Article Per Year (5 Year)
p-Index From 2021 - 2026
6.252
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics Development Research (IJEDR) Jurnal Scientia Multicience JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Innovation Research and Knowledge Jurnal Manajemen Pendidikan Islam Edumaspul: Jurnal Pendidikan INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) ADIBA (JOURNAL OF EDUCATION) International Journal of Social and Education (INJOSEDU) Journal of Community Dedication Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) Mushaf Journal: Jurnal Ilmu Al Quran dan Hadis (MJ)
Silvia Ekasari
STIE Manajemen Bisnis Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 45 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 45 Documents
Search

 1   2   3   4   5 
THE ROLE OF CREATIVITY IN ENTREPRENEURIAL SUCCESS Ani Kusumaningsih; Silvia Ekasari; Adih Supriadi; Titis Nistia Sari; Akbar Tanjung
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Creativity is an important element in the entrepreneurial process, forming the foundation for innovative ideas that drive business success. Entrepreneurship is the quality of a person's conscience, character, and will that enables them to creatively bring new ideas into the world. Someone who applies entrepreneurial principles will work independently, by starting their own business and using available resources creatively and innovatively. he approach is a review of the literature using knowledge of earlier studies' data obtained from journals. references on the internet relating to the role of creativity in entrepreneurial success. Based on this study, it was found that success in the world of entrepreneurship really depends on the level of creativity, because creativity functions in driving and developing business. In other words, business progress and success is closely related to the level of innovation that can be produced. A new venture's success can be greatly influenced by its creative energy. Whether it's creating original goods or services or coming up with creative fixes for problems, others' creativity can serve as a catalyst for their own successful entrepreneurship.
UNRAVELING THE MULTIFACETED TAPESTRY: A COMPREHENSIVE EXAMINATION OF DYNAMICS AND CHALLENGES IN ENTREPRENEURSHIPDEVELOPMENT WITHIN INDONESIA Silvia Ekasari
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship development in Indonesia is a complex and multifaceted phenomenon influenced by various factors. This study comprehensively examines the dynamics and challenges shaping entrepreneurship within the Indonesian context. It explores the role of government policies, education and training initiatives, access to finance, supportive infrastructure, international collaborations, and cultural, economic, and regulatory factors in fostering or hindering entrepreneurship. Through a thorough literature review, this study provides insights into the intricacies of entrepreneurship development in Indonesia, highlighting key findings and implications for policymakers, practitioners, and researchers. By unraveling the multifaceted tapestry of entrepreneurship in Indonesia, this study aims to contribute to a deeper understanding of the entrepreneurial landscape and inform strategies for promoting sustainable entrepreneurship development in the Country.
LITERATURE REVIEW: COMPREHENSIVE UNDERSTANDING OF DYNAMICS AND CHALLENGES IN ENTREPRENEURSHIP DEVELOPMENT IN INDONESIA Eliagus Telaumbanua; Silvia Ekasari; Henny Noviany; Dakwan Soaloon Harahap; Iwan Kusnadi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship development in Indonesia is a multifaceted phenomenon influenced by various factors and characterized by opportunities and challenges. This literature review provides a comprehensive understanding of the dynamics and challenges shaping entrepreneurship in Indonesia. It explores the role of government policies, education and training programs, access to finance, supportive infrastructure, and international collaboration in fostering entrepreneurship. Additionally, the review delves into the driving factors of entrepreneurship, including cultural, economic, educational, technological, social, and regulatory dimensions. Furthermore, it examines the challenges hindering entrepreneurship development, such as access to finance, skills and talent shortages, regulatory burdens, market competition, infrastructure deficiencies, and socio-cultural constraints. By synthesizing existing literature, this review aims to provide insights into the intricacies of entrepreneurship development in Indonesia and offer recommendations for policymakers, stakeholders, and researchers to address critical challenges and unlock the full potential of the entrepreneurial ecosystem.
LOCAL COSMETICS MARKETING STRATEGY BASED ON DIGITIZATION TO BOOST SALES Silvia Ekasari
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's digital age, local cosmetics marketing strategies face challenges as well as opportunities. The research aims to develop digitization-based marketing strategies to increase sales of local cosmetic products. This research uses a qualitative approach to the study of literature. The findings show that digital marketing, through the use of social media, search engine optimization (SEO), and content marketing, plays a major role in increasing brand awareness and product sales. Other strategies such as influencer marketing, email campaigns, and affiliate marketing also proved effective in attracting and retaining consumers. Furthermore, personalization and unique customer experiences are key to creating added value for local cosmetic products in a competitive market. The research concluded that integrating comprehensive digital marketing strategies, coupled with an in-depth understanding of consumer preferences and market trends, can significantly boost sales of local cosmetic products.
