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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Journal of Family Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Accounting and Investment JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Pendas : Jurnah Ilmiah Pendidikan Dasar JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Bimbingan Konseling Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Economics, Management, Business, and Social Science Oikonomia: Jurnal Manajemen Jurnal Ekonomi Humantech : Jurnal Ilmiah Multidisiplin Indonesia International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) IBTIDA : Jurnal Kajian Pendidikan Dasar Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Chemical Engineering Journal Storage (CEJS) Indonesian Journal of Business, Accounting and Management Global Advances in Business Studies Indonesian Management and Accounting Research Indonesian Journal of Management Science RENATA Jurnal Pengabdian Masyarakat Kita Semua Liberosis: Jurnal Psikologi dan Bimbingan Konseling Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Pengabdian Sosial Jurnal Budi Pekerti Agama Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmu Pengetahuan dan Teknologi Bagi Masyarakat Digital Innovation : International Journal Of Management Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Al Maghazi : Arabic Language in Higher Education JURNAL BUANA Mandalika Journal of Community Services Jurilma Multidisciplinary Indonesian Center Journal Atestasi : Jurnal Ilmiah Akuntansi
Rahayu Lestari
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Pengaruh kualitas produk, persepsi harga dan promosi terhadap kepuasan konsumen dan terhadap keputusan pembelian pada online shop JD.ID Lestari, Rahayu; Fengyuan , Liao
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 7 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i7.2971

Abstract

In this era of globalization, technology, which adds value, is universally accepted in our global society. Instagram, Facebook, Twitter, and more come online with technology. This study aims to examine how product quality, price perceptions, and promotions affect customer satisfaction and purchase choices at the JD.id online store. Purposive sampling selected 272 workers for the study. The questionnaire collects data, which SEM analyzes. Product quality, price perceptions, and promotions have a positive effect on consumer satisfaction at the JD.id online store, according to the study. JD.id buyers are influenced by product quality, price perceptions, and promotions. JD.com buyer satisfaction has a positive impact on their purchases. Product quality, price perceptions, and promotions indirectly influence purchase choices through customer satisfaction.
The Influence of Promotion, Brand Image and Product Quality on Purchasing Decisions Through Consumer Trust in Bata Brand Shoe Outlets Mall Cibubur Junction East Jakarta Uripto, Casto; Lestari, Rahayu
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 8 No. 2 (2023): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v8i2.13115

Abstract

Based on interviews with 100 consumers who made purchases, there were several problems that influenced consumer confidence and purchasing decisions. some of which influence consumer confidence and purchasing decisions. So this research uses the independent variables promotion, brand image and product quality. The intervening variables are consumer confidence and purchasing decision variables. This research aims to analyze how promotion, brand image and product quality influence purchasing decisions through consumer trust in Bata Brand Shoe products. The sampling method used in this research was non-probability with a purposive sampling technique. The samples collected were 100 respondents who had purchased Bata shoe products at least once. The analytical method used is SEM, namely the outer model test includes convergent validity, AVE, discriminant validity, composite reliability and the inner model includes R-Square, significance test, effect size. The research results show that the direct and indirect effects of promotion, brand image and product quality influence purchasing decisions through consumer trust in Bata brand shoes.
Pengaruh Persepsi Biaya Kuliah, Kualitas Layanan Dan Kelompok Referensi Terhadap Keputusan Kuliah Pada Program Sarjana Melalui Citra Universitas Nasional Marsudi, Marsudi; Lestari, Rahayu
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.6072

