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Peran Harga, Citra Merek dan Celebrity Endorser dalam Membentuk Keputusan Pembelian Konsumen Skincare MS Glow di Kota Pati Mami Stya Widyaningrum; Amalia Nur Chasanah; Piji Pakarti; Ariati Anomsari
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2271

Abstract

Riset ini bertujuan untuk menganalisis pengaruh harga, citra merek, dan celebrity endorser pada keputusan pembelian produk skincare ms glow di kota pati. ketiga variabel dipilih karena dinilai penting dalam industri skincare, namun temuan penelitian sebelumnya masih beragam, sehingga perlu diuji kembali pada konteks ms glow. studi ini dilatarbelakangi oleh pertumbuhan industri kecantikan di indonesia serta fluktuasi penjualan ms glow selama 2023–2024. riset menerapkan pendekatan kuantitatif dengan kuesioner online kepada konsumen berusia ≥17 tahun yang pernah membeli ms glow di kota pati. analisis data dilakukan dengan partial least square (pls). hasil memperlihatkan bahwasannya harga, citra merek, dan celebrity endorser berpengaruh positif serta signifikan pada keputusan pembelian. ketiga variabel tersebut mampu menerangkan 37,2% keputusan pembelian, sementara sisanya dipengaruhi faktor lain, sehingga kemampuan prediksi model tergolong sedang. temuan ini menegaskan pentingnya penetapan harga yang tepat, penguatan citra merek, serta pemanfaatan celebrity endorser dalam mendorong keputusan pembelian konsumen. secara praktis temuan ini memberikan implikasi bagi perusahaan skincare, khususnya ms glow untuk memfokuskan strategi pemasaran pada penetapan harga yang kompetitif, penguatan citra merek, serta pemilihan celebrity endorser yang relevan guna meningkatkan keputusan pembelian konsumen. penelitian ini memperkaya kajian pemasaran dengan memberikan bukti empiris mengenai peran harga, citra merek dan celebrity endorser dalam konteks industri skincare lokal.
Pengaruh Pajak, Kepemilikan Asing, dan Ukuran Perusahaan Terhadap Transfer Pricing: Studi Kasus Pada Sektor Basic Materials dan Industrials yang Terdaftar Di Bursa Efek Indonesia Tahun 2017-2021 Widya Anggraini; Ratna Herawati; Dian Indriana Hapsari; Amalia Nur Chasanah
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 2 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i2.4777

Abstract

The purpose of this study is to examine the effect of tax, foreign ownership and company size on transfer pricing. The data used in this study are secondary data and quantitative research methods. This study uses the observation method for the company`s financial reports and annual reports. This research focuses on basic materials and industrials sector companies listed on the IDX in 2017-2021. The sampling method used purposive sampling. This study uses SPSS 25 to analysis 175 observational data. Data analyzed using descriptive statistics, model feasibility test, classic assumption test, logistic regression analysis, and hypothesis testing. Research has shown that taxes have no influence on transfer pricing, foreign ownership and company size affect transfer pricing.
Managerial Ownership as a Moderator of Financial Performance and Capital Structure in Enhancing Firm Value Marshal Attarik, Muhammad; Puspitasari, Diana; Nur Chasanah, Amalia; Jati Kusuma, Pradana
Journal Economic Business Innovation Vol. 3 No. 1 (2026): April
Publisher : Inovasi Analisis Data

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69725/jebi.v3i1.341

Abstract

Purpose—This study investigates the joint and conditional effects of financial performance and capital structure on firm value, while critically examining the moderating role of managerial ownership within an emerging market context. Design/methodology/approach—Grounded in agency theory and signaling theory, this study employs a quantitative panel data approach to examine the interplay between profitability, leverage, and firm valuation. Financial performance is proxied by Return on Assets (ROA), capital structure by Debt to Equity Ratio (DER), and firm value by Price to Book Value (PBV). Advanced panel regression techniques are utilized to capture both direct and moderating effects. Findings—The findings demonstrate that financial performance exerts a strong and statistically significant positive influence on firm value, underscoring its role as a credible signal of managerial efficiency and future growth prospects. In contrast, capital structure shows a negative yet statistically insignificant relationship, indicating that the market does not consistently price leverage. Notably, managerial ownership fails to moderate these relationships, suggesting that ownership alignment alone is insufficient to effectively resolve agency conflicts or enhance valuation outcomes. Originality/value—This study challenges the conventional governance assumption that managerial ownership universally strengthens firm value. By revealing its limited moderating role, the study provides a refined perspective on the boundaries of agency alignment mechanisms. It highlights the contextual limitations of internal governance structures in shaping market perceptions. Implications—The results emphasize the importance of strengthening fundamental performance indicators and credible signaling mechanisms rather than relying on ownership structures. Firms and policymakers should prioritize transparency, efficiency, and broader governance quality to sustain firm value and investor confidence.
ESG Disclosure and Firm Value Dynamics through Financial Performance Amelia, Rizky; Puspitasari, Diana; Nur Chasanah, Amalia; Prawitasari, Dian
Journal Economic Business Innovation Vol. 3 No. 1 (2026): April
Publisher : Inovasi Analisis Data

