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Sosialisasi Pengembangan Kompetensi SDM Jurusan Tata Busana dalam Menghadapi Industri Fashion Teknologi Digital di SMK Al Ihsan Aldi Al Fauzi; Hanifah Efi Rahayu; Muhammad Bagus Pratama; Namira Ayu Arini Putri; Unna Ria Safitri
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 4 No. 1 (2026): Januari: Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v4i1.1370

Abstract

This community service activity aims to socialize the development of Human Resource (HR) competencies in the Fashion Design Department at SMK Al Ihsan to face the transformation of the fashion industry based on digital technology. The main challenge faced is the gap (mismatch) between the school curriculum, which still focuses on conventional production techniques, and the needs of an industry that is now digital and automated. The method used in this activity is a participatory and educational approach that includes four stages: needs observation, delivery of theoretical material (lecturing), focused group discussions (FGD) accompanied by application demonstrations, and evaluation. The results of the activity show an increase in participants' understanding of concepts such as eco-fashion, the creative economy, as well as the introduction of digital technologies like 3D design applications (CLO3D) and digital pattern making. Through the integration of four competency pillars hard skills, soft skills, digital skills, and entrepreneurial skills it is expected that graduate profiles can transform from operational seamstresses into competitive fashionpreneurs in the global market. The conclusion of this activity emphasizes that the Link and Match strategy and mastery of technological literacy are key to effectively reducing the skills gap of students in the Industry 4.0 era.
The Influence Of Person-Job Fit, Person-Organization Fit And Organizational Support On Organizational Commitment In Educators And Educational Personnel Boyolali University Alean Kistiani Hegy Suryana; Aham Ginanjar Rahayu; Unna Ria Safitri; Nur Asih Triatmaja; Yunita Niqrisah Dwi Pratiwi
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 6 (2024): Edunity : Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i6.250

Abstract

The purpose of this study is to investigate the impacts of organizational support, person-job fit, and person-organization fit, both separately and in combination, on organizational commitment at Boyolali University's academic and administrative personnel. Saturated sampling was used to get the data from a questionnaire, with 58 individuals in the overall sample size. This study used a case study technique in conjunction with quantitative research methodology. Using SPSS 25, the instrument data and hypothesis testing were carried out. The findings showed that, with a sig. value of 0.116>0.05 and a t-value of 1.599<t-table of 1.672, the variable (X1) Person-Job Fit had no significant impact on the variable (Y) Organizational Commitment. However, with a sig. value of 0.001<0.05 and a t-value of 3.409>t-table of 1.672, the variable (X2) Person-Organization Fit had a positive and significant effect on the variable (Y) Organizational Commitment. Additionally, with a sig. value of 0.127 > 0.05 and a t-value of 1.549 < t-table of 1.672, the variable (X3) Organizational Support had no discernible impact on the variable (Y) Organizational Commitment. With a sig. value of 0.000<0.05, the F-test showed that Organizational Support, Person-Job Fit, and Person-Organization Fit all together had a significant influence on Organizational Commitment. An adjusted R2 value of 0.750 was found in the determination test, indicating that 75% of the variance in the dependent variable can be explained by the independent factors, with the remaining 25% being impacted by other independent variables.
Peran Kinerja Pengelolaan dalam Mendorong Keberlanjutan Ekowisata di Kebun Raya Indrokilo Boyolali Nida Muthi’ah; Mursariningsih Mursariningsih; Natna Zahra Septina Z; Unna Ria Safitri
MASMAN Master Manajemen Vol. 4 No. 1 (2026): Februari: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i1.1200

Abstract

Indrokilo Botanical Garden in Boyolali is an environment-based tourism area that serves strategic functions as an ex-situ conservation institution, as well as a center for education, research, and knowledge-based recreation. However, its management still faces challenges in maintaining a balance between tourism development and conservation mandates. This study aims to analyze the role of management performance in promoting ecotourism sustainability at Indrokilo Botanical Garden from environmental, social, and economic perspectives. The research employed a qualitative descriptive approach. Data were collected through field observations and in-depth interviews with purposely selected informants, including management authorities, field officers, local community members, and visitors. The findings indicate that management performance at Indrokilo Botanical Garden has been relatively effective in daily operational activities, such as site maintenance and visitor services. Nevertheless, limitations remain in long-term strategic planning, human resource capacity development, and the active involvement of local communities as management partners. These constraints have resulted in the suboptimal implementation of conservation and educational functions. The study demonstrates that management performance plays a crucial role in determining ecotourism sustainability by ensuring a balance between environmental protection, social benefits, and economic viability. Therefore, strengthening management performance is essential to support sustainable ecotourism development at Indrokilo Botanical Garden.
Pengaruh Program Magang Mandiri terhadap Kesiapan Kerja Mahasiswa Fakultas Ekonomika dan Bisnis Angkatan 2022 Universitas Boyolali (UBY) Dika Rahayuningsih; Lusiana Herawati; Anisa Putri Anggraini; Unna Ria Safitri
MASMAN Master Manajemen Vol. 4 No. 1 (2026): Februari: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i1.1201

