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All Journal Jurnal Buana Informatika Jurnal technoscientia Prosiding SNATIF Prosiding SNATIKA Vol 01 (2011) Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Jurnal Informatika dan Teknik Elektro Terapan Scientific Journal of Informatics JMPM (Jurnal Material dan Proses Manufaktur) Edu Komputika Journal Asia-Pacific Management and Business Application Turbo : Jurnal Program Studi Teknik Mesin Jurnal Teknik Informatika UNIKA Santo Thomas Metalurgi Jurnal Penelitian Transportasi Laut Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Pedagogy : Journal of English Language Teaching JURNAL TEKNOLOGI TECHNOSCIENTIA Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Empathy Pengabdian Kepada Masyarakat PROFESI (Profesional Islam): Media Publikasi Penelitian International Journal of Environmental, Sustainability, and Social Science ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Agama Buddha dan Ilmu Pengetahuan ARMATUR : Artikel Teknik Mesin dan Manufaktur Veritas Lux Mea (Jurnal Teologi dan Pendidikan Kristen) Jurnal Teknik Informatika Unika Santo Thomas (JTIUST) Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Ranah Research : Journal of Multidisciplinary Research and Development EKKLESIA: Jurnal Teologi Dan Pendidikan Kristiani Majalah Cendekia Mengabdi Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) KARDIA: Jurnal Teologi dan Pendidikan Kristiani Journal of Civil Engineering and Vocational Education Animal Production BACA: Jurnal Dokumentasi dan Informasi Radiant : Journal of Applied, Social, and Education Studies Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Eko Nugroho
Universitas Gadjah Mada
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Journal : Jurnal Buana Informatika

 1 
Pengembangan Website Multi-Screen dan Analisis Perbandingan User Behaviournya Luthfi, Idris; Fauziati, Silmi; Nugroho, Eko
Jurnal Buana Informatika Vol 7, No 4 (2016): Jurnal Buana Informatika Volume 7 Nomor 4 Oktober 2016
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.87 KB) | DOI: 10.24002/jbi.v7i4.769

Abstract

Abstract.The wide availability of affordable smartphone and tablet in the market leads to the increase of internet access using mobile devices. Some users have started to leave desktop devices and are now using mobile devices. Some decide to use mobile device, some are still using desktop device, while some others are using both. This study aims to analyze the differences in the users’ behaviours when visiting a website in a desktop and mobile version. The aspects of the user behaviour studied are page view/visit, time on site, bounce rate, and registration ratio. The data are taken and saved by Google Analytics and database website which are analyzed by using descriptive statistic and ANOVA. The result shows that the desktop version has high value in those previously mentioned aspects compared to the mobile version.Keywords: User Behaviour, desktop, mobile, analytics. Abstrak.Membanjirnya smartphone dan tablet di pasaran dengan harga terjangkau, mendorong naiknya pengaksesan internet menggunakan mobile device. Sebagian user telah berpindah dari pengguna desktop device menjadi pengguna mobile device. Sebagian masih tetap menggunakan desktop device, dan sebagian lagi menggunakan keduanya. Tujuan dari penelitian ini adalah mengembangkan website multi-screen dan menganalisis perbedaan user behaviour ketika mengunjungi website versi desktop dan versi mobile. Adapun user behaviour yang diteliti adalah: pageview/visit (banyaknya halaman yang dibuka user tiap berkunjung), time on site (durasi kunjungan user), bounce rate (rasio user yang hanya membuka satu halaman kemudian meninggalkan website), dan registration ratio (rasio user yang bersedia mendaftar). Data diambil dan disimpan oleh Google Analytic dan database internal website, yang kemudian dianalisis menggunakan statistik deskriptif dan ANOVA. Hasilnya menunjukkan bahwa semua jenis user behaviour website versi desktop dan versi mobile yang diteliti mempunyai perbedaan yang signifikan. Kata Kunci: User behaviour, desktop, mobile, analytics.
Analisis Motivasi Hedonis Seseorang Dalam Menggunakan Media Sosial: Studi Kasus Instagram Utama, Kharisma Adi; Nugroho, Eko; Setiawan, Noor Akhmad
Jurnal Buana Informatika Vol 8, No 2 (2017): Jurnal Buana Informatika Volume 8 Nomor 2 April 2017
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jbi.v8i2.1081