Abstract

Penelitian ini menganalisis faktor-faktor yang mempengaruhi keputusan kuliah di Universitas Nasional (UNAS) menggunakan pendekatan kuantitatif. Populasi merupakan mahasiswa angkatan 2022 dan 2023 sebanyak 5.499 dengan sampel digunakan sebanyak 373 mahasiswa.  Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa persepsi biaya kuliah berpengaruh negatif terhadap keputusan kuliah, sementara kualitas layanan dan kelompok referensi berpengaruh signifikan positif terhadap keputusan kuliah. Persepsi Biaya Kuliah, Kualitas Layanan dan Kelompok Referensi berpengaruh positif dan signifikan terhadap citra universitas secara langsung. Citra universitas memediasi secara positif dan signifikan pengaruh biaya kuliah, kualitas layanan dan kelompok referensi terhadap keputusan kuliah pada program sarjana di Universitas Nasional. Nilai R² Citra Universitas (CTU) sebesar 0,57 menunjukkan bahwa 57% variabilitas citra universitas dapat dijelaskan oleh variabel independen dalam model. Nilai R2 Keputusan Kuliah sebesar 0.53 juga menunjukkan bahwa 53% variabilitas keputusan kuliah dapat dijelakan oleh variabel independen dalam model. Persamaan nilai antara R2 dengan R Adjusted Aquare bahwa model tersebut sama-sama kuat dalam menjelaskan variabilitas data.
The Impact Of Product Quality, Service Quality, And Store Atmosphere On Purchase Decisions And Their Effect On Customer Satisfaction For Santri Packaged Drinking Water At Basmalah Store, Sumenep Muhammad Wasul; Rahayu Lestari
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the effect of product quality, service quality and store atmosphere on purchasing decisions and their impact on customer satisfaction for santri bottled drinking water products at the Basmalah Sumenep store. The population used is 100 respondents who live in Sumenep and consume santri bottled drinking water. The sampling technique uses purposive sampling, namely making the entire population as a sample, namely 100 customers. While this study uses the Structural Equation Modeling (SEM) model analysis tool. Testing the structural model in PLS was carried out with the help of SmartPLS Ver software. 3.29. The results showed that the Product Quality variable has a positive and significant effect on Purchasing Decisions, the service quality variable has a positive and significant effect on Purchasing Decisions, the Store Atmosphere variable has a positive and significant effect on Purchasing Decisions and the Purchasing Decision variable has a positive and significant effect on Customer Satisfaction.
PEMANFAATAN APLIKASI SMARTPTSL DALAM PEMBUATAN PETA KERJA INVENTARISASI PENGUASAAN, PEMILIKAN, PENGGUNAAN, DAN PEMANFAATAN TANAH DI NAGARI DUKU UTARA KECAMATAN KOTO XI TARUSAN RAHAYU LESTARI; Arie Yulfa
JURNAL BUANA Vol 5 No 6 (2021)
Publisher : DEPARTEMEN GEOGRAFI FIS UNP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/buana.v5i6.1892

Abstract

Penelitian ini bertujuan: 1) mengetahui metode pemakaian aplikasi smart PTSL untuk memperoleh data IP4T yang berbasis bidang tanah secara komperensif dan sistematis dalam suatu wilayah, 2) untuk mengetahui dayaguna dan Manfaat aplikasi smart PTSL dalam pemetaan Bidang tanah, dan 3) mengetahui keunggulan dari aplikasi smart PTSL. Jenis penelitian ini adalah deskriptif kuantitatif. Pengumpulan data meliputi survey lapangan dan wawancara . populasi penenlitian ini adalah semua surveyor Badan Pertanahn Pesisir Selatan. Sampel diambil secara purposive sampling yaitu surveyor yang memakai aplikasi sejenis. Data penelitian ini adalah data adalah data primer dan sekunder. Teknik analisis yang digunakan yaitu teknik presentase. Penelitian ini menemukan. 1) untuk metode pemakaian aplikasi smart PTSL dapat dilakuakan dengan langkah , tahap persiapan, pelaksaan pengumpulan data, dan pengolahan data.sehingga menghasilkan peta kerja yang terdiri dari peta penguasaan tanah, peta status kepemilikan tanah, peta jenis penggunaan dan pemanfaatan tanah. 2) untuk daya guna aplikasi diperoleh dari hasil rekap nilai serta pengklasifikasian jawaban responden terdapat 3 opsi jawaban yang lebih dominan , diantaranya “ sangat setuju” responden yang menjawab sebanyak 5 orang responden dengan presentase jawaban 184%.Selanjutnya responden dengan opsi jawaban”setuju” sebanyak 4 orang, responden dengan opsi jawaban “ netral” sebanyak 2 orang responden dengan presentase jawabanya 92%. 3) keunggulan aplikasi : Paperless ,Efisiensi SDM ,Efisiensi Instrumen ,Optimalisasi record data lapangan ,Integrasi data spasial dam textual,Efisiensi waktu Kata kunci: Aplikasi smart PTSL, Peta Kerja, IP4T, Kedayagunaan, Pemanfaatan.
Exploring the influence of digital marketing strategies on private university selection Tuna, Syifa Azzahra; Cahyani, Diah Hanung; Lantana, Dhieka Avrilia; Lestari, Rahayu
Global Advances in Business Studies Vol. 3 No. 2 (2024): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55584/Gabs003.02.3

