Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Bulletin of Community Engagement

Analisa Strategi Pemasaran Produk Layanan Emas Prespektif Syariah Marketing di Bank Syariah Indonesia Kantor Cabang Bandar Jaya Siswoyo; M. Muslih; Annikmah Farida; Nur Alfi Khotamin; Rita Rahmawati; Eka Nurzannah; Uswatun Hasanah; Ika Trisnawati A; Ikhwanudin
Bulletin of Community Engagement Vol. 4 No. 3 (2024): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v4i3.1398

Abstract

Along with the development of sharia-based financial institutions, the products offered are also developing, where currently sharia banking not only offers savings and financing products but also offers many other products such as gold pawning and gold installments. The reason for conducting this research is because this gold service product is classified as a new product and customer interest in applying for this product increases every year. To research and process the data in this research, the researcher used a qualitative approach method with the type of research being descriptive. The subject collection technique uses a purposive method. Data analysis uses descriptive methods. Where the data collection technique uses observation, documentation and interview methods. The results of this research state that: Marketing strategy for gold service products at Bank Syariah Indonesia KC. Bandar Jaya carries out the process of dividing markets, determining targets and continuing with the promotion process by introducing products and prices and improving service quality by implementing sharia principles such as justice, trustworthiness and communicativeness. Marketing strategy for gold service products at Bank Syariah Indonesia KC. Bandar Jaya's sharia marketing perspective is in accordance with marketing sharia which consists of: View Market Universally (segmentation), Target customer's heart and soul (targeting), Build a belief system (positioning). As well as implementing sharia principles in the form of fairness, trust and communication.  
Co-Authors - Siswandari Abd. Rahman, Ika Marlina Abdul Djohar Abdul Hoyyi Abraham Yazdi Martin Adisti Permatasari Putri Hartoyo Agung Santoso Agus Rusgiyono Agus Setiawan Agustifa Zea Tazliqoh Agustinus Lolok Alan Prahutama Alan Prahutama Aldila Abid Awali Alfahari Anggoro, Alfahari Allima Stefiana Insani Ambariyani Ambariyani, Ambariyani Anggita Puri Savitri Anggraini Susanti Kusumawardani Ani Mardiantari Ani, Adesi Rizki Indri Anik Djuraidah Anindya Aryu Inayati Anjas, Muhammad Annikmah Farida Annisa Nur Fathia Anton Suhartono Anwar, M. Syaiful Apriliani, Afmi Arif Kurnia Wijayanto Aripin, Khairul Arsyad, Mufid Asep Yoyo Wardaya Asmuni Hayat Aulia Ikhsan Betha Noranita Bhinekawati, Henny Budi Warsito Bunyamin Chrysmandini Pulung Gumauti, Chrysmandini Pulung Chyntia Arum Widyastusti Danil, Mahmud Daniyati, Dian Dedy Douglas Harianja Devy, Happy Sista Diah Safitri Diah Safitri Dian Daniyati Dian E Idris Gentini Dina Rosmalia Listya Utami Dwi Ispriyanti Ebeit Devita Simatupang Eka Nurzannah Eko Adi Sarwoko Eko Adyan Sukanianto Elvia Ivada Erfan Sofha Esti Zaduqisti Esti Zaduqisti Fajar Heru Setiawan Fajar, Malik FANDI AHMAD Farda Nur Sa'adah Farida, Annikamah Fatima, Suwanto Fikri, Aan Maudlihul Firda Megawati Fitria Aprilia Suherman Fitrian Fariz Ichsandi Fitta Setiajiati Gamal Abdel Nasser Masikki Habib Ismail, Habib Hafii Risalam Hanien Nia H Shega Hasbi Yasin Hasbi Yasin Herliansyah, Muhammad Rudy Ika Sartika Ika Trisnawati A Ikha Rizky Ramadani Ikhwanudin Illahi, Muhammad Jaya Indrayati Galugu Indria Tsani Hazhiah Istiroha Ita Dwilestari Iwannudin Jamilah Jamilah Lies Kurnia Irwanti Lina Karlinasari M. Muslih M. Muslih Husein M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Madani, Hilmi Naufal Maharani Febriana Putri Marthin Nosry Mooy Maruapey, Muhamad Husein Maslachah, Maslachah Mega Susilowati Melati Puspa Nur Fadlilah Moch. Abdul Mukid Moch. Abdul Mukid Mohammad Yahya Mono Pratiko Gustomi Muchammad Aziz Chusen Muhammad Abid Muhyidin Muhammad Andi Septiadi Muhammad Hilman Rizki Abdullah Muhammad Husein Maruapey Muhammad Luthfie Muhammad Rendi Ramdhani Muhammad Yusuf Muhimmi, Aliyatul Mumaiyizah, Mumaiyizah Mustafid Mustafid Mustafid Mustafid Mutiara Ardin Rifkiani Nabila, Eva Salsa Nafidhatul Firda Eka Syahfitri Nariswari Diwangkari, Nariswari Niken Anggraini Dewi Noor Fitri Novian Trianggara Novie Eriska Aritonang Nur Alfi Khotamin Nur Alfi Khotamin, Nur Alfi Nurhikmah Megawati Nuril Faiz NURUL QOMARIYAH Nurul Ramadhany Octafinnanda Ummu Fairuzdhiya Onny Kartika Hitasari Oom Komala Pagiling, luther Pratama Ganang Widayaka Pratiko, Mono Puji Retnowati Purnamasari, Irma Rahayu Ningtyas Rahmawati, Rizky Devi Ramdani, Faisal Tri Riana Ikadianti Rifana, Haikal Zaky Rifki Adi Pamungkas, Rifki Adi Rindayati, Rindayati Rini, Etika Risqi, Muhammad Riyan Eko Putri Rizki Taher Dwi Kurniawati Rizqi Izrul Alamsyah Robertus Heri Sulistyo Utomo Roestamy, Martin Ronny Gusnadi Rosyadi, Hanang Rosyidah, Haniatur Rukun Santoso Rumuzi, Moh. Sabella, Shalsa Putri Sabhariyah, Riesmiati Samantha, Kenia Santoso, Haris Sastrawan, Berry Satriawan, Handi Seftina, Any Shifa Seta Satria Utama Shinta Dewi Rismawati Sirojuddin, Wawan SISWOYO Siti Nur Qomariah St.Nawal Jaya Sudarno Sudarno Sugito - Sugito Sugito Sukanianto, Eko Adyan Sukarelawati Sukarelawati Suparti Suparti Susanti, Mey Syah, Hengky Firman Syahfitri, Nafidhatul Firda Eka Tarno Tarno Tarno Tarno Tatik Widiharih Tatik Widiharih Thoha, Silvia Milady Azkiya Tri W., Vian Sigit Triana Sofiani Triana Sofiani Trianah Shofiani Triastuti Wuryandari Ula, Fashihatul Ulfah Juniarti Siregar umah, khoiroh Umam, Misbahul Fuadil USWATUN HASANAH Vica Nurani Wati, Eka Masitho Wilis Ardiana Pradana Yuanita Syaiful Yuciana Wilandari Yuciana Wilandari Yulianita . Yunisa Ratna Resti Yunita, Norma Zahroh, Roihatul