple linear regression analysis indicate that the combination of these factors exerts a substantial influence on customer loyalty. Hence, it is imperative for companies to prioritize their endeavors towards enhancing customer satisfaction, establishing a favorable brand image, and fostering profound emotional connections with customers in order to achieve maximum levels of loyalty. Ultimately, an extensive understanding of the factors that influence customer loyalty can assist companies in devising more efficient business strategies to sustain and enhance enduring customer relationships.
A LITERATURE STUDY ON DIGITAL MARKETING STRATEGIES IN INCREASING SALES Suadi Sapta Putra; Resti Hardini; Rahayu Lestari; Kumba Digdowiseiso; Juhaizi Mohd Yusof
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.399

Abstract

The rapid advancement of digital technology has led to the emergence of digital marketing as a fundamental aspect of the business world. It refers to a range of marketing strategies commonly employed by companies and other business entities nowadays to efficiently and economically promote their products. Employing digital technology in marketing is regarded as a more effective method for enhancing sales in companies or business entities. Sales are vital for ensuring the operational sustainability of the company, funding investments, and meeting financial obligations. Inadequate sales performance can subject a company to the peril of heightened credit risk and potential bankruptcy. This study utilizes a systematic literature review (SLR) approach to evaluate the efficacy of digital marketing strategies in improving sales. The researcher conducted a comprehensive analysis of 18 pertinent literature studies, scrutinizing them in relation to three specific research questions. The findings indicate that digital marketing has the potential to enhance sales for companies or business entities.
A LITERATURE STUDY ON THE DETERMINANTS OF BRAND IMAGE Tri Waluyo; Resti Hardini; Rahayu Lestari; Kumba Digdowiseiso; Olawole Olanre Fawehinmi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.400

Abstract

The objective of this study is to examine the factors that shape brand perception, with a specific emphasis on its impact on consumer buying intention. The study is grounded in the recognition that brand image plays a pivotal role in influencing consumer perceptions of products or services. This research employs the Systematic Literature Review (SLR) methodology to investigate the literature pertaining to brand image, encompassing factors such as product quality, endorser character, and digital presence. The results of SLR analysis indicate that brand image significantly impacts consumer purchase intention. The primary factors that determine this influence are product quality and the character of the endorser. The hypothesis test results indicate that brand image has a statistically significant and positive impact on purchase intention, as evidenced by a significant coefficient and a critical ratio (CR) value that surpasses the threshold. The analysis of the results encompasses practical implications for managers regarding marketing tactics that can enhance brand perception, particularly in relation to product excellence and the selection of an appropriate endorser persona. The research findings indicate that proficient comprehension and effective administration of brand image can serve as a pivotal factor in augmenting consumer purchasing inclination, fortifying brand-consumer associations, and bolstering enduring business prosperity.
THE IMPLEMENTATION OF GREEN MARKETING IN INDONESIA Rahayu Lestari; Resti Hardini; Melati; Kumba Digdowiseiso; ha Rofusila Abu Hasan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.405

Abstract

The purpose of this extensive literature review on the application of green marketing in Indonesia is to assess the advancements and difficulties associated with implementing sustainable marketing techniques. The background of the research emphasizes how companies are being encouraged to engage in environmentally friendly business practices and how environmental issues are becoming more widely known. Through the systematic identification and analysis of literature pertaining to the application of green marketing in Indonesia, the research methodology employs a Systematic Literature Review (SLR) approach. The study's findings show encouraging advancements in environmentally friendly business practices, such as modifications to supply chains and a focus on environmental values in advertising campaigns. Notwithstanding, certain obstacles persist, such as disparities in consumer comprehension and challenges in executing sustainable business strategies. The keys to success were found to be government and policy initiatives that support sustainability as well as business initiatives to raise consumer awareness. The research's discussion emphasizes Indonesia's potential for a constructive change in the direction of a more ethical and sustainable corporate culture. In summary, Indonesia's adoption of green marketing initiatives is indicative of a promising trend toward more ecologically friendly corporate practices. To overcome current obstacles and promote future advancements in Indonesia's adoption of green marketing, the government's assistance and consumer education are essential.
A LITERATURE REVIEW ON THE DETERMINANTS OF CUSTOMER SATISFACTION Resti Hardini; Rahayu Lestari; Suadi Sapta Putra; Kumba Digdowiseiso; Zuha Rosufila Abu Hasan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.406

