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The Influence of Marketing Mix and Word of Mouth Towards Brand Image and Usage of Online Bike Usage Fandi Yanuar Rahman; Lilik Noor Yuliati; Megawati Simanjuntak
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.287

Abstract

This research aimed to analyze the influence of marketing mix and word of mouth towards brand image and the usage of online bike. The research design used descriptive, with the survey conducted using questionnaire as the tool of interview. The sampling technique used systematic random sampling with a kish grid approach. Kish grid is a method for selecting members within a household to be interviewed, this method was commonly used in marketing research especially on household survey. The exact 200 samples were obtained for the research. There were four latent variabels in this research, included marketing mix and word of mouth as independent variables, brand image as intervening variables and the usage of online bike as dependent variables. The datawere processed using descriptive through SPSS 24 and Structural Equation Modelling (SEM) method by LISREL 8.7 software. The results of this research revealed thatmarketing mix influenced positively and significantly toward the brand image; word of mouth influenced positively and significantly toward the brand image; marketing mix influenced positively and significantly toward the usage of online bike; word of mouth influenced positively and significantly toward the usage of online bike; and brand image influenced insignificantly toward the usage of online bike.Keywords: marketing mix, brand image, word of mouth, online bike, service usage
The Effect of Atmosphere Perception, Perceived Value, And Hedonic Value on Consumer Loyalty Through The Service Quality of Warunk Upnormal Resty Anugrah Kusmarini; Ujang Sumarwan; Megawati Simanjuntak
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 1 (2020): IJBE, Vol. 6 No. 1, January 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.6.1.53

Abstract

This study aimed to analyze the effect of the atmospheric stimulus, perceived value, and hedonic values on consumer loyalty through the service quality of Warunk Upnormal and formulate managerial implications of consumer loyalty. The study used cross-sectional data obtained from a survey using an online open-close ended questionnaire. The data were collected from 300 respondents following the criteria studied through visits of at least two times to Warunk Upnormal and the use of convenience sampling technique. The data were analyzed using Structural Equation Model (SEM) with the help of Lisrel 8.51 software. SEM was used to assess the relationship between atmospheric perception, perceived values, and hedonic values in measurements. Loyalty was analyzed using Customer Loyalty Index (CLI) to connect the factors that encourage the creation of loyalty. The results of this study indicated that atmospheric perception had a significant effect on service quality but had no effect on consumer loyalty. Value perception had a significant effect on service quality but had no effect onconsumer loyalty. Hedonic value had a significant effect on service quality but had no significant effect on consumer loyalty. Meanwhile, service quality had nosignificant effect on consumer loyalty. Keywords: atmosphere perception, consumer loyalty, hedonic value, perceived value, service quality
PERILAKU PENGGUNAAN INTERNET BANKING SEBAGAI ALAT TRANSAKSI FINANSIAL: BEHAVIORAL USAGE OF INTERNET BANKING AS FINANCIAL TRANSACTION TOOL Intan Ika Putri Heryani; Megawati Simanjuntak; Agus Maulana
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 1 (2020): JABM Vol. 6 No. 1, Januari 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.1.86