Abstract

Understanding the factors influencing students' decisions to attend private universities can provide valuable insights for educational institutions in South Jakarta. This study aims to determine the effects of aspects of digital marketing, such as social media, marketing, paid ads, and website quality, on students’ decision to select private universities in South Jakarta. If universities know which factors have the most significant impact, they can effectively allocate their resources. Data were collected through questionnaires distributed via Google Forms to first-year students across private universities in South Jakarta. This study used a purposive sampling technique to collect data from 101 respondents, and quantitative methods were used for analysis. The results show a positive correlation between the decision to attend a private university and social media marketing, influencer marketing, and paid ads.
Muhammadiyah Sebagai Gerakan Islam Berwatak Tajdid dan Tajrid Panca hardian Putra; Ricko Sholeh Pratama; Rahayu Lestari; Marzelina Sintia Putri; Wismanto Wismanto
Jurnal Budi Pekerti Agama Islam Vol. 3 No. 1 (2025): Februari: Jurnal Budi Pekerti Agama Islam
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbpai.v3i1.840

Abstract

The role of Muhammadiyah as a modernist Islamic movement in Indonesia with a focus on two main characters, namely tajdid (renewal) and tarjih (legal selection). Tajdid is the basis of the movement to respond to the challenges of the times without leaving the authentic teachings of Islam, while tarjih functions as a methodological guideline in making legal decisions based on the Qur'an and Sunnah. By combining tajdid and tarjih, Muhammadiyah seeks to actualize Islam in a dynamic socio-community context and make a significant contribution to national development. The purpose of this study is to reveal Muhammadiyah as an Islamic Movement with Tajrid and Tajdid Characters. The research method used in this study is a qualitative method, by using books, magazines, articles and other sources both offline an online as the main data sources in addition to interviewing Muhammadiyah figures around. The results of this study indicate that Muhammadiyah often describes this organization as an Islamic movement that has tajrid (purification) and tajdid (renewal) characters. Muhammadiyah was founded by KH. Ahmad Dahlan in 1912 with the aim of returning Islamic teachings to their original sources, namely the Qur'an and Sunnah
BIMBINGAN BELAJAR MEMBACA AL-QUR’AN BAGI KELOMPOK LANSIA DI PIMPINAN CABANG MUHAMMADIYAH SAIL KOTA PEKANBARU AL-ISLAM & KEMUHAMMADIYAHAN Nanda, Arifa; Lestari, Rahayu; Sartika, Deby; Miranda, Sovia; Afifatunnisa, Aura
Liberosis: Jurnal Psikologi dan Bimbingan Konseling Vol. 10 No. 5 (2025): Liberosis: Jurnal Psikologi dan Bimbingan Konseling
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3287/liberosis.v10i5.11280

