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The Impact Of Social Media Marketing Activity On Purchase Intention: Brand Awareness As A Moderator In An Intercity Bus Study Olfebri; Yuliantini; Cecep Pahrudin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3528

Abstract

The optimization of social media in public transportation facilities such as public buses is increasingly being improved. So far, empirical research that examines the role of Social Media Marketing Activity (SMMA), Brand Awareness (BA), and Purchase Intention (PI) in one model at the same time in the perspective of Uses and Gratification Theory (UGT) is very limited. This study aims to examine the role of SMMA as an antecedent to BA and PI, as well as the contribution of BA as a moderator to the influence of SMMA on PI in the UGT perspective. This study obtained 262 answers from respondents who are intercity and interprovincial bus users and actively use Facebook as social media to get information about Public Buses. Data was collected using a questionnaire with a convenience sampling approach. The hypothesis that has been proposed in this study is entirely accepted with the direction of influence being entirely positive. This study reveals that SMMA is able to provide alternatives in answering user needs, the optimization of SMMA can trigger the dual role of BA as an internal and external factor in increasing the PI of public buses.
Analysis Assessment, Training and Counseling on Employee Performance is Mediated by Job Satisfaction at Cargo Companies Primadi Candra Susanto; Aswanti Setyawati; Cecep Pahrudin; Sugiyanto Sugiyanto; Esterlinus Edwin Lermatan; Euis Saribanon; Sarinah Sihombing
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3699

Abstract

This study aims to analyze the effects of assessment, training, mentoring, and counseling on employee performance, with job satisfaction as a mediating variable, in sea cargo expedition companies in Jakarta. A descriptive quantitative approach was used, with data collected through a Likert-scale questionnaire (1–5) from 88 respondents selected using a census technique. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method via SmartPLS version 4.1.0.0. The results show that assessment and training have a positive and significant effect on job satisfaction, while mentoring and counseling have no significant effect. Assessment also has a direct and significant effect on employee performance, whereas training, mentoring, and counseling do not. Job satisfaction is found to significantly mediate the relationship between assessment and employee performance. These findings highlight the importance of effective assessment practices in enhancing job satisfaction and employee performance, while suggesting the need to improve the implementation of training, mentoring, and counseling programs.   Keywords: Employee Performance, Job Satisfaction, Assessment, Training, Counseling
Determinasi Kinerja Karyawan dan Keterikatan Karyawan pada Perusahaan Kargo Domestik: Studi Tinjauan Pustaka Primadi Candra Susanto; Olfebri; Aswanti Setyawati; Rohana Sitanggang; Cecep Pahrudin; Yuliantini; Aang Gunawan
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 1 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2025 - Januari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i1.6750

Abstract

Penelitian ini bertujuan untuk menganalisis Determinasi Kinerja Karyawan dan Keterikatan Karyawan: Analisis Motivasi, Kompensasi, Disiplin dan Mentoring pada Perusahaan Kargo Domestik. Metode yang digunakan yaitu deskriptif-kualitatif, pendekatan yang digunakan yaitu literature review, penelitian ini menyintesis temuan dari berbagai artikel akademik terindeks internasional yang relevan. Data dikumpulkan dari artikel-artikel terindeks internasional bereputasi melalui basis data seperti Scopus, Web of Science, Emerald, Springer, dan Google Scholar. Literatur yang dipilih dianalisis menggunakan teknik reduksi, penyajian data dalam bentuk matriks, serta sintesis komparatif untuk menemukan pola, kesamaan, dan perbedaan antar penelitian. Hasil penelitian menunjukkan bahwa Motivasi, Kompensasi, Disiplin dan Mentoring berpengaruh terhadap Kinerja Karyawan, baik secara langsung atau tidak langsung melalui Keterikatan Karyawan pada Perusahaan Kargo Domestik.
Determinasi Kinerja Karyawan Operasional pada Sektor Ground Handling: Analisis Etos Kerja, Disiplin dan Kompetensi Aswanti Setyawati; Cecep Pahrudin; Rohana Sitanggang; Nurun Alla Salehati; Esterlinus Edwin Lermatan; Reza Armansyah
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 3 (2026): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i3.7932

