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INNOVATION AND ENTREPRENEURSHIP AS PILLARS OF ECONOMIC DEVELOPMENT: A REVIEW OF THE LITERATURE AND ITS IMPLICATIONS FOR SOCIETY Benediktus Rolando; Robby Cahyadi; Silvia Ekasari
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 1 (2023): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

Innovation and entrepreneurship are key elements of economic development. The focus is on creating new ideas, technologies and business processes that can be more efficient and productive. Innovation means creating creative solutions that can be initiated, developed and marketed according to changing market needs, while entrepreneurship refers to the process of starting and advancing entrepreneurial life by managing new companies, creating labour, bringing economic diversification in a sustainable manner. The study conducted in this research uses the literature research method. The results show that Innovation and entrepreneurship have several macro effects that impact the economy. At the micro level, first of all, they create new jobs, which helps to lower the unemployment rate and improve social welfare. Secondly, innovation and entrepreneurship serve as an important way of diversifying the economy. This in turn helps lower the level of dependence on a single sector and increases the resilience of the economy to external shocks. Third, a business culture shaped by entrepreneurial spirit fosters economic dynamism and a sustainable innovative ecosystem.
VILLAGE EMPOWERMENT THROUGH SOCIALIZATION OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs)": LITERATURE REVIEW Melyana R Pugu; Eddy Silamat; Silvia Ekasari
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 2 (2024): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Empowering rural communities through increasing the capacity and accessibility of micro, small, and medium enterprises (MSMEs) is an important effort to measurably improve the economy and welfare of rural residents. This research uses the method of analyzing the latest data on the social and economic conditions of the village. The results of the study reveal that; first, the potential of MSMEs to create new employment opportunities, increase local income, and accelerate the transformation of the rural economy is quite significant. Reliable socialization must involve managerial assistance, easy access to funding, and the use of advanced digital solutions. Second, the role of the government and related stakeholders is crucial to support village development through MSME empowerment. Supporting policies such as training facilities, broad market access, and funding initiatives are absolutely necessary. Multi-sector cooperation between the government, education, and the business world is also important to build a conducive business ecosystem for rural entrepreneurs. Third, rural community empowerment needs to be implemented in an integrated and inclusive manner, not only boosting business establishment but also ensuring sustainability and growth. A sustainable approach to the improvement of MSMEs can strengthen the wheels of the village economy, reduce poverty, and improve the overall standard of living of rural communities.
COMMUNITY SERVICE THROUGH STRENGTHENING UMKM: A REAL CONTRIBUTION TO VILLAGE PROGRESS Silvia Ekasari
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 3 (2024): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

Community service through strengthening MSMEs is an effective strategy to encourage village progress. MSMEs have a crucial role in increasing local employment, which leads to a reduction in unemployment and an increase in the income of rural communities. In addition, the economic diversification resulting from the development of various business sectors helps create village economic resilience. Through empowerment and training, the capacity of human resources in the village increases, making MSME actors more competitive and efficient. Overall, strengthening MSMEs through community service programmes not only provides short-term benefits but also opens up opportunities for sustainable and inclusive economic growth in villages.
THE INFLUENCE OF HYBRID LEARNING ON STUDENT MOTIVATION AND ACHIEVEMENT IN THE DIGITAL ERA Shinta Dzauharoh; Silvia Ekasari; Sufia Widi Kasetyaningsih
Jurnal Ilmu Pendidikan dan Kearifan Lokal Vol. 2 No. 2 (2024): Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL)
Publisher : CV. ADIBA ASIHA AMIRA

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This research focuses on a comprehensive literature analysis on the effect of hybrid learning on students' motivation and learning achievement. Through the literature research method, this study collects, reviews and analyses relevant scholarly works from journals, books, conferences and other academic sources. The results show that hybrid learning, when designed by effectively blending face-to-face and online elements, can increase students' motivation by giving them more control over their learning process. This not only helps in meeting students' individual needs but also in encouraging a sense of responsibility for their own learning. In the context of learning achievement, hybrid learning is proven to deliver positive results, especially when accompanied by strong pedagogical support and active participation from students. Conclusions from the literature analysis emphasise the importance of the teacher's role in designing and implementing hybrid learning to maximise its benefits on students' motivation and academic achievement. This research provides important insights for educational practitioners and policy makers on how hybrid learning can be optimised to support successful educational attainment.
THE INFLUENCE OF MORAL MESSAGES IN THE QURAN ON THE SOCIAL BEHAVIOR OF MUSLIMS Silvia Ekasari; Iwan Ridwan; Armizi
MUSHAF JOURNAL: Jurnal Ilmu Al Quran dan Hadis Vol. 3 No. 1 (2023): MUSHAF JOURNAL : Jurnal Ilmu Al Quran dan Hadis
Publisher : CV. Adiba Aisha Amira

