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All Journal Jurnal Ilmiah Komunikasi Makna Katalogis Jurnal Administrasi Bisnis Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) AL KAUNIYAH Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan El-Mashlahah Profetika Sriwijaya Law Review Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Halaqa : Islamic Education Journal Jurnal Noken: Ilmu-Ilmu Sosial Al-'Adl MEKANIKA - JURNAL TEKNIK MESIN JAB (Jurnal Akuntansi & Bisnis) JURNAL PENGABDIAN KEPADA MASYARAKAT NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Shirkah: Journal of Economics and Business JISIP: Jurnal Ilmu Sosial dan Pendidikan IJoASER (International Journal on Advanced Science, Education, and Religion) Al - Tadabbur: Jurnal Ilmu Al-Qur'an dan Tafsir JURNAL PENELITIAN International Journal of Islamic Business and Economics (IJIBEC) Jurnal Sains dan Teknologi Reaksi SANITAS: Jurnal Teknologi dan Seni Kesehatan Proceedings of Annual Conference for Muslim Scholars SOLUSI Walisongo Law Review (Walrev) ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Jurnal Jendela Bunda Program Studi PG-PAUD Universitas Muhammadiyah Cirebon Riwayah : Jurnal Studi Hadis Community Empowerment Jurnal Abdimas Ekonomi dan Bisnis Al-Qashdu: Jurnal Ekonomi dan Keuangan Syariah Jurnal Pajak dan Bisnis (Journal of Tax and Business) NUSRA: Jurnal Penelitian dan Ilmu Pendidikan Automotive Experiences MAUIZHAH JURNAL KAJIAN KEISLAMAN Journal of Islamic Economics, Management, and Business (JIEMB) Jurnal Al-Qiyam Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Informatics and Computer Engineering Journal Penamas: Journal of Community Service Jurnal Ilmiah Kampus Mengajar Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Journal of Indonesian Sharia Economics Borobudur Engineering Review Al-Muraqabah: Journal of Management and Sharia Business Transforma: Jurnal Manajemen Journal of Entrepreneurship and Community Innovations Journal of Fisheries and Marine Applied Science FENOMENA: Journal of Social Science Journal of Halal Industry Studies Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Jurnal Cendekia Ilmiah PESHUM Jurnal Info Kesehatan
Saifudin Saifudin
IAIN Syekh Nurjati Cirebon
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Journal : Penamas: Journal of Community Service

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Betvily: Pendampingan kemandirian ekonomi pemuda desa melalui e-commerce di Kecamatan Wonosalam Demak Saifudin, Saifudin
Penamas: Journal of Community Service Vol. 4 No. 2 (2024): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v4i2.1258

Abstract

Massive urbanization in Indonesia has led to increased poverty in rural areas. This community service aims to address this problem by developing the Betvily e-commerce mentoring program for village youth in Wonosalam District. The participants are young people interested in developing businesses through digital platforms. This community service will evaluate the program’s effectiveness in improving digital literacy, developing entrepreneurial skills, and increasing the income of village youth. In addition, it will also identify obstacles and challenges faced in implementing the program and formulate recommendations for the development of similar programs in the future. The impact of this community service is that young people in Wonosalam District gain knowledge and skills in utilizing digital technology to market their products through e-commerce platforms. The results of this program show an increase in the capacity of village youth to use technology for business development, which has the potential to encourage strengthening the local economy. The Betvily program is expected to be a sustainable model for empowering village communities in the digital era.
From traditional to digital: Strengthening MSME marketing through online marketplace training in Salatiga Widyastuti, Emy; Saifudin, Saifudin
Penamas: Journal of Community Service Vol. 6 No. 2 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i2.3072