Abstract

This study aims to explore the experiences and perceptions of the elderly participating in Qur'an reading guidance programs and its impact on their psychological well-being. Using a qualitative approach with a phenomenological design, the study involves in-depth interviews with elderly participants in Qur'an reading programs across various locations. Data is collected through semi-structured interviews that allow participants to openly share their experiences and emotions. The researcher also conducts observations of the elderly's social interactions within the program. The collected data is analyzed using thematic analysis to identify key themes related to psychological well-being. The findings of this study are expected to provide insights into how Qur'an reading guidance programs can enhance the psychological well-being of the elderly in emotional, social, and spiritual aspects. The study also aims to offer recommendations for the development of similar programs in the future, focusing on improving the quality of life of the elderly through a religious approach. Penelitian ini bertujuan untuk menggali pengalaman dan persepsi lansia yang mengikuti program bimbingan membaca Al-Qur'an terkait dengan dampaknya terhadap kesejahteraan psikologis mereka. Menggunakan pendekatan kualitatif dengan desain fenomenologis, penelitian ini melibatkan wawancara mendalam dengan lansia yang berpartisipasi dalam program bimbingan Al-Qur'an di beberapa daerah. Data dikumpulkan melalui wawancara semi-struktural yang memungkinkan peserta menceritakan pengalaman dan perasaan mereka. Peneliti juga melakukan observasi terhadap interaksi sosial lansia dalam program tersebut. Data yang terkumpul dianalisis menggunakan analisis tematik untuk mengidentifikasi tema-tema utama yang berhubungan dengan kesejahteraan psikologis. Hasil penelitian ini diharapkan dapat memberikan wawasan mengenai bagaimana program bimbingan membaca Al-Qur'an dapat meningkatkan kesejahteraan psikologis lansia, baik dalam aspek emosional, sosial, maupun spiritual. Penelitian ini juga bertujuan memberikan rekomendasi untuk pengembangan program serupa di masa depan, dengan fokus pada perbaikan kualitas hidup lansia melalui pendekatan berbasis agama.
Digital marketing, persepsi harga, kepuasan pelanggan dan dampaknya terhadap kinerja pemasaran laundry Lestari, Rahayu
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242408

Abstract

Indonesia adalah negara berkembang yang menyambut baik teknologi baru, terutama kemudahan dalam menyelesaikan tugas rumah tangga sehari-hari yang sebelumnya merupakan tugas mereka tetapi sekarang dialihkan ke perusahaan. Perubahan gaya hidup yang demikian menyebabkan adanya tuntutan kepraktisan dalam menjawab kebutuhan pribadi, seperti dalam hal mencuci pakaian dan menyetrika. Salah satu perusahaan jasa yang terus menerus berkembang adalah perusahaan yang bergerak di bidang pencucian dan perawatan pakaian atau laundry. Penelitian ini bertujuan untuk menganalisis determinan kepuasan pelanggan dan dampaknya terhadap kinerja pemasaran Laundry Rumahan di Wilayah Tangerang Selatan. Metode penelitian yang digunakan yaitu metode penelitian kuantitatif. Data penelitian ini menggunakan data primer melalui kuesioner kepada 87 reponden Pelaku Laundry Rumahan yang berada di Wilayah Tangerang Selatan. Pengambilan sampel penelitian menggunakan purposive sampling. Metode analisis yang digunakan adalah Partial Least Square (PLS) dengan bantuan aplikasi SmartPLS 3.0. Hasil penelitian menunjukkan bahwa secara parsial digital marketing dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Secara parsial digital marketing dan persepsi harga serta kepuasan pelanggan berpengaruh positif dan signifikan terhadap kinerja pemasaran Laundry Rumahan di Wilayah Tangerang Selatan.
The effect of education costs and location on the decision of parents to enroll children in an integrated islamic elementary school through a reference group in tangerang and jakarta selatan Lestari, Rahayu
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242542