BUILDING IMAGE AND DIFFERENTIATION THROUGH PRODUCT BRANDING: A CONCEPTUAL ANALYSIS OF THE ROLE OF USP AND EXPERIENCE BRANDING Silvia Ekasari
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 8 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article conceptually examines the role of Unique Selling Proposition (USP) and experience branding in building image and differentiation through product branding. In the context of increasingly fierce market competition, brands can no longer rely solely on product attributes or price, but need to integrate unique selling points (USP) with a holistic consumer experience (experience branding). Analysis shows that USP functions as a cognitive pillar that highlights the rational differences of a product, thereby strengthening brand image and differentiating it from competitors. On the other hand, experience branding acts as an affective pillar that builds image and differentiation through a series of sensory, emotional, intellectual, and behavioural experiences that are consistent across all touchpoints. The combination of the two creates a more comprehensive, sustainable, and relevant product branding strategy in today's experience-oriented market.
EFFECTIVE COMMUNICATION AS THE KEY TO SUCCESSFUL DISTANCE EDUCATION Indah Sulistiani; Syarifuddin Syarifuddin; Silvia Ekasari
ADIBA : JOURNAL OF EDUCATION Vol. 5 No. 2 (2025): APRIL
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze effective communication strategies used in distance education and their impact on the success of the learning process. The research method in this study used literature. The results of the literature review revealed that two-way communication between educators and students supports a more dynamic and interactive learning environment, which increases students' understanding of the material and motivation. The importance of educators providing timely and relevant feedback is a key factor in improving students' abilities as well as providing emotional support. Educator training in the use of digital communication tools is recognized as a prerequisite for the implementation of effective communication strategies. The study concludes that the development of educators' digital competencies and the availability of adequate technological resources are factors that support the achievement of communication effectiveness in distance education. Implications for educational practice include recommendations for the development of educator training programs, the integration of communication tools in learning platforms, and the formulation of policies that support the use of technologies that are innovative and responsive to student needs.
SOCIO-ECONOMIC IMPACTS OF CIRCULAR BUSINESS MODELS: A COMPREHENSIVE LITERATURE REVIEW Loso Judijanto; Silvia Ekasari
INJOSEDU: International Journal of Social and Education Vol. 2 No. 5 (2025): MAY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to explore the social and economic impacts of implementing circular business models through a comprehensive literature review. Circular business models offer solutions to address sustainability challenges, by promoting the principles of recycling, reuse and waste reduction to optimise resources. The review shows that this approach contributes to economic sustainability by creating efficiencies in the value chain, while introducing opportunities for technological innovations that support better resource management. Moreover, from a social perspective, circular business models can create quality jobs, promote community empowerment, and reduce social inequality. However, the implementation of this model faces a number of challenges, such as organisational resistance, large investment needs, and complex policy adaptations. Thus, while the circular business model has great potential for positive impact, it requires cross-sector collaboration for successful implementation.
STRATEGIES FOR IMPROVING FINANCIAL LITERACY IN RURAL COMMUNITIES: A LITERATURE REVIEW Silvia Ekasari; Kholid Ansori; Nurussama
JOURNAL OF COMMUNITY DEDICATION Vol. 2 No. 4 (2023): Journal of Community Dedication
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify and analyze effective strategies that can be applied to improve financial literacy in rural communities. The research method used was a literature review. The results show that improving financial literacy in rural communities can be achieved through a multidimensional approach that includes developing locally appropriate educational materials, improving access to financial technology, targeted technology education, and cooperation between the government, private sector, and local communities. Key factors influencing success include adaptation of teaching methods to socio-cultural conditions, implementation of inclusive financial technologies, and trust building between financial service providers and rural communities.
