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Beyond the stage: A study of motivations and promotional strategies driving Gen Z's attendance at Isyana Sarasvati's concerts Putri Kusumaningrum, Anisa; Sugiono, Edi; Lestari, Rahayu
Indonesian Journal of Business, Accounting and Management Vol. 7 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/ijbam.v7i2.5

Abstract

This study aims to explore the impact of motivational factors associated with the Isyana Sarasvati Live in Concert event at Istora Senayan on Generation Z's interest in attending live music events. Specifically, it investigates (a) the influence of concert motivation on Gen Z's attendance, (b) the effects of promotion mix strategies on their attendance. Utilizing a quantitative research design, data were collected from a sample of 100 respondents who attended the concert. The findings indicate that both motivational factors and promotion mix strategies significantly and positively influence Gen Z's attendance interest. This research highlights the importance of understanding these dynamics to effectively engage and attract younger audiences to live music events. Note: This article serves as a restored version of the original content following a corruption incident. The Digital Object Identifier (DOI) has been successfully re-registered and reactivated to ensure continued accessibility and citation integrity.
Problematika Pengajaran Bahasa Arab di Sekolah Dasar Islam Terpadu Pelita Khoirul Ummah Bandar Lampung Orina, Dina; Lestari, Rahayu
Al Maghazi : Arabic Language in Higher Education Vol. 2 No. 2 (2024): Al Maghazi : Arabic Language in Higher Education
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/al.v2i2.1758

Abstract

In the process of teaching Arabic in the school environment, difficulties are still found in delivering materials due to external or internal factors from the teacher. This research was conducted at SDIT Pelita Khoirul Ummah Bandar Lampung. This study aims to analyze the difficulties faced by teachers in teaching Arabic at the elementary school level. This type of research is field research which is descriptive qualitative. Data in this study were collected through interviews, observations and documentation of Arabic teachers in several elementary schools. The results of the study indicate that first, the lack of effective learning media to support the teaching and learning process, low motivation and interest of students in learning Arabic, educators/teachers do not have adequate educational backgrounds in teaching Arabic, the time provided for learning Arabic is considered insufficient to achieve optimal results, and social relations between teachers, students, and parents also affect the learning process. The results of this study show the difficulties faced by teachers in teaching and the efforts made to overcome the difficulties that occur. Further research will find even deeper difficulties.
Early Adults with Divorced Parents: What is the Role of Self-Esteem and Self-Disclosure in Fear of Intimacy? Islamia, Intan; Isnaini, Nurul; Lestari, Rahayu
Journal of Family Sciences Vol. 10 No. 1 (2025): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.v10i1.61113

Abstract

Parental divorce can affect how an individual develops self-esteem and self-disclosure in themselves. This study aimed to determine the relationship between self-esteem and, self-disclosure, and fear of intimacy. This study uses a quantitative research design involving 300 participants. Participants were obtained through purposive sampling techniques with the criteria of individuals who have divorced parents and are 18-25 years old. The data were then analyzed using a multivariate analysis method using Structural Equation Modeling (SEM) with the help of the LISREL 8.80 program. The results showed that self-esteem and self-disclosure were negatively and significantly correlated with fear of intimacy. The findings of this study indicate that self-esteem and self-disclosure are important factors that play a role in the development of fear of intimacy in young adults. This study implies that interventions to increase self-esteem and self-disclosure can help reduce fear of intimacy.
Attitude toward money and openness to experience in the formation of marketplace consumer impulse buying Utama, Andyan Pradipta; Sari, Alvita; Lestari, Rahayu; Karyatun, Subur
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 11, No 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255513

Abstract

Impulse purchases in the digital marketplace are increasing, but the relationship between attitudes towards money, openness to experience, and hedonic shopping motivation has not been studied in an integrated manner. This study aims to analyze the effect of attitudes towards money and openness to experience on impulse purchases, with hedonic shopping motivation as a mediating variable. This research refers to the Theory of Planned Behavior and the Five Factor Model as a theoretical basis. Using a mixed method sequential explanatory approach, quantitative data was collected from 115 marketplace respondents in Jabodetabek and analyzed using PLS-SEM. The qualitative stage was conducted through interviews with 8 informants. Results show that attitude towards money has a significant effect on hedonic shopping motivation (t = 2.491; p = 0.013) and impulse buying (t = 3.917; p = 0.000), but the mediation effect is not significant (t = 1.108; p = 0.268). In contrast, openness to experience had a significant effect on hedonic shopping motivation (t = 4.291; p = 0.000) and impulse purchase (t = 2.395; p = 0.017), and was significantly mediated by hedonic shopping motivation (t = 2.041; p = 0.042). These findings provide strategic implications for digital marketers in developing campaigns based on consumer psychological characteristics. Limitations of this study include sample size and geographical scope.
The Influence of Customer Perceived Value and Service Quality on Customer Loyalty through Complaint Handling : Case Study on PT Pimaimas Citra Andi Wijanarko; Edi Sugiono; Rahayu Lestari
Digital Innovation : International Journal of Management Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i3.441