Abstract

This study examines the effect of the Independent Internship Program on the work readiness of students from the Faculty of Economics and Business, University of Boyolali, class of 2022. The high unemployment rate among university graduates indicates a mismatch between academic competencies and labor market demands. This research employed a qualitative descriptive approach. Data were collected through in-depth interviews, observations, and documentation involving students who participated in the internship program. The results indicate that the Independent Internship Program plays an important role in improving students’ work readiness, particularly in terms of work skills, professional attitudes, and self-confidence. However, the effectiveness of the program is highly influenced by the quality of supervision, relevance of internship placement, and active student participation. These findings imply that universities need to strengthen the quality-oriented management of internship programs to better prepare graduates for the labor market.
Penerapan Manajemen Kinerja pada Usaha Mikro Amanah Yogurt Boyolali Medya Wulandari; Rosita Rahmawati; Luthfi Naimah; Unna Ria Safitri
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 1 (2026): FEBRUARI: Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i1.2476

Abstract

This study aims to analyze the implementation of performance management at the micro–enterprise AMANAH YOGURT, located in Candimulyo, Kiringan, Boyolali. The business employs 11 workers with specific task divisions: 7 in packaging, 1 in production, 2 in marketing responsible for promotion and advertising, and 1 supervisor who monitors the production process while also assisting in production ac,tivities. The daily production capacity reaches 500 packs during peak demand and 350 packs under normal conditions. This research applies a descriptive qualitative approach through observations and informal interviews with the owner and employees. The findings indicate that AMANAH YOGURT has implemented performance management through the application of production SOP, clear task distribution, informal evaluative communication between the owner and employees, as well as consistent adherence to hygiene standards and product quality. AMANAH YOGURT products have been distributed across Java Island, Bali, and even Mataram through bus logistics, travel services, and direct delivery for nearby areas. Halal certification and BPOM authorization further enhance consumer trust and strengthen the competitiveness of the business.
Edukasi Pemanfaatan TikTok Sebagai Media Bisnis Digital di Desa Rejosari Rt 03 Rw 07, Karanggeneng, Kabupaten Boyolali M. Ragil Jibran; Nangga Andrisa; Mustofa Kurniawan; Jalu Ahda Adiananta; Fauzi Indra Kurniawan; Unna Ria Safitri
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 2 (2026): April: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i2.2937

Abstract

This community service programme aims to provide education and training on the utilisation of the TikTok application as a digital business medium for the community of Rejosari Village, RT 03 RW 07, Karanggeneng, Boyolali Regency. The rapid development of digital technology and social media has transformed patterns of economic interaction from conventional systems into platform-based digital economies. Nevertheless, at the village level, the use of social media remains predominantly oriented towards entertainment and has not yet been optimally directed as an instrument for enhancing household economic capacity. The implementation method adopts an educative–participatory approach through the delivery of conceptual materials, demonstrations of TikTok features, and hands-on practice in creating digital business content. The results of the activity indicate an improvement in participants’ understanding of social media–based digital business opportunities, as well as the emergence of collective awareness to utilise TikTok as a means of generating additional income. This programme confirms that social media–based digital business education can function as an effective instrument for empowering rural communities in responding to digital economic transformation.
Sosialisasi Dasar Wirausaha untuk Peningkatan Pemahaman Usaha Perseorangan bagi Siswa SMKN 1 Banyudono Hafsah Ummu Syahidah; Triananda Nur Khairin; Refa Regita Aulia Diwanti; Muhammad Rifky Al Bukhori; Unna Ria Safitri
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 4 No. 2 (2026): April: Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v4i2.1414

