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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Journal of Family Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Elementer (Elektro dan Mesin Terapan) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal ICMES: The Journal of Middle East Studies Jurnal Bimbingan Konseling Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Anugerah: Jurnal Pengabdian Kepada Masyarakat Bidang Keguruan dan Ilmu Pendidikan Jurnal Pengabdian Kepada Masyarakat (JPKM) Tabikpun International Journal of Economics, Management, Business, and Social Science Oikonomia: Jurnal Manajemen Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) IBTIDA : Jurnal Kajian Pendidikan Dasar Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Indonesian Journal of Business, Accounting and Management Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI) Global Advances in Business Studies Indonesian Management and Accounting Research Indonesian Journal of Management Science Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Mitrawarga RENATA Jurnal Pengabdian Masyarakat Kita Semua Ragom Jurnal Pengabdian Masyarakat INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Liberosis: Jurnal Psikologi dan Bimbingan Konseling Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Pengabdian Sosial Jurnal Budi Pekerti Agama Islam Jurnal Penelitian Pendidikan Indonesia Digital Innovation : International Journal Of Management Al Maghazi : Arabic Language in Higher Education JURNAL BUANA Mandalika Journal of Community Services Jurilma Multidisciplinary Indonesian Center Journal Atestasi : Jurnal Ilmiah Akuntansi Jurnal Hubungan Internasional Indonesia (JHII)
Rahayu Lestari
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Pengaruh kualitas produk, persepsi harga dan promosi terhadap kepuasan konsumen dan terhadap keputusan pembelian pada online shop JD.ID Lestari, Rahayu; Fengyuan , Liao
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 7 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i7.2971

Abstract

In this era of globalization, technology, which adds value, is universally accepted in our global society. Instagram, Facebook, Twitter, and more come online with technology. This study aims to examine how product quality, price perceptions, and promotions affect customer satisfaction and purchase choices at the JD.id online store. Purposive sampling selected 272 workers for the study. The questionnaire collects data, which SEM analyzes. Product quality, price perceptions, and promotions have a positive effect on consumer satisfaction at the JD.id online store, according to the study. JD.id buyers are influenced by product quality, price perceptions, and promotions. JD.com buyer satisfaction has a positive impact on their purchases. Product quality, price perceptions, and promotions indirectly influence purchase choices through customer satisfaction.
The Influence of Promotion, Brand Image and Product Quality on Purchasing Decisions Through Consumer Trust in Bata Brand Shoe Outlets Mall Cibubur Junction East Jakarta Uripto, Casto; Lestari, Rahayu
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 8 No. 2 (2023): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v8i2.13115

Abstract

Based on interviews with 100 consumers who made purchases, there were several problems that influenced consumer confidence and purchasing decisions. some of which influence consumer confidence and purchasing decisions. So this research uses the independent variables promotion, brand image and product quality. The intervening variables are consumer confidence and purchasing decision variables. This research aims to analyze how promotion, brand image and product quality influence purchasing decisions through consumer trust in Bata Brand Shoe products. The sampling method used in this research was non-probability with a purposive sampling technique. The samples collected were 100 respondents who had purchased Bata shoe products at least once. The analytical method used is SEM, namely the outer model test includes convergent validity, AVE, discriminant validity, composite reliability and the inner model includes R-Square, significance test, effect size. The research results show that the direct and indirect effects of promotion, brand image and product quality influence purchasing decisions through consumer trust in Bata brand shoes.
THE DETERMINANTS OF ADVANTAGES IN OPERATIONAL COMPANIES Elwisam; Suadi Sapta Putra; Rahayu Lestari; Kumba Digdowiseiso; Nur Aishah Awi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.134

Abstract

The objective of this study is to examine the factors that contribute to a company's operational excellence using a Systematic Literature Review (SLR) methodology. The research background is motivated by a profound desire to comprehend the factors that have a substantial impact on a company's operational performance. The systematic literature review (SLR) approach was employed to examine scientific literature pertaining to the factors influencing operational excellence, thereby ensuring a methodical and unbiased study. The analysis reveals that company size, company age, and capital volume growth exert a positive and substantial impact on operational excellence. Simultaneously, the growth of investments has had an adverse effect, underscoring the importance of cautious investment management. The impact of leverage (debt ratio), tabarru' funds, and independent commissioner ratio on operational excellence is not always significant. Ultimately, a comprehensive comprehension of these factors offers valuable direction for companies in formulating efficient and flexible operational strategies. This study provides a substantial contribution to the existing body of knowledge on operational management. It emphasizes crucial factors that companies must take into account to enhance their efficiency and competitiveness. Furthermore, these discoveries establish a foundation for additional investigation and serve as a valuable resource for company executives seeking to enhance their operations amidst constantly shifting market dynamics.
THE DETERMINANTS OF PURCHASING DECISIONS Melati; Rahayu Lestari; Suadi Sapta Putra; Kumba Digdowiseiso; Khatijah Omar
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.135