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69725/jebi.v3i1.343

Abstract

Purpose—This study examines how environmental, social, and governance (ESG) disclosure affects firm value. It also assesses the moderating roles of profitability and leverage in the relationship between ESG disclosure and firm value. Design/methodology/approach—This study adopts a quantitative explanatory approach. The sample comprises 61 manufacturing firms listed on the Indonesia Stock Exchange from 2021 to 2023, yielding 183 firm-year observations selected through purposive sampling. ESG disclosure is measured using Bloomberg ESG scores. Firm value is proxied by price-to-book value, profitability by return on assets, and leverage by the debt-to-equity ratio. Data are analyzed using Partial Least Squares Structural Equation Modeling in SmartPLS. Findings—ESG disclosure has a positive and significant effect on firm value. Profitability strengthens the relationship between ESG disclosure and firm value, suggesting that financially stronger firms provide more credible ESG signals to investors. Leverage also moderates the ESG disclosure–firm value relationship, though its effect is weaker than that of profitability. Originality/value—This research contributes to ESG and corporate finance literature by examining how profitability and leverage serve as moderating factors in the relationship between ESG disclosure and firm value. It emphasizes that the significance of ESG disclosure for firm value is influenced by financial performance and capital structure. Implications—The results indicate that companies should boost their ESG transparency, ensure robust profitability, and optimize leverage to increase market valuation.  
Analisis Media Sosial, Faktor Sosial, dan Psikologi Konsumen yang Mempengaruhi Partisipasi Konsumen dalam Boikot McDonald’s di Kota Semarang Luky Indra Mustofa; Piji Pakarti; Mahmud; Amalia Nur Chasanah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8992

Abstract

This study aims to analyze the influence of social media, social factors, and consumer psychology on the decision to participate in the boycott movement against McDonald’s (McD) products in Semarang City. A quantitative method was employed, utilizing purposive sampling to select 163 respondents who met the criteria: prior purchase of McD products, awareness of the boycott issue, active social media usage, Islamic religious affiliation, and residency in Semarang. Data were collected through Linkert-scale questionnaires and analyzed using multiple linear regression analysis with SPSS. The results indicate significant influences from all three factors: social media, social factors, and consumer psychology. The coefficient of determination reveals that 32% of the variation in boycott decisions is attributed to these factors. These findings underscore the critical integration of digital, social, and moral dimensions in understanding the dynamics of ideologically driven boycott movements. Practical implications include recommendations for companies to develop crisis communication strategies aligned with local values and consumer ethics to mitigate boycott impacts.
Pengaruh Literasi Keuangan, Gaya Hidup Hedonis, dan Self-Control Terhadap Perilaku Konsumtif Pengguna Shopee Paylater Amaliya Fitriyana; Amalia Nur Chasanah; Pradana Jati Kusuma; Almira Santi Samasta
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11158

Abstract

This study aims to examine financial analysis, hedonic lifestyle, and self-control on the consumer behavior of Shopee Paylater users. The rapid development of e-commerce in Indonesia has also increased BNPL services, especially the Shopee Paylater platform, among Generation Z in Semarang City. The study used an associative quantitative approach implementing purposive sampling and online data presentation, and the data was processed using Smart PLS 3, with analysis using SEM-PLS techniques. The results showed that financial literacy and self-control had a negative and significant effect on consumer behavior, while a hedonic lifestyle had a positive and significant effect. The results prove that optimizing financial literacy and self-control skills play a significant role in reducing consumer behavior among Paylater service users.
Pengaruh Kualitas Konten terhadap Pendapatan Influencer dengan Engagement rate sebagai Variabel Mediasi Naily Fithri Karima; Agus Prayitno; Amalia Nur Chasanah; Vicky Oktavia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11428

