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All Journal Journal of Economics, Business, & Accountancy Ventura JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Sumberdaya Akuatik Indopasifik EDUCATIO : Journal of Education At-Tadbir : jurnal ilmiah manajemen International Journal of Community Service Learning Misykat: Jurnal Ilmu-ilmu Al-QurÆan, Hadist, Syariah dan Tarbiyah Jurnal al-Murabbi Jurnal Samudra Ekonomi dan Bisnis Jurnal Administrasi dan Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Jurnal Ilmiah Al-Mu'ashirah: Media Kajian Al-Qur'an dan Al-Hadits Multi Perspektif Jurnal Scientia Kulidawa Jurnal Cahaya Mandalika Jurnal Ilmiah Wahana Pendidikan Berajah Journal MANAJEMEN Jurnal Manajemen dan Profesional JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata EKONOMIKA45 Journal Of Human And Education (JAHE) Journal of Innovation Research and Knowledge Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Bhinneka Jurnal Karya Abdi Masyarakat Manajemen Kreatif Jurnal Inspiration: Jurnal Teknologi Informasi dan Komunikasi Jurnal Pengabdian Masyarakat Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Sosial PEDAMAS (Pengabdian Kepada Masyarakat) Abuya: Jurnal Pendidikan dasar Advances In Social Humanities Research Majapahit Journal of Islamic Finance dan Management Harmoni Pendidikan: Jurnal Ilmu Pendidikan Ruang Advances in Computer System Innovation Journal (ACSI Journal) Akademika Jurnal Teknologi Pendidikan Jurnal Cendekia Ilmiah BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Jurnal Cakrawala Akuntansi
Lutfi Lutfi
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MODEL PEMBELAJARAN KOOPERATIF TIPE NUMBERED HEAD TOGETHER PADA GURU UNTUK MENINGKATKAN KONSENTRASI BELAJAR SISWA MIM 01 CIPUTAT lutfi, lutfi; Farihen, Farihen; Latif, Abdul
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 3 No. 04 (2025): JULI 2025
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk mendeskripsikan proses dan dampak pelatihan model pembelajaran kooperatif tipe Numbered Head Together (NHT) bagi guru dalam upaya meningkatkan konsentrasi belajar siswa di MIM 01 Ciputat. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan studi lapangan yang mencakup observasi, wawancara, dan dokumentasi. Pelatihan dilaksanakan dalam bentuk workshop, simulasi pembelajaran, penyusunan RPP berbasis NHT, serta pendampingan implementasi di kelas. Hasil pengabdian kepada Masyarakat ini menunjukkan bahwa pelatihan ini berhasil meningkatkan pemahaman dan keterampilan guru dalam menerapkan sintaks NHT secara tepat. Implementasi model ini di kelas menghasilkan peningkatan signifikan pada konsentrasi belajar siswa, ditunjukkan melalui peningkatan keterlibatan aktif dalam diskusi, kemampuan menjawab pertanyaan, dan daya fokus terhadap materi. Dari sisi guru, terjadi peningkatan kompetensi pedagogik dalam merancang pembelajaran yang lebih partisipatif dan menyenangkan.
Pengembangan Pariwisata Dengan Pendekatan Community Based Tourism (CBT) Di Desa Wera, Kecamatan Pamona Puselemba, Kabupaten Poso Kaliey, Ricky Yohanes; Eisenring, Deltri Dikwardi; Lutfi, Lutfi; Sarifuddin, Sarifuddin; Burhanuddin, Burhanuddin
JURNAL RUANG / ISSN : 2085-6962 Vol 19 No 1 (2025): JURNAL RUANG
Publisher : Jurusan Teknik Arsitektur, Fakultas Teknik Universitas Tadulako Kampus Bumi Tadulako Tondo Jl. Sukarno-Hatta Km.9, Palu 94118 e-mail :Jurusan Arsitektur, Fakultas Teknik Universitas Tadulako Kampus Bumi Tadulako Tondo Jl. Sukarno-Hatta Km.9, Palu 941

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ruang.v19i1.224

Abstract

This research aims to formulate a sustainable tourism development strategy involving the community of Wera Village. The research employed a mixed-methods approach to understand the village's potential and tourist needs. The research results are outlined in four main strategies: (1) optimizing natural potential as the main attraction, (2) improving the quality and quantity of supporting tourism facilities, (3) utilizing digital technology for more effective promotion, and (4) empowering the community through training and active participation in management. Based on the research results, several strategic steps are recommended. First, the local government needs to allocate sufficient funds for the development of tourism infrastructure and facilities. Second, continuous training programs must be implemented to enhance the community's capacity in managing the tourism sector. Third, comprehensive regulations are needed to regulate tourism activities and protect the environment. Finally, increasing public awareness of the importance of environmental sustainability and culture, as well as their active participation in tourism management, is essential.
Pengaruh Efisiensi, Literasi Finansial, dan Digital Capability Terhadap Tendensi Penggunaan Digital Payment (E-Wallet) pada Mahasiswa Universitas Qomaruddin Gresik Lutfi, Lutfi
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 10, No 2 (2025): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i2.8388