Abstract

Penelitian ini bertujuan untuk menganalisis determinasi kinerja karyawan operasional pada sektor ground handling melalui kajian etos kerja, disiplin, dan kompetensi sebagai variabel penentu utama. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan metode studi pustaka (literature review), dengan menganalisis dan mensintesis berbagai penelitian terdahulu yang relevan, baik nasional maupun internasional. Data dianalisis secara komparatif untuk mengidentifikasi pola hubungan antarvariabel dan membangun kerangka konseptual penelitian. Hasil penelitian menunjukkan bahwa: 1) Etos kerja berpengaruh terhadap kinerja karyawan operasional sektor ground handling; 2) Disiplin berpengaruh terhadap kinerja karyawan operasional sektor ground handling; 3) Kompetensi berpengaruh terhadap kinerja karyawan operasional sektor ground handling. Temuan ini diharapkan dapat menjadi dasar konseptual bagi manajemen perusahaan ground handling dalam merumuskan strategi pengelolaan sumber daya manusia yang berorientasi pada peningkatan kinerja dan keberlanjutan operasional.
Analysis of The Influence of Service Quality, Price, and Reputation on Customer Loyalty with Customer Satisfaction as a Mediating Variable in a Freight Forwarding Company Eli Sofah; Nelmida Nelmida; Sita Anisah Sholihah; Cecep Pahrudin; Edi Abdurachman
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 5 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i5.8343

Abstract

This study examines the effects of service quality, price, and reputation on customer satisfaction and customer loyalty in the freight forwarding industry. The research is motivated by the need to identify key determinants of customer loyalty in an increasingly competitive logistics market. A descriptive quantitative approach was applied, with data collected from customers who have used freight forwarding services. The sample consisted of 250 respondents, determined using the Hair et al. formula (5 × number of indicators), and data were gathered through structured questionnaires. Structural Equation Modeling (SEM) was employed to analyze both direct and indirect relationships among variables. The results indicate that service quality, price, and reputation positively influence customer satisfaction, while customer satisfaction has a significant positive effect on customer loyalty. Furthermore, service quality and reputation indirectly affect loyalty through satisfaction, whereas the indirect effect of price through satisfaction is not statistically significant. These findings suggest that freight forwarding companies should focus on improving service quality and strengthening corporate reputation to enhance customer satisfaction and achieve sustainable customer loyalty.
Peran Pengawasan dan Kelaiklautan Kapal untuk Menjamin Keselamatan Pelayaran yang Dimediasi Komitmen Perusahaan di Perairan Pelabuhan Rasau Jaya Kalimantan Barat Grace Rumondang; Yahya Kuncoro; Cecep Pahrudin; Olfebri Olfebri
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 5 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i5.8453

Abstract

Penelitian ini bertujuan untuk menganalisis peran pengawasan dan kelaiklautan kapal dalam menjamin keselamatan pelayaran yang dimediasi oleh komitmen perusahaan di perairan Pelabuhan Rasau Jaya, Kalimantan Barat. Dalam hal pengawasan kapal dan kelaiklautan menjadi faktor penting untuk mengurangi risiko kecelakaan dan keselamatan pealayaran. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis data deskriptif dan inferensia menggunakan Structural Equation Model (SEM) untuk menganalisa pengaruh antar variabel. Jumlah responden dalam penelitian ini adalah 133 awak kapal yang terlibat langsung dalam operasional kapal di perairan Pelabuhan Rasau Jaya. Hasil analisis menunjukkan bahwa pengawasan kapal, kelaiklautan, dan komitmen perusahaan memiliki pengaruh positif dan signifikan terhadap keselamatan pelayaran. Selain itu, komitmen perusahaan terbukti memediasi secara signifikan hubungan antara pengawasan dan kelaiklautan kapal terhadap keselamatan pelayaran. Penelitian ini juga menemukan bahwa koordinasi yang buruk antara instansi terkait dan kurangnya kapasitas sumber daya manusia pengawas turut memperburuk sistem keselamatan pelayaran. Implikasi dari penelitian ini menekankan pentingnya peningkatan komitmen perusahaan, penguatan regulasi keselamatan, serta pelatihan berkelanjutan bagi awak kapal untuk meningkatkan keselamatan pelayaran. Hasil penelitian ini diharapkan dapat menjadi dasar dalam merumuskan kebijakan untuk meningkatkan sistem keselamatan pelayaran di perairan Pelabuhan Rasau Jaya.
Role of Technological Innovation and Operational Efficiency in Competitive Advantage at Soekarno Hatta International Airport Charles An; Cecep Pahrudin; Arty Zykra Pratiwi; Syahranny Anzelie Shadewi Naila Syamsuri
Jurnal Siber Multi Disiplin Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i4.820