LOCAL ECONOMIC DEVELOPMENT BASED ON VILLAGE POTENTIAL: A LITERATURE REVIEW Loso Judijanto; Silvia Ekasari; Septina Elida
JOURNAL OF COMMUNITY DEDICATION Vol. 2 No. 4 (2023): Journal of Community Dedication
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Village economic development in Indonesia is hampered by the lack of adequate infrastructure and human resources (HR). Improving both is considered essential to facilitate sustainable economic growth at the village level. This research utilises an in-depth literature research method, where data and information are collected from various academic sources, including journals, articles and research reports related to village economic development. The main findings of this study show that infrastructure improvements such as access to proper roads, stable electrification, and internet connection trigger village economic growth by improving the distribution of goods, expanding markets, and increasing efficiency. Meanwhile, empowering human capital through non-formal education and specialised skills training increases productivity and innovation. These investments also show co-benefits, such as improved access to health and education services, as well as strengthening the rural tourism sector. Infrastructure and human capital limitations must be addressed simultaneously to trigger inclusive and sustainable rural economic development. This research confirms that strategic measures, including appropriate investment and empowerment programmes, are important in placing villages on an adequate growth trajectory and harnessing existing local potential into a tangible economic force.
MARKETING STRATEGIES FOR LOCAL MSME PRODUCTS THROUGH THE UTILIZATION OF DIGITAL PLATFORMS IN THE NEW NORMAL ERA Silvia Ekasari
JOURNAL OF COMMUNITY DEDICATION Vol. 2 No. 4 (2023): Journal of Community Dedication
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the marketing strategy of local MSME products through the utilization of digital platforms in the new normal era. In the midst of new normal conditions marked by changes in consumer behavior and limited physical interaction, the use of digital platforms is crucial for the survival of MSME businesses. This study uses the literature review method by finding references in accordance with the research context. The results of the research findings show that MSMEs that implement digital marketing strategies effectively usually integrate several platforms such as social media, online marketplaces, and personal websites. Creative and personalized content, the use of SEO, and data analytics prove to be important in increasing interaction and sales. On the other hand, factors such as limited digital knowledge, financial capacity for initial investment, and cybersecurity are major barriers. The study also showed a significant increase in sales and market expansion for MSMEs that managed to overcome these barriers and implement digital strategies well.
Co-Authors Aat Ruchiat Nugraha Abdul Wahab Syakhrani Abdurohim Abdurohim Adih Supriadi Akbar Tanjung Al-Amin Aminah Lubis Ani Kusumaningsih Anton Yuliansyah Anton Yuliansyah Armizi Bahtiar Efendi Bahtiar Efendi Benediktus Rolando Dakwan Soaloon Harahap Dinda Ayu Izmi Djakasaputra, Arifin Donny Dharmawan Eddy Silamat Eka Budi Yulianti Eliagus Telaumbanua Endang Meliani Era Purike Erina Alimin Erwin Gunawan Esti Nur Wakhidah Farida Asy'ari Farida Asy'ari Fenny Noor Salam Ferly Agustina Sairmaly Frans Sudirjo Gusti Noorlitaria Achmad H. MR. Ulung Sembiring Hadenan Towpek Hartanto Haryanto, Haryanto Hendy Tannady Henny Noviany Hery Erdi HERY PURNOMO Husna Amin I Gst. Ayu Diah Utari Ignatius Septo Pramesworo Indra Sani Irma M Nawangwulan Iwan Kusnadi Iwan Ridwan Kholid Ansori Lalang Saksono Loso Judijanto Lucky Mahesa Yahya Luh Komang Candra Dewi M. Wahab Khasbulloh Melyana R Pugu Mihel Tuatfaru Mohamad Khairi Bin Haji Othman Mokhamad Arwani Muammar Afif Al Qusaeri Muhammad Asir Musran Munizu Muthi’atul Khasanah Nur Jannah Nasution Nurussama Nyi Dewi Puspitasari Oggy Akmadani Patrisia Senita Posman WH Hasibuan Putri Ekaresty Haes Rina Apriliani Robby Cahyadi Roy Setiawan Sagio, Ibrahim Samuel PD Anantadjaya Sardjana Orba Manullang Septina Elida Shinta Dzauharoh Shu, Efin Sidderatul Akbar Slamet Riyadi Stellamaris Metekohy Sufia Widi Kasetyaningsih Sulistiani, Indah Susilo Utomo Syarifuddin Syarifuddin Tanti Widia Nurdiani Teguh Prakoso Titis Nistia Sari Uli Wildan Nuryanto Y. R. Satato Yahya Yusi Faizathul Octavia Zainal Arifin Zilfana Zilfana Zunan Setiawan