Abstract

The literature review investigates the factors that determine customer satisfaction, specifically in the life insurance and banking industries. This study highlights the intricate nature of swiftly evolving market dynamics, wherein elements like corporate reputation, service excellence, and perceived worth exert a substantial influence on customer contentment. The approach employed entails a methodical examination of the existing body of literature, elucidating the interconnectedness among variables that exert an impact on customer satisfaction. The research findings indicate that customer satisfaction is primarily influenced by service quality and company image, with perceived value playing a pivotal role in this process. The difficulties associated with assessing customer perceptions and addressing feedback underscore the necessity for the creation of meticulous measurement techniques and efficient response mechanisms. Ultimately, comprehending these factors thoroughly is crucial for devising efficient tactics to fulfill customer expectations and facilitate sustainable business expansion. Additionally, it emphasizes the importance of persistent dedication and ongoing enhancement.
THE EFFECT OF PROFITABILITY ON WORKING CAPITAL MANAGEMENT AND COMPANY CAPITAL STRUCTURE Elwisam; Melati; Rahayu Lestari; Kumba Digdowiseiso; Rosyidah Muhammad
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.407

Abstract

The significance lies in comprehending the correlation between profitability, working capital management, and capital structure within the framework of corporate financial decision-making. This study aims to elucidate the influence of profitability on the efficiency of working capital management and the policy regarding capital structure. The employed approach is Systematic Literature Review (SLR), which involves the identification, selection, and evaluation of pertinent scientific literature. The findings indicate that the profitability level has an impact on a company's capacity to handle working capital, affects the cash cycle, and can elucidate decisions regarding capital structure policy. While high profitability enables increased access to external financial resources, low profitability can present difficulties in managing working capital. The discussion encompasses the practical ramifications of these findings, such as implementing astute financial strategies to enhance profitability and optimize the management of working capital. Ultimately, this study offers a comprehensive perspective on the correlation among profitability, working capital management, and capital structure. Acquiring this knowledge is crucial for companies to make informed financial decisions and guarantee long-term viability and steady expansion in a constantly changing business landscape.
THE IMPACT OF ETHICAL LEADERSHIP, INNOVATION ADOPTION, AND CREATIVITY ON COMPANY PERFORMANCE IN FAST FASHION INDUSTRY Muchlison, Sonny; Sugiono, Edi; Lestari, Rahayu
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 4 (2025): Vol. 2 No. 4 Edisi Oktober 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i4.1211

Abstract

This study examines the impact of ethical leadership, innovation adoption, and creativity on company performance within Indonesia's fast-fashion industry. As the industry faces increasing scrutiny regarding sustainability and social responsibility, understanding the relationships between these organizational capabilities becomes crucial for competitive advantage. Using a quantitative methodology, this research employed saturated sampling of 87 managers from fast-fashion companies across major Indonesian cities including Jakarta, Bandung, Surabaya, and Medan. Data were analyzed using SmartPLS 4.0 through Partial Least Squares Structural Equation Modeling (PLS-SEM). The measurement model demonstrated strong reliability and validity, with all constructs exceeding recommended thresholds for Cronbach's Alpha (0.832-0.873), Composite Reliability (0.883-0.911), and Average Variance Extracted (0.603-0.671). Discriminant validity was confirmed through Fornell-Larcker criterion and HTMT ratios below 0.85. The findings reveal that ethical leadership, innovation adoption, and creativity function as complementary organizational resources that collectively enhance company performance rather than operating in isolation. These results provide empirical evidence for the synergistic effects of leadership behavior, technological orientation, and creative capacity in driving organizational success. The study contributes to management literature by demonstrating the integrated nature of these capabilities and offers practical guidance for fast-fashion companies seeking sustainable competitive advantage through ethical practices, systematic innovation, and creative organizational cultures.
ANALISIS DAYA SAING EKSPOR UDANG BRATASENA ADIWARNA PASCA PEMUTUSAN HUBUNGAN KERJA PETAMBAK DAN PERUSAHAAN Rachmawati, Tety; Lestari, Rahayu; Nabila, Nuzul Inas
Publicio: Jurnal Ilmiah Politik, Kebijakan dan Sosial Vol 3 No 1 (2021): Jurnal Publicio
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.456 KB) | DOI: 10.51747/publicio.v3i1.612

