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All Journal Jurnal Gizi dan Pangan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Cakrawala Pendidikan Economic Journal of Emerging Markets MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Sosiohumaniora Jurnal Konseling dan Pendidikan Jurnal Keuangan dan Perbankan Jurnal Wira Ekonomi Mikroskil Journal of Educational, Health and Community Psychology Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat MIX : Jurnal Ilmiah Manajemen Binus Business Review FIKRI : Jurnal Kajian Agama, Sosial dan Budaya Jurnal Bisnis dan Manajemen Jurnal Manajemen Indonesia Jurnal Studi Manajemen dan Bisnis Jurnal Ilmu Keluarga dan Konsumen AcTion: Aceh Nutrition Journal Jurnal Riset Ekonomi dan Bisnis TIJAB (The International Journal of Applied Business) Tadbir Muwahhid Agrisocionomics: Jurnal Sosial Ekonomi Pertanian At-Tadbir : jurnal ilmiah manajemen Jurnal Entrepreneur dan Entrepreneurship (JEE) Jurnal Perilaku dan Strategi Bisnis Jurnal Doktor Manajemen (JDM) Maker: Jurnal Manajemen Jurnal Manajemen Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) G-Couns: Jurnal Bimbingan dan Konseling BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Asian Management and Business Review Media Publikasi Promosi Kesehatan Indonesia (MPPKI) ASEAN Marketing Journal Buletin Psikologi Journal of Child, Family, and Consumer Studies Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Policy Brief Pertanian, Kelautan, dan Biosains Tropika Media Gizi Pangan International Research Journal of Business Studies Benefit: Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Inovasi Indonesia
Megawati Simanjuntak
Faculty Of Social Science And Human Ecology, IPB University, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Green Banking Adoption Strategy (Case Study of Banks in Jabodetabek) Novsa Fakhira; Nimmi Zulbainarni; Megawati Simanjuntak
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.49

Abstract

Green banking is a bank’s operational activities to reduce environmental damage and preserve nature, thereby contributing to sustainable development. Green banking provides solutions for companies to various customer problems and business competition. The rapidly developing information and communication technology and the increasing number of people using the internet are opportunities for banks to transform to green banking. This study aims to prove the relationship between the variables that influence the adoption of green banking with the factors that influence the adoption of green banking, analyze the strategy by using SWOT analysis, and formulate managerial implications for increasing the adoption of green banking. The study was conducted on bank employees who have implemented green banking with 88 respondents who were determined by voluntary sampling. Data were collected using an online questionnaire. The statistical analysis used is the Structural Equation Model (SEM)-PLS. The results showed that all variables strongly correlate with the factors influencing green banking adoption. Banks can adopt green banking strategies based on the SWOT analysis results: green banking product innovation, increasing community empowerment programs, developing internal capabilities, collaboration with fintech and improving public education about the use of green banking. Several managerial implications that companies can carry out are with the latest marketing mix and formulating various green banking adoption strategies. Keywords: brand image, competitor pressure, green banking adoption, top management support, value creation
THE STUDY OF PROGRAM AND ROLES OF NATIONAL CONSUMER PROTECTION AGENCY USING QUALITATIVE AND QUANTITATIVE APPROACHES Mutia Rahmah; Megawati Simanjuntak; Anggi Mayang Sari; Irni Rahmayani Johan
Journal of Child, Family, and Consumer Studies Vol. 2 No. 3 (2023): Journal of Child, Family, and Consumer Studies
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcfcs.2.3.209-222

Abstract

The National Consumer Protection Agency (BPKN) was established to fulfill consumer protection needs in accordance with its duties. This study aimed to identify the role and performance of BPKN. The research design used was a mixed method. A total of 224 respondents were selected for the online survey using voluntary sampling techniques with the criteria of Indonesian citizens, men, and/or women aged 18-65 years, and in-depth interviews with the Chairman of the Research and Development Commission of BPKN. Data analysis was performed using Microsoft Excel 2013 and SPSS version 25.0. The result of this research is that more than half of consumers know about the functions and duties of the BPKN. However, the number of respondents who knew about BPKN programs was still low. The role of the BPKN in providing suggestions and recommendations to the government is considered insufficient based on the number of suggestions and recommendations issued each year. On the other hand, BPKN has succeeded in creating new innovations in how consumers complain during the COVID-19 pandemic, namely, by making online complaints. BPKN should be able to create more activities aimed at introducing BPKNs among Indonesians.
MINAT PENGGUNAAN ULANG LAYANAN DIGITAL BANKING DENGAN TECHNOLOGY ACCEPTANCE MODEL (TAM) Indri Nurfitriani; Lilik Noor Yuliati; Megawati Simanjuntak
Jurnal Doktor Manajemen (JDM) Vol 6, No 1 (2023): APRIL 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i1.17007