Abstract

The rapid growth of social media has fostered the emergence of influencers as a key element in modern digital marketing strategies. Influencer income is no longer determined solely by the number of followers but is also influenced by content quality and audience engagement rate. This study aims to examine the effect of content quality on influencer income with engagement rate as a mediating variable. A quantitative research approach was employed using a survey method. The sample consisted of 120 influencers in Indonesia selected through purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The results indicate that content quality has a positive and significant effect on both engagement rate and influencer income. Furthermore, engagement rate also has a positive and significant effect on influencer income. However, the indirect effect analysis reveals that engagement rate does not mediate the relationship between content quality and influencer income. These findings suggest that content quality has a more dominant direct impact on influencer income rather than through engagement mechanisms. This study provides practical implications for influencers to prioritize content quality improvement as a key strategy for increasing income, and for brands to consider content quality alongside engagement rate when selecting influencers for collaborations.
Pengaruh Financial Literacy, Financial Attitude, dan Self-Control Terhadap Financial Well-Being pada Generasi Z di Era Digital: Studi Kasus pada Generasi Z Berpenghasilan di Kota Semarang Adistyana Mardhyatus Sholihah; Amalia Nur Chasanah; Dwi Eko Waluyo; Fakhmi Zakaria
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.11888

Abstract

Financial well-being among Generation Z, who already have income, has become an increasingly significant issue with the development of digital technology, which offers ease of transactions, but also has the potential to trigger consumptive behavior due to low levels of financial literacy, YOLO and FOMO mindsets, and high use of digital financial services. This study aims to analyze the influence of Financial Literacy, Financial Attitude, and Self-Control on the financial well-being of Generation Z, who have income in Semarang City. This study used a quantitative approach with a survey method of 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of the SmartPLS 4.0 program. The results show that Financial Literacy, Financial Attitude, and Self-Control have a positive and significant effect on the financial well-being of Generation Z. This study concludes that good financial literacy, the development of effective financial attitudes, and strengthening self-control in the use of digital financial services are important factors for Generation Z to achieve sustainable financial well-being.
Peran Leverage dalam Memediasi Hubungan Current Ratio dan Inflasi Terhadap Kinerja Keuangan pada Perusahaan Manufaktur Non-Cyclical yang Terdaftar di Bursa Efek Indonesia Periode 2021-2024 Lia Nur Hidayati; Diana Puspitasari; Rudi Kurniawan; Amalia Nur Chasanah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11072

Abstract

This research looks at how Indonesian non-cyclical manufacturing businesses  financial operations are affected by inflation and liquidity, using leverage as a mediating variable. The study sample consists of 77 companies listed on the Indonesian Stock Exchange for the years 2021–2024. Secondary data is analyzed using the PLS-SEM method. This study focuses on the relationship between inflation and financial performance through the use of leverage. The research findings indicate that liquidity (Current Ratio) has a negative and significant impact on financial performance, whereas inflation and leverage do not. Additionally, leverage does not address the relationship between inflation and liquidity with regard to financial performance. This indicates that excessive liquidity might reduce business efficiency. In order to obtain more comprehensive results, subsequent research is advised to increase sample size and incorporate more variables.
Peran Literasi Keuangan dalam Memediasi Gaya Hidup Konsumtif dan Financial Self-Efficacy Terhadap Financial Well Being Mahasiswa di Kota Semarang A’ida Fitriani; Diana Puspitasari; Amalia Nur Chasanah; Pradana Jati Kusuma
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 5 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i5.11749

