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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Journal of Family Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Elementer (Elektro dan Mesin Terapan) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal ICMES: The Journal of Middle East Studies Jurnal Bimbingan Konseling Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Anugerah: Jurnal Pengabdian Kepada Masyarakat Bidang Keguruan dan Ilmu Pendidikan Jurnal Pengabdian Kepada Masyarakat (JPKM) Tabikpun International Journal of Economics, Management, Business, and Social Science Oikonomia: Jurnal Manajemen Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) IBTIDA : Jurnal Kajian Pendidikan Dasar Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Indonesian Journal of Business, Accounting and Management Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI) Global Advances in Business Studies Indonesian Management and Accounting Research Indonesian Journal of Management Science Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Mitrawarga RENATA Jurnal Pengabdian Masyarakat Kita Semua Ragom Jurnal Pengabdian Masyarakat INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Liberosis: Jurnal Psikologi dan Bimbingan Konseling Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Pengabdian Sosial Jurnal Budi Pekerti Agama Islam Jurnal Penelitian Pendidikan Indonesia Digital Innovation : International Journal Of Management Al Maghazi : Arabic Language in Higher Education JURNAL BUANA Mandalika Journal of Community Services Jurilma Multidisciplinary Indonesian Center Journal Atestasi : Jurnal Ilmiah Akuntansi Jurnal Hubungan Internasional Indonesia (JHII)
Rahayu Lestari
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THE IMPACT OF ETHICAL LEADERSHIP, INNOVATION ADOPTION, AND CREATIVITY ON COMPANY PERFORMANCE IN FAST FASHION INDUSTRY Muchlison, Sonny; Sugiono, Edi; Lestari, Rahayu
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 4 (2025): Vol. 2 No. 4 Edisi Oktober 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i4.1211

Abstract

This study examines the impact of ethical leadership, innovation adoption, and creativity on company performance within Indonesia's fast-fashion industry. As the industry faces increasing scrutiny regarding sustainability and social responsibility, understanding the relationships between these organizational capabilities becomes crucial for competitive advantage. Using a quantitative methodology, this research employed saturated sampling of 87 managers from fast-fashion companies across major Indonesian cities including Jakarta, Bandung, Surabaya, and Medan. Data were analyzed using SmartPLS 4.0 through Partial Least Squares Structural Equation Modeling (PLS-SEM). The measurement model demonstrated strong reliability and validity, with all constructs exceeding recommended thresholds for Cronbach's Alpha (0.832-0.873), Composite Reliability (0.883-0.911), and Average Variance Extracted (0.603-0.671). Discriminant validity was confirmed through Fornell-Larcker criterion and HTMT ratios below 0.85. The findings reveal that ethical leadership, innovation adoption, and creativity function as complementary organizational resources that collectively enhance company performance rather than operating in isolation. These results provide empirical evidence for the synergistic effects of leadership behavior, technological orientation, and creative capacity in driving organizational success. The study contributes to management literature by demonstrating the integrated nature of these capabilities and offers practical guidance for fast-fashion companies seeking sustainable competitive advantage through ethical practices, systematic innovation, and creative organizational cultures.
ANALISIS DAYA SAING EKSPOR UDANG BRATASENA ADIWARNA PASCA PEMUTUSAN HUBUNGAN KERJA PETAMBAK DAN PERUSAHAAN Rachmawati, Tety; Lestari, Rahayu; Nabila, Nuzul Inas
Publicio: Jurnal Ilmiah Politik, Kebijakan dan Sosial Vol 3 No 1 (2021): Jurnal Publicio
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.456 KB) | DOI: 10.51747/publicio.v3i1.612

Abstract

The termination of the employment relationship between the farmers and the company has changed the shrimp farming pattern in Bratasena Adiwarna. Prior to termination of employment, Bratasena was the largest shrimp exporter in Indonesia. This study aims to analyze the competitiveness of Bratasena shrimp exports, after the termination of employment between farmers and companies. In addition, this research also aims to see the contribution of Bratasena shrimp exports in an effort to support the increase in shrimp exports in Lampung Province following the target of Lampung as the National Shrimp Granary. Data obtained by reviewing several primary and secondary documents and in-depth interviews with several sources, namely farmers, the head of the export division of PT. Central Pertiwi Bahari, as well as the Head of the Office of Marine Affairs and Fisheries in Lampung Province. This study uses a quantitative approach with the calculation of RCA (Revealed Comparative Advantage) to find the value of Bratasena shrimp export competitiveness and market share analysis to see the contribution of Bratasena shrimp exports to the increase in fisheries exports in Lampung Province. The results of this study indicate that the export competitiveness value is quite strong for Bratasena shrimp exports and the contribution of Bratasena shrimp exports to fisheries exports in Lampung Province is also quite large. However, after termination of employment between farmers and companies, the value of export competitiveness and contribution of Bratasena shrimp has decreased. Keywords: competitiveness, export, shrimp
KOMUNIKASI PEMASARAN TERPADU SEBAGAI STRATEGI DALAM MENCAPAI KEBERLANJUTAN BISNIS Utama, Andyan Pradipta; Chan, Syafrizal; Karyatun, Subur; Lestari, Rahayu
Mandalika Journal of Community Services Vol. 1 No. 2 (2024): Mandalika Journal of Community Services
Publisher : Penerbit Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjcs.v1i2.83