Abstract

The rapid development of technology forces conventional banks or commercial banks to adopt digital technology in their business. Bank BTPN is one of the banks in Indonesia that has implemented digital technology in its services. Bank BTPN launched a digital banking product called Jenius. Jenius is a digital banking platform equipped with a VISA card that can help BTPN bank customers carry out financial activities via smartphones so that customers have control over their money and financial arrangements. This research was conducted to analyze behavioral intentions in using the Jenius digital banking platform services using the Technology Acceptance Model (TAM) method. The indicator variables used are perceived usefulness, perceived ease of use, brand image, co-creation, and attitude toward using. The results of this study are that brand image and attitude toward using have a significant direct effect on behavior intention to use, and attitude toward using are influenced by perceived usefulness, perceived ease of use, and co-creation.
The Effect of University Partners' Satisfaction and Trust in Relationship Commitment Sonya Dwi Rachmawati; Heti Mulyati; Megawati Simanjuntak
Jurnal Doktor Manajemen (JDM) Vol 6, No 1 (2023): APRIL 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i1.17419

Abstract

This study analyzes factors influencing relationship commitment in collaboration with IPB University. A case study in IPB University, this study used survey methods with a questionnaire to 100 respondents. The results identified that satisfaction, communication, and shared value significantly influence trust, while shared value, relationship benefits, and trust significantly influence commitment. Therefore, IPB University shall focus on promoting all six variables to improve collaboration services and trust-building to increase relationship commitment. Shared value can be improved by adding more non-profit-oriented community service programs, while satisfaction can be improved by intensifying collaboration coordination at IPB University, mostly through the Directorate of Collaboration and Alumni Affairs. Enhancing communication can be done through website and social media optimization and information update for collaboration partners, and enhancing relationships can be done by improving human resources and new applicable agriculture technologies.
Determinan Factors of Decision to Choose an Online Travel Agent to Book a Place to Stay Tiffani Dias Anggraeni; Megawati Simanjuntak; Popong Nurhayati
Jurnal Doktor Manajemen (JDM) Vol 6, No 1 (2023): APRIL 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i1.17417

Abstract

This study analyzes the factors influencing customers to book a place to stay through Online Travel Agent (OTA). This research was conducted on 382 respondents selected by convenience sampling with the criteria of having booked a place to stay through OTA in the last two years and being at least 18 years old. This research uses quantitative methods by filling out questionnaires distributed online. Data were analyzed using SEM AMOS. The results showed that brand image and perceived ease of use (PEU) have a significant positive direct effect on the decision to choose an OTA to book a place to stay, brand image and PEU has a significant positive indirect effect on e-WOM, e-WOM has a significant negative effect on the decision to choose OTA to book a place to stay and perceived risk does not significantly influence the decision to choose OTA to book a place to stay. The managerial implications can be carried out by company management in collaboration with OTA to increase the intention of repurchasing customers through comments (e-WOM), maintaining the privacy of customers' data to avoid leakage, improving transaction systems safety, and conducting evaluations related to quality and service.
Indonesian Consumer Complaint Behavior Based on Ethnic Groups and Generations Simanjuntak, Megawati; Shahirah, Ilfia
Gadjah Mada International Journal of Business Vol 26, No 2 (2024): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.71143

Abstract

Complaint behavior is a response to consumer dissatisfaction after using goods or services. This study aimed to examine the effect of ethnicity and people’s generations on consumer complaint behavior in Indonesia. The variables used were complaint behavior, ethnicity, and generations. The study collected and analyzed 2,100 items of data using descriptive analysis, one-way ANOVA, and multiple linear regression. The findings showed that consumers in Indonesia rarely complain when disappointed with sellers. Generation Y and the Buginese complained more often than other consumer groups. Furthermore, the results showed significant differences in complaint behavior, based on ethnicity and generation. This study also revealed that complaint behavior was significantly influenced by ethnicity and the baby boomer generation.
The Effect of Marketing Mix and Reference Group on Chicken Nugget Preference Through Brand Image Syaprudin, R.; Simanjuntak, Megawati; Heny Kuswanti Suwarsinah
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.44