Abstract

In today's era, technological developments are very beneficial for humans in carrying out their activities. One technology that can make it easier for humans to shop is e-wallet. This research purposes to reveal the partial and simultaneous effects of efficiency, financial literacy, digital capabilities on the tendency to use digital payments (e-wallet) among students of Qomaruddin Gresik University. This study is included in the quantitative type. The technique for sampling used is probability sampling through simple random sampling. Respondents in this research were students of Qomaruddin Gresik University. Data analysis techniques were carried out using multiple linear regression tests, and hypothesis tests (T test and F test). The research results showed that partially the variables of efficiency, financial literacy, digital capabilities have a positive and significant effect on the tendency to use digital payments (e-wallet). Furthermore, simultaneously the variables of efficiency, financial literacy, and digital capabilities simultaneously have a positive and significant effect on the tendency to use digital payments (e-wallet). Based on the results of the determination coefficient test (R2), it is known that efficiency, financial literacy, and digital capability influence the tendency to use digital payments (e-wallets) among students at Qomaruddin Gresik University by 80.5%, while the remaining 19.5% is impacted by other variables not discussed in this research.
Pengaruh Online Customer Review dan Halal Awareness terhadap Purchase Decision dengan Brand Trust sebagai Variabel Intervening: (Studi pada Konsumen Lipstik Wardah di Aplikasi Shopee di Kota Serang) Alayfia, Fify; Lutfi, Lutfi; Satyanegara, Diqbal
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4302

Abstract

Penelitian ini menganalisis bagaimana Brand Trust menjadi variabel intervening yang menghubungkan berbagai faktor Purchase Decision untuk produk Lipstik Wardah yang dipasarkan melalui aplikasi Shopee, dengan fokus pada area Kota Serang. Metodologi yang diterapkan mengadopsi pendekatan kuantitatif bersifat deskriptif. Proses pengumpulan data memanfaatkan kuesioner sebagai instrumen utama, disertai penelitian literatur yang relevan. Terkait populasi, penelitian berfokus pada masyarakat Kota Serang dengan jumlah sampel mencapai 170 responden yang dipilih menggunakan teknik Convenience sampling. Penelitian ini menggunakan teknik Structural Equation Modelling (SEM) dengan SmartPLS 4 sebagai perangkat analisis data. Temuan-temuan yang diperoleh mengungkapkan beberapa hasil penting: Pertama, terdapat hubungan positif yang bermakna antara Online Customer Review dengan Purchase Decision. Kedua, Halal Awareness menunjukkan dampak positif yang nyata terhadap Purchase Decision. Ketiga, Online Customer Review memperlihatkan efek positif yang substansial pada Brand Trust. Keempat, Halal Awareness terbukti memberikan pengaruh positif yang berarti pada Brand Trust. Kelima, Brand Trust menghasilkan dampak positif yang signifikan terhadap Purchase Decision. Keenam, variabel Brand Trust berperan sebagai penghubung yang efektif antara Online Customer Review dengan Purchase Decision. Terakhir, Brand Trust berhasil menjembatani pengaruh Halal Awareness terhadap Purchase Decision secara efektif.
Pengaruh Brand Identity dan Brand Image terhadap Purchase Decision dengan Brand Trust sebagai Variabel Intervening: (Studi pada Konsumen Fiesta Chicken Nugget di Kota Tangerang) Nabila Tria Amanda; Lutfi Lutfi; Diqbal Satyanegara
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4303

Abstract

This study analyzes the relationship between Brand Identity (X1) and Brand Image (X2) that influence Purchase Decision (Y), while considering Brand Trust (Z) which functions as an intervening variable among buyers of Fiesta Chicken Nugget products in the Tangerang City area. Consumer decisions to purchase Fiesta Chicken Nugget products form the foundation of this research, where such decisions are associated with the brand identity and image embedded in the product. The research targeted a population of Fiesta Chicken Nugget product buyers residing in the Tangerang City area. Data collection involved 140 respondents selected using a combination of purposive sampling and convenience sampling methods. The data testing process utilized Structural Equation Modeling (SEM) techniques with SmartPLS 4.0.9.9 software as the analytical tool. The study findings revealed seven main results regarding the relationships between variables: First, it was proven that brand identity produces a significant positive impact on purchase decision. Second, brand image demonstrates a substantial positive effect on purchase decision. Third, brand identity is confirmed to exert a substantial positive influence on brand trust. Fourth, brand trust receives significant positive influence from brand image. Fifth, purchase decision is convincingly positively influenced by brand trust. Sixth, the role of brand trust as an intervening variable is confirmed between brand identity and purchase decision. Seventh, brand trust successfully demonstrates its function as a mediator connecting the influence of brand image on purchase decision.
The Effect of Digital Literacy and the Spirit of Independence on Entrepreneurial Motivation Among Students Hafidah, Andi; Idrus , Imriani; Safrillah, Nur Fadhilah; Lutfi, Lutfi
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.490