Abstract

The termination of the employment relationship between the farmers and the company has changed the shrimp farming pattern in Bratasena Adiwarna. Prior to termination of employment, Bratasena was the largest shrimp exporter in Indonesia. This study aims to analyze the competitiveness of Bratasena shrimp exports, after the termination of employment between farmers and companies. In addition, this research also aims to see the contribution of Bratasena shrimp exports in an effort to support the increase in shrimp exports in Lampung Province following the target of Lampung as the National Shrimp Granary. Data obtained by reviewing several primary and secondary documents and in-depth interviews with several sources, namely farmers, the head of the export division of PT. Central Pertiwi Bahari, as well as the Head of the Office of Marine Affairs and Fisheries in Lampung Province. This study uses a quantitative approach with the calculation of RCA (Revealed Comparative Advantage) to find the value of Bratasena shrimp export competitiveness and market share analysis to see the contribution of Bratasena shrimp exports to the increase in fisheries exports in Lampung Province. The results of this study indicate that the export competitiveness value is quite strong for Bratasena shrimp exports and the contribution of Bratasena shrimp exports to fisheries exports in Lampung Province is also quite large. However, after termination of employment between farmers and companies, the value of export competitiveness and contribution of Bratasena shrimp has decreased. Keywords: competitiveness, export, shrimp
KOMUNIKASI PEMASARAN TERPADU SEBAGAI STRATEGI DALAM MENCAPAI KEBERLANJUTAN BISNIS Utama, Andyan Pradipta; Chan, Syafrizal; Karyatun, Subur; Lestari, Rahayu
Mandalika Journal of Community Services Vol. 1 No. 2 (2024): Mandalika Journal of Community Services
Publisher : Penerbit Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjcs.v1i2.83

Abstract

Dalam situasi era kenormalan baru saat ini, memberikan peluang dan tantangan bagi para pelaku UMKM untuk membangun kembali usahanya yang sempat terpuruk selama pandemi. Situasi pandemi covid-19 telah berlangsung hampir dua tahun di Indonesia, dimana usaha mikro, kecil dan menengah (UMKM) menghadapi berbagai tantangan serius baik di sektor jasa maupun barang. Tantangan tersebut antara lain penurunan penjualan yang relatif besar, penurunan jumlah pelanggan, kesulitan memperoleh bahan baku, dan tantangan kegiatan pemasaran akibat adanya aturan dari pemerintah mengenai pembatasan interaksi dengan masyarakat lokal dan penerapan protokol kesehatan di seluruh Indonesia. Tujuan kegiatan pengabdian masyarakat ini dilakukan dengan tujuan untuk memberikan pengenalan dan juga memberikan edukasi pada masyarakat khususnya yang memiliki usaha bahwa strategi komunikasi pemasaran terpadu dapat meningkatkan keberlanjutan bisnis. Berdasarkan pantauan kami, adaptasi konsep komunikasi pemasaran terpadu yang dilakukan oleh UMKM di Kecamatan Kota Bambu Selatan Kecamatan Palmerah meliputi kegiatan promosi seperti periklanan, pemasaran langsung, promosi penjualan, kehumasan, pemasaran langsung, pemasaran interaktif, serta penjualan pribadi belum optimal dilaksanakan. Hal ini karena tidak seluruh komponen dan unsur komunikasi pemasaran terpadu dapat terlaksana karena terbatasnya pemahaman masyarakat.
The Effects of User Intention and User Satisfaction on E-Filling Adoption in Indonesia: A Systematic Literature Review Lestari, Rahayu; Digdowiseiso, Kumba
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.748