Abstract

This community service activity aims to improve students' understanding of entrepreneurship through the Socialization of Basic Entrepreneurship for Individual Businesses at SMKN 1 Banyudono, Boyolali Regency. Entrepreneurship education plays a crucial role in preparing vocational school students to enter the workforce and become independent entrepreneurs. However, students' understanding remains limited, both conceptually and practically, particularly regarding individual businesses. This activity was designed using a community organizing approach by actively involving students in all stages of the activity. The implementation method included entrepreneurship socialization, interactive discussions, case studies, simple business simulations, and short interviews. A mixed-method approach was used, namely qualitative through observation and discussion, and quantitative through pre-test and post-test evaluation. The results of the activity showed a significant increase in student understanding, marked by an increase in the average score from the pre-test to the post-test. In addition, there was a positive change in attitude in the form of increased participation, self-confidence, and student awareness of the potential of individual businesses as a realistic business option.
ANALISA SWOT STRATEGI PEMASARAN DAN KEPUASAN PELANGGAN DI PERUSAHAAN ALFAMART BOYOLALI (Studi Kasus Alfamart Jl. Pandanaran No.194, Banaran, Kecamatan Boyolali, Kabupaten Boyolali) Ummah, Mar'atus Sholikhatul; Rahayu, Listyowati Puji; Safitri, Unna Ria; Purwanto, Hari
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.599

Abstract

This study aims to determine and improve the right marketing strategy, as well as the relationship between the level of customer satisfaction and marketing strategy and SWOT analysis at Alfamart Boyolali. The method used in this research is qualitative, namely research that emphasizes the analysis more on the process of deductive and inductive inferences on the dynamics of the observed phenomena using scientific logic. The data used is the result of distributing questionnaires to strengthen the results of the analysis as well as conducting surveys, problem identification, literature study, identification of research variables, validity testing and data analysis. The results of the research are data analysis from interviews with resource persons and distributing questionnaires which include Internal environmental analysis including discussions of company strengths and weaknesses which include company management based on POAC, marketing based on 5P, research, development and information systems used. External Environmental Analysis on micro-relationships between suppliers and well established. Customer satisfaction based on the questionnaire that was analyzed got the highest results on the opportunity variable with an average of 44.4, the strength variable with an average of 33.85 and the weakness variable got an average of 38.24. The comparison becomes a problem because the weakness is greater than the strength, so to achieve maximum strength, it is necessary to increase or change.
PELAYANAN JASA SERVIS MOBIL DALAM MENINGKATKAN KEPUASAN PELANGGAN (STUDY KASUS DI BENGKEL CHANDRA MOTOR SPOORING BOYOLALI) Kusuma, Taufiq Chandra; Hegy Suryana, Alean Kistiani; Puji Rahayu, Listyowati; Safitri, Unna Ria; Purwanto, Hari
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.614

Abstract

Memberi pelayanan karyawan harus bersikap baik dalam pelayanan yang mereka suguhkan, tidak hanya itu juga harus memiliki ketepatan waktu yang cepat, efektif dan selesai terhadap pelayanan yang diberikan ke konsumen, membuat pelanggan maupun konsumen bahagia dengan pengalamannya disini dan pelayanan yang berkesan baik dan memuaskan diberikan perusahaan itu adalah sikap dasar prinsip usaha yaitu melayani. Penelitian ini merupakan penelitian kuantitatif yang metode survey untuk mendapatkan data primer. Intrumen penelitian berisi sejumlah pertanyaan di mana jawaban yang disediakan merupakan jawaban yang terukur dengan skala likert. Data yang diperoleh kemudian dianalisis dengan SPSS pada taraf kepercayaan 95% sehingga mampu menjawab hipotesis penelitian. Hasil analisis penelitian menyatakan bahwa setiap butir pernyataan di instrumen penelitian yang digunakan adalah valid dan reliabel. Hasil uji asumsi klasik menyatakan bahwa data yang terkumpul terdistribusi normal (sig 0,200 > 0,05), tidak terjadi multikolinearitas di mana nilai VIF untuk variabel X1, X2, X3, X4, X5, masing-masing adalah 1,863; 3,058; 2,708; 2,459; 1,581. Sementara itu, nilai Tolerance untuk masing-masing variabel X1, X2, X3, X4, X5 adalah 0,537; 0,327; 0,369; 0,407; 0,633. Hasil uji autokorelasi adalah tidak terjadi autokorelasi dU<d<4-dU (1,65<2,182<4-1,44). Hasil uji t menyatakan bahwa reliabiliti, responsiveness, assurance, dan empathy secara parsial tidak berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan tangibles secara parsial berpengaruh terhadap kepuasan pelanngan. secara parsial berpengaruh signifikan terhadap keputusan pembelian. Hasil uji F menyatakan bahwa reliabiliti, responsiveness, assurance, empathy, dan tangibles secara simultan berpengaruh signifikan terhadap kepuasan pelanggan. Kesimpulan dari penelitian antara lain reliabiliti, responsiveness, assurance, dan empathy secara parsial tidak berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan tangibles secara parsial berpengaruh terhadap kepuasan pelanngan. secara parsial berpengaruh signifikan terhadap keputusan pembelian. Hasil uji F menyatakan bahwa reliabiliti, responsiveness, assurance, empathy, dan tangibles secara simultan berpengaruh signifikan terhadap kepuasan pelanggan.
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA PENGIRIMAN J&T EXPRESS Hastuti, Anik Puji; Rahayu, Listyowati Puji; Suryana, Alean Kistiani Hegy; Purwanto, Hari; Safitri, Unna Ria
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.828