Abstract

Internet banking is one of the bank services to do financial and non-financial transactions via an internet network. Internet banking provides consumers’ benefits such as fast, safe, convenient, and inexpensive transactions. Moreover, the bank gains business expansion and customer loyalty as their own benefits. Internet banking usage is influenced by perceived usefulness, perceived ease of use, visibility, enjoyment, social influences, attitude toward using, behavioral intention, and actual usage. The study’s purpose was to analyze these variables and formulate managerial implications in developing internet banking for the future. The study approach used the Technology Acceptance Model (TAM), which was tested by Structural Equation Modeling (SEM). The results showed five-factor relationships. First, the perceived ease of use had a significant influence on perceived usefulness. Second, the perceived usefulness was a significant toward the behavioral intention. Third, visibility and enjoyment had significant influence on attitude toward using. Fourth, the attitude toward using had significantly influenced behavioral intention. Five, the behavioral intention had significant toward actual usage. While the variable of visibility and enjoyment indirectly affected the actual usage. Keywords: internet banking, perceived ease of use, perceived usefulness, behavioural intention, visibility Abstrak: Internet banking merupakan salah satu bentuk layanan perbankan kepada nasabah untuk melakukan transaksi perbankan seperti transaksi finansial dan nonfinansial melalui jaringan internet. Internat banking dapat memberikan keuntungan bagi nasabah berupa layanan perbankan yang cepat, aman, nyaman, dan murah, sementara dari segi perusahaan dapat memberikan manfaat seperti perluasan usah dan, kesetiaan pelanggan. Beberapa variabel yang mempengaruhi penggunaan internet banking diantaranya, yaitu perceived usefulness, perceived ease of use, visibility, enjoyment, social influent, attitude toward using, behavioral intention, dan actual usage. Tujuan dari penelitian ini adalah untuk menganalisis variabel tersebut dan merumuskan implikasi manajerial yang dapat diterapkan dalam mengembangkan internet banking untuk perusahaan. Penelitian menggunakan pendekatan Technology Acceptance Model (TAM) dengan uji statistik menggunakan teknik Structural Equation Modelling (SEM). Hasil penelitian menunjukkan perceived ease of use berpengaruh signifikan terhadap perceived usefulness, perceived usefulness berpengaruh signifikan terhadap behavioral intention, visibility dan enjoyment berpengaruh signifikan terhadap attitude toward using, attitude toward using berpengaruh signifikan terhadap behavioral intention dan behavioral intenton berpengaruh signifikan terhadap actual usage. Variabel visibility dan enjoyment secara tidak langsung berpengaruh terhadap actual usage. Kata kunci: internet banking, perspektif kemudahan pengaplikasian, perspektif penggunaan, niat berperilaku, visibilitas
FAKTOR PENENTU KEPUASAN DAN MINAT KUNJUNG ULANG EKOWISATA Ristya Primadi; Megawati Simanjuntak; Istiqlaliyah Muflikhati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 1 (2021): JABM Vol. 7 No. 1, Januari 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.1.110

Abstract

Satisfaction becomes an essential factor in knowing how high the tourist interest to make a revisit. The determinants of satisfaction include physical evidence, emotional factors, service quality, and tourist destination components (4A). This research aimed to (1) analyze the impact of physical evidence, emotional factors, service quality, and tourist destination components (4A) on consumer satisfaction and intention to revisit ecotourism and (2) formulate managerial implication obtained for the company to increase tourist visit. The population in this research was Terminal Wisata Grafika Cikole (TWGC) visitors. The sampling method used was convenience sampling with respondent criteria of at least 17 years old and visited TWGC at least once. There were 210 respondents in this research. The data were collected by asking the questionnaire questions through direct interviews with the TWGC visitor, then conducted in-depth interviews with 50 respondents to follow up with the research finding. Based on the research, physical evidence, emotional factors, and service quality positively impacted consumer satisfaction. Meanwhile, tourist destination components (4A) had no significant effect on customer satisfaction. Furthermore, consumer satisfaction had a positive impact on the intention to revisit. In conclusion, the higher consumer satisfaction, the higher the revisit interest. Keywords: components of tourist destinations, customer satisfaction, emotional factors, intention to revisit, physical evidence
The Success of Online Passport Queue Registration Applications Using Delone and Mclean Models Ivan Ramos; Lilik Noor Yuliati; Megawati Simanjuntak
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.33

Abstract

Advancement in sophisticated information technology can be used for innovation in access to public services. In this study, the public service studied was the Online Passport Queue Registration Application (APAPO) at the Class I Non-TPI Bogor Immigration Office. This study aims to analyze the effect of system quality, information quality, service quality, user characteristics, usage rate, user satisfaction on net benefits APAPO using DeLone and McLean and find out the priority factors for improvement using the Important-Performance Analysis (IPA) method. The sampling technique used was convenience sampling where the sample was people who had applied for a passport using APAPO at the Immigration Office Class I Non TPI Bogor taken as many as 200 respondents with data collection using an online google form questionnaire, and then analyzed using the SEM method. The results of this study indicate that the quality of the system has no significant effect on usage and user satisfaction. The quality of information has no significant effect on usage and user satisfaction. Service quality has a significant effect on usage and has no significant effect on user satisfaction. User characteristics have a significant effect on usage. Usage has a significant effect on user satisfaction and net benefits. And user satisfaction has a significant effect on net benefits. From the results of the IPA analysis, system integration, format of output and assurance are indicators that services need to be improved. Keywords: DeLone and Mclean Model, APAPO, IPA, SEM, Bogor Immigration Office
The Economic Pressure and Coping Strategy of the Family of Cash Conditional Transfer Recipients Megawati Simanjuntak
Journal of Family Sciences Vol. 1 No. 1 (2016): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.1.1.39-49