Abstract

Currently, many parents are more careful in choosing a school for their child. Of course, this is understandable, considering their children's future success. In Indonesia, of course, there are many schools, ranging from regular schools to several, that offer several advantages, from facilities to excellent programs to extracurriculars. One of the options for parents today is to send their children to religious-based educational institutions. This study aims to prove the effect of education costs and the location of parents' decisions to send their children through referral groups in Tangerang and South Jakarta. This research uses quantitative research methods. Sampling was based on a purposive sampling method of 100 respondents in Tangerang and South Jakarta using proportional random sampling in Tangerang and South Jakarta. The analytical method used is statistical-partial least square using SEM Lisrel 8.70 analysis software tools. The results of this study show that the cost of education significantly affects the reference group. The location has an effect but is not significant to the reference group. The reference group has an effect, but not significantly, on the decision to send their children to school.
Co-Authors Abdul Hafaz Ngah Abdul Hakim Abdunnafi, Fauziah Istiqomah Abdurahman Abdurrahman Abidin, Yuliza Afifatunnisa, Aura Agustiani, Fitri Ahmad Nurkhin Aisyah, Haydee Noor Alvita Sari Andhini Trihapsary Andi Wijanarko ANDINI NURWULANDARI Andyan Pradipta Utama Anis Rostiani Aprilya, Rani Aris Setiawan Muhammad Astiwi Inayah Aulia Rahmadanti Awalya Awalya, Awalya Ayuni Nuraeni Azizah, Fadilla Nur Azlinzuraini Ahmad Baehaqi Bambang Sri Anggoro Beladdina An’nisa Budin , Dg Safrina Ag Cahyani, Diah Hanung Chalid Sahuri Christina Evas Joe Likumahua Cindy Sri Wahyuni Defina Maharani Dharmawan, Rifky Dhieka Avrilia Lantana Digdowiseiso , Kumba Divia Zal Rizky Dwi Fitra Arreski Eddy Kurniawan Elwisam Elwisam, Elwisam Elwisam, Elwisam Fani Rahayu Fauziah Fauziah Fengyuan , Liao Fujiati Afriliani Gibran, Hafiizh Muhammad ha Rofusila Abu Hasan Hari Muharam Humam Intan Islamia Intan Mulia Sari Jaeni Jaeni Jalaluddin Jalaluddin Jamal Fakhri Juhaizi Mohd Yusof Juliani Pudjowati Junaida Junaidah Karimah, Hapsyah Nur Karyatun, Subur Khairunnisa, Gita Khalid Farooq Khatijah Omar Koderi Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Lajuni , Nelson Lantana, Dhieka Lestari, Silvy Dwi Lilis Suryani Luvianingtias, Shera Nabila M Rayiz Ayinul Mutaqin Mairoza Mardin Rachman Marsudi Marsudi Maryanto - Marzelina Sintia Putri Melati Miranda, Sovia Mohidin, Rosle MONICA DEWI Muchlison, Sonny Mufidah Tamah Muhammad Wasul mungin eddy wibowo, mungin eddy Murtopo, Bahrun Ali Muthmainnah, Dewi Refianingrum Na'im, Ainun Nabila Luvianingtias, Shera Nanda, Arifa Natalia Pricilia Ticoalu Nina Yudha Aryanti Noor Fadhiha Mokhtar Novita Eka Rahmadhani Nur Aishah Awi Nur Rochmah Kumalasari Nur, Siti Utami Novia Nurul Isnaini Nuzul Inas Nabila, Nuzul Inas Nyai Mukholisah Ogunkoya, Olufemi Adewale Oktalina, Gayatria Olawole Olanre Fawehinmi Orina, Dina Panca hardian Putra Perawati Pinarsinta, Tira Pradini, Gagih Pratiwi, Mutia Putri Kusumaningrum, Anisa Putri Oktaviani Ramdan, Mohamad Ramdayani, Syofia Sofatunisa Rena Elpiana Resti Hardini Resti Hardini Rezeki Putri Utami Ricko Sholeh Pratama Rinda Andini Thamrin Riska Nurazila Romlah Rosyidah Muhammad Rum Alim, Moch Safiek Mokhlis Salmah Sari, Meida Ramita Sarina Ismail Sartika, Deby Sekarani, Shalsyadila Safira Seli Mutiara Setiawan, Anugrah Rega Silvi Rahmadani Siti Falindah Padlee Siti Nurwahidah, Lina siti rodiah Soni Prayoga Sovia Mas Ayu Suadi Sapta Putra Sugiono, Edi Suwadji, Sukma Annisa Syafrizal Chan Syamsul Bahri Tety Rachmawati Tiara Pradani Tiara Rosa Maharani Tri Waluyo Tri Waluyo Tuna, Syifa Azzahra Uripto, Casto Usman Diennur Vadly Dwijka Jafesia Wastuti, Wahyu Wismanto Wismanto Yapono, Dania Amani Yasifati Hia Yulfa, Arie Yulia Apriana Yupi Yani Telaumbanua Zainuddin Ginting Zuha Rosufila Abu Hasan Zulfikar, Ahya