Abstract

Dalam situasi era kenormalan baru saat ini, memberikan peluang dan tantangan bagi para pelaku UMKM untuk membangun kembali usahanya yang sempat terpuruk selama pandemi. Situasi pandemi covid-19 telah berlangsung hampir dua tahun di Indonesia, dimana usaha mikro, kecil dan menengah (UMKM) menghadapi berbagai tantangan serius baik di sektor jasa maupun barang. Tantangan tersebut antara lain penurunan penjualan yang relatif besar, penurunan jumlah pelanggan, kesulitan memperoleh bahan baku, dan tantangan kegiatan pemasaran akibat adanya aturan dari pemerintah mengenai pembatasan interaksi dengan masyarakat lokal dan penerapan protokol kesehatan di seluruh Indonesia. Tujuan kegiatan pengabdian masyarakat ini dilakukan dengan tujuan untuk memberikan pengenalan dan juga memberikan edukasi pada masyarakat khususnya yang memiliki usaha bahwa strategi komunikasi pemasaran terpadu dapat meningkatkan keberlanjutan bisnis. Berdasarkan pantauan kami, adaptasi konsep komunikasi pemasaran terpadu yang dilakukan oleh UMKM di Kecamatan Kota Bambu Selatan Kecamatan Palmerah meliputi kegiatan promosi seperti periklanan, pemasaran langsung, promosi penjualan, kehumasan, pemasaran langsung, pemasaran interaktif, serta penjualan pribadi belum optimal dilaksanakan. Hal ini karena tidak seluruh komponen dan unsur komunikasi pemasaran terpadu dapat terlaksana karena terbatasnya pemahaman masyarakat.
The Effects of User Intention and User Satisfaction on E-Filling Adoption in Indonesia: A Systematic Literature Review Lestari, Rahayu; Digdowiseiso, Kumba
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.748

Abstract

Intention, as the main indicator of an individual's desire to adopt a technology, influences the extent to which they are willing to use and invest in e-filling. The aim of this research is to find out how ser intention (user intention) has a significant effect on the level of e-filling adoption in Indonesia, and what factors motivate individuals to have high user intention towards technology. The structure of this research literature review reflects the systematic approach applied in conducting a literature review to support understanding the impact of User Intention and User Satisfaction on the adoption of E-Filling in Indonesia. The results of this research are that a holistic strategy that includes good interface design, support for social norms, increasing digital literacy, and meeting user expectations through security and efficiency is the key to achieving successful e-filling adoption in Indonesia.
EXPLORATION OF GREEN ENVIRONMENTAL PRO-BEHAVIOR OF FISIP STUDENTS, UNIVERSITY OF LAMPUNG Nina Yudha Aryanti; Astiwi Inayah; Rahayu Lestari
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 12 (2024): DECEMBER
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Complex environmental problems due to global warming are problems that have a negative impact on human life. One of the preventive efforts that can be done is by inviting universities to reduce the impact of global warming through the implementation of green metric programs on campus. This study aims to determine and analyze how much the tendency of FISIP University of Lampung students' behavior is in behaving environmentally friendly. This study uses a quantitative descriptive method. The respondents of this study were FISIP University of Lampung (Unila) students. The instruments and data analysis used pro-environmental theory and UI Greenmetric guidelines. The results of the study showed that the average student response to green environmental behavior in FISIP Unila students was 6 green metric indicators: Setting & Infrastructure (71.46%), Energy and Climate Change (65.03%), Waste (71.70%), Water (70.35), Transportation (70.56%), and Education/daily activities on campus related to the green environment (40.38%).
Digital marketing, persepsi harga, kepuasan pelanggan dan dampaknya terhadap kinerja pemasaran laundry Lestari, Rahayu
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242408