Abstract

Cash Conditional Transfer (CCT) or Program Keluarga Harapan (PKH) is one of the attempts of  Indonesian government to alleviate poverty. This study conducted in eight villages in Dramaga District, Bogor Regency for six months. This study aimed to analyze the difference of economic pressure and families coping strategies of economic functions between pre and post the family got CCT’s funds and to analyze the relationship of socioeconomic and demographic characteristics, economic pressure and coping strategies of economic functions. By using systematic random sampling, this study produced 150 samples. Family size, amount of debt, the ratio of debt and assets, and economic pressure significantly and positively correlated with the total coping strategies both in pre and post-CCT. On the other hand, the total coping strategies both in the pre and post-CCT also significantly and negatively correlated with the level education of wives. In addition, the husbands and wives age significantly and positively related to the coping strategies during post CCT, while the total family income correlated significantly and negatively.
Allocation of Expenditure of Poor Family as a Recipient of Program Keluarga Harapan (PKH) Risda Rizkillah; Megawati Simanjuntak
Journal of Family Sciences Vol. 3 No. 1 (2018): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.3.1.41-52

Abstract

The aim of this article is to examine the allocation of expenditure for low-income families after receiving the Program Keluarga Harapan (PKH) or Conditional Cash Transfer (CCT). Combination of cross-sectional and retrospective designs were applied in this research. Data collection locations were carried out in eight villages in Dramaga District, Bogor Regency. The research sample was determined randomly (probability sampling) used a systematic method and obtained a study sample of 150 CCT recipient families. Data was processing used descriptive statistics. The CCT funding eligible for the family who has school-age children, toddlers, nursing mother, and pregnant woman. The CCT funds are spent by families with an average range of two weeks. The beneficiary of PKH significantly improving the quality of education and health, increasing the amount of family savings, and family income. The allocation of CCT funds more than half is used for human investment. However, in the allocation of CCT funds, there are still families who use PKH funds for non-educational activities such as food/household needs, pay-off debt, saving, electricity payment, and business capital.
Family Resources Management in Cibanteng Village, Ciampea, Bogor District Risda Rizkillah; Megawati Simanjuntak
Journal of Family Sciences Vol. 3 No. 2 (2018): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.3.2.55-66

Abstract

Family resources are something that must be adequately managed that can be used optimally to achieve family goals. This study aims to analyze the process of family resource management include planning, task control, communication structure, decision making, and time allocation. This study applies a cross-sectional design. The location of data collection was conducted in the Cibanteng Village area, Ciampea District, Bogor Regency, West Java. The population in this study were families living in Cibanteng Village, Ciampea District. The sampling unit in this study is the family with the respondent is a wife. The sampling was taken purposively and obtained samples of 40 families. The results of the study showed that in the planning implementation, the majority of families never wrote their life plans in the family. The majority of mothers control domestic problems such as housework, children's education, and childcare. The structure of communication and decision making in the family carried out by the majority family only involves husband and wife. The higher the productive time allocated by the wife, the smaller the allocation of leisure time and household time. Also, the higher the social time allocation devoted by the wife, the smaller the allocation of household time and personal time allocation.
Children's Values, Social Support, Mother's Roles, and Psychosocial Stimulation in Boys and Girls Dwi Hastuti; Lia Shafira Arlianty; Megawati Simanjuntak
Journal of Family Sciences Vol. 6 No. 1 (2021): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.v6i1.35760