Abstract

This research aims to assess the impact of technological innovation and operational efficiency on competitive advantage at Soekarno Hatta International Airport. In the digitalization era, the implementation of technologies such as self check-in services and the Internet of Things (IoT) is crucial for enhancing efficiency and customer satisfaction. Data were collected from 100 airport users using random sampling techniques, with a quantitative analysis conducted through linear regression using SPSS. Validity, reliability, normality, regression, determination (r²), t-test, and f-test were employed in this study. The results of this study show that technological innovation and operational efficiency have a significant impact on competitive advantage, contributing 56.9% to the competitive advantage variable. The combination of technological innovation and operational efficiency plays an important role in enhancing the competitiveness of Soekarno-Hatta International Airport in both domestic and international markets.
The Effect of Service Quality and Price Fairness on Consumer Satisfaction through Corporate Image Cecep Pahrudin; Olfebri Olfebri; Lira Agusinta; Sugiyanto Sugiyanto; Otto Sugiharto Prakoso
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4719

Abstract

This study aims to examine the effects of service quality and price fairness on corporate image through customer satisfaction among passengers of domestic low-cost carriers (LCCs) in Indonesia. The study employs a quantitative causal design and uses the SEM-PLS approach with SmartPLS 4.0 to test the proposed relationships among variables. Data were collected through an online questionnaire distributed to 203 respondents who had used domestic LCC services at least once in the past year. The results indicate that service quality has a positive and significant effect on customer satisfaction, and price fairness also has a positive and significant effect on customer satisfaction. Furthermore, service quality has a positive and significant direct effect on corporate image, while price fairness does not have a significant direct effect on corporate image. Customer satisfaction is found to have a positive and significant effect on corporate image. The mediation analysis further shows that customer satisfaction significantly mediates the relationship between service quality and corporate image, as well as the relationship between price fairness and corporate image. These findings suggest that although price fairness may not directly strengthen corporate image, it can enhance corporate image indirectly by increasing customer satisfaction. The novelty of this study lies in its integrated examination of service quality, price fairness, customer satisfaction, and corporate image in the context of Indonesia’s domestic low-cost airline industry in the post-pandemic period. Keywords: Service Quality, Price Fairness, Customer Satisfaction, Corporate Image, Domestic Low-Cost Carriers
The Effect of Facilities and Service Quality on Passenger Loyalty Through Passenger Satisfaction Using MRT (MASS Rapid Transit) Transportation Services Evi Herawati; Euis Saribanon; Cecep Pahrudin; Juliater Simarmata; Reni Dian Octaviani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.6988