Abstract

Indonesia adalah negara berkembang yang menyambut baik teknologi baru, terutama kemudahan dalam menyelesaikan tugas rumah tangga sehari-hari yang sebelumnya merupakan tugas mereka tetapi sekarang dialihkan ke perusahaan. Perubahan gaya hidup yang demikian menyebabkan adanya tuntutan kepraktisan dalam menjawab kebutuhan pribadi, seperti dalam hal mencuci pakaian dan menyetrika. Salah satu perusahaan jasa yang terus menerus berkembang adalah perusahaan yang bergerak di bidang pencucian dan perawatan pakaian atau laundry. Penelitian ini bertujuan untuk menganalisis determinan kepuasan pelanggan dan dampaknya terhadap kinerja pemasaran Laundry Rumahan di Wilayah Tangerang Selatan. Metode penelitian yang digunakan yaitu metode penelitian kuantitatif. Data penelitian ini menggunakan data primer melalui kuesioner kepada 87 reponden Pelaku Laundry Rumahan yang berada di Wilayah Tangerang Selatan. Pengambilan sampel penelitian menggunakan purposive sampling. Metode analisis yang digunakan adalah Partial Least Square (PLS) dengan bantuan aplikasi SmartPLS 3.0. Hasil penelitian menunjukkan bahwa secara parsial digital marketing dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Secara parsial digital marketing dan persepsi harga serta kepuasan pelanggan berpengaruh positif dan signifikan terhadap kinerja pemasaran Laundry Rumahan di Wilayah Tangerang Selatan.
The effect of education costs and location on the decision of parents to enroll children in an integrated islamic elementary school through a reference group in tangerang and jakarta selatan Lestari, Rahayu
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242542

Abstract

Currently, many parents are more careful in choosing a school for their child. Of course, this is understandable, considering their children's future success. In Indonesia, of course, there are many schools, ranging from regular schools to several, that offer several advantages, from facilities to excellent programs to extracurriculars. One of the options for parents today is to send their children to religious-based educational institutions. This study aims to prove the effect of education costs and the location of parents' decisions to send their children through referral groups in Tangerang and South Jakarta. This research uses quantitative research methods. Sampling was based on a purposive sampling method of 100 respondents in Tangerang and South Jakarta using proportional random sampling in Tangerang and South Jakarta. The analytical method used is statistical-partial least square using SEM Lisrel 8.70 analysis software tools. The results of this study show that the cost of education significantly affects the reference group. The location has an effect but is not significant to the reference group. The reference group has an effect, but not significantly, on the decision to send their children to school.
Attitude toward money and openness to experience in the formation of marketplace consumer impulse buying Utama, Andyan Pradipta; Sari, Alvita; Lestari, Rahayu; Karyatun, Subur
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255513

Abstract

Impulse purchases in the digital marketplace are increasing, but the relationship between attitudes towards money, openness to experience, and hedonic shopping motivation has not been studied in an integrated manner. This study aims to analyze the effect of attitudes towards money and openness to experience on impulse purchases, with hedonic shopping motivation as a mediating variable. This research refers to the Theory of Planned Behavior and the Five Factor Model as a theoretical basis. Using a mixed method sequential explanatory approach, quantitative data was collected from 115 marketplace respondents in Jabodetabek and analyzed using PLS-SEM. The qualitative stage was conducted through interviews with 8 informants. Results show that attitude towards money has a significant effect on hedonic shopping motivation (t = 2.491; p = 0.013) and impulse buying (t = 3.917; p = 0.000), but the mediation effect is not significant (t = 1.108; p = 0.268). In contrast, openness to experience had a significant effect on hedonic shopping motivation (t = 4.291; p = 0.000) and impulse purchase (t = 2.395; p = 0.017), and was significantly mediated by hedonic shopping motivation (t = 2.041; p = 0.042). These findings provide strategic implications for digital marketers in developing campaigns based on consumer psychological characteristics. Limitations of this study include sample size and geographical scope.
Cybersecurity risk awareness in mobile banking: evidence from Sabah, Malaysia Mohidin, Rosle; Lajuni , Nelson; Lestari, Rahayu; Wastuti, Wahyu; Budin , Dg Safrina Ag; Ogunkoya, Olufemi Adewale; Dewi, Monica; Muharam, Hari; Salmah
Global Advances in Business Studies Vol. 4 No. 2 (2025): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates how Sabahan perceive and respond to cybersecurity risks when using mobile banking. This study employed partial least squares structural equation modeling (PLS-SEM) and focused on four main factors: user awareness and behavior (UAB), mobile device security (MDS), banking app security features (BASF), and perceived cybersecurity threats (CT). A total of 350 questionnaires were distributed, and 286 valid responses were analyzed. The results indicate that UAB, MDS, and BASF all play a significant role in shaping cybersecurity risk awareness (CRA), while CT showed little to no direct effect. These findings suggest that improving user education and promoting secure practices are just as important as technical safeguards. In particular, enhancing digital literacy among less tech-savvy users, ensuring that security features are simple to use, and strengthening device protections can all help reduce risks of cybersecurity. The study concludes that a combination of user-focused education and stronger security standards is necessary to improve the overall safety of mobile banking services.
ANALYSIS OF PRICING STRATEGY IN INTERNATIONAL MARKETING Resti Hardini; Rahayu Lestari; Suadi Sapta Putra; Kumba Digdowiseiso; Azizul Yadi Yaakop
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1456