Abstract

Motivated by the decline in consumer loyalty at PT Pimaimas Citra, this study aims to examine the partial influence of Customer Perceived Value, and Service Quality on Customer Loyalty, either directly or indirectly through the intervening Complaint Handling variable. The research approach is quantitative, with the research location at PT Pimaimas Citra, Jakarta. One-time research time, 2025. The primary data collection technique uses surveys, and the secondary data collection technique uses the desk study/desk research method. Inferential data analysis technique uses SEM-PLS. The results of the study show that Service Quality has a positive and significant effect on Complaint Handling, and has a negative and significant effect on Customer Loyalty. Complaint Handling has a positive and significant effect on Customer Loyalty. Complaint Handling plays a positive role in both the influence of Customer Perceived Value on Customer Loyalty; and the influence of Customer Loyalty on Customer Loyalty. Meanwhile, Customer Perceived Value has a positive but insignificant effect on Customer loyalty; and has a positive but not significant effect on Complaint Handle.
ANALISIS PENYUSUNAN LAPORAN KEUANGAN UMKM BOSS DIMSUM DI PEKANBARU BERDASARKAN STANDAR AKUNTANSI ENTITAS MIKRO, KECIL, DAN MENENGAH (SAK EMKM) Yupi Yani Telaumbanua; Andhini Trihapsary; Rena Elpiana; Rahayu Lestari; Siti Rodiah
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 2 No. 4 (2025): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v2i4.5523

Abstract

Penelitian ini bertujuan untuk menganalisis praktik penyusunan laporan keuangan pada UMKM Boss Dimsum di Pekanbaru serta menilai kesesuaiannya dengan Standar Akuntansi Keuangan Entitas Mikro, Kecil, dan Menengah (SAK EMKM). Metode penelitian yang digunakan bersifat deskriptif kualitatif dengan pendekatan studi kasus. Data utama dikumpulkan secara primer melalui wawancara mendalam secara semiterstruktur dengan pemilik atau pengelola Boss Dimsum, observasi partisipatif terhadap aktivitas operasional dan proses pencatatan keuangan, serta telaah dokumentasi atas dokumen keuangan internal UMKM. Hasil penelitian menunjukkan bahwa pencatatan keuangan pada Boss Dimsum masih bersifat sederhana dan dilakukan secara manual dengan fokus pada pengelolaan kas masuk dan keluar tanpa pemisahan tegas antara keuangan usaha dan keuangan pribadi. Penyusunan laporan keuangan juga belum sepenuhnya merujuk pada komponen utama SAK EMKM, yaitu Laporan Posisi Keuangan, Laporan Laba-Rugi, dan Catatan atas Laporan Keuangan. Kondisi ini mengakibatkan sulitnya memperoleh gambaran keuangan usaha yang komprehensif dan dapat menjadi hambatan bagi pengambilan keputusan serta akses pendanaan eksternal. Penelitian ini menawarkan rancangan laporan keuangan yang lebih terstruktur dan sesuai dengan SAK EMKM, serta merekomendasikan perlunya peningkatan pemahaman dan keterampilan akuntansi bagi pelaku UMKM. Hasil kajian ini diharapkan dapat menjadi pedoman praktis tidak hanya bagi Boss Dimsum, tetapi juga bagi UMKM sektor kuliner lain untuk meningkatkan tata kelola dan profesionalisme usaha melalui pelaporan keuangan yang baik dan sesuai standar.
Pengaruh Lokasi, Word of Mouth, Fasilitas dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pasar XYZ di Tangerang Selatan Hardini, Resti; Lestari, Rahayu; Pudjowati, Juliani
Indonesian Journal of Management Science Vol. 4 No. 1: Juni 2025
Publisher : Program Magister Manajemen Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46821/ijms.v4i1.629