Abstract

The purpose of this study was to determine the influence of brand image, price and service quality on the purchase decision of delivery services at the J&T Express branch in Boyolali. The study's population was service users at the J&T Express branch in Boyolali. Data collection technique through the distribution of questionnaires with a sample of 100 respondents using the Accidental Sampling method. Using quantitative methods and descriptive analysis of case studies. Testing of data instruments is carried out with validity tests and reliability tests, for data analysis, normality tests, multicholinearity tests, heteroskedasticity tests, autocorrelation tests are used. The t test and the f test and the determination test (R2) are used for hypothesis testing. Validity tests, reliability tests and classical assumption tests whose data have been met are then processed to produce regression equations: Y = 3,455 + 0.168 X1 + 0.186 X2 + 0.535 X3. Partially the brand image and price variables do not affect the purchase decision variable, while the service quality variable affects the purchase decision variable indicated by hypothesis testing, namely test t. The results of the f test are shown simultaneously the influence of the three free variables on the bound variable. It is stated that the results of the determination test (R2) that the value of R Square is 0.599, which means that the variable bound by the purchase decision with a value of 59% is able to explain the three free variables and the value of the remaining 41% is explained by variables outside the study such as location, facilities and so on. Keywords: Brand Image, Price, Service Quality and Purchase Decision
Co-Authors A. Fidhdiarr Ariestanto A. Fidhdiarr Ariestanto T N K A. FIDHDIARR ARIESTANTO TNK A.FIDHIARR ARIESTANTO TNK Aan Irfan Adiyanto ABDUL FATTAH IRFAN AL MUBAROQ Abdulloh Mubarok Abid Khotibul Umam Adi Santoso ADINDA RYAN MARGANTIKA Aham Ginanjar Rahayu Aldi Al Fauzi Alean Kistiana Hegy Suryana Alean Kistiani Hegy Alean Kistiani Hegy Suryana Alean Kistiyani Hegy Suryana Amalia julianti Anggorowati, Luki Sri ANIS HUMAIDAH ANISA FITRI DWI NOVIYANTI Anisa Putri Anggraini Anita Rosalia Putri Arif Nugroho Rachman Ariyo Fajar Wibowo ARIZKA SEPTIANAWATI Arneta Wahyu Prabawati Atiqoh Retno Dewi AZAHRA NAYLA PUTRI Azka Nafisatul Wahda Bagus Dwi Efendi Bandung Madu Seno Beny Azzaydan Noval CANDRA DEVI Christien, Frilia Chumaeson, Wahyuning Danissa Agustin dasmadi, dasmadi Defitri Ayu Lestari DHINI AMINATI NURHASANAH DIAN MELANI Diana Permata Sari DIAS AYU LISTYORINI Dika Rahayuningsih DITA MUSTIKA SARI Diva Amelia Merryana Putri Donna Setiawati DWI AISYAH Dwi Prasetyo Dwi Puji Lestari Dwi Suci Lestariana Dwi Suci Lestariana Dyah Ayu Puji Astutik Edy Winarno Elysa Ria Irawati Fadilla, Nayla