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The Qur'an, as the primary source of Islamic teachings, contains various moral messages aimed at directing the individual and social behavior of humanity. This study aims to explore the influence of moral messages in the Qur'an on social behavior in the context of contemporary Muslim society. Through a literature approach, the study identifies and analyzes Qur'anic moral values and their application in social life. The results show that moral values such as justice, patience, kindness, and cooperation taught in the Qur'an have great potential in shaping positive social behavior in Muslim societies. Social practices such as zakat and social care are tangible applications of these values, showing a significant influence on social solidarity and harmony. However, challenges such as divergent interpretations, cultural influences and socio-economic conditions affect the way these values are applied in real life. The findings call for a more integrative and contextual approach to understanding and applying the Qur'ānic moral messages in social practice
THE ROLE OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN PRECISION TARGETING: REVOLUTIONIZING MARKETING STRATEGIES Silvia Ekasari; Loso Judijanto; Arnes Yuli Vandika
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Digital marketing has undergone rapid evolution in recent years. The development of machine learning and artificial intelligence (AI) is one of the major shifts affecting the marketing environment (ML). This technology has completely changed how businesses engage with their clientele and maximize their advertising budgets. Artificial intelligence refers to the ability of a computer or system to imitate human intelligence. In the context of digital marketing, AI can be used to quickly and efficiently analyze data, identify patterns and provide valuable insights. With artificial intelligence, companies can make smarter decisions and optimize their marketing campaigns based on deeply analyzed data. The method used in this article is the study method. Literature studies can be obtained from various sources, including journals, books, documentation, the internet and libraries. This research discusses the definition of AI and ML, the transformation of the marketing sector by digital platforms and data analytics, the exploration of precision marketing and its increasing relevance in the digital era, the role of AI and ML in data mining for precision targeting, the contribution of AI in creating more granular customer segments, and the study of ML in predictive analytics to anticipate customer behavior.
SUSTAINABLE FINANCE STRATEGY: BUILDING A STRONGER BUSINESS Loso Judijanto; Dedi Harianto; Silvia Ekasari
Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

In the modern business context, the urgency to integrate sustainability into the core of corporate strategy has increased significantly. This study aims to investigate how sustainable finance strategies can build stronger businesses, increase resilience, and ensure long-term development. The research method used in this study is literature by searching for references in accordance with the context of the research. The results show that sustainable finance strategies have significant positive impacts on various aspects of business performance. First, companies that adopt these strategies show greater resilience to economic fluctuations and environmental changes, thanks to better diversification and risk management. Second, sustainable finance strategies create better access to capital, both through green financial instruments and through enhanced corporate reputation. Thirdly, sustainability drives innovation and operational efficiency, resulting in cost reduction and improved profit margins. Finally, research shows a positive relationship between sustainable finance and regulatory compliance, as well as long-term value creation for all stakeholders.
BRANDING AND PERSONAL BRANDING IN THE SOCIAL MEDIA ERA Silvia Ekasari
Jurnal Komunikasi Vol. 2 No. 12 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

In the social media era, branding and personal branding have become vital elements in building a strong image and presence. Social media offers the opportunity to reach a wide audience and engage with them directly, enabling brands and individuals to strengthen their influence. Relationships built through transparent and responsive interactions increase trust and loyalty. Therefore, an effective branding strategy on social media is essential to increase recognition, strengthen relationships with audiences, and open up growth opportunities for both businesses and individuals
Analisis Pengaruh Emotional Attachment, Dan Experiential Value Terhadap Loyalitas Silvia Ekasari; Lalang Saksono; Elizabeth Elizabeth; Musran Munizu; Sonny Santosa
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 6 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i6.11488

Abstract

This study analyzes the influence of Emotional Attachment and Experiential Value on Sharia Customer Loyalty in the Indonesian Islamic banking industry. The study employed a quantitative approach using the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. The sample consisted of 325 active customers of Islamic banks selected using a purposive sampling technique. Data collection was conducted through a five-point Likert-scale questionnaire. Data analysis was performed using SmartPLS 4 through outer and inner model testing, including validity, reliability, R-square, Q-square, effect size, bootstrapping, and hypothesis testing. The results indicate that Emotional Attachment and Experiential Value have a positive effect on Sharia Customer Loyalty. This research provides a theoretical contribution to the development of customer engagement based on Islamic values ​​and offers practical implications for Islamic banks in enhancing customer loyalty through Islamic services, emotional connections, and quality service experiences.
Upaya Peningkatan Pemahaman Keuangan Digital bagi Masyarakat di Era Cashless Society Silvia Ekasari; Indra Ismayudi Tanjung; Arnold Sultantio Hutabarat; Rahma Diana; Liasulistia Ningsih
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2026): Mei 2026 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