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Lokasi, Word Of Mouth, Fasilitas dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan di Tangerang Selatan. Popoulasi Penelitian ini menggunakan teknik non probability sampling dan purposive sampling dengan populasi berjumlah 100 responden. Pengumpulan data menggunakan metode kuesioner dengan skala likert dan teknik analisis data menggunakan Analisis Linier Berganda dan menggunakan program Statistical Product and Service Solution (SPSS) versi 26.0. Hasil penelitian menunjukkan bahwa Lokasi berpengaruh secara positif dan signifikan terhadap Loyalitas Pelanggan pasar XYZ di Tangerang Selatan. Word Of Mouth berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan pada pasar XYZ di Tangerang Selatan. Fasilitas mempunyai pengaruh positif dan signifikan terhadap loyalitas pelanggan pada pasar XYZ di Tangerang Selatan dan Kepuasan pelanggan berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan pada pasar XYZ di Tangerang Selatan.
Studi Komparatif: Harga Saham LQ45 Sebelum Dan Selama Masa Pandemi Covid-19 Suwadji, Sukma Annisa; Lestari, Rahayu; Abdunnafi, Fauziah Istiqomah
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.21185

Abstract

Research Aim: This study re-evaluates the impact of the COVID-19 pandemic on LQ45 stock prices Methods: Data from 2018-2021 are analyzed, with 2018-2019 representing pre-pandemic prices and 2020-2021 representing pandemic prices. Comparative analysis is conducted using average t-tests, with normality tests guiding the choice between paired sample t-tests and Wilcoxon signed-rank tests Findings: Data exhibited a non-normal distribution, revealing a significant 27% average decrease in LQ45 stock prices during the pandemic. This underscores the pandemic's substantial impact on stock prices, particularly within the LQ45 index Theoretical Contribution/Originality: This study corroborates earlier findings and provides empirical evidence of the significant difference in LQ45 stock prices before and during COVID-19, resolving previous inconsistencies Practitioner/Policy Implication: The COVID-19 pandemic negatively affects stock prices, signaling adversity to investors and prompting market reactions, leading to decreased stock values. The LQ45 index experienced a decline in share prices from 2020 to 2021, highlighting the pandemic's enduring impact on market dynamics Research Limitation: This study focuses solely on the COVID-19 impact on LQ45 stock prices using year-end closing prices. Future research could explore this influence further using monthly or quarterly stock data
Digital Marketing Content, Value Co-Creation, and Product Branding on Perceived Product Exclusivity in Batik Industry Muchlison, Sonny; Sugiono, Edi; Lestari, Rahayu
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.491

Abstract

This study explores the relationships between digital marketing content, value co-creation, and product branding on perceived product exclusivity within the Indonesian batik industry. As traditional industries face increasing pressure to modernize while preserving cultural heritage, understanding these marketing dynamics is crucial for achieving a sustainable competitive advantage. The study employed a quantitative methodology with saturated sampling, analyzing data from 92 batik enterprises using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0. The measurement model demonstrated strong reliability and validity, with all constructs meeting the established criteria for internal consistency and discriminant validity. Structural model results revealed that all three marketing variables significantly influence perceived product exclusivity. Among these variables, product branding showed the strongest effect (β = 0.358, p < 0.001), followed by digital marketing content (β = 0.312, p < 0.001) and value co-creation (β = 0.276, p < 0.001). This indicates that the branding strategies implemented by batik enterprises play a pivotal role in shaping consumers' perceptions of exclusivity. The integrated model explained 61.5% of the variance in perceived product exclusivity (R² = 0.615), with strong predictive relevance (Q² = 0.438). These findings underscore the importance of developing a strategic brand that not only reflects the unique qualities of batik but also resonates with contemporary consumer expectations. Additionally, the study highlights the role of digital marketing content in strengthening these perceptions and the significance of facilitating customer co-creation to enhance engagement and exclusivity. In conclusion, batik enterprises are encouraged to prioritize brand development while implementing comprehensive digital marketing strategies and fostering customer involvement in co-creation activities. This approach will enhance the exclusivity of their products and improve their market positioning within the contemporary cultural products landscape.
THE IMPLEMENTATION OF SERVICE QUALITY METHODS Elwisam; Suadi Sapta Putra; Rahayu Lestari; Kumba Digdowiseiso; Abdul Hafaz Ngah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.394