Abstract

Due to the increasingly fast-paced lifestyles and busy lives of urban citizens, the demand for chicken nuggets has continued to rise. This study aims to analyze the effect of the marketing mix (product, place, price, promotion) and the reference group on consumer preference for chicken nuggets through the brand image formed in the market. The respondents consisted of 251 individuals who were selected through voluntary sampling. These respondents were people who had consumed Fiesta and So Good brand chicken nuggets in the last three months. Data were collected through an online questionnaire and analyzed using descriptive and Structural Equation Modeling. The results for Fiesta show that place has a significant effect on brand image. Meanwhile, product, reference group, and brand image have a significant effect on brand preference. The results for Fiesta also indicate that brand image is an intervening variable. Therefore, this study concludes that place significantly affects brand preference through brand image. For So Good, the results show that place and promotion significantly affect brand image, but product, price, and reference group have no significant effect on brand image. Furthermore, product, reference group, and brand image significantly affect brand preference. The indirect effects of So Good's brand with brand image as an intervening variable indicate that place significantly affects brand preference through brand image. Keywords: brand image, chicken nugget, marketing mix, preference, the reference group
Balancing Rural Development and Corporate Image: Evidence From Social Responsibility Performance in Agriculture Program of Mining Company Sitompul, Firdaus Marihot; Simanjuntak, Megawati; Nurhayati, Popong
Jurnal Manajemen dan Agribisnis Vol. 21 No. 2 (2024): JMA Vol. 21 No. 2, July 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.2.294

Abstract

Background: Mining companies naturally have the potential to harm the environment, and CSR is a step towards achieving a good image. The harmony and balance between corporate image and rural development through social welfare indicators is an essential aspect of mining companies’ CSR practices. Purpose: This study aims to analyze the performance of the agriculture CSR program on the corporate image and social welfare of mining companies. Design/methodology/approach: Using Structural Equation Modeling (SEM) analysis techniques based on partial least squares (PLS), this study employed purposive sampling to determine the research sample based on one criterion. The sample consisted of 97 out of 117 program recipients.Findings/Result: The findings show that the economic, social, and environmental performance of CSR programs in the agricultural sector positively and significantly influences corporate image and social welfare. Further analysis of the formulation of farming business analysis indicates that mining companies' CSR programs in agriculture can be assessed as sustainable.Conclusion: The three performance aspects of the agricultural CSR program affect the corporate image and social welfare of mining companies.Originality/value (State of Art): This research presents novelty in the management field with empirical research findings, especially related to the comprehensive influence on mining companies and surrounding communities by the three performances of the agricultural CSR programs implemented, which were not explored before. Keywords: agriculture program, corporate image, corporate social responsibility performance, mining company, social welfare
The Effect of Benefits Offered and Customer Experience on Re-use Intention of Mobile Banking through Customer Satisfaction and Trust Febrian, Defni; Simanjuntak, Megawati; Hasanah, Nur
Jurnal Keuangan dan Perbankan Vol 25, No 3 (2021): Juli 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jkdp.v25i3.5879

Abstract

This study analyzes the effect of benefits offered and customer experience on the re-use of mobile banking through customer satisfaction and trust as mediating variables. This study involved 280 respondents who were selected by purposive sampling technique with predetermined criteria. Data were collected through a questionnaire distributed online. The analysis used is Structural Equation Modeling with LISREL version 8.80. The results show that benefits offered and customer experience have a significant effect on satisfaction. Satisfaction has a significant impact on trust and re-use intention, and trust significantly affects re-use intention. The managerial implication that can be implemented in the company is to maintain deeper Islamic features and social, collaborate with fintech, Improved network quality, and capacity, and continue to innovate mobile banking features.
The Investment Intention Among Indonesian Millennials via Peer-to-Peer Lending Applications Poeteri, Nandike Ayudiah; Simanjuntak, Megawati; Hasanah, Nur
Jurnal Keuangan dan Perbankan Vol 25, No 4 (2021): October 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jkdp.v25i4.6352

