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The Impact Of Social Media Marketing Activity On Purchase Intention: Brand Awareness As A Moderator In An Intercity Bus Study Olfebri; Yuliantini; Cecep Pahrudin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3528

Abstract

The optimization of social media in public transportation facilities such as public buses is increasingly being improved. So far, empirical research that examines the role of Social Media Marketing Activity (SMMA), Brand Awareness (BA), and Purchase Intention (PI) in one model at the same time in the perspective of Uses and Gratification Theory (UGT) is very limited. This study aims to examine the role of SMMA as an antecedent to BA and PI, as well as the contribution of BA as a moderator to the influence of SMMA on PI in the UGT perspective. This study obtained 262 answers from respondents who are intercity and interprovincial bus users and actively use Facebook as social media to get information about Public Buses. Data was collected using a questionnaire with a convenience sampling approach. The hypothesis that has been proposed in this study is entirely accepted with the direction of influence being entirely positive. This study reveals that SMMA is able to provide alternatives in answering user needs, the optimization of SMMA can trigger the dual role of BA as an internal and external factor in increasing the PI of public buses.
Analysis Assessment, Training and Counseling on Employee Performance is Mediated by Job Satisfaction at Cargo Companies Primadi Candra Susanto; Aswanti Setyawati; Cecep Pahrudin; Sugiyanto Sugiyanto; Esterlinus Edwin Lermatan; Euis Saribanon; Sarinah Sihombing
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3699

Abstract

This study aims to analyze the effects of assessment, training, mentoring, and counseling on employee performance, with job satisfaction as a mediating variable, in sea cargo expedition companies in Jakarta. A descriptive quantitative approach was used, with data collected through a Likert-scale questionnaire (1–5) from 88 respondents selected using a census technique. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method via SmartPLS version 4.1.0.0. The results show that assessment and training have a positive and significant effect on job satisfaction, while mentoring and counseling have no significant effect. Assessment also has a direct and significant effect on employee performance, whereas training, mentoring, and counseling do not. Job satisfaction is found to significantly mediate the relationship between assessment and employee performance. These findings highlight the importance of effective assessment practices in enhancing job satisfaction and employee performance, while suggesting the need to improve the implementation of training, mentoring, and counseling programs.   Keywords: Employee Performance, Job Satisfaction, Assessment, Training, Counseling
Determinasi Kinerja Karyawan dan Keterikatan Karyawan pada Perusahaan Kargo Domestik: Studi Tinjauan Pustaka Primadi Candra Susanto; Olfebri; Aswanti Setyawati; Rohana Sitanggang; Cecep Pahrudin; Yuliantini; Aang Gunawan
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 1 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2025 - Januari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i1.6750

Abstract

Penelitian ini bertujuan untuk menganalisis Determinasi Kinerja Karyawan dan Keterikatan Karyawan: Analisis Motivasi, Kompensasi, Disiplin dan Mentoring pada Perusahaan Kargo Domestik. Metode yang digunakan yaitu deskriptif-kualitatif, pendekatan yang digunakan yaitu literature review, penelitian ini menyintesis temuan dari berbagai artikel akademik terindeks internasional yang relevan. Data dikumpulkan dari artikel-artikel terindeks internasional bereputasi melalui basis data seperti Scopus, Web of Science, Emerald, Springer, dan Google Scholar. Literatur yang dipilih dianalisis menggunakan teknik reduksi, penyajian data dalam bentuk matriks, serta sintesis komparatif untuk menemukan pola, kesamaan, dan perbedaan antar penelitian. Hasil penelitian menunjukkan bahwa Motivasi, Kompensasi, Disiplin dan Mentoring berpengaruh terhadap Kinerja Karyawan, baik secara langsung atau tidak langsung melalui Keterikatan Karyawan pada Perusahaan Kargo Domestik.
Literature review: Analysis of the influence of competence, motivation, and organizational commitment on employee performance through employee engagement Perwitasari, Erni Pratiwi; Pahrudin, Cecep; Wahyuni, Rr Endang; Lermatan, Esterlinus Edwin; Sugiyanto, Sugiyanto
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3261