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Abstract

Perkembangan teknologi finansial telah mendorong perubahan pola transaksi masyarakat dari sistem tunai menuju sistem non-tunai atau cashless society. Namun, transformasi tersebut belum sepenuhnya diikuti oleh tingkat pemahaman keuangan digital yang memadai, khususnya dalam aspek penggunaan dompet digital, mobile banking, QRIS, keamanan data pribadi, serta kemampuan mengelola transaksi secara bijak. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman masyarakat mengenai konsep, manfaat, risiko, dan strategi penggunaan keuangan digital secara aman dan produktif di era cashless society. Metode pelaksanaan kegiatan dilakukan melalui beberapa tahapan, yaitu identifikasi kebutuhan peserta, penyusunan materi edukasi, pelaksanaan sosialisasi dan pelatihan, simulasi penggunaan layanan keuangan digital, serta evaluasi pemahaman melalui pre-test dan post-test. Materi yang diberikan mencakup pengenalan ekosistem keuangan digital, penggunaan aplikasi pembayaran non-tunai, pengelolaan keuangan pribadi berbasis digital, perlindungan data, serta pencegahan penipuan digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta setelah mengikuti pelatihan, terutama dalam mengenali manfaat transaksi digital, memahami risiko keamanan siber, serta menerapkan prinsip kehati-hatian dalam menggunakan layanan keuangan digital. Selain itu, peserta juga menunjukkan peningkatan keterampilan praktis dalam melakukan transaksi non-tunai secara mandiri dan bertanggung jawab. Kegiatan ini memberikan kontribusi dalam memperkuat literasi keuangan digital masyarakat sehingga mampu beradaptasi dengan perkembangan sistem pembayaran modern. Dengan demikian, edukasi keuangan digital menjadi langkah strategis dalam membangun masyarakat yang lebih inklusif, cerdas, dan aman dalam memanfaatkan layanan keuangan berbasis teknologi.
Co-Authors Aat Ruchiat Nugraha Abdul Wahab Syakhrani Abdurohim Abdurohim Adih Supriadi Akbar Tanjung Al-Amin Aminah Lubis Ani Kusumaningsih Anton Yuliansyah Anton Yuliansyah Armizi Arnes Yuli Vandika Arnold Sultantio Hutabarat Bahtiar Efendi Bahtiar Efendi Benediktus Rolando Dakwan Soaloon Harahap Dedi Harianto Dinda Ayu Izmi Djakasaputra, Arifin Donny Dharmawan Eddy Silamat Eka Budi Yulianti Eliagus Telaumbanua Elizabeth Elizabeth Endang Meliani Era Purike Erina Alimin Erwin Gunawan Esti Nur Wakhidah Farida Asy'ari Farida Asy'ari Fenny Noor Salam Ferly Agustina Sairmaly Frans Sudirjo Gusti Noorlitaria Achmad H. MR. Ulung Sembiring Hadenan Towpek Hartanto Haryanto, Haryanto Hendy Tannady Henny Noviany Hery Erdi HERY PURNOMO Husna Amin I Gst. Ayu Diah Utari Ignatius Septo Pramesworo Indra Ismayudi Tanjung Indra Sani Irma M Nawangwulan Iwan Kusnadi Iwan Kusnadi Iwan Ridwan Johni Eka Putra Kholid Ansori Lalang Saksono Lalang Saksono Liasulistia Ningsih Loso Judijanto Lucky Mahesa Yahya Luh Komang Candra Dewi M. Wahab Khasbulloh Melyana R Pugu Mihel Tuatfaru Mohamad Khairi Bin Haji Othman Mokhamad Arwani Muammar Afif Al Qusaeri Muhammad Asir Musran Munizu Muthi’atul Khasanah Nur Jannah Nasution Nurussama Nyi Dewi Puspitasari Oggy Akmadani Oskar Hutagaluh Patrisia Senita Posman WH Hasibuan Putri Ekaresty Haes Rahma Diana Rina Apriliani Robby Cahyadi Roy Setiawan Sagio, Ibrahim Samuel PD Anantadjaya Sardjana Orba Manullang Septina Elida Shinta Dzauharoh Shu, Efin Sidderatul Akbar Slamet Riyadi Sonny Santosa Stellamaris Metekohy Sufia Widi Kasetyaningsih Sulistiani, Indah Susilo Utomo Syarifuddin Syarifuddin Tanti Widia Nurdiani Teguh Prakoso Titis Nistia Sari Uli Wildan Nuryanto Y. R. Satato Yahya Yusi Faizathul Octavia Zainal Arifin Zilfana Zilfana Zunan Setiawan