Abstract

Psychosocial development is a developmental stage that every child will pass. This study aimed to analyze the influence of family and child characteristics, child value, social support, mother's involvement in psychosocial stimulation in boys and girls. The research design that was used in this study was a cross-sectional study. Site selection was chosen purposively, namely in the city of Medan. Research locations were in two villages, namely Kota Maksum, Medan Labuhan Subdistrict and Kota Besar Village, Medan Area District. The sample pulling technique uses simple random sampling with a sample of mothers who have children aged 2-3 years and come from a complete family of 150 people. Respondents interviewed with the questionnaire were mothers. Correlation test results showed a significant positive relationship between maternal age, children's values, dimensions of psychological value and dimensions of economic value, social support, dimensions of information support and dimensions of reward support, and mothers' role in care with psychosocial stimulation.
Investigating the Quality of Life on Farmer Family: Roles of Gender Relations, Economic Pressure, Financial Management, and Livelihood Strategies Tin Herawati; Megawati Simanjuntak; Berti Kumalasari
Journal of Family Sciences Vol. 6 No. 1 (2021): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.v6i1.35796

Abstract

Indonesia as the largest tropical agricultural countries support natural conditions make Indonesia a country rich in agricultural products. The objective of this research was to analyze the influence of economic pressures, financial management, gender relations, and livelihood strategies toward the farmer families quality of life. This research used a quantitative study design. The research took place in West Java. Sixty respondents were chosen from the farmer's wife that selected by using a simple random sampling. Data were collected directly using a structured questionnaire. Partial Least Square analyzed data. The results show that farmers' family economic pressure significantly affects livelihood strategy and quality of life, gender relations significantly affect livelihood strategy and financial management, and financial management significantly affects the quality of life. As suggestions, farmers families should further improve their livelihood strategies and financial management by understanding the importance of limited use of family resources. The implications for government are providing programs to improve quality of life, by forming cooperatives involving the role of farmers' wives.
Co-Authors A'yuni, Aufa Hayya Qurrota Abdul Hakim Aditya Nugraha Agus Maulana Ajeng Nugrahaning Dewanti Alexander Joseph Ibnu Wibowo Alla Asmara Amalia Khairati Ambar Susan Rosifa Amelia, Reggina Amir Fikri Ammi Salamah Ananda Khairana Andhika Safaat Andini , Putri Fildzah Andre Fachrun Ramadhan Andreas Samudro Anggi Mayang Sari Ani Ruwani Anna Maria Tri Anggraini Annisa Ikhwanus Annisa Nisrina Insyiroh Anton Nugroho Aprilia, Nurazizah Arthur, Kevin Michael Asep Taryana Asvianti Handaru Wulan Avia Maulidina Ayu Arba Zaman Ayu Marlika Leni Putri Bagus Sartono Baihaqi, Ihsan Berti Kumalasari Berti Kumalasari Budi Suharjo Bulan Hilaliyah Cep Abdul Baasith Wahpiyudin Chandra, Nirmala Eka Deni Surya Kencana Devi Rahmawati Dewantara, Muhammad Mardi Dewi, Santi Utami Diah Krisnatuti Diana Hartatin, Diana Dinta Windyaning Pramesty Dwi Hastuti Dwi Wandani Eko