Abstract

In the digital era, digital literacy is a very important skill for students, especially in supporting entrepreneurial activities. The spirit of independence is also important which encourages students to take risks and start their own business. This study explores how digital literacy skills and a self-reliant mindset affect students drive to become entrepreneurs.  This quantitative study uses a survey and multiple regression analysis to examine how two independent variables influence the dependent variable. The results of the study based on multiple regression analysis table significance value of digital literacy (X1) of 0.026 <0.05 and the significance value of the spirit of independence (X2) of 0.037 <0.05. The conclusion that digital literacy and the spirit of independence significantly affect student entrepreneurship motivation. The implications of the study indicate the importance of developing digital literacy and the spirit of independence in educational programs to increase entrepreneurial motivation.
Meningkatkan Repurchase Intention Dimoderasi Sales Promotion (Studi pada Penjualan DRW Skincare di Danesha Beauty Klinik Kota Serang) Kartikasari, Devini; Muetia, Muetia; Lutfi, Lutfi
Advances In Social Humanities Research Vol. 3 No. 8 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i8.474

Abstract

In an increasingly competitive skincare industry, repurchase intention is a critical factor to retain customers. DRW Skincare as a local brand faces challenges in building customer loyalty, while the role of customer experience, influencer credibility, and sales promotion has not been fully optimized. This research was conducted with the aim of developing a basic theoretical model and a new empirical research model to solve the gap in previous research results regarding the role of customer experience and influencer credibility on repurchase intention through sales promotion. This study uses descriptive and explanatory quantitative methods. The population in this study is the people of Serang city who have purchased DRW Skincare products at Danesha Beauty Clinic. The sampling technique in this study was nonprobability sampling using the purposive sampling method with a sample of 200 respondents. The data analysis technique used Partial Least Square (PLS) using Smart PLS 4.1.0.9 software. The results of the study are known: 1) customer experience has a positive and significant effect on repurchse intention. 2) influencers have a positive but not significant effect, 3) sales promotion has a positive and significant effect on repurchase intention, 4) sales promotion does not moderate influencer credibility on repurchase intention, 5) sales promotion does not moderate customer experience on repurchase intention. Marketing strategies need to focus on improving customer experience and utilizing credible influencers, while sales promotion needs to be redesigned to play an effective moderator role.
Meningkatkan Repurchase Intention Melalui Brand Trust dan Perceived Behavioral Control Dengan Attitude Towards Halal Product Sebagai Variabel Mediasi Chairunisa, Salsabila; Damarwulan, Liza Mumtazah; Lutfi, Lutfi
Advances In Social Humanities Research Vol. 3 No. 8 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i8.480

Abstract

The halal beauty industry has experienced significant growth, but the Avoskin brand halal skincare still faces significant fluctuations in the sales of its products. Therefore, the right strategy is needed to increase repurchase intention. It is important for Avoskin as a skincare brand to identify the factors that affect repurchase intention. This study aims to analyze the influence of Brand Trust, Perceived Behavioral Control, Attitude towards Halal Product on Repurchase Intention in Avoskin brand halal skincare. This study used 207 respondents who were Avoskin consumers and the data was analyzed using the Structural Equation Modelling (SEM) method with SmartPLS 4.0.9.9 software. The results of this study show that Brand Trust and Perceived Behavioral Control have a positive and significant effect on Attitude towards Halal Product. In addition, Perceived Behavioral Control and Attitude towards Halal Product have also been proven to have a positive and significant effect on Repurchase Intention. Meanwhile, Brand Trust did not show a significant influence on Repurchase Intention. In the mediation variable, Attitude towards Halal Product has a positive and significant effect in mediating Brand Trust and Perceived Behavioral Control on Repurchase Intention.
Peran Brand Trust Dalam Memediasi Pengaruh Online Customer Review dan Brand Image Terhadap Purchase Decision: (Studi Kasus Pada Hand & Body Lotion Marina di Kota Tangerang) Imas Amalia; Lutfi Lutfi; Enok Nurhayati
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/6qsxj755