Abstract

Purpose: The purpose of this study is to develop hypotheses related to factors that influence employee engagement and performance, especially in cargo companies. Research Methodology: The approach used in this literature review is descriptive qualitative. The data collection technique is to use literature studies or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this study and is sourced from academic online media such as Thomson Reuters Journals, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage Q2-Q4, Web of Science, Sinta Journals, DOAJ, EBSCO, Google Scholar, and digital reference books. Results: The findings of this literature review indicate that competence, motivation, and organizational commitment each have a direct impact on employee engagement in cargo companies. These three variables also directly influence employee performance. In addition, employee engagement itself plays a significant role in shaping employee performance. Furthermore, competence, motivation, and organizational commitment are also found to influence employee performance indirectly through the mediating role of employee engagement within cargo companies. Conclusions: Competence, motivation, and commitment enhance employee engagement and performance in cargo companies. Limitations: This study examines competence, motivation, and commitment influencing engagement performance. Contribution: This study examines competence, motivation, and commitment affecting performance.
Analysis of the Influence of Service Quality and Supporting Airport Facilities on Customer Satisfaction at Halim Perdanakusuma Airport Nugraha, Rizko Endra; Kurniawan, Jermanto Setia; Pahrudin, Cecep; Marina, Sandriana; Tatiana, Yana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6367

Abstract

Halim Perdanakusuma Airport has seen a significant rise in passenger traffic in the post-COVID-19 period, creating an urgent need to improve terminal facilities and service quality. Despite these developments, users continue to report dissatisfaction with various aspects of airport services and infrastructure. This study aims to examine the effect of terminal facilities and service quality on passenger satisfaction. Using a quantitative approach, data were collected through surveys and analyzed with multiple linear regression via SPSS. The independent variables include electronic facilities (X1), IT facilities (X2), infrastructure facilities (X3), electrical facilities (X4), and service quality (X5), while passenger satisfaction serves as the dependent variable (Y). The results show that all independent variables have a positive and significant influence on passenger satisfaction, both individually and simultaneously. Among these, electronic facilities and service quality have the most dominant impact. The F-test supports the model’s validity, confirming that the combination of variables significantly influences satisfaction levels. These findings highlight the importance of a comprehensive service strategy that integrates technology, infrastructure, and human interaction to enhance overall service quality in the aviation sector.
Penerapan Technology Acceptance Model terhadap Efektifitas Penggunaan Autogate Imigrasi (Studi pada Penumpang Maskapai di Terminal 3 Bandar Udara Internasional Soekarno-Hatta) Ulud Nopriyadi; Cecep Pahrudin; Mustikasari Mustikasari; Edi Abdurachman; Lira Agusinta; Jermanto Setia Kurniawan; Sandriana Marina
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7483

Abstract

Studi ini bertujuan untuk menganalisis penerapan Model Penerimaan Teknologi (TAM) terhadap efektivitas penggunaan autogate imigrasi oleh penumpang di Terminal 3 Bandara Internasional Soekarno-Hatta. Menggunakan pendekatan deskriptif kuantitatif dengan 209 responden, analisis data dilakukan melalui metode Structural Equation Modeling (SEM) menggunakan perangkat lunak SmartPLS 3.2.9. Hasil menunjukkan bahwa persepsi kegunaan dan niat perilaku untuk menggunakan memiliki pengaruh positif yang signifikan terhadap penggunaan aktual. Selain itu, kualitas layanan, persepsi kegunaan, dan persepsi kemudahan penggunaan memiliki pengaruh signifikan terhadap niat perilaku untuk menggunakan. Variabel niat perilaku untuk menggunakan juga terbukti memediasi pengaruh ketiga variabel tersebut terhadap penggunaan aktual. Namun, kualitas layanan dan persepsi kemudahan penggunaan tidak memiliki pengaruh langsung yang signifikan terhadap penggunaan aktual. Studi ini memberikan kontribusi empiris terhadap pemahaman penerimaan teknologi autogate dan menawarkan implikasi praktis bagi pengelola bandara untuk meningkatkan layanan dan mengoptimalkan adopsi teknologi imigrasi.
Employee Performance Through Employee Engagement in Cargo Companies Setyawati, Aswanti; Pahrudin, Cecep; Agusinta, Lira; Sitanggang, Rohana; Susanto, Primadi Candra
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3400