Abstract

The objective of this study is to ascertain the primary factors that impact consumer buying choices within the realm of online food delivery services. The research focuses on analyzing various factors, including trust, convenience, materialism, novelty seeking behavior, product visibility, positive online reviews, and frequency of use, as the primary determining variables. The employed approach entails conducting a Systematic Literature Review (SLR) to gather, assess, and integrate the findings of prior research. The research findings indicate that the combination of trust and convenience has a substantial influence on consumer buying choices. In addition, the intensity of purchase intentions is also influenced by materialism factors and novelty-seeking behavior. The presence of product visibility and favorable online reviews seems to moderate the connection between these factors and the intention to make a purchase. The presence of this regulating factor emphasizes the significance of product visual elements and customer testimonials in shaping purchasing choices. These findings offer profound understanding of the intricate dynamics involved in consumers' decision-making process when using online food delivery services. Theoretical implications highlight the significance of these determining variables, while practical implications offer guidance for service providers and restaurants to enhance marketing strategies and customer experience in order to bolster purchase intentions. This study significantly enhances our comprehension of the determinants that impact purchasing choices in the expanding age of online food delivery services.
A LITERATURE STUDY ON THE DETERMINANTS OF CONSUMER SWITCHING BEHAVIOR Rahayu Lestari; Resti Hardini; Tri Waluyo; Kumba Digdowiseiso; Khalid Farooq
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.136

Abstract

This study seeks to investigate the factors that determine Consumer Switching Behavior by examining the influences on consumers' choices to switch between brands, products, or service providers. In order to ensure the ongoing success of a business, it is crucial to possess a comprehensive comprehension of consumer switching behavior, given the swiftly evolving market dynamics. The research methodology employed in this study utilizes a Systematic Literature Review (SLR) approach to systematically gather, curate, and analyze relevant findings from existing literature. The study findings revealed that consumer switching is primarily driven by factors such as shifting preferences, economic considerations like price and value, the costs associated with switching, negative experiences, social influence, and the reputation of brands as communicated through social media. The findings and analysis demonstrate that a more profound comprehension of these variables can assist companies in formulating marketing strategies that are both more efficient and adaptable to evolving consumer demands. Ultimately, this research greatly enhances our comprehension of consumer switching behavior dynamics, fortifies the foundation for the formulation of adaptable business strategies, and guarantees the competitiveness of companies in a fiercely competitive market. This research offers valuable insights for companies to enhance customer retention strategies and establish robust consumer relationships by examining the factors that influence consumers' decisions to switch.
THE DECOY EFFECT IN CONSUMER BEHAVIOR Rahayu Lestari; Suadi Sapta Putra; Resti Hardini; Kumba Digdowiseiso; Azlinzuraini Ahmad
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 4 (2024): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.137

Abstract

The objective of this study is to investigate and assess the influence of the Decoy effect on consumer behavior. This study focuses on the significance of comprehending the psychological elements that impact consumer buying choices, particularly through the influence of the teaser effect. The employed approach involves a Systematic Literature Review (SLR), which entails conducting a methodical and thorough search of existing literature to identify the most recent discoveries pertaining to the Decoy effect and consumer behavior. The research findings and subsequent analysis emphasize that the Decoy effect has the ability to impact consumer preferences and marketing strategies. However, it also carries the potential for manipulation and the implementation of unfair pricing policies. Evidence from the literature affirms the necessity for companies to adopt marketing strategies that prioritize ethics, transparency, and honesty in order to uphold consumer trust. The research concludes that a thorough comprehension of consumer behavior and strategic utilization of the Decoy effect is crucial for attaining favorable outcomes and mitigating potential drawbacks. Hence, this study offers valuable perspectives for businesses to create more efficient and morally sound marketing tactics within the realm of consumer behavior.
THE INFLUENCE OF LOCAL COMMUNITY CULTURE ON GLOBAL MARKETING Tri Waluyo; Rahayu Lestari; Resti Hardini; Kumba Digdowiseiso; Siti Falindah Padlee
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.138