Abstract

This study analyzes the factors influencing millennial investment intentions via Peer-to- Peer (P2P) lending applications through trust and perceived risk. This research was conducted by respondents who were selected using non-probability sampling, with the criteria that they had never used a P2P lending application and were born in 1982 to 2000. An online questionnaire gathered the data analysis using Structural Equation Modeling (SEM) with LISREL. The study results found that perceived reputation, perceived structural assurance, and trust had a significant effect on perceived risk. In contrast, financial literacy and perceived information quality are not. Next, relative advantage perceived reputation and perceived information quality significantly affect trust. Meanwhile, perceived structural assurance is not. Furthermore, perceived risk and trust have a significant effect on investment intention. However, perceived risk is more vital in mediating investment intention via P2P lending than trust. The organizers have discussed the managerial implications to consider increasing the number of potential investors, especially the millennial generation.JEL: G20, G41, O33
Co-Authors Abdul Hakim Abdullatif Zaky Adam Sugiharto Adam Sugiharto Aditya Nugraha Adriansyah Agil Pratama Agus Maulana Ajeng Nugrahaning Dewanti Alexander Joseph Ibnu Wibowo Ali Khomsan Alim Setiawan Slamet Alla Asmara Alneta Maira Farirahma Alsyah, Aurelia Vania Amalia Khairati Ambar Susan Rosifa Amelia, Reggina Aminah, Mimin Amir Fikri Ammi Salamah Ananda Khairana Andhika Safaat Andini , Putri Fildzah Andre Fachrun Ramadhan Andreas Samudro Anggi Mayang Sari Ani Ruwani Anisya Rahmelia Anisya Rahmelia Anna Maria Tri Anggraini Annisa Ikhwanus Annisa Nisrina Insyiroh Anton Nugroho Anton Nugroho Aprilia, Nurazizah Arief Safari Arthur, Kevin Michael Asep Taryana Asvianti Handaru Wulan Aufa Hayya Qurrota A'yuni Avia Maulidina Ayu Arba Zaman Ayu Marlika Leni Putri Azzara, Rana Chyntia Baehaqi Bagus Sartono Baihaqi, Ihsan Banafie, Syahfira Berti Kumalasari Berti Kumalasari Budi Suharjo Cep Abdul Baasith Wahpiyudin Deni Surya Kencana Devi Rahmawati Dewantara, Muhammad Mardi Dewi, Santi Utami Diah Krisnatuti Diah Krisnatuti Diah Krisnatuti Diana Hartatin Diana Hartatin, Diana Dini Queentasari Dinta Windyaning Pramesty Dwi Hastuti Dwi Wandani Eko Ruddy Cahyadi Elsa Averina Averina Buntoro Elsa Averina Buntoro Elvindia Puja Hanggrita Emy Rosiana Euis Sunarti Eva Z Yusuf Eva Z Yusuf Fadhillah, Muhammad Daffa Yafie Fakhira, Nisrina Nur Famila, Shanina Rosa Fandi Yanuar Rahman Farhah Azizah Salsabila Farhah Azizah Salsabila Febrian, Defni Fibria Mustikarini Fini Anjela Perangin-Angin Fitri , Ismaul Fitri Lutfiani Fulan Sri Utami Gilar Cahya Nirmaya Gina Fithria Gita Fahmi Lestari Goranda, Iqra Rizky Gufron, R Ery Bunyamin Hafizh Akbar Hanum Fauziah Ramadhanti Hanum Rachmawati Nur Hartoyo Hartoyo Hartoyo Hayati Hayati Hayati Hendri Tanjung Henny Rochany Heny Kuswanti Suwarsinah Heppy Setiawati Herien Puspitawati Heti Mulyati Iffa Afia Amin Kitabi Imam Teguh Saptono Imam Teguh Saptono Indah Sukmawati Indi Maretia Indri Nurfitriani Ine Rahmatin Intan Ika Putri Heryani Iqra Rizky Goranda Iqra, Iqra Rizky Goranda Irma Awwaliyah Irni Rahmayani Johan Ismie Leona