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Analysis of The Influence of Service Quality, Price, and Reputation on Customer Loyalty with Customer Satisfaction as a Mediating Variable in a Freight Forwarding Company Eli Sofah; Nelmida Nelmida; Sita Anisah Sholihah; Cecep Pahrudin; Edi Abdurachman
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 5 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i5.8343

Abstract

This study examines the effects of service quality, price, and reputation on customer satisfaction and customer loyalty in the freight forwarding industry. The research is motivated by the need to identify key determinants of customer loyalty in an increasingly competitive logistics market. A descriptive quantitative approach was applied, with data collected from customers who have used freight forwarding services. The sample consisted of 250 respondents, determined using the Hair et al. formula (5 × number of indicators), and data were gathered through structured questionnaires. Structural Equation Modeling (SEM) was employed to analyze both direct and indirect relationships among variables. The results indicate that service quality, price, and reputation positively influence customer satisfaction, while customer satisfaction has a significant positive effect on customer loyalty. Furthermore, service quality and reputation indirectly affect loyalty through satisfaction, whereas the indirect effect of price through satisfaction is not statistically significant. These findings suggest that freight forwarding companies should focus on improving service quality and strengthening corporate reputation to enhance customer satisfaction and achieve sustainable customer loyalty.
Peran Pengawasan dan Kelaiklautan Kapal untuk Menjamin Keselamatan Pelayaran yang Dimediasi Komitmen Perusahaan di Perairan Pelabuhan Rasau Jaya Kalimantan Barat Grace Rumondang; Yahya Kuncoro; Cecep Pahrudin; Olfebri Olfebri
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 5 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i5.8453

Abstract

Penelitian ini bertujuan untuk menganalisis peran pengawasan dan kelaiklautan kapal dalam menjamin keselamatan pelayaran yang dimediasi oleh komitmen perusahaan di perairan Pelabuhan Rasau Jaya, Kalimantan Barat. Dalam hal pengawasan kapal dan kelaiklautan menjadi faktor penting untuk mengurangi risiko kecelakaan dan keselamatan pealayaran. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis data deskriptif dan inferensia menggunakan Structural Equation Model (SEM) untuk menganalisa pengaruh antar variabel. Jumlah responden dalam penelitian ini adalah 133 awak kapal yang terlibat langsung dalam operasional kapal di perairan Pelabuhan Rasau Jaya. Hasil analisis menunjukkan bahwa pengawasan kapal, kelaiklautan, dan komitmen perusahaan memiliki pengaruh positif dan signifikan terhadap keselamatan pelayaran. Selain itu, komitmen perusahaan terbukti memediasi secara signifikan hubungan antara pengawasan dan kelaiklautan kapal terhadap keselamatan pelayaran. Penelitian ini juga menemukan bahwa koordinasi yang buruk antara instansi terkait dan kurangnya kapasitas sumber daya manusia pengawas turut memperburuk sistem keselamatan pelayaran. Implikasi dari penelitian ini menekankan pentingnya peningkatan komitmen perusahaan, penguatan regulasi keselamatan, serta pelatihan berkelanjutan bagi awak kapal untuk meningkatkan keselamatan pelayaran. Hasil penelitian ini diharapkan dapat menjadi dasar dalam merumuskan kebijakan untuk meningkatkan sistem keselamatan pelayaran di perairan Pelabuhan Rasau Jaya.
Role of Technological Innovation and Operational Efficiency in Competitive Advantage at Soekarno Hatta International Airport Charles An; Cecep Pahrudin; Arty Zykra Pratiwi; Syahranny Anzelie Shadewi Naila Syamsuri
Jurnal Siber Multi Disiplin Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i4.820

Abstract

This research aims to assess the impact of technological innovation and operational efficiency on competitive advantage at Soekarno Hatta International Airport. In the digitalization era, the implementation of technologies such as self check-in services and the Internet of Things (IoT) is crucial for enhancing efficiency and customer satisfaction. Data were collected from 100 airport users using random sampling techniques, with a quantitative analysis conducted through linear regression using SPSS. Validity, reliability, normality, regression, determination (r²), t-test, and f-test were employed in this study. The results of this study show that technological innovation and operational efficiency have a significant impact on competitive advantage, contributing 56.9% to the competitive advantage variable. The combination of technological innovation and operational efficiency plays an important role in enhancing the competitiveness of Soekarno-Hatta International Airport in both domestic and international markets.
The Effect of Service Quality and Price Fairness on Consumer Satisfaction through Corporate Image Cecep Pahrudin; Olfebri Olfebri; Lira Agusinta; Sugiyanto Sugiyanto; Otto Sugiharto Prakoso
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4719

Abstract

This study aims to examine the effects of service quality and price fairness on corporate image through customer satisfaction among passengers of domestic low-cost carriers (LCCs) in Indonesia. The study employs a quantitative causal design and uses the SEM-PLS approach with SmartPLS 4.0 to test the proposed relationships among variables. Data were collected through an online questionnaire distributed to 203 respondents who had used domestic LCC services at least once in the past year. The results indicate that service quality has a positive and significant effect on customer satisfaction, and price fairness also has a positive and significant effect on customer satisfaction. Furthermore, service quality has a positive and significant direct effect on corporate image, while price fairness does not have a significant direct effect on corporate image. Customer satisfaction is found to have a positive and significant effect on corporate image. The mediation analysis further shows that customer satisfaction significantly mediates the relationship between service quality and corporate image, as well as the relationship between price fairness and corporate image. These findings suggest that although price fairness may not directly strengthen corporate image, it can enhance corporate image indirectly by increasing customer satisfaction. The novelty of this study lies in its integrated examination of service quality, price fairness, customer satisfaction, and corporate image in the context of Indonesia’s domestic low-cost airline industry in the post-pandemic period. Keywords: Service Quality, Price Fairness, Customer Satisfaction, Corporate Image, Domestic Low-Cost Carriers