Abstract

This study aimed to examine the relationship between a consumptive lifestyle and financial self-efficacy on the level of financial well-being of students in Semarang City, placing financial literacy as an intermediary variable. The approach used was quantitative with a survey design, involving 210 active students who were selectively determined through a purposive sampling technique. The data obtained were then analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the help of the SmartPLS 3 application. The research findings indicate that financial self-efficacy plays an important role because it is proven to have a positive and significant influence on both financial well-being and financial literacy of students. On the other hand, a consumptive lifestyle also shows a positive and significant influence on financial well-being, but does not have a significant relationship with the level of financial literacy. Furthermore, financial literacy is not proven to have a significant effect on financial well-being and therefore is unable to mediate the relationship between a consumptive lifestyle and financial self-efficacy with financial well-being. From a theoretical perspective, these results confirm that psychological aspects reflected in an individual's self-confidence regarding financial management have a more dominant role than mere knowledge. Therefore, in practice, universities and related parties are advised to not only focus efforts on improving financial literacy, but also develop programs aimed at strengthening students' self-confidence in managing finances wisely and sustainably.
Co-Authors Abdillah, Mirza Farhan Adelia Shavarani, Siva Adilla Kustya Ulfa Adistyana Mardhyatus Sholihah Adrianno, Dunga AGUNG SEDAYU Agus Prayitno Agus Prayitno Aisyahya Dhita Ramadhaniza Alan Maulana Fatony Almira Santi Samasta Amaliya Fitriyana Amallita, Chansa Anak Agung Istri Sri Wiadnyani Anggita Arsyikirani Apriliana, Salsabila Apriliana, Shintia ARIANTI, RISMA Ariati Anomsari Ariati Anomsari Arlin Mettamevia Nurwidya Arta, Insyika Ananda Azizah, Annis Nur A’ida Fitriani Bachtiar, Dava Tri Agutama Bara Zaretta Bara Zaretta Bara Zaretta Bara Zaretta Bara Zaretta Charis Masduki Choirul Huda Arifa Faiz, Devan Daniel Kartika Adhi Dian Indriana Hapsari Dian Prawitasari Dian Prawitasari Diana Aqmala Diana Puspitasari Dicky Setiawan Dinda Ayu Sabrina Dinda Regina Nofiar Dwi Eko Waluyo Dyandra Fatikha Milan Fahmi Wardhani, Masitha Fakhmi Zakaria Fakhmi Zakaria Fatah Nur Abdul Aziz Fatkhiyatul Azizah Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Fitriani, Itsna Rahma Foza Hadyu Hasanatina Foza Hadyu Hasanatina, Foza Hadyu Guruh Taufan Hariyadi Halimah Pudyastuti Handy Nur Cahya Hariyadi, Guruh Taufan Hartono , Soraya Farahdilla Dwi Hayu Wikan Kinasih Herry Subagyo Hertiana Ikasari Ibrahim, Nor Fauziana Ida Farida Irvan Wijaya Jati Kusuma, Pradana Jeffry Halim Judea Pearl Kania Ilma Wisada Kurniawan, Yoga Rizky Kusuma, Pradana Jati Lenni Yovita Lenni Yovita Lia Nur Hidayati Lianadewi, Annisa Ariel Luky Indra Mustofa Made Gede Wirakusuma Mahmud Mahmud Mahmud Mahmud Mami Stya Widyaningrum Maria Safitri Maria Safitri Marlyen Honestya Safeta Marsela, Neni Marshal Attarik, Muhammad Masduki, Charis Mashita Fahmi Wardhani Masitha Fahmi Wardani Masitha Fahmi Wardhani Mila Elmeida Mila Sartika Mudinillah, Adam Muhammad Faraz Alan Albana Muhammad Ikhsan Anugrah Muhammad Nalal Izza Mujib, Miftachul Naily Fithri Karima Neili Winda Saharani Nisriinaa Rifqi Larasati Nora Idiawati Oktoriza, Linda Ayu Perdana, Tito Aditya Piji Pakarti Piji Pakarti Pingkan Mulyani Pradana Jati Kusuma Pradana Jati Kusuma Pradana Jati Kusuma Pratama, Annisa Salsabilah Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Purwatingsih, Aris Puji Putra , Febrianur Ibnu Fitroh Sukono Rahardian Resza Fernanda Ramadlon, Bagus Iqbal Ratna Herawati Ratna Herawati Ratna Herawati Ratna Wardani Riki Fahmi Risanda A. Budiantoro Risanda Alirastra Budiantoro Ristanto, Hesti Riyan Yusuf Octafia Riyono, Riyono Rizky Amelia Rizky Aurinaya, Angelia Rosita Rosita Roymon Panjaitan Rudi Kurniawan Rudi Kurniawan Sabtarini Kusumaningsih Safitri, Maria Samasta, Almira Santi Samastha, Almira Santi Sania Dinda Awalia Sarah Nurrohamah Savero, Raihan Vito Shintia Apriliana Sih Darmi Astuti Siva Adelia Shavarani Suhita Whini Setyahuni Suhita Whini Setyahuni Susanto, Andito Wibisono Putra Susilowati, MG Westri Kekalih Tegar Aji Aimar Tito Wira Eka Suryawijaya  Tri Esti Rahayuningtyas Tsulatsa Nur Safiira Usman Usman Vicky Oktavia Vicky Oktavia Vincent Didiek Wiet Aryanto Wahyu Kinasih Whini Setyahuni, Suhita Wibowo, Mochammad Eric Suryakencana Widhi, Oktavandi Widiastuti, Sylvia Widya Anggraini Widyatmoko Widyatmoko Wikan Isthika Yamisah, Inka Afri Yenny Ernitawati Yohan Wismantoro Yovita, Lenni