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Selvia Selvia
Universitas Bina Nusantara
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Journal : Adpebi Science Series

 1 
The Influence of Brand Image and Product Quality on Purchasing Decision Selvia, Selvia
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

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Abstract

The author's purpose in conducting this research is to determine and analyze the influence of brand image and product quality on purchasing decisions. The method used in this research is a quantitative research method. The data collection method used by the author in this study was through a questionnaire and by using the Slovin formula and obtained 96 samples. From the results of the study, it was found that partially the brand image variable had a tcount value of 4.837 > 1.985 and sig 0.000 < 0.05 and the Product Quality variable had a tcount value of 2.123 > 1.985 and sig 0.036 < 0.05, so it was concluded that brand image had a significant effect on decisions and quality. the product has a significant effect on purchasing decisions, while simultaneously the brand image and product quality variables have an Fcount of 16.943 > 3.09 so it can be concluded that the brand image and product quality variables have a positive and significant effect on purchasing decisions.
Co-Authors Aekram Faisal Afrianto Daud Agung Hartoyo Aisya, Nakhlatul Aisyah Aisyah Aldianor, Aldianor Andi Rahmaniar Andre, Lesis Angelica, Cheryl ashari, septiana Asmayani Salimi Aspadil, Aspadil Astuti, Fanni Bintal Amin Cindrya, Elsa Darmayanti, E Febri Dede Suratman Dengga, Jenovan R Deviani Deviani Dewi Agustina Dewi, Saharani Saari Dianty, Annisa Djais, Siti Yasmine Raqiqah Djunaedi Djunaedi Dunggio, Abdul Rivai Saleh Eva Chris Veronica Gultom Fadly Azhar Fatni Mufit Fauziyah Harahap Fitri Wahyuni Fitriani Fitri Ginting, Laditri Br Harahap, Novy Ramini Harahap, Wafiq Azizah Hasibuan, Hasni Periadi Heri Sukendar, Heri Hidayati, Neilin Intang, Nur Intang, Siti Nur Intang, Sitti Nur Irhamni Irhamni Istiyati Mahmudah Jasiah Jasiah Jawoto Nusantoro Jesi Alexander Alim Juhri, Juhri Julia Alamsyah, Sarah Amanda Kamsir, Rita Zahara Khofifah Khofifah Laloan, Nelviana Nelce Lamiang, Lamiang Lasabuda, Taufan Eka Putra Lestari, Dinda Lubis, Nurhasanah Malaha, Naomi Mardhia Soleha, Annisa Masithah, St Masithah, St. Mawaddah, Rezky Alya MB, Andi Rahmaniar Melaweny, Melaweny Melva Silitonga Mesa, Nofita Dewi Kok Mirdad, Jamal Natasha, T. Naswa Nurcahyani, Icha Dian NURMA, TIA Okta Karneli, Okta P, Nur Triningtias Palias, Sosiopater Panjaitan, Tirolyn Paputungan, Cendra Parwati, Eka Pranata, Rio Prasetya, Rayhandi Gilang Pratiwy D, Ulvy Purnama, Shilmy Purnamasari, Feby Rahma Dona Rahmadani, Nofia Rahmaniar MB, Andi Ramadhani Ismi, Dian Rezky Rika Afriyanti Rika Dwi Yulihartika, Rika Dwi Rina Rina Rina Sofiana, Rina Rinaldy, Rahmat Riwun, Riwun Riyana, I Kadek Rizky, Dinda Julia Roziqin, Muhammad Arif Saputri, Nurul Aini Suria Sari, Indah Dewi Septerianie Sutandi Siska, Widya Siti Uswatun Hasanah Sri Fitria Retnawaty Sri Mulyani Sri Vandayuli Riorini St. Masithah, St. Masithah Stiawan, Yolanda Ajeng Ayu Sugiyanti, Sri Sulistianti, Maylara Sulistyarini, Sulistyarini Susanti Susanti Suyanti Suwardi Syafruddin Syafruddin Syafruddin2, Syafruddin Syahmi Edi Syamsu, Rezky Rahmadhani Tay, Cherrie Treasa, Adisty Dwi Triadi, Defri Ummi Kalsum Via, Sel Victor Victor Vitariani, Aisyah Wathon, Nurul Windari, Ratna Wulan, Mayang Yossie Yumiati Yunita, Asma Yusuf, Kurnia Zetra Hainul Putra