Abstract

The skincare industry in Indonesia has grown rapidly alongside globalization, leading to intense competition among brands. Marina, a local hand & The Indonesian skincare industry is rapidly growing, creating intense competition among brands. Marina, a local hand & body lotion brand established in 1981, is experiencing declining sales due to competitor innovations and stronger brand positioning. This study investigates the mediating role of brand trust in the effect of online customer reviews and brand image on purchase decisions for Marina products in Tangerang. The research involved 180 respondents selected through purposive and accidental sampling. Data were processed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The findings show that: (1) online customer reviews positively and significantly affect purchase decisions, (2) brand image has no direct effect on purchase decisions, (3) both online reviews and brand image significantly influence brand trust, (4) brand trust positively affects purchase decisions, and (5) brand trust mediates the relationship between online reviews, brand image, and purchase decisions. These results highlight the importance of building brand trust as a key strategy. Managing credible online reviews and maintaining product quality consistency can enhance consumer confidence, foster loyalty, and sustain competitiveness in the skincare market.
The Effect of Digital Literacy and the Spirit of Independence on Entrepreneurial Motivation Among Students Hafidah, Andi; Idrus , Imriani; Safrillah, Nur Fadhilah; Lutfi, Lutfi
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.490

Abstract

In the digital era, digital literacy is a very important skill for students, especially in supporting entrepreneurial activities. The spirit of independence is also important which encourages students to take risks and start their own business. This study explores how digital literacy skills and a self-reliant mindset affect students drive to become entrepreneurs.  This quantitative study uses a survey and multiple regression analysis to examine how two independent variables influence the dependent variable. The results of the study based on multiple regression analysis table significance value of digital literacy (X1) of 0.026 <0.05 and the significance value of the spirit of independence (X2) of 0.037 <0.05. The conclusion that digital literacy and the spirit of independence significantly affect student entrepreneurship motivation. The implications of the study indicate the importance of developing digital literacy and the spirit of independence in educational programs to increase entrepreneurial motivation.
Co-Authors Abdul Latif Achmad Hizazi Afriantoni Afriantoni Alayfia, Fify Amir, Nour Ariyanti AmirUniversitas Negeri Makassar , Nour Ariyanti Andi Yuyung Anjeli S. Paisey Anwar Hafidzi Aslan Irunsah Asnawi Bahar, Muh Assyifa, Hakhan Maulana Atiyyah, Jazilatul Bahri, Zainul Bere, Marcos Ulan Burhanuddin Burhanuddin Buwarda, Sukriyah Chairunisa, Salsabila Chang, Ming-Chung Cindy Puspita Sari Damarwulan, Liza Mumtazah Dassucik, Dassucik Deltri Dikwardi Eisenring DEWI FITRIANI Dica Lady Silvera Diqbal Satyanegara Dwi Pita Reski Enok Nurhayati FARIHEN, FARIHEN Ferri Hidayad, Ferri Firdaus, Shafira Maharani Fitrini Mansur Hafidah, Andi Haikal Azrasabiy Hansein Arif Wijaya Hati, Aulia Permata Hazikin, Dimas Nur Hendra, Robi Heriyani Heriyani Ida Lapadi Idrus , Imriani Imansyah, Farizal Imas Amalia Imawati, Sri Ismawati Ismawati Kaliey, Ricky Yohanes Kamalatsyah, Taza Athirah Karsikah Karsikah Kartikasari, Devini Kholid, Ikhwan La Ode Muhammad Rujiman Rujiman La Suriadi Lestari, Sindi Luthviyah Romziana Madziatul Churiyah Maisyarah, Nyimas Dian Marwiyah Misni Erwati Misriandi, Misriandi Muazza Muazza Muchlis, Aditia Muetia, Muetia Muhammad Irfan muhammad irfan Muhammad Ramli Muhammad Ridwan Muhdi Muhdi Nabila Tria Amanda Nugraha, Fajar Mulya Nurbety Tarigan Parjiyanto, Parjiyanto Rafiqi Rahayu, Nur Azizah Rahmadani, Ima Rahmat Sholihin Ramdansyah, Agus David Ratih Kusumastuti Reski, Dwi Pita Rico Wijaya Z Roihan, Muhammad Romansyah Sahabuddin RR. Ella Evrita Hestiandari Safrillah, Nur Fadhilah Sam, Iskandar Sarifuddin Sarifuddin Satyanagara, Diqbal Satyanegara, Diqbal Selian, Mardiah Mutiara Puspitasari Siska Kusuma Wardani, Siska Kusuma Sofi’i, Imam Sonjaya, Trisna Sumarni Sumarni Susbiyantoro, Susbiyantoro Syavardie, Yimmi Tampubolon, Gordon Pardamean Tutik Handayani Tyas, Utami Waddah, Atik Wahyudi Wahyudi Wajdi, Muhammad Wawan Prahiawan Widya Sari Wendry Wiralestari, Wiralestari Yuyung, Andi Zahir, Abdul Zahra, Tasya Nailah Zulqifli, Muhammad