Abstract

This literature study aims to address the global marketing challenges by examining the impact of local community culture. The individual's background exemplifies the intricate interplay between indigenous culture and worldwide marketing tactics. This research employs a Systematic Literature Review (SLR) to examine six decisions in Global Product Policy. It elucidates the impact of local culture on communication, negotiation, and consumer preferences in international markets. The results of the SLR indicate that the adaptation of product, language, and cultural symbols is essential in order to prevent misinterpretation and to ensure that the product remains relevant and appealing. The findings entail the implementation of strategies to accommodate variations in local cultural norms and values, as well as the significance of conforming to local government regulations and policies. The research findings indicate that preserving local community culture in global marketing necessitates an approach that is both sensitive and responsive. This study highlights the imperative for companies to comprehend, esteem, and adjust to indigenous culture in order to establish robust connections with consumers, enhance competitiveness, and attain enduring prosperity in an ever more interconnected global market.
THE EFFECT OF GAMIFICATION ON MARKETING PERFORMANCE: A LITERATURE STUDY Suadi Sapta Putra; Resti Hardini; Rahayu Lestari; Kumba Digdowiseiso; Sarina Ismail
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 4 (2024): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i4.139

Abstract

This study investigates the impact of gamification on marketing performance using a systematic literature review methodology. The research background is grounded in the intricate nature of contemporary market dynamics and shifts in consumer behavior, necessitating inventive approaches in marketing strategy. The Systematic Literature Review method is employed to collate and scrutinize pertinent discoveries in associated scientific literature, encompassing empirical research, marketing theory, and the most recent industry trends. The research demonstrates that gamification has a substantial and favorable influence on marketing performance. Game elements, such as incentives, competitions, and rewards, enhance consumer engagement, stimulate purchases, and foster brand loyalty. Literature findings also emphasize the possibility of experiencing gamification fatigue and the danger of exacerbating negative perceptions if not properly controlled. Optimal results can be achieved by striking the right balance between gamification creativity and brand integrity. The research findings validate that the implementation of gamification can enhance marketing performance. However, companies must be cognizant of potential risks and prudently mitigate them. This study enhances comprehension of the correlation between gamification and marketing performance, and offers practical recommendations for companies to create successful marketing strategies in the digital age.
Pengaruh Persepsi Biaya Kuliah, Kualitas Layanan Dan Kelompok Referensi Terhadap Keputusan Kuliah Pada Program Sarjana Melalui Citra Universitas Nasional Marsudi, Marsudi; Lestari, Rahayu
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.6072