Abstract

In-depth pricing strategies in international marketing are examined in this literature review in an effort to provide a thorough understanding of the theory, impact, and conceptual framework. The background of the research emphasizes how complex international markets are and how pricing strategies must be modified to account for trade regulations, cultural variances, and market dynamics. By examining the theories of elasticity of demand, purchasing power parity, market penetration, and price differentiation, this research methodology employs a methodical literature review approach. The findings indicate that striking the correct balance between these factors is necessary for a successful pricing strategy. Demand elasticity is essential for adapting prices to the market, and relative price adjustments are guided by purchasing power parity. While price differentiation works well for high-quality products, market penetration strategies can also be beneficial in gaining market share. The talk focuses on the opportunities and new challenges that come with putting this strategy into practice. The study's conclusion highlights the significance of having a thorough understanding of environmental theories and variables when putting responsive pricing strategies into practice in global marketplaces. The ability of the business to consistently adjust to shifting global dynamics is just as important to its success as determining the appropriate prices.
Co-Authors Abdul Hafaz Ngah Abdunnafi, Fauziah Istiqomah Abidin, Yuliza Achmad Yahya Teguh Panuju Afifatunnisa, Aura Agus Sugiri, Agus Agustiani, Fitri Ahmad Nurkhin Aisyah, Haydee Noor Andhini Trihapsary Andi Wijanarko ANDINI NURWULANDARI Anis Rostiani Aprilya, Rani Astiwi Inayah Awalya Awalya, Awalya Azizah, Fadilla Nur Azizul Yadi Yaakop Azlinzuraini Ahmad Beladdina An’nisa Budin , Dg Safrina Ag Cahyani, Diah Hanung Chalid Sahuri Christina Evas Joe Likumahua Dani Dani Dharmawan, Rifky Dhieka Avrilia Lantana Digdowiseiso , Kumba Elwisam Elwisam, Elwisam Elwisam, Elwisam fadhlillah, nibras Fani Rahayu Fauziah Fauziah Fengyuan , Liao Firmando, Moses Fitriah Basalamah Fujiati Afriliani Gibran, Hafiizh Muhammad ha Rofusila Abu Hasan Hadi Prayitno Hadi Prayitno, Hadi Humam Inayah, Astiwi Intan Islamia Isadora, Kaela Juhaizi Mohd Yusof Juliani Pudjowati Kamandanu, Fisko Arya Karimah, Hapsyah Nur Karyatun, Subur Khalid Farooq Khatijah Omar Krisna, Arindya A’isy Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Lajuni , Nelson Lantana, Dhieka Lestari, Silvy Dwi Lilis Suryani Lindayu, Feriska Mardin Rachman Marsudi Marsudi Maryanto - Marzelina Sintia Putri Melati Miranda, Sovia Mohidin, Rosle MONICA DEWI Muchlison, Sonny Mufidah Tamah Muhammad Wasul Muharam, Hari mungin eddy wibowo, mungin eddy Murtopo, Bahrun Ali Mu’in, Fathul Nanda, Arifa Natalia Pricilia Ticoalu Nguyen Duc Tri Nina Yudha Aryanti Nonon Saribanon Noor Fadhiha Mokhtar Nur Aishah Awi Nur Rochmah Kumalasari Nur, Siti Utami Novia Nurul Isnaini Nuzul Inas Nabila, Nuzul Inas Nyai Mukholisah Ogunkoya, Olufemi Adewale Olawole Olanre Fawehinmi Orina, Dina Panca hardian Putra Parulian, Sopar Pinarsinta, Tira Pradini, Gagih Putri Kusumaningrum, Anisa Putri Oktaviani Rabbani, Ghani Fadhil Raifan Wahyu Satria Rena Elpiana Resti Hardini Resti Hardini Ricko Sholeh Pratama Rifna Angraini Rohana Ahmad Rosyidah Muhammad Rum Alim, Moch Safiek Mokhlis Salmah Sari, Alvita Sari, Meida Ramita Sarina Ismail Sartika, Deby Sekarani, Shalsyadila Safira Setiawan, Anugrah Rega Siti Falindah Padlee Siti Nur Hikmah siti rodiah Soni Prayoga Suadi Sapta Putra Sugiono, Edi Suwadji, Sukma Annisa Syafrizal Chan Tety Rachmawati Tiara Pradani Tri Waluyo Tri Waluyo Tuna, Syifa Azzahra Uripto, Casto Utama, Andyan Pradipta Wastuti, Wahyu Wijanarko, Andi Wismanto Wismanto Yapono, Dania Amani Yasifati Hia Yulfa, Arie Yulia Apriana Yupi Yani Telaumbanua Zaliha Zainuddin Zuha Rosufila Abu Hasan Zulfikar, Ahya