Ruddy Cahyadi Elvindia Puja Hanggrita Emy Rosiana Euis Sunarti Eva Z Yusuf Eva Z Yusuf Famila, Shanina Rosa Fandi Yanuar Rahman Farisa Dwi Elnora Febrian, Defni Fibria Mustikarini Fitri , Ismaul Fitri Lutfiani Fitri, Aisyah Zulsa Fulan Sri Utami Gilar Cahya Nirmaya Gina Fithria Gita Fahmi Lestari Goranda, Iqra Rizky Hanum Fauziah Ramadhanti Hanum Rachmawati Nur Hartoyo Hartoyo Hayati Hayati Hayati Hendri Tanjung Henny Rochany Heny Kuswanti Suwarsinah Heppy Setiawati Herien Puspitawati Heti Mulyati Hutajulu, Virna Keryn Patricia Iffa Afia Amin Kitabi Imam Teguh Saptono Imam Teguh Saptono Indah Sukmawati Indra Sugiarto Indri Nurbidari Indri Nurfitriani Ine Rahmatin Intan Ika Putri Heryani Iqra Rizky Goranda Iqra Irma Awwaliyah Irni Rahmayani Johan Ismie Leona Rahayu Ismie Leona Rahayu Istiqlaliyah Muflikati Istiqlaliyah Muflikhati Ivan Ramos Jinan , Ariana Amany Khanifa Fajria Kirbrandoko Kirbrandoko Laeli Rahmawati Laely Rahmawati Akmalia Larastyan Yang Bogaan Muhammad Latifatul Hayati Leo Candra Kirana Lia Shafira Arlianty Lilik Noor Yuliati Lutfi Sri Legowo Utami m, Istiqlaliyah M. Ro’is Am Machfud Machfud Mahanani , Raditya Kasih Martha, Elsyahra Rieskiza Mas Siti Rifani Wulandari Mayong Ajiwinanto Melly Latifah Miracle Samuel Samosir Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohamammad Nasarullah Monika Yuliantin Muhammad Daffa Yafie Fadhillah Muhammad Mardi Dewantara Mukhamad Najib Mutia Rahmah Nandike Ayudiah Poeteri Nani, Irvan Neneng Nurul Sopiah Nidya Luthfi Nafila Nimmi Zulbainarni Ninuk , Purnaningsih Nisrina Nur Fakhira Novie Nostalgia Adiwinata Novita Kamaruddin Novsa Fakhira Nur Hasanah Nur Hasanah Nur Rochimah Nurdewi Azizah Safitri Nurfadillah, Mursidah Nur’aini, Rista Junita Oktriyanto Oktriyanto Olivia Sabrina Palowa , Nur Luthfiah Pang Asngari Pang S Asngari Pang S Asngari Panji Septiaji Panji Septiaji Pelitaputri, Salsabila Azka Perangin-Angin, Fini Anjela Poeteri, Nandike Ayudiah Popong Nurhayati Prabowo Tjitropranoto Prakoso , Yuda Surya Pratiwi Ismayanti, Pratiwi Priliadita Hidayanti Pujianti, Ajeng Pujowati, Penny Putra, Occa Adeta Bima Putri Fildzah Andini Putri, Pranadya Tania Qisthy Nur Fathia R Ery Bunyamin Gufron Raden Rara Arifah Mulyo Budiarti Raditya Kasih Mahanani Rahayu, Ismie Leona Rahma Indina Harbani Rahmawati, Laeli Rahmi Parhati Rahmi, Fauzia Rana Chyntia Azzara Rana Chyntia Azzara Rani Andriani Budi Kusumo Resty Anugrah Kusmarini Restystika Dianeswari Retnaningsih Retnaningsih Retnaningsih Rico J. Artanto Risda Rizkillah, Risda Riska Rahma Eka Putri Ristya Primadi Rita Nurmalina Rizal Edy Halim Rizka Syarifa Rizka Syarifa Rossalia, Deasy Rumbiati, Rumbiati Sadewa , Novandi Aldi Safari , Arif Safari, Arief Salsabila, Farhah Azizah Saniyya, Raisha Ulfa Sarifudin Sarifudin Shahirah, Ilfia Sheila Nur Azizah Siska Ayu Tiara Dewi Siti Aisyah Siti Editha Raisa Sitompul, Firdaus Marihot Slamet Riyadi Sofyan Sjaf Sonya Dwi Rachmawati Sonya Dwi RachmawatiI Sri Anna Marliyati Sri Harijati Sri Rezki Utami Surya, Mulyana Susanti, Vonny Syahfira Banafie Syaprudin, R. Syarifa Nadhrah Mustamin Syarifa, Rizka Syifa Salsabila Sylvianti Angraini Tanti Novianti Tegar Graha Adiwiguna Tiffani Dias Anggraeni Tin Herawati Ujang Sumarwan Ulfa Khairunnisa Hamimi Venti Sanditya Septiana Vonny Susanti Wahpiyudin , Cep Abdul Baasith Wahpiyudin, Cep Abdul Baasith Yandri Yulina Eva Riany Yurita Yurita Yusuf, Eva Z Zaky , Abdullatif Zefanya, Harita Julie Zikri Zikri Zulfa Maulida Nadzir Zuliyanti Shabrina