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All Journal Jurnal Psikologi Ulayat: Indonesian Journal of Indigenous Psychology Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Journal of Saintech Transfer Jurnal Psikologi Ulayat: Indonesian Journal of Indigenous Psychology Psikostudia : Jurnal Psikologi ANIMA Indonesian Psychological Journal Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Randwick International of Social Science Journal Psikologia: Jurnal Pemikiran dan Penelitian Psikologi Asian Journal of Management Analytics Neo Journal of economy and social humanities Community Service Seminar and Community Engagement (COSECANT) Journal of Education Method and Learning Strategy
Meutia Nauly
Social Psychology Department, Psychology Faculty, Universitas Sumatera Utara, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Asian Journal of Management Analytics

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Strengthening Entrepreneurship Literacy as a Strategy for Enhancing Community-Based Local Economic Potential: A Case Study in Denai VillageBird's Nest Dalimunthe, Ritha F; Nauly, Meutia; Selamat, Nor Hafizah; Fadli, Fadli; Ramadani, Ramadani; Siregar, M. Bangun; Adelia, Nurul; Supriadi, Supriadi
Asian Journal of Management Analytics Vol. 4 No. 4 (2025): October 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i4.15440

Abstract

This case study examines the strengthening of entrepreneurial literacy as a strategy to increase the potential of community-based local economies in Denai Sarang Burung Village. Through training, mentoring, and international collaboration, female MSME actors have succeeded in increasing managerial capacity, digital marketing, and product innovation. The establishment of institutions such as the Red and White Cooperative and the Joint Business Group strengthens business networks and business sustainability. The challenge of women's dual roles and aspects of business legality are the focus of the development of advanced programs. This study recommends ongoing mentoring, practice-based training, and scientific publications as efforts to disseminate and develop academics.
Co-Authors Adelia, Nurul Ahmad Baiquni Rangkuti Alfian Mubaraq Ameilia Zuliyanti Siregar Ameilia Zuliyanti Siregar Andi Aznan Aznawi Arif Qaedi Hutagalung Azizatuz Zahro Bambang Trisakti Bejo Slamet Bejo Slamet Dadeh, Tarmidi Dalimunthe, Ritha F. Deni Elfiati Deni Elfiati Destanul Aulia, Destanul Destanul Aulia, SKM., MBA., M.Ec., Ph.D Erni Jumilawaty Erni Jumilawaty etti sartina siregar Etti Sartina Siregar Eva Syahfitri Nasution, Eva Syahfitri Fadli Fadli Fadli Fauzan nur ahmadi Hadiati, Lita Hafizah, Nor Hairani Siregar Ichwana Ramli Indera Sakti Nasution Indera Sakti Nasution Inneke Qamariah Irmawati Irmawati Irmawati Irvan Iwan RISNASARI Jonathan Liviera Marpaung Lumbantobing, Roida Mahidin Mahidin Mahidin Mahidin Melinda Melinda Mohammad Basyuni Mohd Faiz Fansuri bin Mohd Affandy Muhammad Bangun Siregar Muhibbuddin Muhibbuddin Muhibuddin Muhibuddin Nasrul Arahman Nasrul Nasrul Netti Herlina Siregar Noor Faizah Anak Abu Hassan Novita Anggraini Nurzainah Ginting Omar Khalifa Burhan Panjaitan, Ade Putera Arif Pujiati Pujiati Purba, Agita Nova Purba, Ridhoi Qamariah, Inneke Rahma Fauziah Sinulingga, Rahma Fauziah Rajagukguk, Pasu Ramadani Ramadani Ramadani Ramadani, Ramadani Ramli, Ichwana Rangkuti, Ahmad Baiquni Ridhoi Meilona Purba Rippun Sihombing Rippun Sihombing Ritha Dalimunthe Ritha F Dalimunthe Ritha F. Dalimunthe Rizky Putra Rizky Putra, Rizky Saidatulakmal Binti Mohd Saragih, Ratna Selamat, Nor Hafizah Sidabutar, Rivaldi Sinaga, Hotnida Sinulingga, Rahma F. Sinulingga, Samerdanta Siregar, Hairani Siregar, M. Bangun Siregar, Netti Herlina Siti Hafsah Hafsah Zulkarnain Sri Fajar Ayu Sulastri Sulastri Supriadi Supriadi Supriadi Supriadi Syarifah Telaumbanua, Eben Haezarni Tindaon, Wensdy Tulus Tulus Tulus Tulus Tulus Vivi Fransisca Vivi Fransisca, Vivi Yunasfi Yunasfi, Yunasfi Zaid Zega, Zulfiah Sumirna Zulkifli Nasution Zulkifli Nasution