Abstract

Intention, as the main indicator of an individual's desire to adopt a technology, influences the extent to which they are willing to use and invest in e-filling. The aim of this research is to find out how ser intention (user intention) has a significant effect on the level of e-filling adoption in Indonesia, and what factors motivate individuals to have high user intention towards technology. The structure of this research literature review reflects the systematic approach applied in conducting a literature review to support understanding the impact of User Intention and User Satisfaction on the adoption of E-Filling in Indonesia. The results of this research are that a holistic strategy that includes good interface design, support for social norms, increasing digital literacy, and meeting user expectations through security and efficiency is the key to achieving successful e-filling adoption in Indonesia.
Co-Authors Abdul Hafaz Ngah Abdul Hakim Abdurahman Abdurrahman Abidin, Yuliza Afifatunnisa, Aura Agustiani, Fitri Ahmad Nurkhin Aisyah, Haydee Noor Alvita Sari Andhini Trihapsary Andi Wijanarko ANDINI NURWULANDARI Andyan Pradipta Utama Anis Rostiani Aprilya, Rani Aris Setiawan Muhammad Astiwi Inayah Aulia Rahmadanti Awalya Awalya, Awalya Ayuni Nuraeni Azizah, Fadilla Nur Azlinzuraini Ahmad Baehaqi Bambang Sri Anggoro Beladdina An’nisa Budin , Dg Safrina Ag Cahyani, Diah Hanung Chalid Sahuri Christina Evas Joe Likumahua Cindy Sri Wahyuni Defina Maharani Dharmawan, Rifky Dhieka Avrilia Lantana Digdowiseiso , Kumba Divia Zal Rizky Dwi Fitra Arreski Eddy Kurniawan Elwisam Elwisam, Elwisam Elwisam, Elwisam Fani Rahayu Fauziah Fauziah Fengyuan , Liao Fujiati Afriliani Gibran, Hafiizh Muhammad ha Rofusila Abu Hasan Hari Muharam Humam Intan Islamia Intan Mulia Sari Jaeni Jaeni Jalaluddin Jalaluddin Jamal Fakhri Juhaizi Mohd Yusof Juliani Pudjowati Junaida Junaidah Karimah, Hapsyah Nur Karyatun, Subur Khairunnisa, Gita Khalid Farooq Khatijah Omar Koderi Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Lajuni , Nelson Lantana, Dhieka Lestari, Silvy Dwi Lilis Suryani Luvianingtias, Shera Nabila M Rayiz Ayinul Mutaqin Mairoza Mardin Rachman Marsudi Marsudi Maryanto - Marzelina Sintia Putri Melati Miranda, Sovia Mohidin, Rosle MONICA DEWI Muchlison, Sonny Mufidah Tamah Muhammad Wasul mungin eddy wibowo, mungin eddy Murtopo, Bahrun Ali Muthmainnah, Dewi Refianingrum Na'im, Ainun Nabila Luvianingtias, Shera Nanda, Arifa Natalia Pricilia Ticoalu Nina Yudha Aryanti Noor Fadhiha Mokhtar Novita Eka Rahmadhani Nur Aishah Awi Nur Rochmah Kumalasari Nur, Siti Utami Novia Nurul Isnaini Nuzul Inas Nabila, Nuzul Inas Nyai Mukholisah Ogunkoya, Olufemi Adewale Oktalina, Gayatria Olawole Olanre Fawehinmi Orina, Dina Panca hardian Putra Perawati Pinarsinta, Tira Pradini, Gagih Pratiwi, Mutia Putri Kusumaningrum, Anisa Putri Oktaviani Ramdan, Mohamad Ramdayani, Syofia Sofatunisa Rena Elpiana Resti Hardini Resti Hardini Rezeki Putri Utami Ricko Sholeh Pratama Rinda Andini Thamrin Riska Nurazila Romlah Rosyidah Muhammad Rum Alim, Moch Safiek Mokhlis Salmah Sari, Meida Ramita Sarina Ismail Sartika, Deby Sekarani, Shalsyadila Safira Seli Mutiara Setiawan, Anugrah Rega Silvi Rahmadani Siti Falindah Padlee Siti Nurwahidah, Lina siti rodiah Soni Prayoga Sovia Mas Ayu Suadi Sapta Putra Sugiono, Edi Suwadji, Sukma Annisa Syafrizal Chan Syamsul Bahri Tety Rachmawati Tiara Pradani Tiara Rosa Maharani Tri Waluyo Tri Waluyo Tuna, Syifa Azzahra Uripto, Casto Usman Diennur Vadly Dwijka Jafesia Wastuti, Wahyu Wismanto Wismanto Yapono, Dania Amani Yasifati Hia Yulfa, Arie Yulia Apriana Yupi Yani Telaumbanua Zainuddin Ginting Zuha Rosufila Abu Hasan Zulfikar, Ahya