Abstract

Abstract.Hedonic motivation, which is often called as intrinsic motivation, plays a role in encouraging a person to use a system to meet their needs. Currently, the popular systems used in the fulfilment of one's needs are games and social media. It has been recorded that the users of Instagram, which has been ranked as the second most popular social media in America, has increased as many as 100 thousand people since the middle of 2016, with the total registered users of 600 million. This development raises a question of what drives a person to use social media. This study aims to identify factors that affect a person to use Instagram based on Hedonic Motivation System Adoption Model (HMSAM). The data were then analyzed using Partial Least Square (PLS). After the research was conducted on 245 respondents, the results prove that the motivating factors of a person to use Instagram are perceived ease of use, perceived enjoyment, and control.Keywords: hedonic motivation system adoption system (hmsam), structural equation model (sem), partial least square (pls), social media, instagram. Abstrak.Motivasi hedonis atau sering kali juga disebut dengan motivasi intrinsik berperan dalam mendorong seseorang untuk menggunakan suatu sistem demi memenuhi kebutuhannya. Saat ini sistem yang populer digunakan dalam pemenuhan kebutuhan seseorang tersebut adalah game dan social media. Instagram yang menduduki peringkat ke dua sebagai social media terpopuler di Amerika, tercatat mengalami pertumbuhan sebanyak 100 ribu orang sejak pertengahan 2016 dengan total pengguna yang tercatat sebanyak 600 juta orang. Melihat perkembangan tersebut memunculkan pertanyaan apa yang mendorong seseorang untuk menggunakan sosial media. Penelitian ini akan melihat faktor yang mempengaruhi seseorang menggunakan Instagram berdasarkan Hedonic Motivation System Adoption Model (HMSAM) yang kemudian dianalisis menggunakan metode Partial Least Square (PLS). Hasilnya setelah dilakukan penelitian pada 245 responden terbukti bahwa yang menjadi faktor pendorong seseorang menggunakan Instagram adalah percieve ease of use, percieved enjoyment, dan control.Kata Kunci: hedonic motivation system adoption system (hmsam), structural equation model (sem), partial least square (pls), social media, instagram.
Co-Authors Abdul Kholik Abdul Kholik Adhistya Erna Permanasari Adi Kurniawan Affandi, Fajrin Fauzan Afriansyah, Aidil Agung Budiwirawan Aji, Wahyu Seto Akhiroh, Puji Akram Abdillah, Attar Ali Djamhuri Amrulloh, Munir Andreas Luki Indratmoko Anggoro, Nova Tri Anggraeni, Maya Harfi Anggraini, Leslie Anggun Nadia Fatimah Antoni Arif Priadi Aratri, Hagni Arif Sofianto, Arif Asroni Asroni Asroni, Asroni Aulia Putri Ayu Candra Dewi, Ayu Candra Bagaskara, Radhinka Budi Hartono Budiyono Budiyono Carina Phrita Lydiasari, Carina Phrita Dani Adhipta, Dani Eddy Setiawan Eka Kusumastuti, Anie EKO BUDIYANTO Fajar Nurjaman Fajar Rizki, Menati Fatimah, Umi Fauziyah, Rizza Febrianto, Andre Febrianto, Nanang Handayani, Alfina Hardian Satiawardana, Tri hidayad, rahmad Ibnu Khafid, Syaiful Idris Luthfi, Idris Iin Inawati Ikhwahyudin, Afrizal Ipin Prasojo, Ipin Isyanto Isyanto Jamalullail, Jamalullail Justiana, Sandri Kamil, Nila Kartini Kartini Kemas Ridhuan, Kemas Kodarisman, Raden Kristian, Latif Kurniawan, Rubi Kurniawan, Sodik L. Verina Halim Lazuardi, M. Lutfan Lukito Edi Nugroho Mediana Handayani Muhammad Helmi Muhammad Nur Muhammad Qaessar Kartadilaga Nadia Ramli, Nurul Noor Akhmad Setiawan Nur Etty Retno Wulandari, Nur Etty Retno Nur Hasanah Nurlaila Rajabiah Nurul Huda, Asri Nurwahyuni, Eka Oktifiani, Sufi Oktifiani, Sufi Pangondian, Roman Andrianto Pantjawati Sudarmaningtyas Patricia, Heidi Paulus Insap Santosa Prafitri , Rizky Prajitno, Marco Pramudya, Yudha Pramuningtyas, Sheva Maresca Prasetyo, Arif Eko Prilitasari, Nurbaity Marsas Prita Haryani Priyo Sugeng Winarto Priyono, Roto Purwanti, Tina Sri Puspita Anugra Yekti, Aulia Putranto, Adhy Putri Utami, Putri Raden Mohamad Herdian Bhakti Rahajeng, Tassya Rahman, Moh Shadiqur Rahman, Muhammad Budi Nur Rahmat Gymnastiar, Faisal Rajab Ritonga, Rajab Rajabiyah, Nurlaila Ramadhina Irsanti Putri, Ardyah Rudy Hartanto Sahay, Abertun Sagit Sancoyo, Rendra Papang Eko Noor Santoso, Sakti Saratri Wilonoyudho Sasongko Pramono Hadi Satibi Satibi Selo Sulistyo, Selo Sembiring, Lena Anjarsari Septi Aprilia, Septi Setiawan, Finna Setyo Adi Nugroho Silmi Fauziati Siswanto, Hery Sri Haryanti, Rusiana Sularno, Heri Sulis Dri Handono Sumosusilo, Joko Surono, Bambang Tantra, Manggala Wiriya Tino, Marilio D. Tri Risandewi, Tri Trisnaningtyas, Vendyah Umboh, Steven Tommy Dalekes Umiyati, Ngurah Ayu Ketut Untung Surya Dharma, Untung Surya Utama, Kharisma Adi Verdiana, Miranti Viktorinus Alfred Saptiono Mulana Wahyono Wahyono Wahyudi, Tri Cahyo Widjaja, Lanny Kusuma Wijayanti Wijayanti Winarto, Priyo Wiwik Puspita Dewi Yasin, Akmal Afif F. Yudi Utomo, Yudi Yuli Widyastuti Yulian Hudawan, Yulian Yuniarti, Gusti Rista Yunita Sari