Rahayu Ismie Leona Rahayu Istiqlaliyah Muflikati Istiqlaliyah Muflikhati Jinan , Ariana Amany Kevin Michael Arthur Khanifa Fajria Kirbrandoko Kirbrandoko Laeli Rahmawati Laely Rahmawati Akmalia Larastyan Yang Bogaan Muhammad Latifatul Hayati Leo Candra Kirana Lia Shafira Arlianty Lilik Noor Yuliati Lutfi Sri Legowo Utami m, Istiqlaliyah M. Ro’is Am M. Syamsul Maarif Machfud Machfud Mahanani , Raditya Kasih Marietta Krisnaya Nandika Putri Mayong Ajiwinanto Melly Latifah Miracle Samuel Samosir Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohamad Fazli Sabri Mohamammad Nasarullah Monika Yuliantin Muhamad Rizal Martua Damanik Muhammad Hafiz Fazli Muhammad Mardi Dewantara Mukhamad Najib Munawaroh Mutia Ainil Qalbi Mutia Ainil Qalbi Nafila, Nidya Luthfi Nandike Ayudiah Poeteri Nani, Irvan Neneng Nurul Sopiah Nimmi Zulbainarni Nirmala Eka Chandra Noor Yuliati, Lilik Novie Nostalgia Adiwinata Novita Kamaruddin Novsa Fakhira Nur Hasanah Nur Hasanah Nur Rochimah Nurazizah Aprilia Nurazizah Aprilia Nurdewi Azizah Safitri Nurfadillah Nurfadillah Nurfadillah, Mursidah Nurhamidah Ray Nurina Laili Izzati Oktriyanto Oktriyanto Olivia Sabrina Palowa , Nur Luthfiah Pang Asngari Pang S Asngari Pang S Asngari Pangestu, Andaru Dwi Pangestu, Frishe Maulidiannisa Panji Septiaji Panji Septiaji Paramitha Agdina Pusparini Perangin-Angin, Fini Anjela Poeteri, Nandike Ayudiah Popong Nurhayati Prabowo Tjitropranoto Prakoso , Yuda Surya Pranadya Tania Putri Pratiwi Ismayanti, Pratiwi Priliadita Hidayanti Pujianti, Ajeng Pujowati, Penny Purnaningsih Ninuk Putra, Occa Adeta Bima Putri Fildzah Andini Putri, Aisyah Puspita Putri, Pranadya Tania Qisthy Nur Fathia Raden Rara Arifah Mulyo Budiarti Raditya Kasih Mahanani Rahayu, Ismie Leona Rahma Indina Harbani Rahmawati, Laeli Rahmi Parhati Rahmi, Fauzia Ramos, Ivan Rana Chyntia Azzara Rani Andriani Budi Kusumo Reni Annisa Resty Anugrah Kusmarini Restystika Dianeswari Retnaningsih Retnaningsih Retnaningsih Retnaningsih Rico J. Artanto Risda Rizkillah, Risda Riska Rahma Eka Putri Rista Junita Nur’aini Ristya Primadi Rita Nurmalina Rizal E. Halim Rizal Edy Halim Rizka Syarifa Rizka Syarifa Rohimatul Janah Rossalia, Deasy Rumbiati, Rumbiati Ryan Tegar Pamungkas Sadewa , Novandi Aldi Safari , Arif Safari, Arief Safira Afwa Lathifah Saleh, Andika Januar Salsabila Azka Pelitaputri Salsabila, Farhah Azizah Saniyya, Raisha Ulfa Sarifudin Sarifudin Shahirah, Ilfia Sheila Nur Azizah Sifa Nabila Azzahra Sisca Elfiyani Siska Ayu Tiara Dewi Siska Nurhalisa Siti Aisyah Siti Editha Raisa Sitompul, Firdaus Marihot Slamet Riyadi Slamet Riyadi Sofyan Sjaf Sonya Dwi Rachmawati Sonya Dwi RachmawatiI Sri Anna Marliyati Sri Harijati Sri Rezki Utami Sugiarto, Indra Surianie Surya, Mulyana Susanti, Vonny Syaprudin, R. Syarifa Nadhrah Mustamin Syarifa, Rizka Syifa Salsabila Sylvianti Angraini Tanti Novianti Tegar Graha Adiwiguna Tiffani Dias Anggraeni Tin Herawati Triana Agustin Ujang Sumarwan Ulfa Khairunnisa Hamimi Utami, Sri Pangesti Venti Sanditya Septiana Virna Keryn Patricia Hutajulu Vonny Susanti Wahpiyudin , Cep Abdul Baasith Wahpiyudin, Cep Abdul Baasith Yandri Yudha Heryawan Asnawi Yulina Eva Riany Yurita Yurita Yusuf, Eva Z Zahro Malihah Zefanya, Harita Julie Zikri Zikri Zulfa Maulida Nadzir Zuliyanti Shabrina