Abstract

Penelitian ini menganalisis faktor-faktor yang mempengaruhi keputusan kuliah di Universitas Nasional (UNAS) menggunakan pendekatan kuantitatif. Populasi merupakan mahasiswa angkatan 2022 dan 2023 sebanyak 5.499 dengan sampel digunakan sebanyak 373 mahasiswa.  Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa persepsi biaya kuliah berpengaruh negatif terhadap keputusan kuliah, sementara kualitas layanan dan kelompok referensi berpengaruh signifikan positif terhadap keputusan kuliah. Persepsi Biaya Kuliah, Kualitas Layanan dan Kelompok Referensi berpengaruh positif dan signifikan terhadap citra universitas secara langsung. Citra universitas memediasi secara positif dan signifikan pengaruh biaya kuliah, kualitas layanan dan kelompok referensi terhadap keputusan kuliah pada program sarjana di Universitas Nasional. Nilai R² Citra Universitas (CTU) sebesar 0,57 menunjukkan bahwa 57% variabilitas citra universitas dapat dijelaskan oleh variabel independen dalam model. Nilai R2 Keputusan Kuliah sebesar 0.53 juga menunjukkan bahwa 53% variabilitas keputusan kuliah dapat dijelakan oleh variabel independen dalam model. Persamaan nilai antara R2 dengan R Adjusted Aquare bahwa model tersebut sama-sama kuat dalam menjelaskan variabilitas data.
The Impact Of Product Quality, Service Quality, And Store Atmosphere On Purchase Decisions And Their Effect On Customer Satisfaction For Santri Packaged Drinking Water At Basmalah Store, Sumenep Muhammad Wasul; Rahayu Lestari
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the effect of product quality, service quality and store atmosphere on purchasing decisions and their impact on customer satisfaction for santri bottled drinking water products at the Basmalah Sumenep store. The population used is 100 respondents who live in Sumenep and consume santri bottled drinking water. The sampling technique uses purposive sampling, namely making the entire population as a sample, namely 100 customers. While this study uses the Structural Equation Modeling (SEM) model analysis tool. Testing the structural model in PLS was carried out with the help of SmartPLS Ver software. 3.29. The results showed that the Product Quality variable has a positive and significant effect on Purchasing Decisions, the service quality variable has a positive and significant effect on Purchasing Decisions, the Store Atmosphere variable has a positive and significant effect on Purchasing Decisions and the Purchasing Decision variable has a positive and significant effect on Customer Satisfaction.
Co-Authors Abdul Hafaz Ngah Abdunnafi, Fauziah Istiqomah Abidin, Yuliza Achmad Yahya Teguh Panuju Afifatunnisa, Aura Agus Sugiri, Agus Agustiani, Fitri Ahmad Nurkhin Aisyah, Haydee Noor Andhini Trihapsary Andi Wijanarko ANDINI NURWULANDARI Anis Rostiani Aprilya, Rani Astiwi Inayah Awalya Awalya, Awalya Azizah, Fadilla Nur Azizul Yadi Yaakop Azlinzuraini Ahmad Beladdina An’nisa Budin , Dg Safrina Ag Cahyani, Diah Hanung Chalid Sahuri Christina Evas Joe Likumahua Dani Dani Dharmawan, Rifky Dhieka Avrilia Lantana Digdowiseiso , Kumba Elwisam Elwisam, Elwisam Elwisam, Elwisam fadhlillah, nibras Fani Rahayu Fauziah Fauziah Fengyuan , Liao Firmando, Moses Fitriah Basalamah Fujiati Afriliani Gibran, Hafiizh Muhammad ha Rofusila Abu Hasan Hadi Prayitno Hadi Prayitno, Hadi Humam Inayah, Astiwi Intan Islamia Isadora, Kaela Juhaizi Mohd Yusof Juliani Pudjowati Kamandanu, Fisko Arya Karimah, Hapsyah Nur Karyatun, Subur Khalid Farooq Khatijah Omar Krisna, Arindya A’isy Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Lajuni , Nelson Lantana, Dhieka Lestari, Silvy Dwi Lilis Suryani Lindayu, Feriska Mardin Rachman Marsudi Marsudi Maryanto - Marzelina Sintia Putri Melati Miranda, Sovia Mohidin, Rosle MONICA DEWI Muchlison, Sonny Mufidah Tamah Muhammad Wasul Muharam, Hari mungin eddy wibowo, mungin eddy Murtopo, Bahrun Ali Mu’in, Fathul Nanda, Arifa Natalia Pricilia Ticoalu Nguyen Duc Tri Nina Yudha Aryanti Nonon Saribanon Noor Fadhiha Mokhtar Nur Aishah Awi Nur Rochmah Kumalasari Nur, Siti Utami Novia Nurul Isnaini Nuzul Inas Nabila, Nuzul Inas Nyai Mukholisah Ogunkoya, Olufemi Adewale Olawole Olanre Fawehinmi Orina, Dina Panca hardian Putra Parulian, Sopar Pinarsinta, Tira Pradini, Gagih Putri Kusumaningrum, Anisa Putri Oktaviani Rabbani, Ghani Fadhil Raifan Wahyu Satria Rena Elpiana Resti Hardini Resti Hardini Ricko Sholeh Pratama Rifna Angraini Rohana Ahmad Rosyidah Muhammad Rum Alim, Moch Safiek Mokhlis Salmah Sari, Alvita Sari, Meida Ramita Sarina Ismail Sartika, Deby Sekarani, Shalsyadila Safira Setiawan, Anugrah Rega Siti Falindah Padlee Siti Nur Hikmah siti rodiah Soni Prayoga Suadi Sapta Putra Sugiono, Edi Suwadji, Sukma Annisa Syafrizal Chan Tety Rachmawati Tiara Pradani Tri Waluyo Tri Waluyo Tuna, Syifa Azzahra Uripto, Casto Utama, Andyan Pradipta Wastuti, Wahyu Wijanarko, Andi Wismanto Wismanto Yapono, Dania Amani Yasifati Hia Yulfa, Arie Yulia Apriana Yupi Yani Telaumbanua Zaliha Zainuddin Zuha Rosufila Abu Hasan Zulfikar, Ahya