Auline Fadina, Nesa Citra FAHRA RISA PREHATIN Fajar Istiqomah Falah, Naufal Putra Nur Fani Fanhar Fanka Aulia Fauzi Indra Kurniawan FAUZIAH SEKAR MELANI Fauziah, Cika Mariska FEBRI FATMAWATI FRAGESA OXI PRATAMA FRISKA DITA DESTI ANJANI Galuh Wahyu Lestari Gea, Yernijati Hafsah Ummu Syahidah Hana Larasati Hanifah Efi Rahayu Hari Purwanto Hari Purwanto Hari Purwanto Hartatik HASHIFAH NINDI RAMADHANI Hastuti, Anik Puji Hegy Suryana, Alean Kistiani Hilda Wulandari Hizkia Avandewsa Putu Surya Al Whamesya Husain Fahri Singo Wijaksono INAYATUR RAHMANIA PURWANI Indah Nur Aini INDRA NUR VINAWANTI IQBAL FAJRIYANTO IRYA ISNAWATI ISNAINI LAILA AFIFAH Isnaini Sholikah JALU AHDA ADIANANTA Jujuk Juhariah Jujuk Juhariah Kasworowati, Terate Ayu KEVIN SAKTIA FAHREZY Khumairoh, Sindy KHUSNUL WIBI PRASETYO Kuncoro, Muhammad Kusuma, Taufiq Chandra Lathifah Sukma Sari Latif Budi Pramono Laudya Saraswati Lio Bijumes LISTYOWATI PUJI RAHAYU Listyowati Puji Rahayu Listyowati Puji Rahayu Lusiana Herawati Luthfi Naimah M. Ragil Jibran Maratun Nafiah Margareta Margareta Masruroh, Afiyatul Medya Wulandari Meida Rachmawati Mohd Shukor Harun Muhamad Aditya Yulianto Muhamad Aditya Yulianto MUHAMAD AJI KURNIAWAN MUHAMAD IBNU HAIKAL MUHAMAD RIFKY ADI SAPUTRA Muhammad Afif Rasyid Hidayat Muhammad Bagus Pratama MUHAMMAD FATIH DEWANGGA Muhammad Rifky Al Bukhori MUHAMMAD RISKI ALKAHFI MUHAMMAD ROYAN ALFIRDAUS Mursariningsih Mursariningsih Mustofa Kurniawan NABILA ANNISA Namira Ayu Arini Putri Nangga Andrisa NASWA NASTAULIA Natna Zahra Septina Z Nida Muthi’ah Noor Laila Fitriana NOVI ANGGRAYNI Novi Octaviani Novi Putri Sukmawati Nuning Lisdiana Nuning Lisdiana Nur Asih Triatmaja Nur Halimah Nuryati OCTAVIA VICKY AYU PERMATASARI ORSITA MAHDALENA Pambuko, Indrayana Putro Pangenan, Yehezkiel Pawestri Panglipurati puji rahayu, listyowati PURWANTI Qurrotul Aini rahayu, listyowati Rahayu, Listyowati Puji Rani Dwi Lestari RANI NUR RAHMAWATI Ranthy Pancasasti RATNA DWI RIYANTI Ratna Safitri Refa Regita Aulia Diwanti RIFAN ABDULLATIF RIKA ADELIA SAFITRI Rizka Khoirunnisa Susanto Rosiana Al Hakim Rosita Rahmawati Roudhotul janah Royani, Sardevi Ita Sakurat, Joko SALSABILA EKA Shandra Lemy Dewanti SHINTA AULIA ASTUTIK Sinta Fatonah Larasati Siti Afifah Romadhoni Siti Aisyah SITI FEBRIYANTI LIA PRATIWI SITI NURHANA SITI NURLAELA ALAENI SITI QONAATUN SIVA WULAN RAHMADANI SOLEH NUR WAHID Sri Lestari Sri Mulyani Sri Wahyuni Sri Wahyuningsih Sriyani Sriyani Suryana, Alean Kistiani Heggy Suryana, Alean Kistiani Hegy Suwarti Suwarti Tien Suhartini Tri Mart Tianingsih Triananda Nur Khairin Umi Lestari Umi Safitri Ummah, Mar'atus Sholikhatul WAHYU KURNIATI XENIA NAZALA SYALSABILA Yulia Artha Utami Yuliarta, Refina Dwi Yuniar dwi ariska Yunita Niqrisah Dwi Pratiwi Zohaib Hassan Sain Zulaika Ratih Widhianti Zulfa Mubarok