Abstract

Public transportation plays a vital role in urban mobility, especially in major cities like Jakarta. One of the modes of transportation expected to reduce congestion is the Mass Rapid Transit (MRT). Since its operation, MRT Jakarta has become a preferred alternative due to its speed and punctuality. This study aims to analyze the influence of facilities and service quality on usage loyalty through passenger satisfaction as a mediating variable. By understanding the relationship among these variables, this research seeks to provide strategic recommendations for MRT Jakarta management to improve service quality and retain user loyalty. The research method used is descriptive with a quantitative approach. The population of this study comprises all MRT users in Jakarta, totaling 33,496,540 (MRT, 2024). Based on Slovin's formula, a sample of 400 respondents was determined. Data were collected using both secondary data (journals, previous research, MRT data) and primary data through questionnaires. The analysis method employed is Structural Equation Modeling (SEM), a statistical technique used to build and test causal relationship models. The results indicate that both facilities and service quality have significant direct and indirect effects on usage loyalty, with passenger satisfaction serving as a crucial mediating factor.
Model of The Effect of Facilities, Service Quality Through Passenger Trust on Customer Satisfaction at Terminal 3 Soekarno–Hatta Airport In 2025 Dilalailaty Dilalailaty; Cecep Pahrudin; Yana Tatiana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 5 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i5.8059

Abstract

This study aims to analyze the effects of facilities and service quality on customer satisfaction, with customer trust as a mediating variable, at Terminal 3 of Soekarno–Hatta International Airport in 2025. A quantitative approach with a survey method was employed. Data were collected through questionnaires distributed to 280 passengers using Terminal 3. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results show that facilities and service quality have a positive and significant effect on customer satisfaction and customer trust. Customer trust also has a positive and significant effect on customer satisfaction. Furthermore, customer trust significantly mediates the relationship between facilities, service quality, and customer satisfaction. These findings indicate that improving passenger satisfaction requires not only better facilities and service performance but also the ability of airport management to build and maintain passenger trust.
Co-Authors Aang Gunawan, Aang Abdullah Ade Suryo Ade Abdullah Suryobuwono Adi Chandra Agus Nugroho, Agus Agusinta, Lira Ahmad Faisal Andri Primadi, Andri Arty Zykra Pratiwi Ashari, Yogi Aswanti Setyawati Charles An Charles AN Christimulia Purnama Trimurti Dharmanto, Agus Dian Wijayanti Dilalailaty Dilalailaty Edi Abdurachman Edi Abdurachman Eli Sofah Erni Pratiwi Perwitasari Esterlinus Edwin Lermatan Euis Saribanon, Euis Evi Herawati Fadillah, Hirosi FAJAR PRASTIYO WIBOWO Fitria Ariyani Grace Rumondang Irwan Chairuddin Iyumiwa, Salsabila Jermanto Setia Kurniawan Jermanto Setia Kurniawan Jermanto Setia Kurniawan, Jermanto Setia Juliater Simarmata Lily Yuntina Lira Agusinta M. Arif Hernawan M.Iqbal Firdaus Mohamad Zaini, Mohamad Muh. Kadarisman Muh. Kadarisman Muh. Kadarsiman, Muh. Muhammad Rifa Affiat Muhammad Thamrin Muhammad Tohir Mustikasari Mustikasari Nelmida Nelmida Novi Indah Susanthi Nugraha, Rizko Endra Nunung Ayu Sofiati (Efi) Nurun Ala Salehati Nurun Alla Salehati Octaviani, Reni Dian Olfebri Otto Sugiharto Prakoso Ozali, Imam Primadi Candra Susanto Ramadhan, Firhand Aulia Reza Armansyah Rintis Eko Widodo Rizko Endra Nugraha Rr Endang Wahyuni Sandriana Marina Sandriana Marina Sandriana Marina Sarinah Sihombing Sarovah Widiawati Sihotang, Thobias Oktrian Sita Anisah Sholihah Sitanggang, Rohana Siti Nurhayati Subehana Rachman Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sugiyanto Syahranny Anzelie Shadewi Naila Syamsuri Tito Warsito Tohir, Muhammad Ulud Nopriyadi Wasil, Mohammad Wildan Wildan Wildan, Wildan Yahya Kuncoro Yana Tatiana Yana Tatiana, Yana Yosi Pahala, Yosi Yuliantini Yuliantini Yuliantini