Abstract

This study examines the literature on the use of the Service Quality Method to improve the quality of service in a variety of industries. The research background emphasizes the importance of customer service as the key to company success in today's increasingly competitive business environment. These methods, particularly models like SERVQUAL, provide a comprehensive framework for assessing customer satisfaction across the dimensions of dependability, responsiveness, accuracy, care, and physical appearance. However, there are some flaws, such as limitations in measuring subjective dimensions, the difficulty of measuring emotional aspects, and rapid changes in consumer behavior. Some of these weaknesses have been addressed through the use of technology, such as big data analysis and artificial intelligence. According to literature analysis, technology allows for a better understanding of customer behavior, increased service personalization, and more effective response to market dynamics. Despite the significant benefits, the use of technology raises concerns about data security and privacy. In conclusion, this literature review demonstrates that the Service Quality Method contributes significantly to service quality management, but companies must consider the limitations and challenges of technology when implementing it. More work is required to keep this method relevant in the face of ever-changing consumer behavior and technological advancements.
Co-Authors Abdul Hafaz Ngah Abdul Hakim Abdunnafi, Fauziah Istiqomah Abdurahman Abdurrahman Abidin, Yuliza Afifatunnisa, Aura Agustiani, Fitri Ahmad Nurkhin Aisyah, Haydee Noor Alvita Sari Andhini Trihapsary Andi Wijanarko ANDINI NURWULANDARI Andyan Pradipta Utama Anis Rostiani Aprilya, Rani Aris Setiawan Muhammad Astiwi Inayah Aulia Rahmadanti Awalya Awalya, Awalya Ayuni Nuraeni Azizah, Fadilla Nur Azlinzuraini Ahmad Baehaqi Bambang Sri Anggoro Beladdina An’nisa Budin , Dg Safrina Ag Cahyani, Diah Hanung Chalid Sahuri Christina Evas Joe Likumahua Cindy Sri Wahyuni Defina Maharani Dharmawan, Rifky Dhieka Avrilia Lantana Digdowiseiso , Kumba Divia Zal Rizky Dwi Fitra Arreski Eddy Kurniawan Elwisam Elwisam, Elwisam Elwisam, Elwisam Fani Rahayu Fauziah Fauziah Fengyuan , Liao Fujiati Afriliani Gibran, Hafiizh Muhammad ha Rofusila Abu Hasan Hari Muharam Humam Intan Islamia Intan Mulia Sari Jaeni Jaeni Jalaluddin Jalaluddin Jamal Fakhri Juhaizi Mohd Yusof Juliani Pudjowati Junaida Junaidah Karimah, Hapsyah Nur Karyatun, Subur Khairunnisa, Gita Khalid Farooq Khatijah Omar Koderi Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Lajuni , Nelson Lantana, Dhieka Lestari, Silvy Dwi Lilis Suryani Luvianingtias, Shera Nabila M Rayiz Ayinul Mutaqin Mairoza Mardin Rachman Marsudi Marsudi Maryanto - Marzelina Sintia Putri Melati Miranda, Sovia Mohidin, Rosle MONICA DEWI Muchlison, Sonny Mufidah Tamah Muhammad Wasul mungin eddy wibowo, mungin eddy Murtopo, Bahrun Ali Muthmainnah, Dewi Refianingrum Na'im, Ainun Nabila Luvianingtias, Shera Nanda, Arifa Natalia Pricilia Ticoalu Nina Yudha Aryanti Noor Fadhiha Mokhtar Novita Eka Rahmadhani Nur Aishah Awi Nur Rochmah Kumalasari Nur, Siti Utami Novia Nurul Isnaini Nuzul Inas Nabila, Nuzul Inas Nyai Mukholisah Ogunkoya, Olufemi Adewale Oktalina, Gayatria Olawole Olanre Fawehinmi Orina, Dina Panca hardian Putra Perawati Pinarsinta, Tira Pradini, Gagih Pratiwi, Mutia Putri Kusumaningrum, Anisa Putri Oktaviani Ramdan, Mohamad Ramdayani, Syofia Sofatunisa Rena Elpiana Resti Hardini Resti Hardini Rezeki Putri Utami Ricko Sholeh Pratama Rinda Andini Thamrin Riska Nurazila Romlah Rosyidah Muhammad Rum Alim, Moch Safiek Mokhlis Salmah Sari, Meida Ramita Sarina Ismail Sartika, Deby Sekarani, Shalsyadila Safira Seli Mutiara Setiawan, Anugrah Rega Silvi Rahmadani Siti Falindah Padlee Siti Nurwahidah, Lina siti rodiah Soni Prayoga Sovia Mas Ayu Suadi Sapta Putra Sugiono, Edi Suwadji, Sukma Annisa Syafrizal Chan Syamsul Bahri Tety Rachmawati Tiara Pradani Tiara Rosa Maharani Tri Waluyo Tri Waluyo Tuna, Syifa Azzahra Uripto, Casto Usman Diennur Vadly Dwijka Jafesia Wastuti, Wahyu Wismanto Wismanto Yapono, Dania Amani Yasifati Hia Yulfa, Arie Yulia Apriana Yupi Yani Telaumbanua Zainuddin Ginting Zuha Rosufila Abu Hasan Zulfikar, Ahya