Abstract

This study aims to examine the influence of self-efficacy and discipline on employee performance, both directly and indirectly through employee engagement as a mediating variable, in cargo companies located in DKI Jakarta. A quantitative descriptive approach was applied, using purposive sampling with a total of 337 respondents. Data were analyzed using SmartPLS. The results show that both self-efficacy and discipline have a positive and significant impact on employee engagement and employee performance. Employee engagement also has a positive and significant effect on employee performance. Furthermore, self-efficacy positively influences employee performance through employee engagement, whereas discipline does not show a significant indirect effect through engagement. These findings offer practical implications for human resource management in the cargo sector to enhance employee performance by fostering self-efficacy and engagement. This study is limited to a specific geographical area and time frame, suggesting the need for broader future research.   Keywords: Employee Performance, Employee Engagement, Self-Efficacy, Discipline
The Effect of Facilities and Service Quality on Passenger Loyalty Through Passenger Satisfaction Using MRT (MASS Rapid Transit) Transportation Services Herawati, Evi; Euis Saribanon; Cecep Pahrudin; Juliater Simarmata; Reni Dian Octaviani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.6988

Abstract

Public transportation plays a vital role in urban mobility, especially in major cities like Jakarta. One of the modes of transportation expected to reduce congestion is the Mass Rapid Transit (MRT). Since its operation, MRT Jakarta has become a preferred alternative due to its speed and punctuality. This study aims to analyze the influence of facilities and service quality on usage loyalty through passenger satisfaction as a mediating variable. By understanding the relationship among these variables, this research seeks to provide strategic recommendations for MRT Jakarta management to improve service quality and retain user loyalty. The research method used is descriptive with a quantitative approach. The population of this study comprises all MRT users in Jakarta, totaling 33,496,540 (MRT, 2024). Based on Slovin's formula, a sample of 400 respondents was determined. Data were collected using both secondary data (journals, previous research, MRT data) and primary data through questionnaires. The analysis method employed is Structural Equation Modeling (SEM), a statistical technique used to build and test causal relationship models. The results indicate that both facilities and service quality have significant direct and indirect effects on usage loyalty, with passenger satisfaction serving as a crucial mediating factor.
Model of The Effect of Facilities, Service Quality Through Passenger Trust on Customer Satisfaction at Terminal 3 Soekarno–Hatta Airport In 2025 Dilalailaty, Dilalailaty; Pahrudin, Cecep; Tatiana, Yana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 5 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i5.8059

Abstract

This study aims to analyze the effects of facilities and service quality on customer satisfaction, with customer trust as a mediating variable, at Terminal 3 of Soekarno–Hatta International Airport in 2025. A quantitative approach with a survey method was employed. Data were collected through questionnaires distributed to 280 passengers using Terminal 3. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results show that facilities and service quality have a positive and significant effect on customer satisfaction and customer trust. Customer trust also has a positive and significant effect on customer satisfaction. Furthermore, customer trust significantly mediates the relationship between facilities, service quality, and customer satisfaction. These findings indicate that improving passenger satisfaction requires not only better facilities and service performance but also the ability of airport management to build and maintain passenger trust.
Determinasi Kinerja Karyawan Operasional pada Sektor Ground Handling: Analisis Etos Kerja, Disiplin dan Kompetensi Aswanti Setyawati; Cecep Pahrudin; Rohana Sitanggang; Nurun Alla Salehati; Esterlinus Edwin Lermatan; Reza Armansyah
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 3 (2026): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i3.7932

Abstract

Penelitian ini bertujuan untuk menganalisis determinasi kinerja karyawan operasional pada sektor ground handling melalui kajian etos kerja, disiplin, dan kompetensi sebagai variabel penentu utama. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan metode studi pustaka (literature review), dengan menganalisis dan mensintesis berbagai penelitian terdahulu yang relevan, baik nasional maupun internasional. Data dianalisis secara komparatif untuk mengidentifikasi pola hubungan antarvariabel dan membangun kerangka konseptual penelitian. Hasil penelitian menunjukkan bahwa: 1) Etos kerja berpengaruh terhadap kinerja karyawan operasional sektor ground handling; 2) Disiplin berpengaruh terhadap kinerja karyawan operasional sektor ground handling; 3) Kompetensi berpengaruh terhadap kinerja karyawan operasional sektor ground handling. Temuan ini diharapkan dapat menjadi dasar konseptual bagi manajemen perusahaan ground handling dalam merumuskan strategi pengelolaan sumber daya manusia yang berorientasi pada peningkatan kinerja dan keberlanjutan operasional.