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in local economic growth, yet many still struggle to market their products online because of limited digital literacy, lack of business training, and unfamiliarity with marketplace platforms. This community service program aimed to strengthen the digital marketing capacity of MSMEs in Salatiga through online marketplace training and mentoring. The participants were 18 MSMEs assisted by LazisMu Salatiga that had not yet used online marketplaces for product marketing. Using a Participatory Action Research approach, the program was implemented through problem identification, training, simulation, marketplace account creation, mentoring, and evaluation. The training introduced online business concepts, marketplace features, digital promotion practices, and strategies to expand market reach. The results showed improvements in digital literacy, digital marketing practices, online sales performance, marketplace utilization, and business competitiveness, with an average increase of 30.2% across five indicators. These findings indicate that marketplace training can support MSMEs’ transition from traditional to digital marketing.
Co-Authors Abdul Fadlil Abdurrohman Kasdi Abu Rokhmad Achmad Fuad, Erika Adila, Arina Hukmu Afif Noor Agam, Beryaldi Agung Nugroho Setiawan Agustina, Sitha Elvia Ahmad Jaenudin Aisa Rurkinantia Akbarizqi, Dheannisa Firdha Alfian, Muhammad Yusri Ali Maskur Anantama, Herlang Andi Salamah Andri Nirwana AN Aprih Widayanto Apriliani, Fani Arafat, Mohammad Tajuddin Arifana Nur Kholiq, Arifana Nur Astuti, Yeni Dwi Atria, Mega Ayuningsih, Ayuningsih Azizatussoliha, Azizatussoliha Azmi, Shofi Arba'atu Badrus Zaman Bagiyo Condro Purnomo Briliyan Ernawati Budi Waluyo Burhanudin, Ade Corie Mei Hellyana Dedi Setiawan DERICK YUNANDA, DERICK Dhian Pratiwi, Novita Didin Saepuddin, Didin Doni Uji Widiatmoko, Syaikhu Rozi And Dyah Kusumawati Eni Rosnija Fadlilah, Nuzu Imam Fitria, Dessy Gandhi, Wingghayarie Patra Gazali Rahman, Gazali H P, Agustin Hamdan, Haslenna Hanavi, Muhammad Ilham Hartiningsih, Sepia Hesti Hesti Ilham Habibi, Ilham Indra Mahyudi Indriyanti, Lia Jamaludin Ghafur, Jamaludin Jannah, Marichatul Jihad, Fathul Julianto, Fajar Khasanah, Fitrohtul Ligery, Finny Luhur Wicaksono Lukman, Najah Lunaraisah, Lunaraisah M. Syarif Malikhah, Wafiyatul MARIA BINTANG Maruf Maruf, Maruf Maryanto - Meisaroh, Putri Mispani, Mispani Mogi, Gabriela Muarif, Ahmad Dalhar Mubtiati, Miatul Alfi Mufti, Mohammad Muhajir Muhajir, Muhajir Muhajir, M. Ali Muhammail, Muhammail Muhtadi Muhtadi Muji Setiyo Muslimin Muslimin Mustafa, Muhamad Apep Mustahal, M. Mustika, Nindya Naufal Ishartono Nazar Nurdin Neni Triana, Neni Nisa', Khoirotin Noto Widodo Nursobah, Achmad Nuzul Imam Fadlilah Paiman Paiman Pertiwi, Imanda Firmantyas Putri Prasetya, Atika Indah Rahadyanti Prasetyo, Aries Heru Prasetyo, Bagas Arif Prihastuti, Emi Pristi, Anisa Nur Purwanto, Wawan Puspita, Rosana Eri Putri, Novia Septiana Putrika, Afiatry Qurotul Uyun Rachman, Dzikri Fatur Rahmandika, Ghifari Risalief, Arbhat Rizani, Dwi Ahmad Rizki Amalia Rohmad, M. Ali Rosalinda, Monika Saepudin, Didin Safrudin, Ryan Saifudin Salam, Galih Abdu Sayed Akhyar Septian, Bambang Setyaningrum, Dwi Shofyana, Nurul Fauziati Su, Jerry Chih Tsong Sudarmaji, Waluyo Sunandar Sunandar Sunanto Sunanto Surachman, Tisna Suseno, Gilang Sutama Sutoyo Sutoyo Suwignyo Widagdo Trilestari, Rr.Dian Indriana Widiyanto, Hari Widyastuti, Emy Winasa, Aprila Gusti Ximenes, Mateus Yanti Sri Rejeki Yayat Suharyat Yuline, Yuline